The challenge

Audi was the first premium brand to launch an electric car: the e-tron. The only problem was that the model wasn’t yet known when the campaign began. So how do you advertise something that doesn’t yet exist?

The idea

A content hub all about electromobility to call attention to the topic. With service-oriented storytelling to eliminate prejudices and concerns, provide knowledge and create a desire for electromobility. Through myth busting, testimonials and a great deal of expertise.

The result

Pre-order targets exceeded by 25%. Hub visits of over 7 minutes. Bounce rate 80% below the industry average. Multiple awards from Best of Swiss Web and gold at the IAB Mixx Awards.