Social Media

Nowhere else can you engage in such an authentic and interactive dialogue with your fans or customers than on Instagram and Co. Our portfolio includes love brands with a huge and dedicated community and verticals for every topic. We always find a way to cleverly integrate your brand on the right channels with a striking presence – whether you want to focus solely on social media or want to further boost traffic for your native ads and 360° campaigns. Like & share!

social media

Our channels

Blick Group

Pricing Reach Blick Group

ProductionBlick LBlick MBlick S
*Picture Post: CHF 1’000
*Social Contextuals: CHF 1’000
**Carousel Post: CHF 1’500
**Story Post: CHF 500
CHF 4’950
excl. production
CHF 3’450
excl. production
CHF 1’950
excl. production
BrandsReachReachReach
Blick850’000450’000195’000
Blick Sport,
Blick Romandie
550’000300’000130’000
Soda, Improve460’000275’000105’000
*If the social contextuals refer to a daily topicality, it is not possible to guarantee a reach.
**For national campaigns, the following translation costs apply for combined posts: (Image Post CHF 600, Carousel Post CHF 900 and Story Post CHF 300)

Pricing Views Blick Group

ProductionBlick LBlick MBlick S
Adaptation: CHF 500
Reels / Social only: from CHF 3’500
Video production: from CHF 5’000

* The video is played on Facebook, Instagram and/or TikTok according to the target group and tonality.
CHF 4’950
excl. production
CHF 3’450
excl. production
CHF 1’950
excl. production
BrandsViewsViewsViews
Blick300’000200’00065’000
Soda, Improve180’000120’00040’000
*The choice of channels is made by the Blick Group and is suggested to the customer; the customer’s wishes are taken into account as much as possible.

Blick

Blick is one of the top news channels in German-speaking Switzerland. With videos, instantly shareable content and links to Blick.ch articles, we supply the most important news every single day.

Account LinkPlatformFocusSubscribersGender (M:F)Age
@blickNews & background79’90050:5025 – 34 years
@blickNews & background362’46259:4125 – 44 years
Source: Instagram, Facebook – 19.01.2023

Blick Sport

Blick Sport, Blick Fussball («Football») and Blick Eishockey («Ice hockey») cover the latest news and information from the world of sport in Switzerland and beyond.

Account LinkPlatformFocusSubscribersGender (M:F)Age
@blickfussball
@blickeishockey
@blicksport
Sport: Quick newsFussball: 48’000
Eishockey: 22’300
Sport: 22’700
80:2018 – 45 years
@blickchsportSport: Quick news103’86075:25218 – 55 years
*Average of all three accounts.
Source: Instagram, Facebook – 19.01.2023

Improve

The Blick platform dedicated to sustainability, climate change, animal rights and pioneering technologies.

Account LinkPlatformFocusSubscribersGender (M:F)Age
@improvemagchEnvironment: ecology, constr. journalism, sustainability51’50043:5718 – 34 years
@improvemagchEnvironment: ecology, constr. journalism, sustainability48’00040:6025 – 44 years
Source: Instagram, Facebook – 19.01.2023

SODA

Aimed at a young audience on Instagram, this youth channel explains all the things you need for life but aren’t taught in school.

Account LinkPlatformFocusSubscribersGender (M:F)Age
@sodamagchExplain: Topics that interest young people17’40040:6018 – 24 years
Source: Instagram – 19.01.2023

Handelszeitung

Handelszeitung

As Switzerland’s leading business newspaper, the Handelszeitung is packed with news, interviews and career advice as well as information about changing jobs and start-ups. Topics that move the business world in Switzerland and beyond.

Account LinkPlatformFocusSubscribersAgeReachPrices
@handelszeitungEconomy31’32125 – 54 years20’000CHF 2’900
@handelszeitungEconomy10’80025 – 54 years40’000CHF 2’900
Source: Linkedin, Facebook – 19.01.2023

Bilanz

Bilanz

As the leading Swiss economic magazine, Bilanz covers all facets of business activities, offering personalised, well-researched business journalism in magazine format and online.

Account LinkPlatformFocusSubscribersAgeReachPrices
@bilanzchEconomic journalism16’60025 – 44 years40’000Feed: CHF 2’900
Story: CHF 1’400
@bilanzEconomic journalism12’40025 – 44 years80’000CHF 2’900
@bilanzchEconomic journalism24’38825 – 44 years30’000CHF 2’900
Source: Instagram, Facebook – 19.01.2023

Beobachter

Beobachter

The Beobachter has the highest readership of non-free magazines in Switzerland and offers its readers effective assistance with all legal and everyday matters. It comes packed with well-founded information on the latest current affairs topics and extensive advice. Knowledge is power.

Account LinkPlatformFocusSubscribersAgeReachPrices
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice
11’00035 – 54 years40’000Feed: CHF 2’900
Story: CHF 1’400
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice
53’80035 – 54 years80’000CHF 2’900
Source: Instagram, Facebook – 19.01.2023

Schweizer Illustrierte

Schweizer Illustrierte

Stories that move people in Switzerland! The country’s most popular and most-read people magazine with fast and professional reporting on national and international stars. The editorial team also tackles emotive topics that get people talking: family, education, health, travel, love and sexuality.

Account LinkPlatformFocusSubscribersAgeReachPrices
@schweizer_illustriertePeople news &
entertainment
30’10035 – 54 years40’000Feed: CHF 2’900
Story: CHF 1’400
@SchweizerIllustriertePeople news &
entertainment
42’60035 – 54 years80’000CHF 2’900
Source: Instagram, Facebook – 19.01.2023

Style

Style

The latest fashion, beauty and living trends. Content from H&M to Hermès, from Micasa to Minotti, from street style to catwalk, from eco lux to haute couture. Always with style!

Account LinkPlatformFocusSubscribersAgeReachPrices
@stylemagazin_chFashion, beauty,
body & health, lifestyle
30’70025 – 44 years20’000Feed: CHF 2’900
Story: CHF 1’400
@stylemagazinchFashion, beauty,
body & health, lifestyle
10’10025 – 44 years40’000CHF 2’900
@stylemagazin_chFashion, beauty,
body & health, lifestyle
16’20025 – 34 years20’000CHF 1’200
Source: Instagram, Facebook, Pinterest – 19.01.2023

Illustré

L’illustré

Unique, dedicated and generous – just like the people of French-speaking Switzerland! L’illustré is a positive, open magazine that addresses all generations.

Account LinkPlatformFocusSubscribersAgeReachPrices
@illustreMoving personalities
& fates
14’60025 – 44 years40’000Feed: CHF 2’900
Story: CHF 1’400
@Magazine.IllustreMoving personalities
& fates
265’60025 – 44 years80’000CHF 2’900
Source: Instagram, Facebook – 19.01.2023

PME

PME

If you want to stay up-to-date with the business world in French-speaking Switzerland, there’s only one place to go: PME. Besides news, the magazine also reports on topics such as management, start-ups, mergers and takeovers, innovation, cybercrime and investments.

Account LinkPlatformFocusSubscribersAgeReachPrices
@pme-magazinechEconomy of French-speaking
Switzerland
15’60025 – 44 years30’000CHF 2’900
@pmemagazineEconomy of French-speaking
Switzerland
2’20025 – 44 years80’000CHF 2’900
Sources: Linkedin, Facebook – 19.01.2023

LandLiebe

LandLiebe

The finest sides of rural life in Switzerland and a slower pace of life. Fascinating photographic reports, mouth-watering farmhouse cuisine, refined knitting ideas and profiles of down-to-earth people.

Account LinkPlatformFocusSubscribersAgeReachPrices
@schweizer_landliebeThe most beautiful sides of
Swiss country life
3’20035 – 54 years40’000Feed: CHF 2’900
Story: CHF 1’400
@SchweizerLandLiebeThe most beautiful sides of
Swiss country life
18’60035 – 64 years80’000CHF 2’900
Source: Instagram, Facebook – 19.01.2023

Bolero

Bolero

As Switzerland’s leading fashion and lifestyle magazine, Bolero delights its readers time and again with new stories. Bolero’s particular strengths lie in its close relationships with internationally recognised decision-makers from the fashion and beauty sector.

Account LinkPlatformFocusSubscribersAgeReachPrices
@boleromagazinFashion, Style & Culture17’50025 – 44 years40’000Feed: CHF 2’900
Story: CHF 1’400
@boleromagazinFashion, Style & Culture11’30025 – 44 years40’000CHF 2’900
Source: Instagram, Facebook – 19.01.2023

Energy

Energy

Every day, hundreds of thousands of people enjoy multi-media content that has been optimised for and directly published on social media. Customers too can avail of this storytelling expertise and the large social community.

Account LinkPlatformFocusSubscribersAgeReachPrices
@energy_chEntertainment, Humour287’00018 – 34 Jahrevariousupon request
@EnergyZuerich
@energybern
@energybasel
Entertainment, Humour473’00018 – 34 Jahrevariousupon request
@energy_chEntertainment, Humour125’00018 – 34 Jahrevariousupon request
Source: Instagram, Facebook, TikTok – 19.01.2023

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