Social Media
Nowhere else can you engage in such an authentic and interactive dialogue with your fans or customers than on Instagram and Co. Our portfolio includes love brands with a huge and dedicated community and verticals for every topic. We always find a way to cleverly integrate your brand on the right channels with a striking presence – whether you want to focus solely on social media or want to further boost traffic for your native ads and 360° campaigns. Like & share!
social media
Our formats
social media
Our channels
Blick Group
Pricing Reach Blick Group
| Production | Blick L | Blick M | Blick S |
| *Image Post: CHF 500 **Social Contextuals: CHF 1 000 *Carousel Post: CHF 1 000 *Story Post: CHF 500 | CHF 4 950 excl. production | CHF 3 450 excl. production | CHF 1 950 excl. production |
| Brands | Reach | Reach | Reach |
| Blick | 850 000 | 450 000 | 195 000 |
| Blick Sport, Blick Romandie | 550 000 | 300 000 | 130 000 |
| Soda, Improve | 460 000 | 275 000 | 105 000 |
*For national campaigns, the following translation costs apply for combined posts: (Image Post CHF 300, Carousel Post CHF 500 and Story Post CHF 300)
**If the social contextuals refer to a daily topicality, it is not possible to guarantee a reach.
Pricing Views Blick Group
| Production | Blick L | Blick M | Blick S |
| Production of video post incl. adaptation of existing video on Instagram CHF 1 000 Production costs video, existing image material (d) CHF 3 500 Production costs reel CHF from 2 500 * The video is played on Facebook, Instagram and/or TikTok according to the target group and tonality. | CHF 4 950 excl. production | CHF 3 450 excl. production | CHF 1 950 excl. production |
| Brands | Views | Views | Views |
| Blick | 300 000 | 200 000 | 65 000 |
| Soda, Improve | 180 000 | 120 000 | 40 000 |
*The choice of channels is made by the Blick Group and is suggested to the customer; the customer’s wishes are taken into account as much as possible.
Blick
Blick is one of the top news channels in German-speaking Switzerland. With videos, instantly shareable content and links to Blick.ch articles, we supply the most important news every single day.
Blick Sport
Blick Sport, Blick Fussball («Football») and Blick Eishockey («Ice hockey») cover the latest news and information from the world of sport in Switzerland and beyond.
| Account Link | Platform | Focus | Gender (M:F) | Age | Subscribers |
| @blickfussball @blickeishockey @blicksport |  | Sport: Quick news | 80:20 | 18 – 45 years | 103 800 |
| @blickchsport |  | Sport: Quick news | 75:25 | 25 – 34 years | 99 200 |
| @blickfussball |  | Sport: Quick news | 71:29 | 18 – 24 years | 12 200 |
SODA
Aimed at a young audience on Instagram, this youth channel explains all the things you need for life but aren’t taught in school.
| Account Link | Platform | Focus | Subscribers | Gender (M:F) | Age |
| @sodamagch | | Explain: Topics that interest young people | 54 869 | 40:60 | 18 – 34 years |
| @sodabyblick | | Explain: Topics that interest young people | 205 600 | 46:54 | 18 – 34 years |
| @sodabyblick | | Explain: Topics that interest young people | 13 100 | 42:58 | 18 – 34 years |
Handelszeitung
Handelszeitung
As Switzerland’s leading business newspaper, the Handelszeitung is packed with news, interviews and career advice as well as information about changing jobs and start-ups. Topics that move the business world in Switzerland and beyond.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @handelszeitung |  | Economy | 39 000 | 25 – 54 years | 30 000 | CHF 2 900 |
| @handelszeitung | | Economy | 16 100 | 35 – 54 years | 80 000 | CHF 2 900 |
| @handelszeitung | | Economy | 3 200 | 35 – 54 years | 40 000 | Story: CHF 1 400 |
Bilanz
Bilanz
As the leading Swiss economic magazine, Bilanz covers all facets of business activities, offering personalised, well-researched business journalism in magazine format and online.
Beobachter
Beobachter
The Beobachter has the highest readership of non-free magazines in Switzerland and offers its readers effective assistance with all legal and everyday matters. It comes packed with well-founded information on the latest current affairs topics and extensive advice. Knowledge is power.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @beobachtermagazin | | Health, work, consumption, housing, Legal advice | 16 200 | 35 – 54 years | 40 000 | Story: CHF 1 400 |
| @beobachtermagazin | | Health, work, consumption, housing, Legal advice | 55 000 | 35 – 54 years | 80 000 | CHF 2 900 |
| @beobachtermagazin | | Health, work, consumption, housing, Legal advice | 15 900 | 34 – 44 years | upon request | upon request |
blue news
blue News
Swisscom blue is the Swiss news and entertainment portal and provides over half a million readers with the latest news from Switzerland and around the world quickly and clearly every day.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @bluenews.ch | | News & Entertainment | 30 300 | 35 – 65 years | 100 000 | CHF 2 900 |
| @bluenews.ch | | News & Entertainment | 8 100 | 18 – 45 years | upon request | upon request |
| @bluenews.ch | | News & Entertainment | 15 800 | 35 – 54 years | upon request | upon request |
blue Sport
blue Sport
blue Sport is the Swiss platform for sports fans, offering daily live reports and highlights. Whether football, ice hockey or international competitions – Blue Sport keeps sports fans up to date and provides quick, clear information on important sporting events.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @bluesport.ch | | Sport | 30 300 | 25 – 44 years | 100 000 | CHF 2 900 |
| @bluesport.ch | | Sport | 115 000 | 18 – 35 years | upon request | upon request |
| @bluenews.ch | | Sport | 514 600 | 18 – 34 years | upon request | upon request |
Schweizer Illustrierte
Schweizer Illustrierte
Stories that move people in Switzerland! The country’s most popular and most-read people magazine with fast and professional reporting on national and international stars. The editorial team also tackles emotive topics that get people talking: family, education, health, travel, love and sexuality.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @schweizer_illustrierte | | People news & entertainment | 34 800 | 35 – 54 years | 40 000 | Story: CHF 1 400 |
| @SchweizerIllustrierte | | People news & entertainment | 48 500 | 35 – 54 years | 80 000 | CHF 2 900 |
Style
Style
The latest fashion, beauty and living trends. Content from H&M to Hermès, from Micasa to Minotti, from street style to catwalk, from eco lux to haute couture. Always with style!
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @stylemagazin_ch | | Fashion, beauty, body & health, lifestyle | 29 820 | 35 – 54 years | 20 000 | Feed: CHF 2 900 Story: CHF 1 400 |
| @stylemagazinch | | Fashion, beauty, body & health, lifestyle | 10 100 | 35 – 54 years | 40 000 | CHF 2 900 |
| @stylemagazin_ch |  | Fashion, beauty, body & health, lifestyle | 17 000 | 25 – 34 years | 20 000 | CHF 1 200 |
Illustré
L’illustré
Unique, dedicated and generous – just like the people of French-speaking Switzerland! L’illustré is a positive, open magazine that addresses all generations.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @illustre | | Moving personalities & fates | 18 000 | 35 – 54 years | 40 000 | Story: CHF 1 400 |
| @Magazine.Illustre | | Moving personalities & fates | 260 600 | 25 – 44 years | 80 000 | CHF 2 900 |
PME
PME
If you want to stay up-to-date with the business world in French-speaking Switzerland, there’s only one place to go: PME. Besides news, the magazine also reports on topics such as management, start-ups, mergers and takeovers, innovation, cybercrime and investments.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @pme-magazinech | | Economy of French-speaking Switzerland | 25 000 | 44 – 54 years | 30 000 | CHF 2 900 |
| @pmemagazine | | Economy of French-speaking Switzerland | 3 800 | 44 – 54 years | 80 000 | CHF 2 900 |
LandLiebe
LandLiebe
The finest sides of rural life in Switzerland and a slower pace of life. Fascinating photographic reports, mouth-watering farmhouse cuisine, refined knitting ideas and profiles of down-to-earth people.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @schweizer_landliebe | | The most beautiful sides of Swiss country life | 5 500 | 35 – 55 years | 40 000 | Story: CHF 1 400 |
| @SchweizerLandLiebe | | The most beautiful sides of Swiss country life | 20 100 | 45 – 64 years | 80 000 | CHF 2 900 |
Bolero
Bolero
As Switzerland’s leading fashion and lifestyle magazine, Bolero delights its readers time and again with new stories. Bolero’s particular strengths lie in its close relationships with internationally recognised decision-makers from the fashion and beauty sector.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @boleromagazin | | Fashion, Style & Culture | 18 300 | 25 – 44 years | 40 000 | Feed: CHF 2 900 Story: CHF 1 400 |
| @boleromagazin | | Fashion, Style & Culture | 12 200 | 25 – 44 years | 40 000 | CHF 2 900 |
Energy
Energy
Every day, hundreds of thousands of people enjoy multi-media content that has been optimised for and directly published on social media. Customers too can avail of this storytelling expertise and the large social community.
| Account Link | Platform | Focus | Subscribers | Age | Reach | Prices |
| @energy_ch | | Entertainment, Humour | 292 000 | 18 – 34 Jahre | various | upon request |
| @EnergyZuerich @energybern @energybasel | | Entertainment, Humour | 486 254 | 18 – 34 Jahre | various | upon request |
| @energy_ch | | Entertainment, Humour | 167 000 | 18 – 24 Jahre | various | upon request |
