«Blick.ch» is Switzerland’s most powerful media portal, generating over 90 million visits per month. Every story is conceived in text, image and video form: this 360-degree strategy provides users with the best of the news, sports, politics, business, society and people, around the clock. The news portal has been up and running in French-speaking Switzerland since June 2021 with «Blick.ch/fr», and has already become a powerful voice in Western Switzerland with more than 60,000 visits every day. Switzerland’s first digital TV broadcaster was also launched in the form of «Blick TV», representing the start of a moving image campaign. Thanks to quick, attractive VoD content, a new broadcasting structure and innovative formats, «Blick TV» reaches up to a million video views per day.

Facts

  • Average Visits per Day (DE)2’931’700
  • Average IDs per Day (DE)1’323’900
  • Facebook Followers (DE)371’000
  • Instagram Followers (DE)86’900
  • Average Visits per Day (FR)86’100
  • Average IDs per Day (FR)59’200
  • Facebook Followers (FR)36’500
  • Instagram Followers (FR)21’200

Source: Mediapulse / Online-Content-Data/ Brand-View / July 2023

Source: Facebook, Instagram – 31.07.2023

Media Facts

Media Facts

Total

CategoryUnique Users per monthRangeStructureAffinity
Total2’809’00061.5 %100%100
Gender
CategoryUnique Users per monthRangeStructureAffinity
Male1’446’00062.3 %51.5 %101
Female1’363’00060.7 %48.5 %99
Age
CategoryUnique Users per monthRangeStructureAffinity
Aged 14 to 19237’00063.8 %8.4 %104 
Aged 14 to 34974’00065.2 %34.7 %106 
Aged 14 to 592’280’00064.5 %81.2 % 105
Aged 20 to 29467’00065.1 %16.6 %106
Aged 30 to 39535’00066.7 %19.0 %108
Aged 35 to 541’067’00064.5 % 38.0 %105
Aged 40 to 49538’00066.0 %19.2 %107
Aged 50 to 59503’00060.6 %17.9 %99 
55+ years769’00054.1 %27.4 %88
60+ years529’00051.3 % 18.8 %83
Training & education
CategoryUnique Users per monthRangeStructureAffinity
Compulsory389’00057.9 %13.8 %94
Medium1’381’00059.8 %49.2 %97
High1’039’00065.5 %37.0 %107
Household income
CategoryUnique Users per monthRangeStructureAffinity
Up to CHF 4’000228’00053.0 %8.1 %86

Between CHF 4’001 and CHF 8’000
560’00060.8 %19.9 %99

Between CHF 8’001 and CHF 10’000
335’00061.9 %11.9 %101
Between CHF 10’001 and CHF 15’000399’00065.6 %14.2 %107
Between CHF 15’001 and CHF 20’000174’00069.8 %6.2 %114
More than CHF 8’0001’024’00066.0 %36.4 %107
No information / withheld997’00059.9 %35.5 %97
Household management
CategoryUnique Users per monthRangeStructureAffinity
Yes, alone805’00057.7 % 28.7 % 94
Yes, together1’536’00063.3 % 54.7 %103
No / not specified468’00062.8 %16.6 % 102
Residential area type
CategoryUnique Users per monthRangeStructureAffinity
Town / city / metropolitan area2’189’00060.9 %77.9 %99
Rural area620’00063.9 %22.1 %104
Strong & very strong interest
CategoryUnique Users per monthRangeStructure Affinity
Travel2’233’00062.5 %79.5 %102
Family, children & partnerships1’779’00063.1 % 63.3 % 103
Clothing & fashion1’240’00062.6 % 44.1 %102
Home living & furnishing1’532’00063.4 %54.5 % 103
Computers & IT1’697’00062.6 %60.4 % 102
Entertainment & communication devices1’535’00062.4 % 54.7 % 102
Training & education1’969’00063.2 %70.1 %103
Film & cinema1’806’00062.9 %64.3 %102
Internet use, device usage
CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook2’563’00062.2 %91.2 %101
Internet-enabled mobile phone, smartphone2’510’00072.4 %89.3 % 118
Tablet PC (e.g. iPad), eBook reader1’278’00063.8 %45.5 %  104

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 4’567’000 Unique User

Delivery

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Supported ad formats

  • Display
  • Video
  • Content
  • Branding
  • Newsletter

DIGITAL

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

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Advertising formats

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