blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
DIGITAL (DE, FR, IT)
573’000
User
3.4 Min
Length of stay
39.9 % F
60.1 % M
Gender
Stock Market & Finance
High affinity
1’076’500
Average Visits per Day
DE: 71.4 %
FR: 23.2 %
IT: 5.5 %
User share by language
Sources: MACH Strategy 2025 (German-speaking Switzerland), Online Content Traffic Data, annual average 2025
digital
Advertising formats
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Downloads
Media Facts
Media Facts
| Users | Range | Structure | Affinity | |
| Total | 573 000 | 7.6 | 100.0 | 100 |
| Gender | ||||
| Male | 344 000 | 9.2 | 60.1 | 121 |
| Female | 229 000 | 6.0 | 39.9 | 79 |
| Age | ||||
| 14 – 34 years | 80 000 | 3.7 | 14.0 | 48 |
| 35 – 54 years | 179 000 | 7.1 | 31.2 | 94 |
| 55+ years | 314 000 | 11.0 | 54.8 | 144 |
| Household income in CHF | ||||
| Up to 3 999 | 71 000 | 6.4 | 12.3 | 85 |
| 4 000 – 7 999 | 227 000 | 8.0 | 39.6 | 106 |
| 8 000+ | 276 000 | 7.6 | 48.1 | 100 |
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
Tap into the power of the Blue News community
On our social media channels, your brand will find a direct and authentic connection to Switzerland. We integrate your message creatively and in an eye-catching way into our established thematic worlds and ensure maximum engagement.
Social media
Channels & Reach
blue News
Swisscom blue is the Swiss news and entertainment portal and provides over half a million readers with the latest news from Switzerland and around the world quickly and clearly every day.
| Account Link | Platform | Focus | Age | Reach | Prices |
| @bluenews.ch |  | News & Entertainment | 35 – 65 years | 100 000 | CHF 2 900 |
| @bluenews.ch |  | News & Entertainment | 18 – 45 years | 100 000 | CHF 2 900 |
| @bluenews.ch |  | News & Entertainment | 35 – 54 years | 100 000 | CHF 2 900 |
blue Sport
blue Sport is the Swiss platform for sports fans, offering daily live reports and highlights. Whether football, ice hockey or international competitions – Blue Sport keeps sports fans up to date and provides quick, clear information on important sporting events.
| Account Link | Platform | Subscribers | Age | Reach | Prices |
| @bluesport.ch | | 530 000 | 25 – 44 years | 100 000 | CHF 2 900 |
| @bluesport.ch | | 158 000 | 18 – 35 years | upon request | upon request |
| @bluenews.ch | | 887 000 | 18 – 34 years | upon request | upon request |
Advertise with blue TV: Top reach across all devices
blue TV brings Switzerland’s best entertainment to laptops, tablets and smartphones. Content is available in German, French, English and Italian. Live TV in top picture quality across over 200 channels, catch-up TV, a recording function and thousands of films, series and live sports events make blue TV a unique experience on any screen.
Your Points of Contact
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
