Does your advertising strategy aim to appeal to sports enthusiasts, car lovers, women, men or Generation Z users?
Reach Data enables advertisers to reach a specific target group in the entire Ringier Digital Network. This includes all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom, which form the digital advertising network with the widest reach in Switzerland.
Thanks to Ringier Connect user data, we can offer you socio-demographic targeting of the highest quality.
Ringier Connect is Ringier’s single-sign-on solution, which our users require as a login on various sites. Of course, not everyone in Switzerland has a Ringier Connect login. However, our solid database with deterministic data enables us to provide high-quality projections.
The right place at the right time – display your ad in the right contextual environment.
Choose the right theme for your campaign from over 100 standard segments or simply define your own keywords. Are there certain themes that are a no-go for you? With the brand safety segments, you can protect your campaign from ending up in unsuitable places.
The right place at the right time – display your ad in the right contextual environment or in editorially relevant video clips by Blick TV.
Does this require a transcript? Yes, because the Blick TV video content – including titles and description – will be analysed through the video captions and the video content will then be automatically allocated to the IAB theme clusters. Choose the right theme for your campaign from our range of standard segments. This will enable you to reach viewers in the right mindset and help your advertising message generate more attention.
Through the cooperation with SMG Swiss Marketplace Group, targeted advertising can be placed on the entire Ringier Digital Network and the marketplace portfolio. This includes brands such as ImmoScout24, Homegate, AutoScout24, MotoScout24, anibis.ch, Ricardo and tutti.ch.
The use of first party data from SMG makes it possible to play out campaigns in a targeted manner through precise targeting.
Our B2B targeting can help you reach employees from specific, defined industries and companies of different sizes.
From consulting and construction to finance and insurance, from SMEs to large companies – we can help you reach your preferred B2B target group. Where does the B2B data come from? Thanks to a partnership with Permagroup and Bisnode, one of the world’s leading companies in business and marketing information, we can offer high-quality B2B targeting based on commercial register data.
Want to reach your target group based on their life stage?
We all go through various stages in life, each characterised by different interests and various life and purchasing decisions. You can now efficiently reach your target group on the basis of their life stage thanks to our four new life-stage targeting strategies.