Social Media

Nowhere else can you engage in such an authentic and interactive dialogue with your fans or customers than on Instagram and Co. Our portfolio includes love brands with a huge and dedicated community and verticals for every topic. We always find a way to cleverly integrate your brand on the right channels with a striking presence – whether you want to focus solely on social media or want to further boost traffic for your native ads and 360° campaigns. Like & share!

social media

Our channels

Blick Group

Pricing Reach Blick Group

ProductionBlick LBlick MBlick S
*Image Post: CHF 500
**Social Contextuals: CHF 1 000
*Carousel Post: CHF 1 000
*Story Post: CHF 500
CHF 4 950
excl. production
CHF 3 450
excl. production
CHF 1 950
excl. production
BrandsReachReachReach
Blick850 000450 000195 000
Blick Sport,
Blick Romandie
550 000300 000130 000
Soda, Improve460 000275 000105 000

*For national campaigns, the following translation costs apply for combined posts: (Image Post CHF 300, Carousel Post CHF 500 and Story Post CHF 300)
**If the social contextuals refer to a daily topicality, it is not possible to guarantee a reach.

Pricing Views Blick Group

ProductionBlick LBlick MBlick S
Production of video post incl. adaptation of existing video on Instagram CHF 1 000
Production costs video, existing image material (d) CHF 3 500
Production costs reel CHF from 2 500

* The video is played on Facebook, Instagram and/or TikTok according to the target group and tonality.
CHF 4 950
excl. production
CHF 3 450
excl. production
CHF 1 950
excl. production
BrandsViewsViewsViews
Blick300 000200 00065 000
Soda, Improve180 000120 00040 000

*The choice of channels is made by the Blick Group and is suggested to the customer; the customer’s wishes are taken into account as much as possible.

Blick

Blick is one of the top news channels in German-speaking Switzerland. With videos, instantly shareable content and links to Blick.ch articles, we supply the most important news every single day.

Account LinkPlatformFocusGender (M:F)AgeSubscribers
@blickNews & background50:5025 – 34 years99 100
@blickNews & background59:4125 – 44 Jahre385 400
@blickNews & background59:41upon request107 500

Blick Sport

Blick Sport, Blick Fussball («Football») and Blick Eishockey («Ice hockey») cover the latest news and information from the world of sport in Switzerland and beyond.

Account LinkPlatformFocusGender (M:F)AgeSubscribers
@blickfussball
@blickeishockey
@blicksport
Sport: Quick news80:2018 – 45 years103 800
@blickchsportSport: Quick news75:2525 – 34 years99 200
@blickfussballSport: Quick news71:2918 – 24 years12 200

SODA

Aimed at a young audience on Instagram, this youth channel explains all the things you need for life but aren’t taught in school.

Account LinkPlatformFocusSubscribersGender (M:F)Age
@sodamagchExplain: Topics that interest young people54 86940:6018 – 34 years
@sodabyblickExplain: Topics that interest young people205 60046:5418 – 34 years
@sodabyblick
Explain: Topics that interest young people13 10042:5818 – 34 years

Handelszeitung

Handelszeitung

As Switzerland’s leading business newspaper, the Handelszeitung is packed with news, interviews and career advice as well as information about changing jobs and start-ups. Topics that move the business world in Switzerland and beyond.

Account LinkPlatformFocusSubscribersAgeReachPrices
@handelszeitungEconomy39 00025 – 54 years30 000CHF 2 900
@handelszeitungEconomy16 10035 – 54 years80 000CHF 2 900
@handelszeitungEconomy3 20035 – 54 years40 000Story: CHF 1 400

Bilanz

Bilanz

As the leading Swiss economic magazine, Bilanz covers all facets of business activities, offering personalised, well-researched business journalism in magazine format and online.

Account LinkPlatformFocusSubscribersAgeReachPrices
@bilanzchEconomic journalism3 70025 – 44 years40 000Story: CHF 1 400
@bilanzEconomic journalism13 60025 – 44 years80 000CHF 2 900
@bilanzchEconomic journalism33 00025 – 44 yearsupon requestCHF 2 900

Beobachter

Beobachter

The Beobachter has the highest readership of non-free magazines in Switzerland and offers its readers effective assistance with all legal and everyday matters. It comes packed with well-founded information on the latest current affairs topics and extensive advice. Knowledge is power.

Account LinkPlatformFocusSubscribersAgeReachPrices
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice
16 20035 – 54 years40 000Story: CHF 1 400
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice
55 00035 – 54 years80 000CHF 2 900
@beobachtermagazinHealth, work,
consumption, housing,
Legal advice
15 90034 – 44 yearsupon requestupon request

blue news

blue News

Swisscom blue is the Swiss news and entertainment portal and provides over half a million readers with the latest news from Switzerland and around the world quickly and clearly every day.

Account LinkPlatformFocusSubscribersAgeReachPrices
@bluenews.chNews & Entertainment30 30035 – 65 years100 000CHF 2 900
@bluenews.chNews & Entertainment8 10018 – 45 yearsupon requestupon request
@bluenews.chNews & Entertainment15 80035 – 54 yearsupon requestupon request

blue Sport

Blue Sport Logo, geschwungenes weisses Swisscom Logo und weisser blue+ Schriftzug auf dunkelblauem Grund

blue Sport

blue Sport is the Swiss platform for sports fans, offering daily live reports and highlights. Whether football, ice hockey or international competitions – Blue Sport keeps sports fans up to date and provides quick, clear information on important sporting events.

Account LinkPlatformFocusSubscribersAgeReachPrices
@bluesport.chSport30 30025 – 44 years100 000CHF 2 900
@bluesport.chSport115 00018 – 35 yearsupon requestupon request
@bluenews.chSport514 60018 – 34 yearsupon requestupon request

Schweizer Illustrierte

Schweizer Illustrierte

Stories that move people in Switzerland! The country’s most popular and most-read people magazine with fast and professional reporting on national and international stars. The editorial team also tackles emotive topics that get people talking: family, education, health, travel, love and sexuality.

Account LinkPlatformFocusSubscribersAgeReachPrices
@schweizer_illustriertePeople news &
entertainment
34 80035 – 54 years40 000Story: CHF 1 400
@SchweizerIllustriertePeople news &
entertainment
48 50035 – 54 years80 000CHF 2 900

Style

Style

The latest fashion, beauty and living trends. Content from H&M to Hermès, from Micasa to Minotti, from street style to catwalk, from eco lux to haute couture. Always with style!

Account LinkPlatformFocusSubscribersAgeReachPrices
@stylemagazin_chFashion, beauty,
body & health, lifestyle
29 82035 – 54 years20 000Feed: CHF 2 900
Story: CHF 1 400
@stylemagazinchFashion, beauty,
body & health, lifestyle
10 10035 – 54 years40 000CHF 2 900
@stylemagazin_chFashion, beauty,
body & health, lifestyle
17 00025 – 34 years20 000CHF 1 200

Illustré

L’illustré

Unique, dedicated and generous – just like the people of French-speaking Switzerland! L’illustré is a positive, open magazine that addresses all generations.

Account LinkPlatformFocusSubscribersAgeReachPrices
@illustreMoving personalities
& fates
18 00035 – 54 years40 000Story: CHF 1 400
@Magazine.IllustreMoving personalities
& fates
260 60025 – 44 years80 000CHF 2 900

PME

PME

If you want to stay up-to-date with the business world in French-speaking Switzerland, there’s only one place to go: PME. Besides news, the magazine also reports on topics such as management, start-ups, mergers and takeovers, innovation, cybercrime and investments.

Account LinkPlatformFocusSubscribersAgeReachPrices
@pme-magazinechEconomy of French-speaking
Switzerland
25 00044 – 54 years30 000CHF 2 900
@pmemagazineEconomy of French-speaking
Switzerland
3 80044 – 54 years80 000CHF 2 900

LandLiebe

LandLiebe

The finest sides of rural life in Switzerland and a slower pace of life. Fascinating photographic reports, mouth-watering farmhouse cuisine, refined knitting ideas and profiles of down-to-earth people.

Account LinkPlatformFocusSubscribersAgeReachPrices
@schweizer_landliebeThe most beautiful sides of
Swiss country life
5 50035 – 55 years40 000Story: CHF 1 400
@SchweizerLandLiebeThe most beautiful sides of
Swiss country life
20 10045 – 64 years80 000CHF 2 900

Bolero

Bolero

As Switzerland’s leading fashion and lifestyle magazine, Bolero delights its readers time and again with new stories. Bolero’s particular strengths lie in its close relationships with internationally recognised decision-makers from the fashion and beauty sector.

Account LinkPlatformFocusSubscribersAgeReachPrices
@boleromagazinFashion, Style & Culture18 30025 – 44 years40 000Feed: CHF 2 900
Story: CHF 1 400
@boleromagazinFashion, Style & Culture12 20025 – 44 years40 000CHF 2 900

Energy

Energy

Every day, hundreds of thousands of people enjoy multi-media content that has been optimised for and directly published on social media. Customers too can avail of this storytelling expertise and the large social community.

Account LinkPlatformFocusSubscribersAgeReachPrices
@energy_chEntertainment, Humour292 00018 – 34 Jahrevariousupon request
@EnergyZuerich
@energybern
@energybasel
Entertainment, Humour486 25418 – 34 Jahrevariousupon request
@energy_chEntertainment, Humour167 00018 – 24 Jahrevariousupon request

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