WEMF Prediction Accuracy Check

Once again, we have had our audience predictions for digital campaigns reviewed and certified by WEMF. The results confirm the high quality of our targeting solution and underline our commitment to transparency and reliable online targeting.

Anyone booking advertising on online platforms depends on their ads reaching the right target audiences. This requires predictions about the users of these platforms. These predictions enable campaigns to be delivered to specific target groups. The Prediction Accuracy Check (PAC) by WEMF reviews the online targeting predictions of publishers and media marketers and compares the results with WEMF survey data. This ensures that the predictions are complete, reliable and as accurate as possible.

Blick

Predictions for Blick were reviewed by WEMF. The analysed data is based on our proprietary Alloy data solution. The domains blick.ch and blick.ch/fr were audited. The variables analysed included gender, age and interest in sports. With a Congruence Score of 89.8, the Prediction Accuracy Check confirms the high quality of our targeting predictions. Excellent results were also achieved across the individual segments.

Ringier Digital Network

Predictions for the Ringier Digital Network were reviewed by WEMF. The analysed data is based on our proprietary Alloy data solution. The domains blick.ch, blick.ch/fr, bluewin.ch, cash.ch and beobachter.ch were audited. The variables analysed included gender, age and interest in sports. These domains represent more than 80% of the network’s ad impressions. With a Congruence Score of 91.4, the Prediction Accuracy Check confirms the high quality of our targeting predictions. Excellent results were also achieved across the individual segments.

Better Prediction Initiative (BPI)

With the Better Prediction Initiative (BPI), WEMF supports publishers, media marketers and advertisers in validating and optimising their predictions. In doing so, it promotes transparency in the digital advertising market and supports reliable, data-driven audience targeting.

Companies participating in the BPI can demonstrate that their predictions meet high quality standards and have been verified by an independent, neutral organisation. The official “Better Prediction Initiative by WEMF” and “Prediction Accuracy Check” labels stand for certified quality and transparency in digital targeting.

WEMF Certificate BlickDownload
WEMF Certificate Ringier Digital NetworkDownload
Blau umrahmtes Label mit Haken-Symbol und der Aufschrift ‚PAC – Prediction Accuracy Check, certified by WEMF‘. Das Label weist auf eine zertifizierte Genauigkeitsprüfung von Vorhersagedaten durch die WEMF hin.
Blau umrahmtes Label mit Zielscheiben-Symbol und der Aufschrift ‚BPI – Better Prediction Initiative, by WEMF‘. Das Label kennzeichnet eine Initiative zur Verbesserung von Vorhersagequalität, unterstützt von der WEMF.

Left: “Prediction Accuracy Check certified by WEMF” label | Right: “Better Prediction Initiative by WEMF” label

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