Mobiliar

The challenge

Why should I worry about getting old while I’m still young?  Pension solutions may not be sexy, but they are important. Despite this, they are not a priority for young people.

The idea

A fun quiz that simulates getting older. Generation clashes to raise awareness of different living situations and environments. A bit of nostalgia to determine how old people really are. All closely interwoven, holistically thought through and implemented with regard to the content, display ad, social media and print/online media.

The result

According to the person responsible at Mobiliar: «The most successful pension-related case». Record-high levels of interaction, leads and contract conclusions together with heightened awareness, consideration and brand preference.

Street survey

Street survey in Zurich

Social Media

Mockup of the implemented campaign on social media for Mobiliar
Quiz

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