The challenge

Why should I worry about getting old while I’m still young?  Pension solutions may not be sexy, but they are important. Despite this, they are not a priority for young people.

The idea

A fun quiz that simulates getting older. Generation clashes to raise awareness of different living situations and environments. A bit of nostalgia to determine how old people really are. All closely interwoven, holistically thought through and implemented with regard to the content, display ad, social media and print/online media.

The result

According to the person responsible at Mobiliar: «The most successful pension-related case». Record-high levels of interaction, leads and contract conclusions together with heightened awareness, consideration and brand preference.