Blick is a Swiss media brand that gets to the heart of what moves Switzerland. Blick reports on a wide range of topics, covering the best in news, sport, people, politics, business and society. In Switzerland’s largest newsroom, journalists work around the clock to thoroughly analyse complex issues and present them in an easily understandable way. The Blick website generates over 90 million visits per month. Every story is conceived in text, images and video: this 360-degree strategy gives users the best of news, sport, politics, business, society and people around the clock. Since June 2021, the news portal has also been launched in French-speaking Switzerland with Blick.ch/fr and, with over 87,000 visits per day, has already become an important voice in French-speaking Switzerland. A moving image campaign was also launched with Blick TV. Thanks to fast and attractive VoD content, which generates up to one million video views per day.
For the first time, we had our predictions for Blick digital analysed by WEMF. With a score of 92.5 out of a maximum of 100 points at national level, we successfully passed the Prediction Accuracy Check.
Facts
- Average Visits per Day (DE)2 703 597
- Average IDs per Day (DE)1 205 000
- Facebook Followers (DE)395 500
- Instagram Followers (DE)120 000
- Average Visits per Day (FR)135 838
- Average IDs per Day (FR)94 000
- Facebook Followers (FR)49 500
- Instagram Followers (FR)49 500
Source: Mediapulse / Online Content Traffic Data 2024 / 15.1.2025
Source: Facebook, Instagram – 18.12.2024
Media Facts German-speaking Group
Media Facts
Total
| Category | Users | Reach | Structure | Affinity |
| Basis | 1034 000 | 100.0 % | 19.5 % | 100 |
Gender
| Category | Users | Reach | Structure | Affinity |
| Male | 670 000 | 64.8 % | 25.4 % | 130 |
| Female | 364 000 | 35.2 % | 13.6 % | 70 |
Age
| Category | Users | Reach | Structure | Affinity |
| Between 14 and 19 years | 29 000 | 2.8 % | 8.3 % | 42 |
| Between 20 and 29 years | 89 000 | 8.6 % | 12.6 % | 65 |
| Between 30 and 39 years | 219 000 | 21.2 % | 24.1 % | 124 |
| Between 40 and 49 years | 234 000 | 22.6 % | 27.2 % | 139 |
| Between 50 and 59 years | 232 000 | 22.4 % | 24.9 % | 128 |
| 60+ years | 231 000 | 22.3 % | 14.9 % | 77 |
| Between 14 and 34 years | 213 000 | 20.6 % | 14.1 % | 72 |
| Between 35 and 54 years | 478 000 | 46.3 % | 26.9 % | 138 |
| 55+ years | 342 000 | 33.1 % | 17.0 % | 87 |
Training & education
| Category | Users | Reach | Structure | Affinity |
| Compulsory | 118 000 | 11.4 % | 13.7 % | 70 |
| Medium | 469 000 | 45.4 % | 20.3 % | 104 |
| High | 447 000 | 43.2 % | 21.0 % | 108 |
Household income
| Category | Users | Reach | Structure | Affinity |
| Up to CHF 5 999 | 169 000 | 16.4 % | 13.7 % | 70 |
| Between CHF 6 000 and CHF 9 999 | 373 000 | 36.1 % | 21.9 % | 112 |
| More than CHF 10 000 | 332 000 | 32.1 % | 24.4 % | 125 |
| No information / Refused | 160 000 | 15.5 % | 15.8 % | 81 |
Household management
| Category | Users | Reach | Structure | Affinity |
| Alone | 163 000 | 15.8 % | 15.9 % | 81 |
| Together | 871 000 | 84.2 % | 20.4 % | 104 |
Residential area type
| Category | Users | Reach | Structure | Affinity |
| City / Agglomeration | 472 000 | 45.6 % | 18.0 % | 92 |
| Agglomeration Belt | 312 000 | 30.1 % | 20.0 % | 102 |
| Rural Area | 251 000 | 24.2 % | 22.3 % | 115 |
Strong & very strong interest
| Category | Users | Reach | Structure | Affinity |
| Economy & Finance | 348 000 | 33.6 % | 27.0 % | 138 |
| Technology & IT | 275 000 | 26.6 % | 27.0 % | 138 |
| Mobility & Vehicles | 549 000 | 53.1 % | 25.6 % | 131 |
| Investments & Financial Markets | 210 000 | 20.4 % | 23.9 % | 123 |
| Digital Media & Entertainment | 710 000 | 68.7 % | 23.3 % | 119 |
| Investigative Reporting & Analysis | 393 000 | 38.0 % | 23.2 % | 119 |
| Consumer Information | 466 000 | 45.1 % | 23.2 % | 119 |
| Sports & Fitness | 459 000 | 44.4 % | 22.4 % | 115 |
| Regional & Local News | 879 000 | 85.0 % | 22.0 % | 113 |
| Politics & Global Issues | 514 000 | 49.7 % | 21.9 % | 112 |
Source: MACH Strategy Consumer 2024 / Base: German-speaking group, 21,660 cases = 5,305 thousand = 71.4%
Media Facts French-speaking Group
Media Facts
Total
| Category | Users | Reach | Structure | Affinity |
| Basis | 62 000 | 100.0 % | 3.4 % | 100 |
Gender
| Category | Users | Reach | Structure | Affinity |
| Male | 45 000 | 73.3 % | 5.1 % | 150 |
| Female | 16 000 | 26.7 % | 1.8 % | 52 |
Age
| Category | Users | Reach | Structure | Affinity |
| Between 14 and 19 years | 0 | 0.0 % | 0.0 % | 0 |
| Between 20 and 29 years | 8 000 | 12.4 % | 2.8 % | 83 |
| Between 30 and 39 years | 11 000 | 18.1 % | 3.7 % | 108 |
| Between 40 and 49 years | 14 000 | 22.0 % | 4.6 % | 133 |
| Between 50 and 59 years | 14 000 | 23.4 % | 4.7 % | 137 |
| 60+ years | 15 000 | 24.1 % | 3.0 % | 89 |
| Between 14 and 34 years | 15 000 | 23.7 % | 2.6 % | 77 |
| Between 35 and 54 years | 25 000 | 40.7 % | 4.2 % | 122 |
| 55+ years | 22 000 | 35.6 % | 3.4 % | 100 |
Training & education
| Category | Users | Reach | Structure | Affinity |
| Compulsory | 7 000 | 11.1 % | 1.8 % | 53 |
| Medium | 26 000 | 41.4 % | 3.4 % | 99 |
| High | 29 000 | 47.4 % | 4.4 % | 128 |
Household income
| Category | Users | Reach | Structure | Affinity |
| Up to CHF 5 999 | 14 000 | 22.0 % | 2.4 % | 69 |
| Between CHF 6 000 and CHF 9 999 | 26 000 | 41.5 % | 4.8 % | 141 |
| More than CHF 10 000 | 18 000 | 28.8 % | 5.0 % | 146 |
| No information / Refused | 5 000 | 7.7 % | 1.4 % | 40 |
Household management
| Category | Users | Reach | Structure | Affinity |
| Alone | 12 000 | 19.4 % | 3.3 % | 97 |
| Together | 50 000 | 80.6 % | 3.5 % | 101 |
Residential area type
| Category | Users | Reach | Structure | Affinity |
| City / Agglomeration | 35 000 | 57.4 % | 3.5 % | 103 |
| Agglomeration Belt | 17 000 | 27.4 % | 3.3 % | 97 |
| Rural Area | 9 000 | 15.2 % | 3.3 % | 95 |
Strong & very strong interest
| Category | Users | Reach | Structure | Affinity |
| Economy & Finance | 19 000 | 30.5 % | 6.1 % | 178 |
| Technology & IT | 40 000 | 64.1 % | 5.9 % | 173 |
| Mobility & Vehicles | 38 000 | 61.1 % | 5.7 % | 166 |
| Investments & Financial Markets | 42 000 | 67.6 % | 4.9 % | 144 |
| Digital Media & Entertainment | 49 000 | 79.9 % | 4.8 % | 141 |
| Investigative Reporting & Analysis | 29 000 | 46.7 % | 4.7 % | 136 |
| Consumer Information | 27 000 | 43.2 % | 4.5 % | 130 |
| Sports & Fitness | 41 000 | 66.8 % | 4.3 % | 127 |
| Regional & Local News | 57 000 | 91.8 % | 4.4 % | 127 |
| Politics & Global Issues | 28 000 | 45.8 % | 4.3 % | 124 |
Source: MACH Strategy Consumer 2024 / Base: French-speaking group, 7,351 cases = 1,800 thousand = 24.2%
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Blick TV
Sponsoring formats
Carefully position your brand in the perfect environment in our Blick TV series:
Benefit from our wide range of specially tailored sponsorship integration solutions. Our experts look forward to offering you customised advice and support. Here is a list of some of our current series:
Achtung, Reto, los! («Ready, Reto, go!»)
Reto Scherrer is a professional interviewer through and through. Few people elicit as much information out of their guests as this charming man from the Swiss canton of Thurgau. He spent 14 years as a presenter and editor in the SRF entertainment department and at Radio SRF 1 and is a truly popular host. He joined Ringier in 2020 and has been with Blick TV since day one!
Now, he wants to take his interview skills to the next level. How does he cope in complicated circumstances? We want to find out and continuously put him in new, challenging situations with interview guests. The content of the interview isn’t the primary focus, but rather the unusual circumstances.
Sichtbar («Visible»)
Hard-hitting stories about strong people – «Sichtbar» focuses on the topics that others treat as taboo. Presenter Sylwina Spiess tackles tricky issues with great sensitivity and speaks to those affected about their experiences.
Supported ad formats
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
blick.ch
Advertising formats
Your Points of Contact
Annick Cochard
Head of Sales Food, Mobilität, Sport und Reisen
+41 58 269 24 63
annick.cochard@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
