Blick reports on everything affecting the people in our country – clear, bold, pioneering and close at hand. Since it was founded in 1959, Blick has become Switzerland’s best-known media brand. Blick is published as a print edition Monday to Saturday and reaches 325,000 readers per day. With revelations and reports from the world of news, sport, business, politics, foreign issues, society and people, Blick makes headlines at home and abroad – offering straight talking and allowing everyone to have their say. Blick, SonntagsBlick and Blick.ch reach a combined total of 2.6 million people per week. In keeping with the slogan: ‘Blick. Ich bin dabei’ (‘Blick. Count me in’).
Facts
- CharacteristicDaily newspaper
- Readership295’000
- Distributed circulation83’626
- 1/1 page, gross rateCHF 26’200
- DistributionGerman-speaking Switzerland
- Cost-per-thousandCHF 89
- FrequencyMon – Sat
- Reach D-CH6.0%
Source for readership and reach: MACH Basic 2022-2 (basis: German-speaking language group of 4,898,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2022
Media Facts
Media Facts
| Readers (thousands) | Range (%) | Structure (%) | Affinity | |
| Total | 295 | 6.0 | 100 | 100 |
| Gender | ||||
| Male | 179 | 7.3 | 60.7 | 122 |
| Female | 116 | 4.7 | 39.3 | 78 |
| Age (years) | ||||
| 14 to 34 years | 62 | 4.3 | 21.2 | 72 |
| 35 to 54 years | 81 | 4.9 | 27.5 | 81 |
| 55+ | 151 | 8.5 | 51.3 | 141 |
| Age (years) | ||||
| 14 to 19 years | 14 | 4.1 | 4.7 | 68 |
| 20 to 29 years | 32 | 4.6 | 10.8 | 76 |
| 30 to 39 years | 33 | 4.0 | 11.2 | 67 |
| 40 to 49 years | 41 | 5.1 | 13.9 | 85 |
| 50 to 59 years | 56 | 6.4 | 19.1 | 106 |
| 60+ | 119 | 8.7 | 40.2 | 145 |
| Up to 3’999 | 56 | 8.1 | 19.1 | 134 |
| 4’000 – 7’999 | 134 | 7.1 | 45.3 | 117 |
| 8’000 ++ | 105 | 4.5 | 35.5 | 75 |
| Type of residential area | ||||
| Metropolitan area: central core | 134 | 5.5 | 45.4 | 92 |
| 81 | 5.7 | 27.3 | 94 | |
| 80 | 7.6 | 27.2 | 126 | |
| Employment | ||||
| Full time | 123 | 5.9 | 41.6 | 98 |
| Part time | 44 | 4.1 | 15.0 | 68 |
| In education/training | 11 | 3.6 | 3.9 | 60 |
| Unemployed | 117 | 8.2 | 39.6 | 136 |
| Education | ||||
| Compulsory | 69 | 8.9 | 23.3 | 147 |
| Medium | 172 | 7.0 | 58.2 | 116 |
| High | 54 | 3.3 | 18.4 | 55 |
| Cars and motorbikes | 81 | 8.7 | 27.5 | 145 |
| 89 | 7.6 | 30.1 | 125 | |
| Sport | 204 | 7.5 | 69.2 | 124 |
| 136 | 7.2 | 46.1 | 120 | |
| Clothes and fashion | 101 | 7.2 | 34.3 | 119 |
Source: MACH Basic 2022-2 – Basis: German-speaking language group of 4,898,000 people
Publication and advertising deadlines
Publication and advertising deadlines
| Publications | Advertising deadline |
|---|---|
| Monday | Thursday – 09.00 Uhr |
| Tuesday | Friday – 09.00 Uhr |
| Wednesday | Monday – 09.00 Uhr |
| Thursday | Tuesday – 09.00 Uhr |
| Friday | Wednesday – 09.00 Uhr |
| Saturday | Thursday – 09.00 Uhr |
Blick will not appear in 2023 on the following days: 07.04. / 10.04. / 01.05. / 18.05. / 29.05. / 01.08. / 25.12. / 26.12.
Advertisements subject to approval
- Data delivery 5 working days before publication at the latest
- This includes advertisements of an editorial nature with political content or advertisements with proofs on Friday (9.00h) before the advertising deadline.
Right of postponement
There is a right of postponement free of charge up to 7 working days before the planned publication date.
Advertising rates
Advertising rates
Double-page spreads
| Formats | Print space (width x height in mm) | Bruttopreis CHF | |
| 610 x 440 | 64’800 | ||
| 2/1 page – center of newspaper | 610 x 440 | 53’600 | |
| 610 x 440 | 49’800 | ||
| 610 x 218 | 44’700 | ||
| 610 x 108 | 24’300 | ||
| 290 x 440 | 36’700 | ||
| 290 x 218 | 28’950 |
Special formats
| Formats | Print space (width x height in mm) | Gross price CHF |
| (4x) 290 x 440 | 79’600 | |
| Junior page | 241 x 342 | 23’600 |
| Circular ad | Ø 100 | 9’200 |
| Island ad | 94 x 70 | 6’300 |
| L-shaped ad – weather | Total mm x 372 | 12’000 |
| Portrait field – weather | 45 x 174 | 6’350 |
| (je) 94 x 440 | 27’600 | |
| (je) 45 x 440 | 15’300 | |
| Foot bar – cover page | 290 x 33 | 9’650 |
| Foot bar – sport opening page | 290 x 33 | 7’800 |
| Foot bar – final page | 290 x 33 | 7’800 |
| Foot bar – weather | 290 x 33 | 6’600 |
Categories
| Category title | Gross price CHF black and white 1 column/per mm | Gross price CHF 4-coloured 1 column/per mm | ||
| Esoterics | 8.60 | 10.00 | ||
| Vehicle market | 8.60 | 10.00 | ||
| Financial advertisements | 8.60 | 10.00 | ||
| Real estate | 8.60 | 10.00 | ||
| Career jobs | 8.60 | 10.00 | ||
| Marketplace more options | 8.60 | 10.00 | ||
| Events | 8.60 | 10.00 |
Spaltenanzahl und -masse
| Anzahl Spalten | Spaltenmass in mm |
| 1 | 45 |
| 2 | 94 |
| 3 | 143 |
| 4 | 192 |
| 5 | 241 |
| 6 | 290 |
Rabatte
- 5% Rabatt bei Buchung via Online: www.blick.ch/rubrikanzeigen (keine Rabatt-Kumulation)
- Für weitere Informationen wenden Sie sich bitte an die Rubriken-Abteilung: Tel. +41 58 909 99 66 / rubrikanzeigen@ringier.ch
Advertorials
| Formats | Print space (width x height in mm) | Gross price CHF* |
| 2/1 page | 610 x 440 | 49’800 |
| 1/1 page | 290 x 440 | 26’200 |
| 1/2 landscape | 290 x 218 | 19’300 |
*Advertorials delivery by customers.
Production surcharges
The following production surcharges apply when creating print material via the Brand Studio:
| Formats | Flat rate CHF** | |
| 2/1 page | Layout and editing – Tabloid | 5’000 |
| 1/1 page | Layout and editing – Tabloid | 3’300 |
| 1/1 page | Layout and editing – Broadsheet | 5’000 |
| 1/2 page | Layout and editing – Broadsheet | 3’300 |
** Exclusive shooting – further adaptations and translations on request.
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.
Offers
«Quattro» – the ideal combination offer
Ringier Advertising’s extensive range of magazines and newspapers covers all interesting topics, is informative and often opinion-forming.
With our new «Quattro» offer, you can not only optimally adapt your advertising message to your target groups, but also optimise the desired reach while saving costs.
With the «Quattro-Più» you have the opportunity to place your message in Ticino by means of a fifth advertisement in «La Domenica» or «Corriere del Ticino».
| Offer | Title selection | Format 2 | Discount in % 3 |
| «Quattro» | Selection from 12 titles 1 | 1/1 page 4c | 20 |
1 Beobachter, CôtéNature Suisse, Glückspost, Interview by Ringier, L’illustré, Schweizer Illustrierte, Schweizer LandLiebe, Tele, TV8, TVstar, Blick und SonntagsBlick.
2 Other formats on request.
3 Offer includes eligibility for volume and final discount as well as advisor commission; Prices in CHF excl. VAT.
Supplements and special advertising formats
Supplements and special advertising formats
Weights and prices
| Weights (g) | Gross price CHF |
| ≤ 15 | 33’390 |
| 16 – 25 | 33’390 |
| 26 – 35 | 37’485 |
| 36 – 50 | 37’485 |
Heavy specialities on request.
Bound inserts/ loose inserts and piggybacks: insert with sample 30% surcharge.
Technical conditions
- Format:
- Minimum: 200 x 105 mm
- Maximum: 310 x 230 mm
- Quality: the supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
- Cover wrap/flap: the design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
Layout
Supplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3% are standard within the industry.
Further information
- Booking/ Cancellation: 5 weeks before publication.
- Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
- Scheduling: for very thin supplements, duplicate placements cannot be precluded.
- Third-party ads: for brochures containing third-party ads, +20% of the gross price for a 1/1 page will be charged per ad.
- Positioning: positioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Packaging specifications
- The supplements must be stacked cover-side down.
- The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
- The supplements must be placed on a pallet loose, not bound or entwined.
- The layers must be separated by cardboard inlays.
- Maximum pallet height: 1.10 m
- The pallets should each be cross strapped with two straps, especially for longer journeys
- Euro pallets will be exchanged
- If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
- Packaging options:
- With a lid and steel strapping
- Securely shrink wrapped
- Firmly stacked in a pallet frame
Pallet labelling
Pallets must be clearly labelled with the following information:
- Precise description or title of the supplement
- Name or title of the carrier product (split/region)
- Publication date
- Delivery quantity, including the number of copies per pallet and the number of pallets
- Each pallet must be labelled and sequentially numbered
- Different types must be labelled accordingly
- Supplier and delivery date
Delivery note
The following information must be provided for each supplement:
- Sender
- Name/description
- Title
- Circulation
- Publication date
Delivery date
The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.
Delivery times
Warenannahme Druckzentrum Zürich (DZZ): Tel. +41 44 248 49 58, rota.logistik@tamedia.ch
Monday – Friday: 07:00 – 17:30 Uhr
Before bank holidays, the incoming goods department closes at 12:00
Delivery
DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich
Invoicing
Postage paid (without tax charges, e.g. VAT, customs).
DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.
| Title | Circulation 2023 | Subscriptions | Kiosk sales |
| Blick | 105’000 | 75’000 | 30’000 |
Discounts
Discounts
Cumulative turnover
The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative
| Cumulative turnover CHF (excl. VAT)* | Discount in % |
| 30’000 | 2 |
| 50’000 | 4 |
| 75’000 | 5 |
| 100’000 | 6 |
| 150’000 | 7 |
| 200’000 | 8 |
| 300’000 | 9 |
| 400’000 | 10 |
| 500’000 | 11 |
| 750’000 | 12 |
| 1’000’000 | 13 |
| 1’500’000 | 14 |
| 2’000’000 | 15 |
| 2’500’000 | 16 |
| 3’000’000 | 17 |
| 3’500’000 | 18 |
| 4’000’000 | 19 |
| 4’500’000 | 20 |
| 5’000’000 | 21 |
| 5’500’000 | 22 |
| 6’000’000 | 23 |
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).
Dynamic pricing offer
- With «Dynamic Pricing», all bookings defined in the final agreements must occur dynamically in the predetermined period.
- It is not possible to switch back and forth between dynamic and classic pricing.
- All bookings must occur via the web-based marketplace.
- The following staggered contract discounts apply to all customers who use dynamic pricing.
- Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
- The advertising rates and general insertion conditions found at ringier-advertising.ch continue to apply.
- Further information: https://www.ringier-advertising.ch/de/print/dynamic-pricing/
The following staggered contract discounts apply to all customers who use dynamic pricing:
| Cumulative turnover CHF (excl. VAT) | Discount in % |
| 100’000 | 2 |
| 200’000 | 3 |
| 400’000 | 5 |
| 500’000 | 6 |
| 750’000 | 7 |
| 1’000’000 | 8 |
| 1’250’000 | 9 |
| 1’500’000 | 10 |
| 1’750’000 | 11 |
| 2’000’000 | 12 |
| 2’500’000 | 13 |
| 3’000’000 | 14 |
| 3’500’000 | 15 |
Special discounts
| Discount in % | |
| 12 | |
| Political ads | 15 |
| 30 | |
| ZEWO charitable discount 1 | 50 |
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Specials
Specials
| Topics | Publication | Advertising deadline | In cooperation with | Type of special | Link |
| Travel 1 | 28.01.2023 | 12.01.2023 | SonntagsBlick | Broadsheet | |
| Garden | 11.03.2023 | 23.02.2023 | Broadsheet | ||
| Travel 2 | 18.03.2023 | 02.03.2023 | SonntagsBlick | Broadsheet | |
| Barbecue | 15.04.2023 | 30.03.2023 | Broadsheet | ||
| Travel 3 | 22.04.2023 | 06.04.2023 | SonntagsBlick | Broadsheet | |
| Travel 4 | 27.05.2023 | 11.05.2023 | SonntagsBlick | Broadsheet | |
| Travel 5 | 24.06.2023 | 08.06.2023 | SonntagsBlick | Broadsheet | |
| Travel 6 | 26.08.2023 | 10.08.2023 | SonntagsBlick | Broadsheet | |
| 21.10.2023 | 05.10.2023 | SonntagsBlick | Broadsheet | ||
| Christmas | 18.11.2023 | 02.11.2023 | SonntagsBlick | Zeitschrift | |
| Travel 8 | 02.12.2023 | 16.11.2023 | SonntagsBlick | Broadsheet |
Technical conditions
Technical conditions
Printing method
- Print process: newspaper web offset
- Tone rating: 3-98% (highlight 0% = paper white)
- UCR: 240% (sum of C+M+Y+K)
- ICC: profile ISO newspaper 26v4
Print material colours
- To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline.
- The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Data preparation (Mac and Windows)
- Documents: PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
- Image resolution: for Blick and SonntagsBlick: Bitmap: 845 dpi, greyscale and colour: 200 dpi (at 122 lpi), format: PDF. No RGB, DCS or OPI images
- Fonts: smallest font sizes/negative fonts: = 8 point (bold, sans-serif)
- Colour composition: all advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Address for data transfer
- E-Mail: blick-prod@ringier.ch
- Important: please send advance information to salesservices@ringier.ch detailing the file name, publication, date of publication, subject and contact
Dynamic Pricing
All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.
Blick
Advertising formats
Your Points of Contact
Annick Cochard
Sales Manager Blick
Sales
+41 58 269 24 63
annick.cochard@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
