The challenge

Migros uses migros-impuls.ch to take a holistic approach to health. The aims were to increase awareness of its different services regarding nutrition, exercise and mindfulness, to generate leads in various Migros departments and to attract regular users to migros-impuls.ch.

The idea

Health explained with a strong service character, inspirational testimonials and entertaining myth busting together with innovative storytelling formats such as ClickMaps. The stories were distributed via the Ringier/Ringier Axel Springer titles and channels: online, print, newsletter, social media.

The result

Migros was established as a holistic provider for health services and products. We attracted 1.2 million visitors on migros-impuls.ch, increased the length of time spent on the website by 500 % and exceeded lead targets.