AD FORMAT

Branded Story

The editors of the Brand Studio design branded stories according to the client briefing and implement them as native advertising. They prepare the content journalistically and according to the editorial requirements of the respective medium. Branded stories are marked as paid content in accordance with the guidelines of the respective platform.

blick.ch

Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

Rates & specifications

Rates DE

Take a look at www.blick.ch/brand-studio/ to see examples of how a branded story is constructed.

Duration24 hours
Gross PriceCHF 13,800

Rates FR

Take a look at www.blick.ch/fr/fr_brand-studio/ to see examples of how a branded story is constructed.

Duration72 hours
Gross PriceCHF 5,400

Specifications

Playout DE & FRHome fixed placement
Teaser Impressions DE1.2 Mio.
Teaser Impressions FR30.000-60.000

Rates

CPM grossCHF 42

Specifications

PlayoutAd Server

Rates DE

Take a look at www.blick.ch/brand-studio/ to see examples of how a branded story is constructed.

Duration Teaser48 hours
Duration Promoteaser7 Days
Gross PriceCHF 20,000

Specification

Playout DEHome fixed placement
Teaser Impressions DE1.2 Mio.
Promoteaser Impressions DE800’000

Rates DE

Take a look at www.blick.ch/brand-studio/ to see examples of how a branded story is constructed.

Duration Teaser48 hours
Gross PriceCHF 22,500

Specification

Playout DEHome fixed placement
Teaser Impressions DE2.4 Mio.

Social Media

To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Production surcharge

Branded stories can only be booked in combination with editorial production.

Editorial productionCHF 3,300
Translation and adaptation per languageCHF 900
ShootingPrice by arrangement
VideoPrice by arrangement
Motion DesignPrice by arrangement
InfographicsPrice by arrangement

bluenews.ch

Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

Rates & specifications

Tarife

Duration48 hours
Gross PriceCHF 13,800

Spezifikationen

PlayoutHome & RoS
Teaser Impressions1 Mio.

Social Media

To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Production surcharge

Branded stories can only be booked in combination with editorial production.

Editorial productionCHF 3,300
Translation and adaptation per languageCHF 900
ShootingPrice by arrangement
VideoPrice by arrangement
Motion DesignPrice by arrangement
InfographicsPrice by arrangement

illustre.ch

illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.

Rates & specifications

Rates

Duration1 week
Gross PriceCHF 3,250

Specifications

PlayoutHome, RoS & Native Flex
Teaser Impressions20,000
Native Flex Impressions45,000
Total Impressions65,000

Social Media

To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Production surcharge

Branded stories can only be booked in combination with editorial production.

Editorial productionCHF 3,300
Translation and adaptation per languageCHF 900
ShootingPrice by arrangement
VideoPrice by arrangement
Motion DesignPrice by arrangement
InfographicsPrice by arrangement

pme.ch

For more than 30 years, PME has established itself as the reference point for managers, entrepreneurs, and executives seeking information about the economy in the french-speaking part of Switzerland. PME also serves as an inspiration source for these professionals, providing practical insights in areas such as management, entrepreneurship, business succession, retirement planning, and innovation. Going beyond just being a media platform, PME also facilitates encounters through numerous events, including «Les Matinales» or «Les Petits déjeuners PME & Startup».

Rates & specifications

Rates

Duration1 month
Indicative60,000
Gross PriceCHF 5,000

Specifications

PlayoutHome, RoS & Native Flex
Teaser Impressions30,000
Native Flex Impressions30,000
Total Impressions60,000

Rates

Duration1 month
Indicative30,000
Gross PriceCHF 3,000

Specifications

PlayoutHome & RoS
Teaser Impressions30,000

Social Media

To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Production surcharge

Branded stories can only be booked in combination with editorial production.

Editorial productionCHF 3,300
Translation and adaptation per languageCHF 900
ShootingPrice by arrangement
VideoPrice by arrangement
Motion DesignPrice by arrangement
InfographicsPrice by arrangement

handelszeitung.ch

handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Rates & specifications

Rates

Duration2 weeks
Gross PriceCHF 6,450

Specifications

PlayoutHome & RoS
Teaser Impressions100,000

Social Media

To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Production surcharge

Branded stories can only be booked in combination with editorial production.

Editorial productionCHF 3,300
Translation and adaptation per languageCHF 900
ShootingPrice by arrangement
VideoPrice by arrangement
Motion DesignPrice by arrangement
InfographicsPrice by arrangement

schweizer-illustrierte.ch

Schweizer Illustrierte Online is always closer to the stars and knows what’s going on with Swiss and international celebrities and in the aristocratic houses of this world. In addition, the «Family» channel provides tips, tricks and interesting facts for family life, and «Body & Health» offers life hacks for a healthy and beautiful life. And with one click on the «Style» section, you’re always up to date on fashion, beauty and lifestyle. The topics on the Schweizer Illustrierte website are moving, informative and guaranteed to get conversations going.

Rates & specifications

Rates

Take a look at www.schweizer-illustrierte.ch/people/native-articles to see examples of how a Branded Story is structured.

Duration1 week
Gross PriceCHF 9,600

Specifications

PlayoutHome & RoS
Teaser Impressions250,000

Social Media

To extend the reach of your branded story, we offer you further additional options in the area of “Social Media”

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Production surcharge

Branded stories can only be booked in combination with editorial production.

Editorial productionCHF 3,300
Translation and adaptation per languageCHF 900
ShootingPrice by arrangement
VideoPrice by arrangement
Motion DesignPrice by arrangement
InfographicsPrice by arrangement

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