Brand Studio
Custom-designed content: check! Award-winning campaigns: check! Innovative and exclusive advertising formats: check! Creative skills, extensive journalistic experience and consulting expertise come together in the Brand Studio. Whether sponsored content, image campaigns, content hubs or offline and online magazines, the content matters. Its impact offers added value for users and brands.
Formats in the Spotlight
Special content formats
The Brand Studio creates tailor-made content campaigns. Discover our special formats.
Contextual Ads
The environment shapes advertising impact. The better the ad fits the context, the stronger the effect.
portfolio
Our cases
Case, NewsSunrise Young Podcast
In August 2024 we the podcast Stadt, Land, Stuss for Sunrise Young — an innovative content format that captivates the target audience through authentic storytelling.
- Case
USZIT – Hard Tea
Just a beer? Now also an iced tea. The launch campaign celebrates «Tea Time».
- Case
ALDI
ALDI Suisse is prioritising sustainable quality with ‘Retour aux sources’. Authentic videos present the label’s values and increase awareness.
- Case
Coop Mondovino
With the wine channel on blick.ch, Coop Mondovino creates its own world of wine enjoyment.
- Case
Groupe Mutuel
With a content marketing campaign, the health insurance company is strengthening its credibility in women’s health.
- Case
Toyota
A non-classic image campaign for the world’s largest car manufacturer. Toyota gains likeability by showing a sense of self-irony with «No more boring cars».
- Case
USZIT
The most successful Swiss beer launch of the last 15 years, thanks to a clear stance and a good dose of humour.
- Case
Jungfrau Ski Region
We are highlighting the Jungfrau Ski Region’s new proximity to Zurich with the perfect testimonial: the Böögg snowman.
- Case
Migros iMpuls
A 360° case that established Migros as a health service provider. Lead generation through storytelling.
- Case
Lexus
Image campaign for the premium car manufacturer. We celebrate individuality with «Ich mache meinen Weg» («I choose my own road»).
- Case
Mobiliar
A 360° case on pension solutions for the most personal form of insurance in Switzerland. Content, display ads, social media and print/online media are all closely intertwined.
- Case
Audi e-tron
With a content hub all about electromobility, we were able to raise awareness of the first premium electric car before the model even existed.
- Case
26 Summits
The «26 Summits» hiking campaign takes Swiss citizens to the top of 26 mountains in 26 cantons. A strong online and offline presence for the title sponsor Ochsner Sport.
- Case
Ford
We have created Switzerland’s first virtual showroom for the car manufacturer Ford, where users can check out the new models for themselves.
«With the «no more boring cars» campaign, the Brand Studio has succeeded in positioning us exactly how we want to be seen.»
Anita Gerber, Head of Marketing Toyota AG
