Blick gets straight to the core of what’s happening in Switzerland: from news and sport to politics and society. In the country’s largest newsroom, journalists work round the clock to present complex topics in an accessible way. With a cross-media reach of around 1.3 million, Blick reaches its audience daily via app, web, social media, TV and print. Whether in German-speaking Switzerland or French-speaking Switzerland – with Blick, you’re always at the heart of what’s happening in Switzerland.
Print (DE)
300’000
Readership
38.9 % F
61.1 % H
Gender
5.6 %
Print Reach
Cars
High affinity
DIGITAL (DE, FR)
DE: 4.7 Min.
FR: 3.1 Min.
Length of stay
DE: 92.6 %
FR: 7.4 %
User share by language
36.5 % F
63.5 % M
Gender
2’736’200
Average Visits per Day
Print: Sources for readership and reach (in %) for titles distributed in German-speaking Switzerland = MACH Basic 2026-1, German-speaking group
Digital: Online Content Traffic Data, annual average 2025
Top Werbeformate
Welcome Ad
The Welcome Ad is impossible to miss, yet it integrates naturally with scrolling behavior, making it feel non-intrusive. It is ideal for branding campaigns or product launches. The Welcome Ad is available for half-day bookings – this increases availability for this popular and highly attention-grabbing ad format.
1.5%
CTR
69%
Viewability
digital
Advertising formats
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Downloads
Media Facts German-speaking Group
| Users | Range | Structure | Affinity | |
| Total | 1 015 000 | 18.8 | 100.0 | 100 |
| Gender | ||||
| Male | 642 000 | 24.0 | 63.3 | 127 |
| Female | 373 000 | 13.8 | 36.7 | 73 |
| Age | ||||
| 14 – 34 years | 205 000 | 13.4 | 20.2 | 71 |
| 35 – 54 years | 480 000 | 26.7 | 47.3 | 142 |
| 55+ years | 331 000 | 16.0 | 32.6 | 85 |
| Household income in CHF | ||||
| Up to 3 999 | 77 000 | 11.4 | 7.6 | 60 |
| 4 000 – 7 999 | 328 000 | 16.8 | 32.3 | 89 |
| 8 000+ | 610 000 | 22.2 | 60.1 | 118 |
Media Facts French-speaking Group
| Users | Range | Structure | Affinity | |
| Total | 80 000 | 4.4 | 100.0 | 100 |
| Gender | ||||
| Male | 54 000 | 6.0 | 67.0 | 137 |
| Female | 26 000 | 2.8 | 33.0 | 64 |
| Age | ||||
| 14 – 34 years | 15 000 | 2.6 | 18.2 | 59 |
| 35 – 54 years | 37 000 | 6.1 | 46.4 | 139 |
| 55+ years | 28 000 | 4.3 | 35.4 | 99 |
| Household income in CHF | ||||
| Up to 3 999 | 6 000 | 1.7 | 7.1 | 39 |
| 4 000 – 7 999 | 28 000 | 3.9 | 35.5 | 90 |
| 8 000+ | 46 000 | 5.9 | 57.5 | 136 |
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
CHF 19’300
1/1 page, gross rate
Mo – Sa
Frequency
63’513
Distributed circulation
Source for distributed circulation = WEMF Circulation Bulletin 2025
Advertising formats
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 300 | 5,6 | 100,0 | 100 |
| Gender | ||||
| Male | 183 | 6,8 | 61,1 | 123 |
| Female | 117 | 4,3 | 38,9 | 77 |
| Age | ||||
| 14 – 34 years | 42 | 2,8 | 14,1 | 50 |
| 35 – 54 years | 100 | 5,6 | 33,3 | 100 |
| 55+ years | 158 | 7,6 | 52,6 | 137 |
| Age | ||||
| 14 – 19 years | 13 | 3,5 | 4,2 | 63 |
| 20 – 29 years | 21 | 2,9 | 6,9 | 53 |
| 30 – 39 years | 36 | 3,9 | 12,1 | 70 |
| 40 – 49 years | 51 | 5,8 | 17,0 | 105 |
| 50 – 59 years | 47 | 5,1 | 15,7 | 91 |
| 60+ years | 132 | 8,3 | 44,0 | 149 |
| Household income in CHF | ||||
| Up to 3,999 | 59 | 8,5 | 19,8 | 153 |
| 4,000 – 7,999 | 123 | 6,5 | 41,2 | 116 |
| 8,000+ | 117 | 4,2 | 39,0 | 76 |
| Type of residential area | ||||
| Metropolitan area: central core | 216 | 5,1 | 72,2 | 92 |
| Outside metropolitan areas | 83 | 7,3 | 27,8 | 131 |
| Employment | ||||
| Full time | 116 | 5,3 | 38,6 | 96 |
| Part time | 45 | 3,8 | 15,1 | 69 |
| In education/training | 10 | 3,1 | 3,5 | 56 |
| Unemployed | 128 | 7,6 | 42,8 | 136 |
| Education | ||||
| Compulsory | 72 | 8,4 | 24,0 | 150 |
| Medium | 154 | 6,6 | 51,2 | 118 |
| High | 74 | 3,4 | 24,8 | 61 |
| Very strong/generally strong interest | ||||
| Cars and motorbikes | 89 | 8,1 | 29,7 | 146 |
| Entertainment and communication devices | 134 | 6,8 | 44,8 | 123 |
| Cosmetics, body care, beauty | 84 | 6,8 | 28,0 | 122 |
| Stock market, investment, financial markets | 91 | 6,7 | 30,2 | 121 |
| Sport | 207 | 6,7 | 69,2 | 120 |
Publication and advertising deadlines
| Publications | Advertising deadline | Closing time for adverts |
|---|---|---|
| Monday | Wednesday | 09.00h |
| Tuesday | Friday | 09.00h |
| Wednesday | Monday | 09.00h |
| Thursday | Thursday | 09.00h |
| Friday | Wednesday | 09.00h |
| Saturday | Wednesday | 09.00h |
Advertising formats & Rates
Double-page spreads
| Formats | Placement | Print space in mm (W x H) | Gross price CHF |
|---|---|---|---|
| 610 x 440 | 47,700 | ||
| 2/1 page | Center of newspaper | 610 x 440 | 39,400 |
| 610 x 440 | 36,600 | ||
| 610 x 218 | 32,900 | ||
| 610 x 108 | 17,900 | ||
| 290 x 440 | 27,000 | ||
| 290 x 218 | 21,300 |
Special formats
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| – | (4x) 290 x 440 | 57,900 | |
| Junior page | – | 241 x 342 | 17,400 |
| Circular ad | – | Ø 100 | 6,800 |
| Island ad | – | 94 x 70 | 4,600 |
| Portrait field | Weather | 45 x 174 | 4,700 |
| (je) 94 x 440 | 20,300 | ||
| (je) 45 x 440 | 11,300 | ||
| Foot bar | Cover page | 290 x 33 | 7,100 |
| Foot bar | Sport opening page | 290 x 33 | 5,700 |
| Foot bar | Final page | 290 x 33 | 5,700 |
| Foot bar | Weather | 290 x 33 | 4,900 |
Advertorials
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 610 x 440 | 36,600 |
| 1/1 page | 290 x 440 | 19,300 |
| 1/2 landscape | 290 x 218 | 14,200 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio:
| Formats | Layout | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2/1 page | Broadsheet | 610 x 440 | 5,000 |
| 1/1 page | Broadsheet | 290 x 440 | 3,300 |
| 1/2 page | Broadsheet | 290 x 218 | 3,300 |
Weekend Deal
Blick on Saturday and SonntagsBlick – everything you need for your weekend.
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF Blick & SonntagsBlick (Combi National) |
|---|---|---|---|
| 2/1 page | Center of newspaper | 610 x 440 | CHF 49,500 |
| 2/1 page | Not center of newspaper | 610 x 440 | CHF 44,500 |
| 1/1 page | 290 x 440 | CHF 24,700 | |
| 1/1 page | 1st or 2nd ad page | 189 x 261 | CHF 28,400 |
| 1/2 landscape | 290 x 218 | CHF 17,500 | |
| 1/2 vertical | 143 x 440 | CHF 17,500 | |
| 2/1 page | Advertorials | 610 x 440 | CHF 44,500 |
| 1/1 page | Advertorials | 290 x 440 | CHF 24,700 |
| 1/2 landscape | Advertorials | 290 x 218 | CHF 17,500 |
Specials are excluded.
Weekend+ Deal
Blick on Saturday, SonntagsBlick, and Blick on Monday – perfectly informed through the start of the week.
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF Blick & SonntagsBlick (Combi National) |
|---|---|---|---|
| 2/1 page | Center of newspaper | 428 x 290 | CHF 53,300 |
| 2/1 page | Not center of newspaper | 428 x 290 | CHF 48,600 |
| 1/1 page | 204 x 290 | CHF 27,600 | |
| 1/1 page | 1st or 2nd ad page | 204 x 290 | CHF 32,600 |
| 1/2 landscape | 204 x 143 | CHF 19,500 | |
| 1/2 vertical | 100 x 290 | CHF 19,500 | |
| 2/1 page | Advertorials | 428 x 290 | CHF 48,600 |
| 1/1 page | Advertorials | 204 x 290 | CHF 27,600 |
| 1/2 landscape | Advertorials | 204 x 143 | CHF 19,500 |
Specials are excluded.
Loose supplements
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 27,348 |
| 16 – 25 | 27,348 |
| 26 – 35 | 30,702 |
| 36 – 50 | 30,702 |
- Heavy supplements on request
- Supplement with sample 30 % surcharge
Categories
| Piazza Lino | “Blick Marketplace” has been taken over by an external partner from 03 January 2024 on. We kindly ask you to place your advertising order directly via Media Schweiz AG. |
| Prices & dates | Media Schweiz AG is responsible for all prices and data. Coordination of publication in «Blick» is carried out in collaboration with us as Ringier Advertising. |
| Contact details for prices and data | Media Schweiz AG +41 58 404 04 44 kleinanzeiger@media-schweiz.com |
| Other information | Ringier Advertising Media Service Print +41 44 259 88 44 mediaserviceprint@ringier.ch |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.
Specials
Specifications & delivery
Publishing title
Cirulation
| Title | Circulation 2025 | Subscriptions | Single-copy sales |
|---|---|---|---|
| Blick | 86’000* | 60’000 | 26’000 |
Technical conditions
| Printing method | Newspaper web offset |
| Tone rating | 3-98 % (highlight 0% = paper white) |
| UCR | 240 % (sum of C+M+Y+K) |
| Colours | Must be resolved in CMYK. |
| Colour proof | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
| Resolution | For «Blick» and «SonntagsBlick»: Bitmap 845 dpi, greyscale and multicolour 200 dpi (with 48 raster) Format: PDF, no RGB, DCS or OPI images. |
| ICC profile | ISO newspaper 26v4 |
| Fonts | Smallest font sizes/negative fonts: 8 point (bold, without serifs) |
| Documents | PDF/X-4 (other documents on request). Settings under www.pdfx-ready.ch. |
| Address for data transmission | blick-prod@ringier.ch |
| Advertisements requiring authorisation | Data delivery no later than 5 working days before publication. This includes adverts of an editorial nature with political content or adverts with proofs by 09.00 a.m. on Fridays before the advertising deadline. |
| Right of postponement | There is a right to postpone free of charge up to 7 working days before the planned publication date |
| Preliminary information | Preliminary information on salesservices@ringier.ch with file name, publication, publication date, subject, contact |
Requirements for the creation of advertorials
| Publishing title | The name and logo of the title and its categories may not be used |
| Typography & Layout | The advertorial must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader |
| Client | The advertiser must be clearly recognisable |
| Note | The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right |
| Autorisation | Before publication, we request a layout for approval by the publisher |
Loose supplements
Technical conditions
| Format | Minimum: 200 x 105 mm Maximum: 310 x 230 mm |
| Quality | The supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance. |
| Cover wrap/flap | The design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons. |
| Layout | Supplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry. |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | For very thin supplements, duplicate placements cannot be precluded |
| Third-party ads | For brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad |
| Positioning | Positioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement. |
| Good for printing | The final version (good for printing) of the supplement must be submitted in advance to the publisher for review. Logos of Ringier Media Switzerland titles may only be used after consultation. |
Packaging specifications
- The supplements must be stacked cover-side down
- The stacked layers must each be of a size that is suitable for handling (grip height of 8 – 10 cm)
- The supplements must be placed on a pallet loose, not bound or entwined
- The layers must be separated by cardboard inlays
- Maximum pallet height: 1.10 m
- The pallets should each be cross strapped with two straps, especially for longer journeys
- Euro pallets will be exchanged
- If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
- Packaging options:
- With a lid and steel strapping
- Securely shrink wrapped
- Firmly stacked in a pallet frame
Pallet labelling
Pallets must be clearly labelled with the following information:
- Precise description or title of the supplement
- Name or title of the carrier product (split/region)
- Publication date
- Delivery quantity, including the number of copies per pallet and the number of pallets
- Each pallet must be labelled and sequentially numbered
- Different types must be labelled accordingly
- Supplier and delivery date
Delivery note
The following information must be provided for each supplement:
- Sender
- Name/Description
- Title
- Circulation
- Publication date
Delivery date
The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.
Delivery times & delivery address
Request at mediaserviceprint@ringier.ch
Invoicing
Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.
Special offer
Blick Weekend rate
Combine SonntagsBlick with the Saturday or Monday issue of Blick for maximum advertising impact. With the Blick Weekend and Blick Weekend+ combined offers, you benefit from a broad reach, unbeatable CPT and attractive discounts of up to 55 % – the perfect addition to your advertising campaign!
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Your brand, heard loud and clear across Switzerland
Our podcasts create a unique connection between your brand and an engaged community. Place your message within a credible context of compelling stories and expert insight, and benefit from an advertising impact that sticks in people’s minds.
Podcast
Our formats
intim&laut: the health podcast
Love, sex and relationships – these are the topics discussed by Blick society editor Sandra Casalini and couples and psychotherapist Ramona Zenger on intim&laut. And they don’t mince their words in their weekly episodes. Their formula: a dose of life experience, combined with plenty of expertise, rounded off with a dash of humour. There are always light-hearted anecdotes and serious insights, often featuring celebrity guests.
RoyalTea
The weekly podcast RoyalTea, hosted by René Hänig (Schweizer Illustrierte) and Flavia Schlittler (Blick People), focuses on the latest news from the world of royalty. With wit, charm and journalistic insight.
FORZA!
In the FORZA! podcast, Blick’s head of football Tobias Wedermann and co-host Florian Raz chat weekly with experts and celebrities about the latest happenings on and off the pitch. The podcast offers analysis and opinions on the Swiss national team, the Super League and international leagues – always precise and with a clear stance.
FORZA! Frauen. Fussball.
In FORZA! Frauen. Fussball., presenter Rebecca Spring discusses and analyses all the latest developments in women’s football with a panel of experts, including former national team stars Lara Dickenmann and Fabienne Humm, as well as Blick football experts Christian Finkbeiner and Lucas Werder.
SCHLIIFTS?
In the SCHLIIFTS? podcast, Blick’s ice hockey editor Dino Kessler and co-host Raphael Walser analyse the latest developments in Swiss ice hockey.
Après-Ski
In the Après-Ski podcast, Blick reporter Marcel W. Perren takes listeners on a weekly journey through the most exciting moments of the Ski World Cup.
Hoselupf – The Schwingen Podcast: Forrer vs. Perren
In the Schwingen podcast, presenters Marcel Perren and Nöldi Forrer offer an entertaining and informative insight into the world of Swiss wrestling. In each episode, experts and prominent wrestlers discuss current topics.
Usgfloge
In the Usgfloge podcast, Reto Scherrer takes listeners on a journey to selected destinations around the globe.
Prompt Zero
In the Prompt Zero podcast, Thomas Benkö and Tobias Bolzern provide updates every two weeks on the latest developments in the Swiss AI debate.
Offers
Our sponsorship opportunities
Brand presence & audio integration
Mention in the podcast (intro or mid-roll, max. 30 seconds) with an optional video pre-roll. Ensures an authentic brand experience directly within the audio or video content.
Customised content & special formats
Option for a special episode featuring a selected guest or focusing on a specific topic. Add-on: Fully branded content, including banners, for increased reach and brand engagement.
Visibility across all channels
Logo placement on banners, article teasers and social media posts, as well as a CTA box on the article pages.
Case
Stadt, Land, Stuss
In August 2024, our Brand Studio launched the podcast Stadt, Land, Stuss for Sunrise Young – an innovative content format that achieved maximum reach and authenticity among the target audience through a clever combination of engaging podcast content and a well-thought-out distribution strategy.
Your brand in context
The various Blick Channels provide the ideal platform for showcasing your brand in a relevant context. With our channel formats, you can reach your target audience in a targeted and consistent manner – online and around the clock.
Offers
Our sponsorship opportunities
Visibility & brand presence
Prominent logo integration and placement within the channel’s editorial content. Customisable display formats for maximum visibility.
Original content & storytelling
The opportunity to create branded content on relevant topics and titles – perfect for positioning your brand through content.
Exclusive feature placement
A sponsored section comprising four content pieces (paid and/or editorial), which will be prominently featured on the Blick homepage for one week.
Channels
Our topics
Health Channel
The Health Channel focuses on health-related topics and appeals to a health-conscious audience. Through inspiring content and well-researched information, we shine a spotlight on health, wellness and wellbeing, ensuring maximum relevance.
Regional | Canton Channel
The various cantonal channels on Blick.ch put the spotlight on your own region. The focus is on major events, local news and exclusive insights from the canton. Individual cantons can be booked as separate channels to reach the right target audience in the most effective way.
Sports Channel
Whether it’s thrilling football matches, exhilarating ski races or fast-paced Formula 1 action – the Blick Sport Channel covers all the highlights. The latest news, live updates and exclusive insights from sports professionals ensure that you never miss a key development. Individual sports can be booked as separate channels to best reach the right target audience.
Luxury-Channel
The Style Channel is all about the latest trends in fashion, beauty and home living. Women with an interest in lifestyle will find daily inspiration, exclusive Swiss content, practical services and shopping tips here. With just one click, you can have the products you want delivered straight to your door – quickly and conveniently.
Case
Coop Mondovino
Mondovino uses the Wine Channel exclusively to promote itself through stories and current offers. The carefully coordinated media mix fits seamlessly into the channel: this includes display and video ads, branded stories (native ads) and social media posts, as well as feature articles and print adverts in SonntagsBlick.
Tap into the power of the Blick community
On our social media channels, your brand will find a direct and authentic connection to Switzerland. We integrate your message creatively and in an eye-catching way into our established thematic worlds and ensure maximum engagement.
Social media
Channels & Reach
Blick
Blick is one of the top news channels in German-speaking Switzerland. With videos, instantly shareable content and links to Blick.ch articles, we supply the most important news every single day.
Blick Sport
Blick Sport, Blick Fussball («Football») and Blick Eishockey («Ice hockey») cover the latest news and information from the world of sport in Switzerland and beyond.
| Account Link | Platform | Gender (M:F) | Age | Subscribers |
| @blickfussball @blickeishockey @blicksport |  | 80:20 | 18 – 45 years | 136 400 |
| @blickchsport |  | 75:25 | 25 – 34 years | 134 300 |
| @blicksport |  | 71:29 | 18 – 24 years | 22 700 |
Blick Romandie
At the heart of Western Switzerland: Blick brings you the news that moves French-speaking Switzerland. Every day, we provide our community with relevant videos, viral content and the most important background information on our various portals.
| Account Link | Platform | Subscribers |
| @blick_media |  | 58 600 |
| @blickfr |  | 119 900 |
| @blickfr |  | 32 600 |
Your Points of Contact
Annick Cochard
Head of Sales Food, Mobilität, Sport und Reisen
+41 58 269 24 63
annick.cochard@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
