Blick is a Swiss media brand that gets to the heart of what moves Switzerland. Blick reports on a wide range of topics, covering the best in news, sport, people, politics, business and society. In Switzerland’s largest newsroom, journalists work around the clock to thoroughly analyse complex issues and present them in an easily understandable way. Through the app, website, digital TV, newspaper, social media, podcast and newsletter, their research is consumed by more than 1.4 million people in German- and French-speaking Switzerland every day. With Blick, you always have your finger on the pulse of Switzerland.
Facts
- CharacteristicDaily newspaper
- Readership276 000
- Reach5.2 %
- Distributed circulation69 414
- 1/1 page, gross rateCHF 19 300
- FrequencyMon – Sat
- DistributionGerman-speaking
Switzerland - Cost-per-thousandCHF 70
Source for readership and reach in % for titles with distribution in German-speaking Switzerland = MACH Basic 2025-1, German-speaking language group
Source for distributed circulation: WEMF Circulation Bulletin 2024
Media Facts
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 276 | 5.2 | 100.0 | 100 |
| Gender | ||||
| Male | 181 | 6.9 | 65.8 | 132 |
| Female | 94 | 3.5 | 34.2 | 68 |
| Age | ||||
| 14 – 34 years | 44 | 2.9 | 15.8 | 56 |
| 35 – 54 years | 80 | 4.5 | 29.1 | 87 |
| 55+ years | 152 | 7.5 | 55.1 | 145 |
| Age | ||||
| 14 – 19 years | 13 | 3.8 | 4.9 | 74 |
| 20 – 29 years | 18 | 2.6 | 6.6 | 49 |
| 30 – 39 years | 31 | 3.4 | 11.2 | 65 |
| 40 – 49 years | 36 | 4.2 | 13.1 | 81 |
| 50 – 59 years | 56 | 6.0 | 20.4 | 116 |
| 60+ years | 121 | 7.8 | 43.8 | 150 |
| Household income in CHF | ||||
| Up to 3 999 | 49 | 7.4 | 17.9 | 143 |
| 4 000 – 7 999 | 119 | 6.0 | 43.3 | 115 |
| 8 000+ | 107 | 4.0 | 38.8 | 78 |
| Type of residential area | ||||
| Metropolitan area: central core | 203 | 4.9 | 73.8 | 94 |
| Outside metropolitan areas | 72 | 6.5 | 26.2 | 124 |
| Employment | ||||
| Full time | 105 | 5.0 | 37.9 | 96 |
| Part time | 43 | 3.6 | 15.4 | 69 |
| In education/training | 10 | 3.0 | 3.7 | 58 |
| Unemployed | 118 | 7.0 | 42.9 | 135 |
| Education | ||||
| Compulsory | 63 | 7.3 | 22.7 | 140 |
| Medium | 144 | 6.2 | 52.4 | 120 |
| High | 69 | 3.2 | 24.9 | 62 |
| Very strong/generally strong interest | ||||
| Cars and motorbikes | 82 | 7.9 | 29.6 | 152 |
| Sport | 195 | 6.4 | 70.8 | 123 |
| Stock market, investment, financial markets | 79 | 6.2 | 28.8 | 118 |
| Entertainment and communication devices | 121 | 6.0 | 43.8 | 116 |
| Economy | 126 | 6.0 | 45.9 | 116 |
Publication and advertising deadlines
Publication and advertising deadlines
| Publications | Advertising deadline | Closing time for adverts |
|---|---|---|
| Monday | Wednesday | 09.00h |
| Tuesday | Friday | 09.00h |
| Wednesday | Monday | 09.00h |
| Thursday | Thursday | 09.00h |
| Friday | Wednesday | 09.00h |
| Saturday | Wednesday | 09.00h |
Rates
Rates
Double-page spreads
| Formats | Placement | Print space in mm (W x H) | Gross price CHF |
|---|---|---|---|
| 610 x 440 | 47,700 | ||
| 2/1 page | Center of newspaper | 610 x 440 | 39,400 |
| 610 x 440 | 36,600 | ||
| 610 x 218 | 32,900 | ||
| 610 x 108 | 17,900 | ||
| 290 x 440 | 27,000 | ||
| 290 x 218 | 21,300 |
Special formats
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| – | (4x) 290 x 440 | 57,900 | |
| Junior page | – | 241 x 342 | 17,400 |
| Circular ad | – | Ø 100 | 6,800 |
| Island ad | – | 94 x 70 | 4,600 |
| Portrait field | Weather | 45 x 174 | 4,700 |
| (je) 94 x 440 | 20,300 | ||
| (je) 45 x 440 | 11,300 | ||
| Foot bar | Cover page | 290 x 33 | 7,100 |
| Foot bar | Sport opening page | 290 x 33 | 5,700 |
| Foot bar | Final page | 290 x 33 | 5,700 |
| Foot bar | Weather | 290 x 33 | 4,900 |
Advertorials
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 610 x 440 | 36,600 |
| 1/1 page | 290 x 440 | 19,300 |
| 1/2 landscape | 290 x 218 | 14,200 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio:
| Formats | Layout | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2/1 page | Broadsheet | 610 x 440 | 5,000 |
| 1/1 page | Broadsheet | 290 x 440 | 3,300 |
| 1/2 page | Broadsheet | 290 x 218 | 3,300 |
Weekend Deal
Blick on Saturday and SonntagsBlick – everything you need for your weekend.
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF Blick & SonntagsBlick (Combi National) |
|---|---|---|---|
| 2/1 page | Center of newspaper | 610 x 440 | CHF 49,500 |
| 2/1 page | Not center of newspaper | 610 x 440 | CHF 44,500 |
| 1/1 page | 290 x 440 | CHF 24,700 | |
| 1/1 page | 1st or 2nd ad page | 189 x 261 | CHF 28,400 |
| 1/2 landscape | 290 x 218 | CHF 17,500 | |
| 1/2 vertical | 143 x 440 | CHF 17,500 | |
| 2/1 page | Advertorials | 610 x 440 | CHF 44,500 |
| 1/1 page | Advertorials | 290 x 440 | CHF 24,700 |
| 1/2 landscape | Advertorials | 290 x 218 | CHF 17,500 |
Specials are excluded.
Weekend+ Deal
Blick on Saturday, SonntagsBlick, and Blick on Monday – perfectly informed through the start of the week.
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF Blick & SonntagsBlick (Combi National) |
|---|---|---|---|
| 2/1 page | Center of newspaper | 428 x 290 | CHF 53,300 |
| 2/1 page | Not center of newspaper | 428 x 290 | CHF 48,600 |
| 1/1 page | 204 x 290 | CHF 27,600 | |
| 1/1 page | 1st or 2nd ad page | 204 x 290 | CHF 32,600 |
| 1/2 landscape | 204 x 143 | CHF 19,500 | |
| 1/2 vertical | 100 x 290 | CHF 19,500 | |
| 2/1 page | Advertorials | 428 x 290 | CHF 48,600 |
| 1/1 page | Advertorials | 204 x 290 | CHF 27,600 |
| 1/2 landscape | Advertorials | 204 x 143 | CHF 19,500 |
Specials are excluded.
Loose supplements
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 30,210 |
| 16 – 25 | 30,210 |
| 26 – 35 | 33,915 |
| 36 – 50 | 33,915 |
- Heavy supplements on request
- Supplement with sample 30 % surcharge
Categories
| Piazza Lino | “Blick Marketplace” has been taken over by an external partner from 03 January 2024 on. We kindly ask you to place your advertising order directly via Media Schweiz AG. |
| Prices & dates | Media Schweiz AG is responsible for all prices and data. Coordination of publication in «Blick» is carried out in collaboration with us as Ringier Advertising. |
| Contact details for prices and data | Media Schweiz AG +41 58 404 04 44 kleinanzeiger@media-schweiz.com |
| Other information | Ringier Advertising Media Service Print +41 44 259 88 44 mediaserviceprint@ringier.ch |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.
Specials
Specials
Specifications & delivery
Specifications & delivery
Publishing title
Cirulation
| Title | Circulation 2025 | Subscriptions | Kiosk sales |
|---|---|---|---|
| Blick | 95’000* | 68’000 | 27’000 |
Technical conditions
| Printing method | Newspaper web offset |
| Tone rating | 3-98 % (highlight 0% = paper white) |
| UCR | 240 % (sum of C+M+Y+K) |
| Colours | Must be resolved in CMYK. |
| Colour proof | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
| Resolution | For «Blick» and «SonntagsBlick»: Bitmap 845 dpi, greyscale and multicolour 200 dpi (with 48 raster) Format: PDF, no RGB, DCS or OPI images. |
| ICC profile | ISO newspaper 26v4 |
| Fonts | Smallest font sizes/negative fonts: 8 point (bold, without serifs) |
| Documents | PDF/X-4 (other documents on request). Settings under www.pdfx-ready.ch. |
| Address for data transmission | blick-prod@ringier.ch |
| Advertisements requiring authorisation | Data delivery no later than 5 working days before publication. This includes adverts of an editorial nature with political content or adverts with proofs by 09.00 a.m. on Fridays before the advertising deadline. |
| Right of postponement | There is a right to postpone free of charge up to 7 working days before the planned publication date |
| Preliminary information | Preliminary information on salesservices@ringier.ch with file name, publication, publication date, subject, contact |
Requirements for the creation of advertorials
| Publishing title | The name and logo of the title and its categories may not be used |
| Typography & Layout | The advertorial must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader |
| Client | The advertiser must be clearly recognisable |
| Note | The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right |
| Autorisation | Before publication, we request a layout for approval by the publisher |
Loose supplements
Technical conditions
| Format | Minimum: 200 x 105 mm Maximum: 310 x 230 mm |
| Quality | The supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance. |
| Cover wrap/flap | The design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons. |
| Layout | Supplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry. |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | For very thin supplements, duplicate placements cannot be precluded |
| Third-party ads | For brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad |
| Positioning | Positioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement. |
| Good for printing | The final version (good for printing) of the supplement must be submitted in advance to the publisher for review. Logos of Ringier Media Switzerland titles may only be used after consultation. |
Packaging specifications
- The supplements must be stacked cover-side down
- The stacked layers must each be of a size that is suitable for handling (grip height of 8 – 10 cm)
- The supplements must be placed on a pallet loose, not bound or entwined
- The layers must be separated by cardboard inlays
- Maximum pallet height: 1.10 m
- The pallets should each be cross strapped with two straps, especially for longer journeys
- Euro pallets will be exchanged
- If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
- Packaging options:
- With a lid and steel strapping
- Securely shrink wrapped
- Firmly stacked in a pallet frame
Pallet labelling
Pallets must be clearly labelled with the following information:
- Precise description or title of the supplement
- Name or title of the carrier product (split/region)
- Publication date
- Delivery quantity, including the number of copies per pallet and the number of pallets
- Each pallet must be labelled and sequentially numbered
- Different types must be labelled accordingly
- Supplier and delivery date
Delivery note
The following information must be provided for each supplement:
- Sender
- Name/Description
- Title
- Circulation
- Publication date
Delivery date
The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.
Delivery times & delivery address
Request at mediaserviceprint@ringier.ch
Invoicing
Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Special offer
Blick Weekend rate
Combine SonntagsBlick with the Saturday or Monday issue of Blick for maximum advertising impact. With the Blick Weekend and Blick Weekend+ combined offers, you benefit from a broad reach, unbeatable CPT and attractive discounts of up to 55 % – the perfect addition to your advertising campaign!
blick
Advertising formats
Your Points of Contact
Annick Cochard
Head of Sales Food, Mobilität, Sport und Reisen
+41 58 269 24 63
annick.cochard@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
