Interest
Benefit from Ringier Advertising’s broad portfolio of interest data on a range of themes – we cover every target group, from car fans to foodies to mothers-to-be. Can’t find the right segment for your target group? No problem! We’d be happy to put together a customised segment to help you reach your target customers.
Martha is reading an article on cosmetics.
She will be marked by us with a cookie.
Martha’s data is collected, analysed and evaluated in the DMP.
We can target Martha and others interested in cosmetics with adverts that attracts them.
Interest targeting segments
| Alcoholic Beverages | Furnishing & Deco | Luxury | Science |
| Automotive | Fussball | Marriage | Sexuality |
| Beauty & Cosmetics | Gamesports | Millennials | Ski |
| Books & Literature | Gaming | Motorbikes | Sports |
| Business & Finance | Head of Household | Movies | Students |
| Careers | Health | Moving | Style & Fashion |
| Christmas | Health Insurance | Music & Audio | Sustainability |
| Decision Makers | Healthy Food | News & Politics | Sustainable Investing |
| Education | Hobbies & Interests | Online Shopping | Technology & Computing |
| Events & Attractions | Hockey | Outdoor | Television |
| Family & Relationships | Home & Garden | Personal Finance | Tennis |
| Family with Kids | House Owners | Pets | Travel |
| Fine Art | Institutional Investors | Pop Culture | Video Gaming |
| Food & Drinks | Investing | Pregnancy & Family | Wellness & Healthy Living |
| Foodies | Lifestyle | Real Estate | Winter Sports |
| Formel 1 | LOHAS1 | Religion & Spirituality | Women in Business |
other data solutions
Reach Data
Their advertising strategy is aimed at women, men, sports enthusiasts, car lovers,…
Contextual Display
In the right place at the right time – play your advertising in the contextually appropriate…
Intent
Scout24 data allows you to reach your target group specifically according to their interests…
