Using contextual ads to create effective campaigns

For advertising to be effective, it is all about finding the right environment to advertise in. When advertising is tailored to the context in which it appears, it will have a better impact. And that’s exactly what you get with the contextual ads from our Brand Studio, without reliance on third-party cookies.

Make your ads stand out

Whether digital, social media or print advertising, we make sure your ads elegantly stand out and speak to your target audience about the exact topics they care about. Messages that are funny, emotive, bold and original are particularly good here.

The ideal solution to avoid third-party cookies

Our contextual ads provide more context and better attract attention, all while solving the issue of trying to avoid cookies. Moreover, we can also cover whole topic areas such as sporting events, product launches or referenda/elections. This means that content is precisely targeted and your campaigns have the biggest possible impact.

Flowers are given as gifts on TV. Flowers should also be given away more privately. Fleurop uses the playground for creative advertising.

Sources: *sotomo, **GfK

A Federal Council trip that ended with a media crash landing. USZIT picks up on the Berset story with the only/but style of the claim.

Real-time adaptation for more impact

Our Brand Studio designs the self-developed contextual ads for the appropriate environments in real time and on a daily basis. Not only does this guarantee complete brand safety but it also ensures that products, services, messages and attitudes are perfectly tailored to the current context.

Nobody was injured (apart from one car). For Toyota, this was an opportunity to draw attention to the sustainable hydrogen-powered Mirai.

Nobody was injured (apart from one car). For Toyota, this was an opportunity to draw attention to the sustainable hydrogen-powered Mirai.


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