«Blick.ch» is Switzerland’s most powerful media portal, generating over 90 million visits per month. Every story is conceived in text, image and video form: this 360-degree strategy provides users with the best of the news, sports, politics, business, society and people, around the clock. The news portal has been up and running in French-speaking Switzerland since June 2021 with «Blick.ch/fr», and has already become a powerful voice in Western Switzerland with more than 60,000 visits every day. Switzerland’s first digital TV broadcaster was also launched in the form of «Blick TV», representing the start of a moving image campaign. Thanks to quick, attractive VoD content, a new broadcasting structure and innovative formats, «Blick TV» reaches up to a million video views per day.
Facts
- Average Visits per Day (DE)2’931’700
- Average IDs per Day (DE)1’323’900
- Facebook Followers (DE)371’000
- Instagram Followers (DE)86’900
- Average Visits per Day (FR)86’100
- Average IDs per Day (FR)59’200
- Facebook Followers (FR)36’500
- Instagram Followers (FR)21’200
Source: Mediapulse / Online-Content-Data/ Brand-View / July 2023
Source: Facebook, Instagram – 31.07.2023
Media Facts
Media Facts
Total
| Category | Unique Users per month | Range | Structure | Affinity |
| Total | 2’809’000 | 61.5 % | 100% | 100 |
Gender
| Category | Unique Users per month | Range | Structure | Affinity |
| Male | 1’446’000 | 62.3 % | 51.5 % | 101 |
| Female | 1’363’000 | 60.7 % | 48.5 % | 99 |
Age
| Category | Unique Users per month | Range | Structure | Affinity |
| Aged 14 to 19 | 237’000 | 63.8 % | 8.4 % | 104 |
| Aged 14 to 34 | 974’000 | 65.2 % | 34.7 % | 106 |
| Aged 14 to 59 | 2’280’000 | 64.5 % | 81.2 % | 105 |
| Aged 20 to 29 | 467’000 | 65.1 % | 16.6 % | 106 |
| Aged 30 to 39 | 535’000 | 66.7 % | 19.0 % | 108 |
| Aged 35 to 54 | 1’067’000 | 64.5 % | 38.0 % | 105 |
| Aged 40 to 49 | 538’000 | 66.0 % | 19.2 % | 107 |
| Aged 50 to 59 | 503’000 | 60.6 % | 17.9 % | 99 |
| 55+ years | 769’000 | 54.1 % | 27.4 % | 88 |
| 60+ years | 529’000 | 51.3 % | 18.8 % | 83 |
Training & education
| Category | Unique Users per month | Range | Structure | Affinity |
| Compulsory | 389’000 | 57.9 % | 13.8 % | 94 |
| Medium | 1’381’000 | 59.8 % | 49.2 % | 97 |
| High | 1’039’000 | 65.5 % | 37.0 % | 107 |
Household income
| Category | Unique Users per month | Range | Structure | Affinity |
| Up to CHF 4’000 | 228’000 | 53.0 % | 8.1 % | 86 |
Between CHF 4’001 and CHF 8’000 | 560’000 | 60.8 % | 19.9 % | 99 |
Between CHF 8’001 and CHF 10’000 | 335’000 | 61.9 % | 11.9 % | 101 |
| Between CHF 10’001 and CHF 15’000 | 399’000 | 65.6 % | 14.2 % | 107 |
| Between CHF 15’001 and CHF 20’000 | 174’000 | 69.8 % | 6.2 % | 114 |
| More than CHF 8’000 | 1’024’000 | 66.0 % | 36.4 % | 107 |
| No information / withheld | 997’000 | 59.9 % | 35.5 % | 97 |
Household management
| Category | Unique Users per month | Range | Structure | Affinity |
| Yes, alone | 805’000 | 57.7 % | 28.7 % | 94 |
| Yes, together | 1’536’000 | 63.3 % | 54.7 % | 103 |
| No / not specified | 468’000 | 62.8 % | 16.6 % | 102 |
Residential area type
| Category | Unique Users per month | Range | Structure | Affinity |
| Town / city / metropolitan area | 2’189’000 | 60.9 % | 77.9 % | 99 |
| Rural area | 620’000 | 63.9 % | 22.1 % | 104 |
Strong & very strong interest
| Category | Unique Users per month | Range | Structure | Affinity |
| Travel | 2’233’000 | 62.5 % | 79.5 % | 102 |
| Family, children & partnerships | 1’779’000 | 63.1 % | 63.3 % | 103 |
| Clothing & fashion | 1’240’000 | 62.6 % | 44.1 % | 102 |
| Home living & furnishing | 1’532’000 | 63.4 % | 54.5 % | 103 |
| Computers & IT | 1’697’000 | 62.6 % | 60.4 % | 102 |
| Entertainment & communication devices | 1’535’000 | 62.4 % | 54.7 % | 102 |
| Training & education | 1’969’000 | 63.2 % | 70.1 % | 103 |
| Film & cinema | 1’806’000 | 62.9 % | 64.3 % | 102 |
Internet use, device usage
| Category | Unique Users per month | Range | Structure | Affinity |
| Desktop PC or laptop, notebook, netbook | 2’563’000 | 62.2 % | 91.2 % | 101 |
| Internet-enabled mobile phone, smartphone | 2’510’000 | 72.4 % | 89.3 % | 118 |
| Tablet PC (e.g. iPad), eBook reader | 1’278’000 | 63.8 % | 45.5 % | 104 |
Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 4’567’000 Unique User
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
- Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Blick TV
Sponsoring formats
Carefully position your brand in the perfect environment in our Blick TV series:
Benefit from our wide range of specially tailored sponsorship integration solutions. Our experts look forward to offering you customised advice and support. Here is a list of some of our current series:
Achtung, Reto, los! («Ready, Reto, go!»)
Reto Scherrer is a professional interviewer through and through. Few people elicit as much information out of their guests as this charming man from the Swiss canton of Thurgau. He spent 14 years as a presenter and editor in the SRF entertainment department and at Radio SRF 1 and is a truly popular host. He joined Ringier in 2020 and has been with Blick TV since day one!
Now, he wants to take his interview skills to the next level. How does he cope in complicated circumstances? We want to find out and continuously put him in new, challenging situations with interview guests. The content of the interview isn’t the primary focus, but rather the unusual circumstances.
Sichtbar («Visible»)
Hard-hitting stories about strong people – «Sichtbar» focuses on the topics that others treat as taboo. Presenter Sylwina Spiess tackles tricky issues with great sensitivity and speaks to those affected about their experiences.
Supported ad formats
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
blick.ch
Advertising formats
Your Points of Contact
Annick Cochard
Head of Sales Blick-Gruppe
Sales
+41 58 269 24 63
annick.cochard@ringier.ch
Digital Services
Media Service Digital
Operations
+41 58 909 99 63
digitalservices@ringier.ch
