AD FORMAT
Branded Story
The editors of the Brand Studio design branded stories according to the client briefing and implement them as native advertising. They prepare the content journalistically and according to the editorial requirements of the respective medium. Branded stories are marked as paid content in accordance with the guidelines of the respective platform.
All brands
blick.ch
Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.
Rates & specifications
Rates DE
Take a look at www.blick.ch/brand-studio/ to see examples of how a branded story is constructed.
Duration | 24 hours |
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Gross Price | CHF 13,800 |
Rates FR
Take a look at www.blick.ch/fr/fr_brand-studio/ to see examples of how a branded story is constructed.
Duration | 72 hours |
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Gross Price | CHF 5,400 |
Specifications
Playout DE & FR | Home fixed placement |
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Teaser Impressions DE | 1.2 Mio. |
Teaser Impressions FR | 30.000-60.000 |
Rates DE
Take a look at www.blick.ch/brand-studio/ to see examples of how a branded story is constructed.
Duration Teaser | 24 hours |
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Duration Promoteaser | 7 Days |
Gross Price | CHF 20,000 |
Specification
Playout DE | Home fixed placement |
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Teaser Impressions DE | 1.2 Mio. |
Promoteaser Impressions DE | 800’000 |
Rates DE
Take a look at www.blick.ch/brand-studio/ to see examples of how a branded story is constructed.
Duration Teaser | 48 hours |
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Gross Price | CHF 22,500 |
Specification
Playout DE | Home fixed placement |
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Teaser Impressions DE | 2.4 Mio. |
Social Media
To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Production surcharge
Branded stories can only be booked in combination with editorial production.
Editorial production | CHF 3,300 |
Translation and adaptation per language | CHF 900 |
Shooting | Price by arrangement |
Video | Price by arrangement |
Motion Design | Price by arrangement |
Infographics | Price by arrangement |
bluenews.ch
Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
Rates & specifications
Tarife
Duration | 48 hours |
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Gross Price | CHF 13,800 |
Spezifikationen
Playout | Home & RoS |
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Teaser Impressions | 1 Mio. |
Social Media
To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Production surcharge
Branded stories can only be booked in combination with editorial production.
Editorial production | CHF 3,300 |
Translation and adaptation per language | CHF 900 |
Shooting | Price by arrangement |
Video | Price by arrangement |
Motion Design | Price by arrangement |
Infographics | Price by arrangement |
illustre.ch
illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.
Rates & specifications
Rates
Duration | 1 week |
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Gross Price | CHF 3,250 |
Specifications
Playout | Home, RoS & Native Flex |
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Teaser Impressions | 20,000 |
Native Flex Impressions | 45,000 |
Total Impressions | 65,000 |
Social Media
To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Production surcharge
Branded stories can only be booked in combination with editorial production.
Editorial production | CHF 3,300 |
Translation and adaptation per language | CHF 900 |
Shooting | Price by arrangement |
Video | Price by arrangement |
Motion Design | Price by arrangement |
Infographics | Price by arrangement |
pme.ch
For more than 30 years, PME has established itself as the reference point for managers, entrepreneurs, and executives seeking information about the economy in the french-speaking part of Switzerland. PME also serves as an inspiration source for these professionals, providing practical insights in areas such as management, entrepreneurship, business succession, retirement planning, and innovation. Going beyond just being a media platform, PME also facilitates encounters through numerous events, including «Les Matinales» or «Les Petits déjeuners PME & Startup».
Rates & specifications
Rates
Duration | 1 month |
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Indicative | 60,000 |
Gross Price | CHF 5,000 |
Specifications
Playout | Home, RoS & Native Flex |
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Teaser Impressions | 30,000 |
Native Flex Impressions | 30,000 |
Total Impressions | 60,000 |
Rates
Duration | 1 month |
---|---|
Indicative | 30,000 |
Gross Price | CHF 3,000 |
Specifications
Playout | Home & RoS |
---|---|
Teaser Impressions | 30,000 |
Social Media
To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Production surcharge
Branded stories can only be booked in combination with editorial production.
Editorial production | CHF 3,300 |
Translation and adaptation per language | CHF 900 |
Shooting | Price by arrangement |
Video | Price by arrangement |
Motion Design | Price by arrangement |
Infographics | Price by arrangement |
handelszeitung.ch
handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.
Rates & specifications
Rates
Duration | 2 weeks |
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Gross Price | CHF 6,450 |
Specifications
Playout | Home & RoS |
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Teaser Impressions | 100,000 |
Social Media
To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Production surcharge
Branded stories can only be booked in combination with editorial production.
Editorial production | CHF 3,300 |
Translation and adaptation per language | CHF 900 |
Shooting | Price by arrangement |
Video | Price by arrangement |
Motion Design | Price by arrangement |
Infographics | Price by arrangement |
schweizer-illustrierte.ch
Schweizer Illustrierte Online is always closer to the stars and knows what’s going on with Swiss and international celebrities and in the aristocratic houses of this world. In addition, the «Family» channel provides tips, tricks and interesting facts for family life, and «Body & Health» offers life hacks for a healthy and beautiful life. And with one click on the «Style» section, you’re always up to date on fashion, beauty and lifestyle. The topics on the Schweizer Illustrierte website are moving, informative and guaranteed to get conversations going.
Rates & specifications
Rates
Take a look at www.schweizer-illustrierte.ch/people/native-articles to see examples of how a Branded Story is structured.
Duration | 1 week |
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Gross Price | CHF 9,600 |
Specifications
Playout | Home & RoS |
---|---|
Teaser Impressions | 250,000 |
Social Media
To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Production surcharge
Branded stories can only be booked in combination with editorial production.
Editorial production | CHF 3,300 |
Translation and adaptation per language | CHF 900 |
Shooting | Price by arrangement |
Video | Price by arrangement |
Motion Design | Price by arrangement |
Infographics | Price by arrangement |