Content & Creation
Custom-designed content: check! Award-winning campaigns: check! Innovative and exclusive advertising formats: check! Creative skills, extensive journalistic experience and consulting expertise come together in the Brand Studio. Whether sponsored content, image campaigns, content hubs or offline and online magazines, the content matters. Its impact offers added value for users and brands.
With the wine channel on blick.ch, Coop Mondovino creates its own world of wine enjoyment.
A non-classic image campaign for the world’s largest car manufacturer. Toyota gains likeability by showing a sense of self-irony with «No more boring cars».
The most successful Swiss beer launch of the last 15 years, thanks to a clear stance and a good dose of humour.
Jungfrau Ski Region
We are highlighting the Jungfrau Ski Region’s new proximity to Zurich with the perfect testimonial: the Böögg snowman.
A 360° case that established Migros as a health service provider. Lead generation through storytelling.
Image campaign for the premium car manufacturer. We celebrate individuality with «Ich mache meinen Weg» («I choose my own road»).
A 360° case on pension solutions for the most personal form of insurance in Switzerland. Content, display ads, social media and print/online media are all closely intertwined.
With a content hub all about electromobility, we were able to raise awareness of the first premium electric car before the model even existed.
The «26 Summits» hiking campaign takes Swiss citizens to the top of 26 mountains in 26 cantons. A strong online and offline presence for the title sponsor Ochsner Sport.
We have created Switzerland’s first virtual showroom for the car manufacturer Ford, where users can check out the new models for themselves.
Using contextual ads to create effective campaigns
For advertising to be effective, it is all about finding the right environment to advertise in. When advertising is tailored to the context in which it appears, it will have a better impact. And that’s exactly what you get with the contextual ads from our Brand Studio, without reliance on third-party cookies.
«With the «no more boring cars» campaign, the Brand Studio has succeeded in positioning us exactly how we want to be seen.»Anita Gerber, Head of Marketing Toyota AG