Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.




Advisory Commission

Media, advertising and communications agencies are entitled to an advisory commission. The commission rates are shown net.

BrandsCommission rate*
All national brands5 %
All international brands15 %
*Deviations depending on the format cannot be ruled out


Cumulative turnover

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover CHF (excl. VAT)*Discount
30,0002 %
50,0004 %
75,0005 %
100,00006 %
150,0007 %
200,0008 %
300,0009 %
400,00010 %
500,00011 %
750,00012 %
1,000,00013 %
1,500,00014 %
2,000,00015 %
2,500,00016 %
3,000,00017 %
3,500,00018 %
4,000,00019 %
4,500,00020 %
5,000,00021 %
5,500,00022 %
6,000,00023 %
*Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges)

Special discounts

Special discounts

Education and training ads12 %
Political ads15 %
Culture and event ads30 %
ZEWO charitable discount*50 %
*All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.

Commissions and premium rates

Commissions and premium rates

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission. Those eligible for Advisory commission are not eligible for an annual turnover premium. The commission rates are shown net.

BrandsCommission rate for publishing titlesCommission rate for supplements & special advertising formats
Blick5 %
SonntagsBlick15 %
Beobachter, Bilanz, Bolero, Bonanza, Caminada. Das Magazin, CôtéNature, GlücksPost, Handelszeitung, Homes, Interview by Ringier, L’illustré, LandLiebe, Millionär, PME, Schweizer Illustrierte, Style, Tele, TV Land & Lüt, TV Star, TVvier, Uhren & Schmuck15 %5 %
Annual turnover premium

Those eligible for an annual turnover premium are not eligible for advisory commission. The premium amounts are shown net. The annual turnover premium is linked to a minimum turnover (excl. VAT).

BrandsPremium amount for publishing titlesMinimum turnover in CHF
Blick5 %30,000
SonntagsBlick, Beobachter, GlücksPost15 %30,000*
Bilanz, Bolero, Bonanza, Caminada. Das Magazin, CôtéNature, Handelszeitung, Homes, Interview by Ringier, L’illustré, LandLiebe, Millionär, PME, Schweizer Illustrierte, Style, Tele, TV Land & Lüt, TV Star, TVvier, Uhren & Schmuck**15 %30,000
*without rubrics
** For magazines there is an annual turnover (Annual turnover premium) of 5 % on the specials

Dynamic Pricing

Dynamic Pricing

Every client and agency can reap the benefits of dynamic pricing, which applies a discount for each booking depending on the following five criteria: seasonality, sales volume, placement, timing, and flexibility. In addition to dynamic discounts, clients and agencies continue to receive a contract discount depending on gross annual turnover. This discount is calculated using a standard scale for print discounts.

How do I use dynamic pricing?

Dynamic pricing requires use of the print Marketplace, which includes an automated calculation function. The dynamic pricing discount breaks down as follows:

Dynamic Online Discount

By using Dynamic Pricing, all customers receive a Dynamic Online discount of 6 %.

Criterion 1: Seasonality

A seasonality discount of 0 % to 4 % is applied to all issues from the Ringier Media Switzerland portfolio. The discounts for the individual issues are clearly displayed, can be referred to in the PDF at any time, and are fixed for the duration of one fiscal year. The maximum discount for this criterion is 4 %.

Criterion 2: Placement

Each newspaper and magazine offers different placement options. The discount for each placement is calculated based on its attractiveness, demand and issue. This means that different discounts can be applied to the same placement in different issues. The maximum discount for this criterion is 4 %.

Criterion 3: Timing

A specific target utilisation rate applies to each issue of a title. Depending on the extent to which a title is already utilised at the time of booking, the discount varies from 0 % to 8 %.

Target sales reached with printDiscount
< 50 %8 %
50 % bis < 70 %6 %
70 % bis < 90 %5 %
90 % bis < 100 %3 %
100 % bis < 110 %2 %
110 % bis < 125 %1 %
ab 125 %0 %
Criterion 4: Flexibility

An additional 2 % discount will be granted for a non-cancellable fixed booking, which will be deducted from the gross price in advance. Such a booking can no longer be cancelled before the advertising deadline. In individual cases (lack of print material, etc.) a postponement to the next issue is permitted, in the case of daily newspapers by a maximum of one week. The maximum discount to be achieved under this criterion is 2 %.

Final Discount

The following final discount scale applies for all customers who are using dynamic pricing.

Gross sales (after dynamic discount) in CHFClosing discount
100,0002 %
200,0003 %
300,0004 %
400,0005 %
500,0006 %
750,0007 %
1,000,0008 %
1,250,0009 %
1,500,00010 %
1,750,00011 %
2,000,00012 %
2,500,00013 %
3,000,00014 %
3,500,00015 %
  • Bookings must be completed dynamically for the entire period of the contract agreement; campaign-specific and/or multiple changes between dynamic and classic pricing are not allowed.
  • All bookings must be made via the web-based Marketplace
  • Incorrectly applied discounts, e.g. due to cancellations, will be settled retroactively
  • The terms of the ad pricing and the general terms of insertion, which can be found under Legal, remain applicable


Special Deals

Quattro Combo: Maximise your presence with a 20 % discount!

Benefit from our Quattro combination offer and secure an exclusive 20 % discount when booking 4 adverts of your choice. This not only maximises your reach among your target group, but also ensures a continuous presence throughout the year. The business media are excluded.

Business media: Cross-media package with up to 30 % discount!

Book several print specials in a topic area of our business media and supplement the offer with a cross-media extension to benefit from a discount of up to 30 %. This way you can secure a cross-media presence covering an entire topic area.

Your Points of Contact