CoffeeB: Campaign extension via Livesystems


Since early 2026, we have been offering DOOH advertising in cooperation with Livesystems. With CoffeeB, we had the opportunity to extend one of our first campaigns across 3,621 screens in public spaces. We present the full scope of the campaign and how we integrated it into a news-driven out-of-home environment here.

The collaboration with Livesystems now offers our clients the opportunity to extend their campaigns into public spaces. This unlocks new high-frequency touchpoints, such as train stations, trains, buses and postal buses, petrol stations, POS locations, and post offices. For our Brand Studio, this expansion through Livesystems also means being able to rethink content campaigns.

Campaign architecture for CoffeeB

For CoffeeB, we implemented a comprehensive awareness campaign under the motto «Premium in coffee, minimalistic in everything else.» The primary objective was to combine performance with maximum reach.

In this context, we focused on our high-impact formats such as the «Branding Day» and standard video formats, which are distributed at scale and in a dynamic way to generate maximum attention. In addition to the campaign, we placed branded content on blick.ch and on Instagram around the topic of «coffee myths», subtly positioning CoffeeB as the ideal solution for modern coffee enjoyment.

Classic Campaign

Ads on blick.ch direct users to the CoffeeB website.

Ecosystem Branded Content

Branded story teasers in the Blick news feed and on Instagram link to the «coffee myths» content.

The branded story extended on Livesystems


As an additional reach boost for the campaign, the branded stories were selectively distributed via Livesystems. The content from the branded stories was adapted into snackable formats under the title «Häsch gwüsst?» for screens and embedded in a news environment. Within three days, this generated just over 7 million contacts.


«With the campaign extension through Livesystems, we successfully brought our branded story into the out-of-home space and achieved over 7 million contacts for CoffeeB.»

Tina Freiberger, Senior Global Brand Manager at CoffeeB

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