Reach Data
Benefit from the wide range of Ringier Advertising interest data on a variety of topics – from car enthusiasts to foodies or expecting mothers, we cover every target group. Does your advertising strategy aim to appeal to sports enthusiasts, car lovers, women, men or Generation Z users?
Reach Data enables advertisers to reach a specific target group in the entire Ringier Digital Network. This includes all titles from the premium publishers Ringier Medien Schweiz and Swisscom, which form the digital advertising network with the widest reach in Switzerland. Around 30 media brands including Blick.ch, blue News, Beobachter or L’illustré guarantee high-quality advertising environments. Instead of placing ads in predefined media titles, Reach Data allows customers to reach their target group across different titles.
Targeted Reach Data advertising means that sports fans, women, men, car enthusiasts or Generation Z users can be reached as desired. These categories are generated based on a combination of interest and contextual segments. The interest segments are formed by means of user profiles with specific surfing behaviour in our data solution Alloy. We create contextual segments using a technology called Grapeshot, which defines the most relevant keywords and uses them to display ads in articles that match the content. This enables you to efficiently reach your desired target group, even in a world without cookies.
Ringier Advertising offers a wide range of high-quality targeting strategies and audience segments to ensure your message reaches your target group online.
Women Reach Data
Women Reach Data
With «Women Reach Data», you can reach women who are specifically interested in topics such as fashion, beauty, family and health.
Fiona surfs on sites like femelle.ch or schweizerillustrierte.ch while she is logged into the Ringier Connect account.
Her data is gathered, analysed and evaluated on our DMP.
We know other female users like Fiona and can reach them across the entire Ringier Digital Network.
Men Reach Data
Men Reach Data
With «Men Reach Data», you can reach men who are specifically interested in topics such as sports, cars, technology and computing.
Tim surfs on sites like daskannwas.ch or cash.ch while he is logged into his Ringier Connect account.
His data is gathered, analysed and evaluated on our DMP.
We know other male users like Tim and can reach them across the entire Ringier Digital Network.
Health Reach Data
Health Reach Data
With «Health Reach Data» you can reach people who are specifically interested in topics such as medical health and healthy lifestyle.
Ella surfs the health section of beobachter.ch and reads articles contextually related to the topic of health.
Her data is gathered, analysed and evaluated on our DMP.
We know other users like Ella who are interested in health and can reach them across the entire Ringier Digital Network.
Family Reach Data
Family Reach Data
With «Family Reach Data» you can reach people who are specifically interested in topics such as relationships, starting a family or families with children.
Noah surfs the family section of schweizer-illustrierte.ch and reads articles contextually related to the topic of family.
His data is gathered, analysed and evaluated on our DMP.
We know other family-interested users like Noah and can reach them across the entire Ringier Digital Network.
Sport Reach Data
Sport Reach Data
With our «Sport Reach Data», you can reach the sport enthusiasts in various subject areas such as football, ice hockey, tennis, skiing and many other sports.
Linus surfs on sportal.ch or teletext.ch and reads sports related articles.
His data is gathered, analysed and evaluated on our DMP.
We know other sports enthusiasts like Linus and can reach them across the entire Ringier Digital Network.
Auto Reach Data
Auto Reach Data
With our «Auto Reach Data», you can reach car fans on various car topics such as luxury, family, hybrid, 4-wheel drive and many more.
Carlo surfs in the car sections of blick.ch and beobachter.ch and reads car related articles.
His data is gathered, analysed and evaluated on our DMP.
We know other car lovers like Carlo and can reach them across the entire Ringier Digital Network.
GenZ Reach Data
GenZ Reach Data
With our «GenZ Reach Data», you can reach young adults/millennials on various topics such as technology, music, travel and many others.
Lea surfs on energy.ch while she is logged into her Ringier Connect account.
Her data is gathered, analysed and evaluated on our DMP.
We know other GenZ users like Lea and can reach them across the entire Ringier Digital Network.
other data solutions
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Contextual Display
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