Sponsoring
Boost your brand’s visibility and promote exciting content with targeted sponsoring. Our wide range of sponsoring options, from podcasts and video series to events and website channels, allows you to reach your target audience in places where you have their full attention.
Each option targets a specific audience and offers you an opportunity to place your message where it will be most effective. Whether as a partner for an exciting podcast, supporter of a gripping video series or sponsor of an unforgettable event – we ensure that your brand is the focus.
Categories
Podcast
Our podcast formats
Get your brand heard by your target audience
Our podcasts offer more than just entertainment – they create strong connections and credibility. Use this platform to present your brand authentically and reach listeners looking for exciting stories and valuable expert knowledge.
Podcast sponsoring opportunities
- Intro | mid-roll: «This podcast is presented by…» in the podcast as an audio file (max. 30 seconds)
- Video pre-roll: If video available (max. 30 seconds)
- Logo presence: In banners, article teasers and social media posts
- CTA box: On article pages
- Print integration: Advertisements and sponsor logo
- Special episode: Recording with a chosen guest or on a specific topic
- Add-on: Full-branding article with banner
Topic area finance & insurance
Our finance & insurance podcast
Morning Call
Morning Call keeps you well informed for the coming week: every Monday morning, Klaus Wellershoff and Markus Diem Meier offer the latest insights into international and Swiss markets as well as vital trends – tailored to managers and decision-makers.
Upbeat
The Upbeat podcast offers weekly interviews with innovative entrepreneurs from Switzerland. In fascinating chats, they share their experiences regarding the ideas, risks and challenges of everyday start-up life – consistently open, honest and with practical tips for anyone wanting to ensure success in the start-up world.
Find out more about the companies presented at: handelszeitung.ch/upbeat.
Insights
In the weekly podcast Insights, presenter Tim Höfinghoff talks to editorial colleagues about current topics from the worlds of business, politics and finance. There are also exciting interviews with entrepreneurs and experts, taking an in-depth look at selected topics and showcasing them from various perspectives.
HZ Insurance
The HZ Insurance podcast covers the latest trends and developments in the insurance sector. Topics such as InsurTech, brokers and the Swiss Insurance Innovation Award winning projects are examined and discussed with experts. The current season is offering exciting insights into the challenges and opportunities of the broker scene.
Topic area health
Our health podcast
ZwägHochZwei
In the ZwägHochZwei podcast, presented by Kurt Aeschbacher and Nina Ruge, listeners learn how to stay healthy into old age. By 2045, more than 10% of the population will be aged over 80 and suffering from an average of five geriatric diseases. However, this is preventable. This podcast takes a scientifically sound, wise and sometimes controversial look at the topic of health and shows how to promote prevention and quality of life in old age.
Topic area society & regions
Our society & regions podcast
RoyalTea
The weekly podcast RoyalTea, presented by René Hänig (Schweizer Illustrierte) and Flavia Schlittler (Blick People), looks at the latest news from the world of royalty. With wit, charm and a sharp journalistic eye, they discuss topics such as glamorous appearances, scandals and the challenges of the monarchy in the modern age.
Topic area sport
Our sport podcasts
FORZA!
In the weekly FORZA! podcast, Blick’s football director Tobias Wedermann talks to experts and celebrities about what is currently happening on and off the pitch. The podcast offers analysis and opinions on the Swiss national team, Super League and international leagues – with a consistently precise, clear approach.
Après-Ski
In the Après-Ski podcast, every week Blick reporter Marcel W. Perren guides listeners through the most exciting moments of the Ski World Cup. For the 2024/2025 season this includes analysis, tactics, personal stories and insights into the challenges of the sport – exciting and up close.
Schwing-Podcast
In the Schwing-Podcast, presenters Marcel Perren and Nöldi Forrer take an entertaining, informative look at the world of Swiss wresting. Each episode sees experts and well-known Swiss wrestlers talking about current topics, offering a peek behind the scenes and discussing the cultural and social aspects of Swiss wrestling.
SCHLIIFTS?
In the SCHLIIFTS? podcast, Blick’s ice hockey director Dino Kessler and co-host Raphael Walser examine what’s going on with ice hockey in Switzerland. Whether chatting to each other or talking to guests, they shed light on the national team’s world championship chances, the latest successes by Swiss NHL players, and current happenings in the National League.
Topic area leisure & travel
Our leisure & travel podcasts
SODA HESCHES
In the SODA HESCHES podcast, every other week Debora and Severin – the presenters of SODA by Blick – take a humorous look at the world of Gen Z. They discuss topics affecting young people, from love and friendship to social media and memes to the big life questions.
Usgfloge
The Usgfloge podcast sees Reto Scherrer take his listeners on a journey to select destinations around the globe. Tour guides reveal their personal highlights and offer valuable local tips for tourists – perfect for anyone with wanderlust.
Topic digitalisation
Our digitalisation podcast
Prompt Zero
In the Prompt Zero podcast, every other week Thomas Benkö and Tobias Bolzern discuss the latest developments in the Swiss AI debate. They shed light on trends and changes in this dynamic field and conduct interviews with key players in the sector in order to provide valuable insights into the future of artificial intelligence.
Example of partner integration
UBS x Upbeat
The weekly Upbeat podcast presents innovative entrepreneurs from Switzerland through exciting chats. In open, honest discussions, they share their ideas, experiences and valuable tips for anyone wanting to enter the start-up world.
The podcast is presented by UBS and is part of a comprehensive 360-degree content series. As well as audio production in the studio, this also includes a video interview to go online, detailed portraits in print and online formats, social media teasers and professional studio photos of guests.
Video
Our video formats
Strong messages through moving images
Videos have a unique ability to inspire emotions and bring stories to life. Our video series will showcase your brand in a targeted way and present your message directly to your target audience – with long-lasting effect and strong visuals.
Video sponsoring opportunities
- Intro: as a billboard in live stream for 10 seconds at a time | as pre-roll in VoD for max. 30 seconds
- Logo presence: in banners, article teasers and social media posts
- CTA box: integrated into article pages
- Print integration: advertisements and sponsor logo
- Special episode: piece with a chosen guest or on a specific topic
- Add-on: full-branding article with banner
Topic area health
Our health video formats
sichtbar
In the Blick video series sichtbar, presenter Sylwina Spiess shines a spotlight on people who confidently live a different kind of life. She tackles sensitive issues with huge empathy and talks to affected individuals about their personal experiences.
Topic area sport
Our sport video formats
Blick Kick
Blick Kick has quickly established itself as a firm feature on the Swiss football scene. Swiss football players, coaches and club managers keenly watch how the Blick Kick presenting team of Fabian Fuhrer and Rebecca Spring discuss the most controversial football topics of the week with their guests.
Topic area leisure & travel
Our leisure & travel video formats
Camperliebe
The Camperliebe video series is all about the dream of a «mobile holiday home on four wheels». Owners present their lovingly designed vehicles – from compact self-built vans to impressive luxury motorhomes.
Achtung, Reto, Los!
In the programme Achtung, Reto, Los!, every two weeks presenter Reto Scherrer talks to celebrity guests. These chats take place in unusual locations and under difficult conditions, posing a challenge for both the guests and the presenter.
SODA HESCHES
SODA by Blick has been the youth magazine from Blick on Instagram, Tiktok and YouTube since 2020. Here you can discover life hacks, news videos and useful things for everyday life. The hosts Debora and Severin are in constant dialogue with their community. This is also the case with the SODA HESCHES podcast, where they dedicate each episode to an overarching topic in a relaxed and playful way – a podcast for more fun-fact knowledge, games, fun and the opinion of the community!
Topic area fashion & lifestyle
Our fashion & lifestyle video formats
Schlacht der Rosen
Schlacht der Rosen takes a look at the latest episodes of Bachelorette with an entertaining quiz. The most emotional and exciting scenes are replayed, and at crucial points, former or eliminated Bachelor or Bachelorette competitors have to guess what happens next.
Rezeptstafette
In Rezeptstafette, Swiss celebrities pass on their favourite recipes and try to cook others from short video instructions left by the previous guest.
The format combines an entertaining cookery challenge with the star factor, as well as providing a service element by publishing the recipes in article form.
SI Talk
Broadcast every other week, SI Talk sees Sina Albisetti having exciting discussions with interesting, well-known individuals. Their authentic, open chats are presented on schweizer-illustrierte.ch in podcast and video form.
Topic area home & living
Our home & living video formats
Camperliebe
The Camperliebe video series is all about the dream of a «mobile holiday home on four wheels». Owners present their lovingly designed vehicles – from compact self-built vans to impressive luxury motorhomes.
Rezeptstafette
In Rezeptstafette, Swiss celebrities pass on their favourite recipes and try to cook others from short video instructions left by the previous guest.
The format combines an entertaining cookery challenge with the star factor, as well as providing a service element by publishing the recipes in article form.
Topic area food & beverages
Our food & beverages video formats
Rezeptstafette
In Rezeptstafette, Swiss celebrities pass on their favourite recipes and try to cook others from short video instructions left by the previous guest.
The format combines an entertaining cookery challenge with the star factor, as well as providing a service element by publishing the recipes in article form.
Topic area mobility
Our mobility video formats
Camperliebe
The Camperliebe video series is all about the dream of a «mobile holiday home on four wheels». Owners present their lovingly designed vehicles – from compact self-built vans to impressive luxury motorhomes.
Example of sponsoring
Raiffeisen x SODA HESCHES
In sponsored episodes of SODA HESCHES, Raiffeisen creates a strong media presence through both inclusion of its logo and an audio intro/outro. This strong presence is reinforced across different channels, namely podcast platforms and social media. One highlight is a reel from the podcast showcasing a surprising encounter with a Swiss star, which was shared on social media. This sponsoring format combines an authentic brand identity with an attention-grabbing impact.
Channel
Our channel formats
Shine a spotlight on your brand
Our websites offer the perfect platform to present your brand in a relevant context. With our channel formats, you can consistently reach your target audience in a targeted manner – online and round the clock.
Prefer a different channel?
No problem. We are happy to advise you!
For more information, please contact corinna.rota@ringier.ch
Channel sponsoring opportunities
- Display integration: placement in editorial publications
- Display formats: free choice within the channel
- Logo presence: with logo in editorial publications
- Branded content: own content for desired titles
- Sponsored topic block: 4 content articles (paid and/or editorial) framed by your banner ad for one week fixed on the Blick homepage
Topic area health
Our health channels
Body & Health Channel
The Body & Health Channel is all about health, fitness and wellness. It offers inspirational content, useful tips and valuable insights for conscious living. From effective fitness exercises to balanced recipes to expert tips, this channel is your port of call for holistic well-being.
Health Channel
The Health Channel focuses on health-related topics and is aimed at a health-conscious target audience. We use inspiring content and well-founded information to shed light on health, wellness and well-being in an extremely relevant way.
Topic area fashion & lifestyle
Our fashion & lifestyle channel
Style Channel
The Style Channel is all about the latest trends in fashion, beauty and living. Women interested in lifestyle will find daily inspiration, exclusive Swissness content, practical services and shopping tips. With a single click, any desired products can be ordered directly to your door – quickly and easily.
Topic area food & beverages
Our food & beverages channel
Body & Health Channel
The Body & Health Channel is all about health, fitness and wellness. It offers inspirational content, useful tips and valuable insights for conscious living. From effective fitness exercises to balanced recipes to expert tips, this channel is your port of call for holistic well-being.
Topic area luxury
Our luxury channel
Style Channel
The Style Channel is all about the latest trends in fashion, beauty and living. Women interested in lifestyle will find daily inspiration, exclusive Swissness content, practical services and shopping tips. With a single click, any desired products can be ordered directly to your door – quickly and easily.
Topic area politics & Society
Our politics & society channel
Region | Canton Channel
In the various canton channels on Blick.ch, one’s own region takes the centre stage. The focus is on important events, local news and exclusive insights from the canton. The individual cantons can be booked as separate channels in order to optimally address the appropriate target group.
Topic Area Sport
Our sport channel
Sport channel
Whether it’s gripping football duels, thrilling ski races or fast-paced Formula 1 action – the Blick Sport Channel covers all the highlights. Latest news, live tickers and exclusive insights from sports professionals ensure that no important development is missed. The individual sports can be booked as separate channels in order to optimally address the right target group.
Topic area sustainability
Our sustainability channel
Green Circle
Sustainable living and environmental protection are the focus of the Green Circle Channel. No innovations, political decisions or inspiring stories from the world of sustainability will be overlooked. The community is invited to actively participate and help shape a greener future.
Examples of sponsoring
Mondovino
Blick.ch has an exclusive wine channel that offers wine and gourmet fans exciting content about the indulgent world of wine. As a well-known Swiss wine merchant, Mondovino has had an established presence in this field for many years. Readers with an interest in wine will not be able to miss Mondovino’s latest offers, which fit perfectly in the setting. This is supplemented by branded content, videos, social media and print contributions for additional attention and inspiration.
Pallas Kliniken
A tailor-made health channel was created on Blick.ch for Pallas Kliniken, combining relevant content with high-class placement. Thanks to targeted deployment in a suitable editorial environment, the relevant target audience is directly addressed, resulting in high engagement and minimal scatter loss.
AXA
The insurance company is the proud partner of the AXA Women’s Super League. Together with us, AXA has launched a campaign to promote awareness and recognition of women’s football and provide background information. The AXA-sponsored channel on Blick.ch provides fans with the latest news and videos about the AXA Women’s Super League. Teaser posts are also used to reach the target group on social media.
Event
Our event formats
Experiences with a lasting impact
Events bring people together and create moments that linger in the memory. As a sponsor, you have an opportunity to bring your brand to life on the ground and make a lasting impression on participants.
Want to organise your own private event?
We would be happy to help you!
For more information, contact corinna.rota@ringier.ch
Event sponsoring opportunities
- Reporting: Box with information about the event including logo presence in the editorial coverage
- Logo: logo included in all communication channels (invitation, press release, POS advertising such as photo wall)
- Onsite presence: opportunity to play an active role and interact with participants
- Ticket quota: tickets provided for the event. Custom content, video or similar can also be produced if desired.
- Panel: depending on the event, there may be an opportunity to put together a panel and present your expertise to a wide audience.
Topic area finance & insurance
Our finance & insurance events
HZ Insurance Forum
At the HZ Insurance Forum, top-class experts offer the latest insights and practical perspectives from the insurance sector. Topics are drawn directly from the practical world and specifically tailored to participants’ needs. Networking also plays a central role. Whether during breaks, at lunch or at the drinks reception, there are numerous opportunities to engage in valuable discussions and forge contacts.
This year’s event will be held at the Park Hyatt in Zurich on 12 June 2025.
Swiss Insurance Innovation Award
For more than 25 years, the Swiss Insurance Innovation Award has honoured innovative insurance products, service and processes that are groundbreaking for the sector. The award promotes innovation, increases customer orientation and shares best practices for boosting the competitiveness of the insurance industry. The aim is to reward creative solutions and promote sustainable development in the sector.
This year’s award ceremony will be held at AURA in Zurich on 12 November 2025.
HZ Focus Day
HZ Focus Day provides an exciting platform for industry professionals to take a detailed look at selected topics. This event, organised by the Handelszeitung, promotes expert dialogue and takes an in-depth look at relevant issues and developments in the sector.
BILANZ Business Legends
Once a year, BILANZ Business Legends rewards exceptional individuals from the Swiss business world in the categories of performance, leadership, sustainability and credibility. The winners are chosen by a carefully selected panel of five judges, made up of top-class experts and executives from a range of business sectors.
BILANZ Business Talk
BILANZ Business Talk is organised ten times a year by BILANZ’s editor-in-chief Dirk Schütz and provides a platform for prestigious guests from politics and business. Since 2007, the panel discussion has been held at the Kunsthaus Zürich four times a year, with around 150 participants. BILANZ Standpunkte is aired on SRF and the content of the discussion is published in the printed edition and online.
Les Matinales
Les Matinales are free conferences for readers of PME, held once a month at breakfast time in western Switzerland. At these events, experts discuss carefully chosen current topics with participants in order to offer specific solutions and practical advice for the participants or their companies.
Topic area fashion & lifestyle
Our fashion & lifestyle event
35 years of BOLERO
BOLERO’s 35th birthday is drawing near! An exclusive event is being organised to celebrate the occasion. Stay tuned – details will follow shortly.
Topic area mobility
Our mobility event
Swiss Car of the Year
The Swiss Car of the Year awards ceremony is a highlight of the automotive sector: CEOs and marketing managers come to enjoy an entertaining show with prominent guests, fine dining and an exciting networking atmosphere. The event is accompanied by comprehensive editorial reporting and a car as the top prize.
Topic area B2B
Our B2B events
HZ Insurance Forum
At the HZ Insurance Forum, top-class experts offer the latest insights and practical perspectives from the insurance sector. Topics are drawn directly from the practical world and specifically tailored to participants’ needs. Networking also plays a central role. Whether during breaks, at lunch or at the drinks reception, there are numerous opportunities to engage in valuable discussions and forge contacts.
This year’s event will be held at the Park Hyatt in Zurich on 12 June 2025.
Swiss Insurance Innovation Award
For more than 25 years, the Swiss Insurance Innovation Award has honoured innovative insurance products, service and processes that are groundbreaking for the sector. The award promotes innovation, increases customer orientation and shares best practices for boosting the competitiveness of the insurance industry. The aim is to reward creative solutions and promote sustainable development in the sector.
This year’s award ceremony will be held at AURA in Zurich on 12 November 2025.
HZ Focus Day
HZ Focus Day provides an exciting platform for industry professionals to take a detailed look at selected topics. This event, organised by the Handelszeitung, promotes expert dialogue and takes an in-depth look at relevant issues and developments in the sector.
BILANZ Business Legends
Once a year, BILANZ Business Legends rewards exceptional individuals from the Swiss business world in the categories of performance, leadership, sustainability and credibility. The winners are chosen by a carefully selected panel of five judges, made up of top-class experts and executives from a range of business sectors.
BILANZ Business Talk
BILANZ Business Talk is organised ten times a year by BILANZ’s editor-in-chief Dirk Schütz and provides a platform for prestigious guests from politics and business. Since 2007, the panel discussion has been held at the Kunsthaus Zürich four times a year, with around 150 participants. BILANZ Standpunkte is aired on SRF and the content of the discussion is published in the printed edition and online.
Les Matinales
Les Matinales are free conferences for readers of PME, held once a month at breakfast time in western Switzerland. At these events, experts discuss carefully chosen current topics with participants in order to offer specific solutions and practical advice for the participants or their companies.
Examples of sponsoring
BILANZ Business Talk & Volvo
Ten times a year, BILANZ Business Talk brings together prestigious guests from business and politics. Dirk Schütz, editor-in-chief of BILANZ, invites chosen individuals to join him for exciting panel discussions. Each year since 2007, four of these discussions have been held at the Kunsthaus Zürich, with around 150 participants. BILANZ Standpunkte is aired on SRF and the content of the discussion is published in BILANZ’s printed and online editions. Sponsor integration covers all communication channels – from print and digital, to social media, to TV.
Bucherer & Style
Bucherer & Style invited guests to an exclusive event for financially independent women interested in fashion and jewellery. Bucherer served as the host whilst Style took charge of promotion activities. The highlight of the evening was an inspiring talk with Silvia Binggeli on the topic of fine jewellery. A stylish event combining elegance, expertise and exclusive insights.
