«Blick» reports on everything affecting the people in our country – clear, bold, pioneering and close at hand. Since it was founded in 1959, «Blick» has become Switzerland’s best-known media brand. «Blick» is published as a print edition Monday to Saturday and reaches 292,000 readers per day. With revelations and reports from the world of news, sport, business, politics, foreign affairs, society and people, «Blick» makes headlines at home and abroad – offering straight talk and allowing everyone to have their say. «Blick», «SonntagsBlick» and «Blick.ch» reach a combined total of 2.6 million people per week. In keeping with the slogan: ‘Blick. Ich bin dabei’ (‘Blick. Count me in’).


  • CharacteristicDaily newspaper
  • Readership272 000
  • Reach5.2 %
  • Distributed circulation74 852
  • 1/1 page, gross rateCHF 19 300
  • FrequencyMon – Sat
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 71

Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people
Source for distributed circulation: WEMF Circulation Bulletin 2023

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total2725.2 %100 %100
Male1726.6 %63.4 %128
Female993.8 %36.6 %73
14 – 34 years392.6 %14.5 %51
35 – 54 years683.9 %25.2 %75
55+ years1648.3 %60.3 %160
14 – 19 years113.1 %3.9 %59
20 – 29 years162.3 %6 %44
30 – 39 years283.1 %10.2 %59
40 – 49 years323.8 %11.9 %74
50 – 59 years566 %20.5 %116
60+ years1298.5 %47.5 %165
Household income in CHF
Up to 3,999547.7 %19.9 %148
4,000 – 7,9991246.1 %45.5 %118
8,000+943.7 %34.6 %72
Type of residential area
Metropolitan area: central core2024.9 %74.4 %94
Outside metropolitan areas696.2 %25.6 %121
Full time974.6 %35.6 %90
Part time373.2 %13.6 %61
In education/training102.9 %3.6 %56
Unemployed1287.7 %47.3 %148
Compulsory606.9 %22.1 %133
Medium1526.4 %55.9 %123
High603 %22 %58
Very strong/generally strong interest
Cars and motorbikes757.6 %27.6 %146
Sport1896.4 %69.6 %123
Stock market. investment. financial markets756.1 %27.6 %118
Cosmetics. body care. beauty746 %27.1 %115
Clothes and fashion845.9 %30.9 %114
Source: MACH Basic 2024-1 / Base: German-speaking language group of 5 255 000 people

Publication and advertising deadlines

Publication and advertising deadlines

PublicationsAdvertising deadlineClosing time for adverts
«Blick» will not appear in 2024 on the following days: 29.03., 01.04., 01.05., 09.05., 20.05., 01.08., 25.12., 26.12



Premium formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
1/1 page1st or 2nd ad page189 x 26124,100
1/2 landscapepage 3290 x 21821,200
1/3 landscapecover page290 x 14522,700

Standard formats

FormatsPrint space in mm (W x H)Gross price in CHF
1/1 page290 x 44019,300
1/2 landscape290 x 21814,200
1/2 vertical143 x 44014,200
1/3 landscape290 x 14510,200
1/3 vertical94 x 44010,200
1/4 page (final page)290 x 1089,700
1/4 landscape290 x 1088,300
1/4 vertical143 x 2188,300
1/4 height advert143 x 2189,900
1/6 landscape290 x 716,300
1/6 height advert94 x 2187,100
1/6 height corner94 x 2186,300
1/8 landscape290 x 534,900
1/8 vertical94 x 1634,900
1/8 height advert94 x 1635,700
1/8 landscape corner143 x 1084,900
3/8 landscape290 x 16311,400

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee20 %
*Based on gross price in CHF

Double-page spreads

FormatsPlacementPrint space in mm (W x H)Gross price CHF
2/1 premiumpages 2 and 3610 x 44047,700
2/1 pagecenter of newspaper610 x 44039,400
2/1 pagenot center of newspaper610 x 44036,600
2 x 1/2 landscapenot center of newspaper610 x 21832,900
2 x 1/4 landscapenot center of newspaper610 x 10817,900
1/1 centred pagecenter of newspaper290 x 44027,000
1/2 centred landscapecenter of newspaper290 x 21821,300

Special formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
4 x 1/1 page ad set(4x) 290 x 44057,900
Junior page241 x 34217,400
Circular adØ 1006,800
Island ad94 x 704,600
Portrait fieldweather45 x 1744,700
Mirror ad, 2 columns (2 x)each outside(je) 94 x 44020,300
Mirror ad, 1 column (2 x)each outside(je) 45 x 44011,300
Foot barcover page290 x 337,100
Foot barsport opening page290 x 335,700
Foot barfinal page290 x 335,700
Foot barweather290 x 334,900


FormatsPrint space in mm (W x H)Gross price in CHF
2/1 page610 x 44036,600
1/1 page290 x 44019,300
1/2 landscape290 x 21814,200
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio:

FormatsLayoutPrint space in mm (W x H)Gross price in CHF
2/1 pageBroadsheet610 x 4405,000
1/1 pageBroadsheet290 x 4403,300
1/2 pageBroadsheet290 x 2183,300
Exclusive shooting – further adaptations and translations on request

Loose supplements

Weights in grammGross price in CHF
≤ 1531,482
16 – 2531,482
26 – 3535,343
36 – 5035,343
  • Heavy supplements on request
  • Supplement with sample 30 % surcharge


Piazza Lino“Blick Marketplace” has been taken over by an external partner from 03 January 2024 on. We kindly ask you to place your advertising order directly via Media Schweiz AG.
Prices & datesMedia Schweiz AG is responsible for all prices and data. Coordination of publication in «Blick» is carried out in collaboration with us as Ringier Advertising.
Contact details for prices and dataMedia Schweiz AG
+41 58 404 04 44
Other informationRingier Advertising
Media Service Print
+41 44 259 88 44

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.




Specifications & delivery

Specifications & delivery

Publishing title

TitleCirculation 2024SubscriptionsKiosk sales
*Inserts within a special can only be booked as a total print run

Technical conditions

Printing methodNewspaper web offset
Tone rating3-98 % (highlight 0% = paper white)
UCR240 % (sum of C+M+Y+K)
ColoursMust be resolved in CMYK.
Colour proofTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
ResolutionFor «Blick» and «SonntagsBlick»: Bitmap 845 dpi, greyscale and multicolour 200 dpi (with 48 raster) Format: PDF, no RGB, DCS or OPI images.
ICC profileISO newspaper 26v4
FontsSmallest font sizes/negative fonts: 8 point (bold, without serifs)
DocumentsPDF/X-4 (other documents on request). Settings under www.pdfx-ready.ch.
Address for data transmissionblick-prod@ringier.ch
Advertisements requiring authorisationData delivery no later than 5 working days before publication. This includes adverts of an editorial nature with political content or adverts with proofs by 09.00 a.m. on Fridays before the advertising deadline.
Right of postponementThere is a right to postpone free of charge up to 7 working days before the planned publication date
Preliminary informationPreliminary information on salesservices@ringier.ch with file name, publication, publication date, subject, contact

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Loose supplements

Technical conditions
FormatMinimum: 200 x 105 mm
Maximum: 310 x 230 mm
QualityThe supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
Cover wrap/flapThe design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
LayoutSupplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingFor very thin supplements, duplicate placements cannot be precluded
Third-party adsFor brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad
PositioningPositioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Packaging specifications
  • The supplements must be stacked cover-side down
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 – 10 cm)
  • The supplements must be placed on a pallet loose, not bound or entwined
  • The layers must be separated by cardboard inlays
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys
  • Euro pallets will be exchanged
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/Description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times
Monday – Friday07.00 – 17.30h
Before bank holidays, the incoming goods department closes at 12.00h

DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich

+41 44 248 49 58


Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.


Conditions & Discounts

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