Blick reports on everything affecting the people in our country – clear, bold, pioneering and close at hand. Since it was founded in 1959, Blick has become Switzerland’s best-known media brand. Blick is published as a print edition Monday to Saturday and reaches 292,000 readers per day. With revelations and reports from the world of news, sport, business, politics, foreign affairs, society and people, Blick makes headlines at home and abroad – offering straight talk and allowing everyone to have their say. Blick, SonntagsBlick and reach a combined total of 2.6 million people per week. In keeping with the slogan: ‘Blick. Ich bin dabei’ (‘Blick. Count me in’).


  • CharacteristicDaily newspaper
  • Readership292 000
  • Distributed circulation74 852
  • 1/1 page, gross rateCHF 26 200
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 90
  • FrequencyMon – Sat
  • Reach D-CH5.6%

Source for readership and reach: MACH Basic 2023-2 (basis: German-speaking language group of 4,898,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2023

Media Facts

Media Facts

Readers (thousand)Range (%)Structure (%)Affinity
Age (years)
14 – 34 years463,115,855
35 – 54 years774,326,378
55+ years1698,657,8154
Age (years)
14 – 19 years113,23,858
20 – 29 years223,07,455
30 – 39 years323,611,064
40 – 49 years364,212,376
50 – 59 years566,019,1107
60+ years1369,046,5162
Household income in CHF
Up to 3,999598,120,2145
4,00 – 7,9991336,545,6117
Type of residential area
Metropolitan area: central core2175,374,595
Outside metropolitan areas756,725,5120
Full time1004,734,385
Part time423,814,668
in education/training113,23,658
Very strong/generally strong interest
Cars and motorbikes757,625,7137
Cosmetics, body care, beauty866,929,3125
Clothes and Fashion956,632,4118
Source: MACH Basic 2023-2 / Base: German-speaking language group of 5,255,000 people

Publication and advertising deadlines

Publication and advertising deadlines

PublicationsAdvertising deadline
MondayThursday – 09.00h
TuesdayFriday – 09.00h
WednesdayMonday – 09.00h
ThursdayTuesday – 09.00h
FridayWednesday – 09.00h
SaturdayThursday – 09.00h
Blick will not appear in 2024 on the following days: 29.03., 01.04., 01.05., 09.05., 20.05., 01.08., 25.12., 26.12
Advertisements subject to approval
  • Data delivery 5 working days before publication at the latest
  • This includes advertisements of an editorial nature with political content or advertisements with proofs on Friday (09.00h) before the advertising deadline.
Right of postponement

There is a right of postponement free of charge up to 7 working days before the planned publication date.

Advertising rates

Advertising rates

Premium formats
FormatsPrint space (width x height in mm)Gross price CHF
1/1 page – 1st ad page290 x 44024,100
1/2 landscape – page 3290 x 21821,200
1/3 landscape – cover page290 x 14522,700
Standard formats
FormatsPrint space (width x height in mm)Gross price CHF
1/1 page290 x 44019,300
1/2 landscape290 x 21814,200
1/2 vertical143 x 44014,200
1/3 landscape290 x 14510,200
1/3 vertical94 x 44010,200
1/4 page – final page290 x 1089,700
1/4 landscape290 x 1088,300
1/4 vertical143 x 2188,300
1/4 height advert143 x 2189,900
1/6 landscape290 x 716,300
1/6 vertical45 x 4406,300
1/6 height advert94 x 2187,100
1/6 height corner94 x 2186,300
1/8 landscape290 x 534,900
1/8 vertical94 x 1634,900
1/8 height advert94 x 1635,700
1/8 corner landscape143 x 1084,900
3/8 landscape290 x 16311,400
Additional costsSurcharge additional costs*
Placement guarantee20%
*Based on gross price in CHF
Double-page spreads
FormatsPrint space (width x height in mm)Bruttopreis CHF
2/1 Premium – pages 2 and 3610 x 44047,700
2/1 page – center of newspaper610 x 44039,400
2/1 page – not center of newspaper610 x 44036,600
2 x 1/2 landscape – not center of newspaper610 x 21832,900
2 x 1/4 landscape – not center of newspaper610 x 10817,900
1/1 centred page – center of newspaper290 x 44027,000
1/2 centred landscape – center of newspaper290 x 21821,300
Special formats
FormatsPrint space (width x height in mm)Gross price CHF
4 x 1/1 page ad set(4x) 290 x 44057,900
Junior page241 x 34217,400
Circular adØ 1006,800
Island ad94 x 704,600
Portrait field – weather45 x 1744,700
Mirror ad, 1 column (2 x) – each outside(each) 94 x 44020,300
Spiegelanzeige 1-spaltig (2 x) – each outside(each) 45 x 44011,300
Foot bar – cover page290 x 337,100
Foot bar – sport opening page290 x 335,700
Foot bar – final page290 x 335,700
Foot bar – weather290 x 334,900
Category titleGross price CHF
black and white & 1 column/per mm
Gross price CHF
black and white & 1 column/per mm
Vehicle market8.6010.00
Financial advertisements8.6010.00
Real estate8.6010.00
Career jobs8.6010.00
Marketplace more options8.6010.00
Number of columns and dimensions
Number of columnsColumn dimension in mm
FormatsPrint space (width x height in mm)Gross price CHF*
2/1 page610 x 44036,600
1/1 page290 x 44019,300
1/2 landscape290 x 21814,200
*Advertorials delivery by customers
Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

FormatsLayout and editing Flat rate CHF**
2/1 pageTabloid5,000
1/1 pageTabloid3,300
1/1 pageBroadsheet5,000
1/2 pageBroadsheet3,300
**Exclusive shooting – further adaptations and translations on request
Requirements for the creation of advertorials
  • The name and logo of the title and its sections may not be used.
  • The advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader.
  • The advertiser must be clearly recognisable.
  • The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right.
  • Before publication, we request a layout for approval by the publisher
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.


‘Quattro’ – the ideal combination offer

Ringier Advertising’s extensive range of magazines and newspapers covers all interesting topics, is informative and often opinion-forming.

With our new «Quattro» offer, you can not only optimally adapt your advertising message to your target groups, but also optimise the desired reach while saving costs.

With the ‘Quattro-Più’ you have the opportunity to place your message in Ticino by means of a fifth advertisement in ‘La Domenica’»’ or ‘Corriere del Ticino’.

OfferTitle selectionFormat2Discount3
‘Quattro’Selection from 11 titles 11/1 page 4c20 %
1 Beobachter, CôtéNature Suisse, Glückspost, Interview by Ringier, L’illustré/TV8, Schweizer Illustrierte, Schweizer LandLiebe, Tele, TVstar, Blick und SonntagsBlick
2 Other formats on request
3 Offer includes eligibility for volume and final discount as well as advisor commission; Prices in CHF excl. VAT

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
≤ 1531,482
16 – 2531,482
26 – 3535,343
36 – 5035,343
1. Heavy specialities on request
2. Bound inserts/ loose inserts and piggybacks: insert with sample 30% surcharge
Technical conditions
FormatMinimum: 200 x 105 mm
Maximum: 310 x 230 mm
QualityThe supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
Cover wrap/flapThe design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
LayoutSupplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3% are standard within the industry.
Further information
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingFor very thin supplements, duplicate placements cannot be precluded.
Third-party adsFor brochures containing third-party ads, +20% of the gross price for a 1/1 page will be charged per ad.
PositioningPositioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Packaging specifications
  • The supplements must be stacked cover-side down.
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
  • The supplements must be placed on a pallet loose, not bound or entwined.
  • The layers must be separated by cardboard inlays.
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys
  • Euro pallets will be exchanged
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times

Warenannahme Druckzentrum Zürich (DZZ): Tel. +41 44 248 49 58,
Monday – Friday: 07:00 – 17:30 Uhr
Before bank holidays, the incoming goods department closes at 12:00


DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich


Postage paid (without tax charges, e.g. VAT, customs).
DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.

TitleCirculation 2024SubscriptionsKiosk sales

* Supplements within a special can only be booked as a total print run.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.



Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover CHF (excl. VAT)*Discount in %
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges)
Dynamic pricing offer
  • With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
  • It is not possible to switch back and forth between dynamic and classic pricing.
  • All bookings must occur via the web-based marketplace.
  • The following staggered contract discounts apply to all customers who use dynamic pricing.
  • Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
  • The advertising rates and general insertion conditions found at continue to apply.
  • Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate
  • 5 % from net
Annual turnover premium

The annual turnover bonus is linked to a minimum turnover of CHF 30,000 (excluding classified ads and VAT).

Premium amount
  • 5 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission



TopicsPublicationAdvertising deadlineIn cooperation withType of specialLink
Travel 128.01.202312.01.2023SonntagsBlickBroadsheetPDF
Garden11.03.202323.02.2023 BroadsheetPDF
Travel 218.03.202302.03.2023SonntagsBlickBroadsheetPDF
Barbecue15.04.202330.03.2023 BroadsheetPDF
Travel 322.04.202306.04.2023SonntagsBlickBroadsheet PDF
Travel 427.05.202311.05.2023SonntagsBlickBroadsheetPDF
Travel 524.06.202308.06.2023SonntagsBlickBroadsheetPDF
Travel 626.08.202310.08.2023SonntagsBlickBroadsheetPDF
Travel 7
incl. Caravan
21.10.202305.10.2023SonntagsBlickBroadsheet PDF
Christmas 18.11.202326.10.2023SonntagsBlick ZeitschriftPDF
Travel 802.12.202316.11.2023SonntagsBlickBroadsheetPDF

Discover all SonntagsBlick Specials.

Technical conditions

Technical conditions

Printing method
Print processNewspaper web offset
Tone rating3-98% (highlight 0% = paper white)
UCR240% (sum of C+M+Y+K)
ICCProfile ISO newspaper 26v4
Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation (Mac and Windows)
DocumentsPDF/X-4. Other documents on request (for the settings, please see
Image resolutionFor Blick and SonntagsBlick: Bitmap: 845 dpi, greyscale and colour: 200 dpi (at 122 lpi), format: PDF. No RGB, DCS or OPI images
FontsSmallest font sizes/negative fonts: = 8 point (bold, sans-serif)
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Address for data transfer
ImportantPlease send advance information to detailing the file name, publication, date of publication, subject and contact


Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.


Advertising formats


Your Points of Contact