Ski Region

The challenge

People in Zurich think of the Jungfrau Ski Region as (too) far away. But that’s not true – there is now a direct connection between Zurich and Interlaken Ost. So how can the Eiger, Mönch and Jungfrau be brought even closer?

The idea

Who could be more native to Zurich than the Böögg snowman? And who prefers being in the mountains rather than in Zurich, where he’s set alight to great furore each year? The Böögg! So let’s bring him home.

The result

A humorous, heartfelt campaign that still clearly conveys the message. A campaign to love and share.

Commercial spot

Winter campaign

Key-Visual winter campaign

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