26 Summits

The challenge

How do you activate the community, strengthen the Blick brand and also generate traffic to Ochsner Sport stores?

The idea

With the Blick and Ochsner Sport «26 Summits» hiking campaign. It gets Switzerland moving – to 26 summits in 26 cantons. As the title sponsor, Ochsner Sport is involved in numerous traditional and content-based integration activities relating to the campaign. Attractive instant prizes and codes entice the hiking community to the 26 summits – and subsequently to Ochsner Sport stores.

The result

17’708 registered users, 81’604’820 metres hiked and consistent development of the campaign year after year.