Ad format
Pre-roll (instream)
Pre-roll ads are classic ads that are displayed before video content so as to attract a high level of attention. The 30-second pre-roll ads are delivered in video content across all of our digital brands.
All brands
Ringier Digital Network
The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin and Handelszeitung ensure top-quality advertising environments.
Rates & specifications
Rates
| CPM gross | CHF 60 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Ringier Digital Network
The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin and Handelszeitung ensure top-quality advertising environments.
Rates & specifications
Rates
| CPM gross | CHF 60 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
blick.ch
Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
bluenews.ch
blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | Upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
tv.blue.ch
blue TV brings the best in Swiss entertainment to your laptop, tablet and smartphone. The content is available in German, French, English and Italian. High-image-quality live TV from more than 200 broadcasters, replay, recording function, and thousands of films, series and live sporting events make blue TV an unforgettable experience on any screen.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
energy.ch
Energy.ch offers the optimal solution for the effective distribution of your advertising message: Benefit from maximum reach, continuous presence, a matching topic environment and precise targeting based on socio-demographic characteristics or interests.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
t-online.de
The #1 portal of the high-consumption “First Digital Generation” offers thematic environments for specific interests and target groups in an editorial quality environment.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
sport.ch
Sport.ch brings everything you need to know about Swiss sport together in one place. News, stories, live ticker, results, a comprehensive range of videos with live sport highlights, exclusive shows, original programming, entertainment formats and streams. The integrated vertical site ‘welovesnow.ch’ provides information and daily updates on the latest results and reports from the world of winter sports.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
transfermarkt.ch
Transfermarkt is one of the most popular football websites in the world and is known for its much-cited market values of players. The site has the world’s largest football database. This is based on a user-generated content principle similar to that of Wikipedia.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
kicker.ch
News, commentary and analysis as well as live coverage of all top events and over 100 international leagues are at the heart of the website, alongside detailed statistical information from the «kicker» database. Our amateur football section covers a total of 5,302 German leagues – currently including 2,112 men’s leagues, 371 women’s leagues and 2,819 junior leagues (A to C youth). In addition, «kicker» DIGITAL reports on motor sports, basketball, ice hockey, handball, tennis, winter sports, NFL/football and all important major sporting events.
Rates & specifications
Rates
| CPM gross | CHF 80 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Interactive video layer & button
Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.
Examples
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
yallo TV
yallo TV is one of Switzerland’s leading TV streaming services, combining traditional television with the flexibility of streaming. With over 280 channels, Replay TV, recordings and the free, ad-supported version yallo Free TV, the platform offers an attractive and secure premium environment for advertising. yallo TV reaches a young and diverse user base on desktop, mobile and connected TV, enabling brands to address their target groups across devices in an attention-grabbing way.
Rates & specifications
Rates
| CPM gross | CHF 70 |
|---|
Specifications – physical delivery
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | max. 100 MB |
| Pixel in width × height | 1280 x 720 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
Specifications – vast redirect
| Possible file formats | MP4, MOV or AVI |
|---|---|
| File size | Desktop: 5 MB Mobile: 2 MB |
| Pixel in width × height | Desktop: 768 x 432 px Mobile: 518 x 288 px |
| Frames | 25 fps |
| Ratio | 16:9 |
| Spot length | 30 seconds |
| Sound | Loudness norm EBU R 128 – 23 LUFs |
| Vast version | <= 4.0 (mp4 Codec H.264 4.1 / ACC) |
| VPAID | upon request |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
SSL
All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
Sound
- Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
- Audio for instream video formats should be switched to ‘sound on’.
Flash
Flash files are not allowed.
Number of subjects
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad Intervention
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5
Branding Day background images
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
AdReload
An ad reload takes place after 30 seconds at the earliest.
