
Programmatic
Programmatic Advertising refers to the automated process of purchasing advertising space and the real-time presentation of adverts. The entire process – from commissioning to service fulfilment – takes place via the technology platforms provided: DSP (demand-side platform) and SSP (sell-side platform).
We make our inventory available across multiple sell-side platforms. Depending on the demand-side platform, deal IDs are only offered via the following SSPs: Google Ad Manager (21823152020), Xandr Monetize (9178) and Adform.
1st SSP: Google (21823152020)
- Private deals
- Pre-targeted deals
- Open auction
- Special formats
- Programmatic guaranteed (beta)
2nd SSPs: Xandr (9178), Adform (2897)
- Private deals
- Open auction
- Pretargetet Deals
- Programmatic guaranteed (on request)
Programmatically bookable
Advertising formats
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