Task

Women’s health is one of the main focuses of Groupe Mutuel’s work on prevention. With a content marketing campaign, the health insurance company wants to highlight its commitment and provide knowledge.

Idea

Conducting a representative survey on the subject of menstruation. Although menstruation is part of everyday life for women, little is known about how women feel during their period. The survey results were played out in editorially prepared branded stories (native ads) on Blick.ch and the social media channels of the Blick Group. They convey important know-how that empowers women to actively do something about their discomfort and to share their experiences with others.

Result

Promoting an open discourse around women-specific health issues and establishing Groupe Mutuel as a credible expert in the health sector. They convey important know-how that empowers women to actively do something about their discomfort and to share their experiences with others. The social media posts are among the most successful organic posts on the Blick channel and the campaign achieved a reach of over 2.5 million.

Promoting an open discourse around women-specific health issues and establishing Groupe Mutuel as a credible expert in the health sector. 

The social media posts are among the most successful organic posts on the Blick channel and the campaign achieved a reach of over 2.5 million