Special content formats
Powerful brand messages through creative content
In our fast-paced world, attention spans are getting shorter. To reach your target audience, relevant and engaging content is essential. But what if your content campaign doesn’t deliver the desired results?
The Brand Studio at Ringier Advertising creates tailor-made content campaigns, developed entirely in-house from the initial idea to final execution. They are then distributed through the Ringier Medien Schweiz network to achieve maximum reach.
These custom-developed content formats seamlessly integrate into our digital platforms and operate independently of traditional social media channels. Whether it’s visual storytelling, immersive audio experiences, or interactive content – we offer a variety of formats that follow a high-quality approach to sustainably increase brand awareness while delivering strong KPI results.
Bites Vertical Video
Bites Vertical Videos are the premium alternative to Reels and TikTok. This specialized content format is seamlessly integrated into the digital Blick universe and appeals to a broader audience passionate about news.
The Brand Studio works with you to develop a tailor-made concept that effectively delivers your brand message to your target audience through targeted storytelling. With high reach and strong engagement, Bites Vertical Videos on Blick.ch are the perfect addition to your content strategy – a powerful click driver with an entertaining touch.
KPI and video the BKW case
30 000
Views
4%
CTR
Interactive Video
The Interactive Video is a highly engaging content format that delivers outstanding KPI results. Designed and produced by the Brand Studio, it ensures exceptional user interaction. Interactive elements actively involve users, embedding the brand message sustainably and setting new standards in digital communication. With a click-through rate (CTR) of up to 5%, it is one of the most powerful formats in digital marketing.
The Melchsee-Frutt example illustrates what an Interactive Video combined with a matching landing page on Blick.ch could look like.
KPI and video from the Melchsee-Frutt case
<40 000
Views
65%
ER in the video
4%
CTR
Branded Story
With the specialized content format Branded Story, you can place your news or story within the editorial context of our network. The Brand Studio designs and writes the Branded Stories according to your briefing, shaping the article as native advertising while meeting the journalistic standards of the respective medium.
Increase the reach of your Branded Story with additional reach boosters from our Boosted Advertorial offering, through social media ads, newsletter features, or promo teasers.
Podcast
A podcast is the perfect way to position your brand in an entertaining and authentic context. Your message can be integrated into the audio world in various ways – from subtle mentions to creative storytelling approaches.
The Brand Studio supports you from the initial idea to the final publication: concept development, audio recording, and distribution across various media and channels – all from a single source. A standout example is the podcast Stadt, Land, Stuss, created in collaboration with Sunrise Young.
In addition to developing new podcasts, we also offer sponsorship options for our established formats – an effective way to reach your target audience in a high-quality editorial environment.
Your Points of Contact
Corinna Rota
Director Account Management
+41 58 269 25 49
corinna.rota@ringier.ch
Fabian Zürcher
Director Brand Studio
fabian.zuercher@ringier.ch
