About our advertising

About our advertising

Issued: 17th February 2021 

About our advertising

The linked website or online content that has brought you here is marketed by us. We – Ringier Advertising – would like to take this opportunity to provide you with comprehensive information about user-based online advertising. We reserve the right to amend this explanation from time to time. The date of the respective update (issue date) can be found at the beginning of this data protection statement.

Purpose

Your data is processed exclusively for the purpose of user-based online advertising. The advertising in the advertising spaces marketed by us (websites, portals, mobile applications, TV channels) is optimised for you and targeted in line with predicted interests. Your user behaviour is recorded and processed in order to do this. As less random advertising is displayed overall, you as a user will receive advertising that better matches your areas of interest.

Legal basis for the processing

We process your data exclusively on the basis of one of more statutory regulations. This includes compliance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the General Data Protection Regulation (GDPR) of the European Union. We process your data on behalf of our customers on the basis of their legitimate interest in being able to provide you with tailored advertising. A comprehensive balancing of interests with your interests, basic rights and freedoms forms the basis for this processing. You can object to the processing at any time by activating the respective services using the opt-out links further down this page.

What data is collected?

Information is collected about your activities in the advertising spaces marketed by Ringier Advertising (e.g. surfing behaviour, website pages visited, advertising banners clicked on, etc.). We store all usage data under a pseudonym so that you cannot be identified personally.

In order to deliver user-based online advertising, Ringier Advertising also receives anonymous data from Ringier AG about the gender, age group and residential area of Ringier Connect users (https://consent.connect.ringier.ch/#/).

An anonymous user ID is used for this process. It is not possible for Ringier Advertising to identify a specific Ringier Connect user.

Ringier Connect users may object to the sharing and processing of this data at any time via their Ringier Connect user account. Further information about this can be found here: https://consent.connect.ringier.ch/static/dsb-2.0.html

Cookies and similar technologies

Recording of user behaviour: a cookie is stored on your computer in order to record your user behaviour. Cookies are small files. Your browser places them on your device in a specially designated directory. By using cookies, it can be determined, among other things, whether a website has been visited previously via your internet browser. Provided that you consent, login data for an online service can also be stored in cookies so that you don’t need to enter your login details every time you access the website.

Cookie ID: lots of cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It is a character string that websites and servers are able to associate with the specific internet browser on which the cookie is stored. This allows the websites and servers visited to distinguish the particular browser from other browsers that store different cookies. A specific browser can be recognised via this unique cookie ID.

User-based online advertising: advertising usually comes from third-party providers. In order to advertise products and services that might interest you, these third parties use – where possible and permitted by your device’s settings – information about visits made by your internet browser. Specific contact details, such as your name, address, email address or phone number, will not be transferred under any circumstances. Cookies will therefore not be able to identify your personally.

Objecting to the setting of cookies: even though the use of cookies is justified on the basis of the legitimate interest in the needs-based design of advertising space and its statistical analysis, you can prevent the setting of cookies at any time by choosing the appropriate setting in the browser being used and thereby object on a permanent basis.

Deleting cookies: you can also delete existing cookies at any time via your browser or using other software programs.

Behavioural advertising in apps: no cookies are used in apps. Instead of cookies, an advertising identifier is provided by the producers of the operating system on your device (‘identifier for advertising’ (IDFA) for iOS devices or ‘Google advertising ID’ for Android devices). This identifier is not related to the app but is linked to the device itself. This identifier enables Admeira to deliver advertising content that corresponds to your app use. Once again, the aim here is to display advertisements that are more interesting and relevant for users than would be possible without analysing the corresponding usage data.

Objecting to behavioural advertising in apps: you can permanently object to behavioural advertising in apps via the settings on your device:

  • iOS devices (Apple): open settings and select ‘Privacy’. Under ‘Advertising’, you can now activate the ‘No ad tracking’ function.
  • Android devices (Google): open the ‘Google settings’ app and select ‘Advertisements’. You can then activate the ‘Deactivate interest-based advertising’ option.

Which service providers do we use?

Ringier Advertising works with the following companies to collect data for user-based online advertising. The links provided can be used to find out more about data protection at these companies. 1plusX is responsible for the central technical and organisational operation of the data management platform that is then linked to the other network partners.

The companies listed above as service providers are also responsible for data collection for delivering behavioural advertising in apps.

How can data collection be deactivated? (opt-out links)

If you no longer wish to receive user-based online advertising, you can use the following links to object and deactivate data collection:


In order to deliver user-based online advertising, Ringier Advertising also receives anonymous data from Ringier AG about the gender, age group and residential area of Ringier Connect users (https://consent.connect.ringier.ch/#/). An anonymous user ID is used for this process. It is not possible for Ringier Advertising to identify a specific Ringier Connect user. Ringier Connect users may object to the sharing and processing of this data at any time via your Ringier Connect user account. Further information about this can be found here: https://consent.connect.ringier.ch/static/dsb-2.0.html

Self-regulation

Ringier Advertising has signed the Programmatic Advertising Code of Conduct. The rules include stipulations for the declaration and checking of advertising environments using brand safety/content verification tools. It also contains rules regarding the traceability of the supply and demand chain, transparency in accounting, viewability and also ad collision, ad fraud, audience fraud and advertising quality. Further information can be found here: https://www.iab-switzerland.ch/arbeitsgruppen/rta/coc-programmatic

You will find further information about the use of cookies for user-based online advertising and about how you can prevent their use at http://www.youronlinechoices.eu.

Contact information and your rights as a data subject

You will find further information about how Ringier Advertising processes your data and how you can exercise your rights as a data subject under ‘data protection statement’.

If you have any questions or feedback about data protection or about exercising your rights as a data subject, please contact us at any time at:

Ringier AG
Data protection
Dufourstrasse 23
8008 Zurich
datenschutz@ringier.ch

Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich