
Social Media
Nowhere else can you engage in such an authentic and interactive dialogue with your fans or customers than on Instagram and Co. Our portfolio includes love brands with a huge and dedicated community and verticals for every topic. We always find a way to cleverly integrate your brand on the right channels with a striking presence – whether you want to focus solely on social media or want to further boost traffic for your native ads and 360° campaigns. Like & share!
social media
Our formats
social media
Our channels
Blick Group

Pricing Reach Blick Group
Production | Love Package | Share Package | Like Package |
*Picture Post: CHF 1’000 *Social Contextuals: CHF 1’000 **Carousel Post: CHF 1’500 **Story Post: CHF 500 | CHF 4’950 excl. production | CHF 3’450 excl. production | CHF 1’950 excl. production |
Brands | Reach | Reach | Reach |
Blick | 315’000 | 165’000 | 75’000 |
Blick Heimat, Blick Sport, Blick Romandie | 225’000 | 125’000 | 50’000 |
Hype, Soda, Improve | 190’000 | 100’000 | 40’000 |
**For national campaigns, the following translation costs apply for combined posts: (Image Post CHF 600, Carousel Post CHF 900 and Story Post CHF 300)

Pricing Views Blick Group
Production | Love Package | Share Package | Like Package |
Adaptation: CHF 500 Reels / Social only: from CHF 3’500 Video production: from CHF 5’000 * The video is played on Facebook, Instagram and/or TikTok according to the target group and tonality. | CHF 4’950 excl. production | CHF 3’450 excl. production | CHF 1’950 excl. production |
Brands | Views | Views | Views |
Blick | 45’000 | 22’000 | 10’000 |
Blick Heimat, Blick Sport, Hype, Soda, Improve | 35’000 | 17’500 | 8’000 |

Blick
Blick is one of the top news channels in German-speaking Switzerland. With videos, instantly shareable content and links to Blick.ch articles, we supply the most important news every single day.

Blick Sport
Blick Sport, Blick Fussball («Football») and Blick Eishockey («Ice hockey») cover the latest news and information from the world of sport in Switzerland and beyond.
Account Link | Platform | Focus | Subscribers | Gender (M:F) | Age |
@blickfussball @blickeishockey @blicksport | ![]() | Sport: Quick news | Fussball: 48’000 Eishockey: 22’300 Sport: 22’700 | 80:20 | 18 – 45 years |
@blickchsport | ![]() | Sport: Quick news | 103’860 | 75:25 | 218 – 55 years |
Source: Instagram, Facebook – 19.01.2023

Blick Heimat
The Swiss media channel enjoys a top-10 ranking on Instagram and showcases our beautiful country and different aspects of the concept of home.
Account Link | Platform | Focus | Subscribers | Gender (M:F) | Age |
@blickheimat | ![]() | Swissness: Photography & Videography about Switzerland | 99’300 | 60:40 | 25 – 50 years |

Hype by Blick
What’s making people laugh online? Which memes are going viral? Hype by Blick knows the answers – as we produce precisely these kinds of content. Who says the Swiss don’t have a sense of humour?
Account Link | Platform | Focus | Subscribers | Gender (M:F) | Age |
@hypebyblick | ![]() | Entertainment: Fun | 42’500 | 43:57 | 18 – 34 years |
@hypebyblick | ![]() | Entertainment: Fun | 209’000 | 40:60 | 18 – 34 years |

Improve
The Blick platform dedicated to sustainability, climate change, animal rights and pioneering technologies.
Account Link | Platform | Focus | Subscribers | Gender (M:F) | Age |
@improvemagch | ![]() | Environment: ecology, constr. journalism, sustainability | 51’500 | 43:57 | 18 – 34 years |
@improvemagch | ![]() | Environment: ecology, constr. journalism, sustainability | 48’000 | 40:60 | 25 – 44 years |

SODA
Aimed at a young audience on Instagram, this youth channel explains all the things you need for life but aren’t taught in school.
Account Link | Platform | Focus | Subscribers | Gender (M:F) | Age |
@sodamagch | ![]() | Explain: Topics that interest young people | 17’400 | 40:60 | 18 – 24 years |
Handelszeitung

Handelszeitung
As Switzerland’s leading business newspaper, the Handelszeitung is packed with news, interviews and career advice as well as information about changing jobs and start-ups. Topics that move the business world in Switzerland and beyond.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@handelszeitung | ![]() | Economy | 31’321 | 25 – 54 years | 20’000 | CHF 2’900 |
@handelszeitung | ![]() | Economy | 10’800 | 25 – 54 years | 40’000 | CHF 2’900 |
Bilanz

Bilanz
As the leading Swiss economic magazine, Bilanz covers all facets of business activities, offering personalised, well-researched business journalism in magazine format and online.
Beobachter

Beobachter
The Beobachter has the highest readership of non-free magazines in Switzerland and offers its readers effective assistance with all legal and everyday matters. It comes packed with well-founded information on the latest current affairs topics and extensive advice. Knowledge is power.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@beobachtermagazin | ![]() | Health, work, consumption, housing, Legal advice | 11’000 | 35 – 54 years | 20’000 | Feed: CHF 2’900 Story: CHF 1’400 |
@beobachtermagazin | ![]() | Health, work, consumption, housing, Legal advice | 53’800 | 35 – 54 years | 40’000 | CHF 2’900 |
Schweizer Illustrierte

Schweizer Illustrierte
Stories that move people in Switzerland! The country’s most popular and most-read people magazine with fast and professional reporting on national and international stars. The editorial team also tackles emotive topics that get people talking: family, education, health, travel, love and sexuality.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@schweizer_illustrierte | ![]() | People news & entertainment | 30’100 | 35 – 54 years | 20’000 | Feed: CHF 2’900 Story: CHF 1’400 |
@SchweizerIllustrierte | ![]() | People news & entertainment | 42’600 | 35 – 54 years | 40’000 | CHF 2’900 |
Style

Style
The latest fashion, beauty and living trends. Content from H&M to Hermès, from Micasa to Minotti, from street style to catwalk, from eco lux to haute couture. Always with style!
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@stylemagazin_ch | ![]() | Fashion, beauty, body & health, lifestyle | 30’700 | 25 – 44 years | 20’000 | Feed: CHF 2’900 Story: CHF 1’400 |
@stylemagazinch | ![]() | Fashion, beauty, body & health, lifestyle | 10’100 | 25 – 44 years | 40’000 | CHF 2’900 |
@stylemagazin_ch | ![]() | Fashion, beauty, body & health, lifestyle | 16’200 | 25 – 34 years | 20’000 | CHF 1’200 |
Illustré

L’illustré
Unique, dedicated and generous – just like the people of French-speaking Switzerland! L’illustré is a positive, open magazine that addresses all generations.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@illustre | ![]() | Moving personalities & fates | 14’600 | 25 – 44 years | 20’000 | Feed: CHF 2’900 Story: CHF 1’400 |
@Magazine.Illustre | ![]() | Moving personalities & fates | 265’600 | 25 – 44 years | 40’000 | CHF 2’900 |
PME

PME
If you want to stay up-to-date with the business world in French-speaking Switzerland, there’s only one place to go: PME. Besides news, the magazine also reports on topics such as management, start-ups, mergers and takeovers, innovation, cybercrime and investments.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@pme-magazinech | ![]() | Economy of French-speaking Switzerland | 15’600 | 25 – 44 years | 20’000 | CHF 2’900 |
@pmemagazine | ![]() | Economy of French-speaking Switzerland | 2’200 | 25 – 44 years | 40’000 | CHF 2’900 |
LandLiebe

LandLiebe
The finest sides of rural life in Switzerland and a slower pace of life. Fascinating photographic reports, mouth-watering farmhouse cuisine, refined knitting ideas and profiles of down-to-earth people.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@schweizer_landliebe | ![]() | The most beautiful sides of Swiss country life | 3’200 | 35 – 54 years | 20’000 | Feed: CHF 2’900 Story: CHF 1’400 |
@SchweizerLandLiebe | ![]() | The most beautiful sides of Swiss country life | 18’600 | 35 – 64 years | 40’000 | CHF 2’900 |
Bolero

Bolero
As Switzerland’s leading fashion and lifestyle magazine, Bolero delights its readers time and again with new stories. Bolero’s particular strengths lie in its close relationships with internationally recognised decision-makers from the fashion and beauty sector.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@boleromagazin | ![]() | Fashion, Style & Culture | 17’500 | 25 – 44 years | 20’000 | Feed: CHF 2’900 Story: CHF 1’400 |
@boleromagazin | ![]() | Fashion, Style & Culture | 11’300 | 25 – 44 years | 40’000 | CHF 2’900 |
Energy

Energy
Every day, hundreds of thousands of people enjoy multi-media content that has been optimised for and directly published on social media. Customers too can avail of this storytelling expertise and the large social community.
Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
@energy_ch | ![]() | Entertainment, Humour | 287’000 | 18 – 34 Jahre | various | upon request |
@EnergyZuerich @energybern @energybasel | ![]() | Entertainment, Humour | 473’000 | 18 – 34 Jahre | various | upon request |
@energy_ch | ![]() | Entertainment, Humour | 125’000 | 18 – 34 Jahre | various | upon request |