The challenge

How can you showcase an automotive manufacturer if it can’t exhibit its models at the Geneva International Motor Show?

The idea

A platform where users can check out the cars for themselves and climb in virtually. With a print magazine that uses QR codes to link to the specially developed AR app and therefore the models.

The result

Switzerland’s first virtual showroom and the first automotive manufacturer with its own AR platform. Plus, a compelling user journey that not only raised awareness but also created the necessary leads.