Intent
Through the cooperation with SMG Swiss Marketplace Group, targeted advertising can be placed on the entire Ringier Digital Network and the marketplace portfolio. This includes brands such as ImmoScout24, Homegate, AutoScout24, MotoScout24, anibis.ch, Ricardo and tutti.ch.
The use of first party data from SMG makes it possible to play out campaigns in a targeted manner through precise targeting.
Real Estate
Real Estate
The following platforms can be found in the SMG Network Real Estate:
Jan is looking for a new appartment on Real Estate.
His data is being collected, analyzed and evaluated in the DMP.
Based on the websites and product sites he visits, we know his purchasing intentions and reach him in the Ringier and SMG Network.
Intent Targeting Segments Real Estate
| Object type | Category |
|---|---|
| Office, commercial, industrial | Buy |
| House | Rent |
| Appartment | Buy: < 500’000 CHF |
| Garage / Parking space | Buy: 500’001 – 1’000’000 CHF |
| Construction land | Buy: 1’000’000 – 2’000’000 CHF |
| Buy: > 2’000’000 CHF |
Automotive
Automotive
The following platforms can be found in the SMG Network Automotive:
Leo is looking for a new car on Automotive.
His data is being collected, analyzed and evaluated in the DMP.
Based on the websites and product sites he visits, we know his purchasing intentions and reach him in the Ringier and SMG Network.
Intent Targeting Segments Automotive
| Brands | Vehicle types | Structure types | Fuel types |
|---|---|---|---|
| BMW | Car | Convertible | Hybrid |
| Mercedes Benz | Utility vehicle | Small cars | Electric |
| VW | Truck | SUV | |
| Audi | Camper | Bus | |
| Porsche | Motorbike | Van | |
| Fiat | |||
| Ford | |||
| Jaguar | |||
| Kia | |||
| Mini | |||
| Suzuki | |||
| Tesla | |||
| Volvo |
General Marketplaces
General Marketplaces
The following platforms can be found in the SMG Network General Marketplaces:
Lea is browsing in the category «Collecting» on General Marketplaces.
Her data is being collected, analyzed and evaluated in the DMP.
Based on the websites and product sites she visits, we know her purchasing intentions and reach her in the Ringier and SMG Network.
Intent Targeting Segments General Marketplaces
| Luxury |
| Automotive |
| Real Estate |
| Household – Furniture |
| Household – Garden |
| Hobby – DIY |
| Family – Toys |
| Sustainability |
| Secondhand |
| Fashion & Clothes |
| Hobby – Music |
| Hobby – Bicycles |
| Hobby – Pets, Cats & Dogs |
| Hobby – Sport |
| Telecommunication – TVs |
| Hobby – Antiques & Art |
| Shopping |
| Events |
| Jewellery & Watches |
other data solutions
B2B
With our B2B targeting, you can reach specific employees from defined…
Interest
Benefit from the broad portfolio of Ringier Advertising Interest data on diverse…
Contextual Display
In the right place at the right time – play your advertising in the contextually appropriate…
