blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
Facts
- Average Visits per Day1 075 500
- Average IDs per Day580 000
- Facebook34 5000
- Instagram10 700
Source: Mediapulse / Online Content Traffic Data 2024 / 15.1.2025
Source: Facebook, Instagram – 18.12.2024
Media Facts
Media Facts
Total
| Category | Users | Reach | Structure | Affinity |
| Basis | 591 000 | 100.0 % | 8.0 % | 100 |
Gender
| Category | Users | Reach | Structure | Affinity |
| Male | 344 000 | 58.2 % | 9.4 % | 118 |
| Female | 247 000 | 41.8 % | 6.6 % | 83 |
Age
| Category | Users | Reach | Structure | Affinity |
| Between 14 and 19 years | 17 000 | 2.9 % | 3.3 % | 42 |
| Between 20 and 29 years | 38 000 | 6.5 % | 3.8 % | 47 |
| Between 30 and 39 years | 63 000 | 10.6 % | 5.0 % | 63 |
| Between 40 and 49 years | 98 000 | 16.6 % | 8.1 % | 102 |
| Between 50 and 59 years | 146 000 | 24.7 % | 11.2 % | 141 |
| 60+ years | 229 000 | 38.8 % | 10.7 % | 135 |
| Between 14 and 34 years | 80 000 | 13.5 % | 3.7 % | 47 |
| Between 35 and 54 years | 195 000 | 33.0 % | 7.8 % | 99 |
| 55+ years | 316 000 | 53.5 % | 11.3 % | 142 |
Education and Further Training
| Category | Users | Reach | Structure | Affinity |
| Compulsory | 80 000 | 13.5 | 6.1 % | 77 |
| Medium | 283 000 | 48.0 | 8.8 % | 111 |
| High | 228 000 | 38.5 | 7.8 % | 98 |
Household income
| Category | Users | Reach | Structure | Affinity |
| Up to CHF 5 999 | 137 000 | 23.2 % | 7.1 % | 89 |
| Between CHF 6 000 and CHF 9 999 | 224 000 | 37.9 % | 9.6 % | 121 |
| More than CHF 10 000 | 129 000 | 21.8 % | 7.4 % | 93 |
| No information / Refused | 102 000 | 17.2 % | 7.1 % | 90 |
Household management
| Category | Users | Reach | Structure | Affinity |
| Alone | 109 000 | 18.5 % | 7.5 % | 94 |
| Together | 482 000 | 81.5 % | 8.1 % | 101 |
Settlement Type
| Category | Users | Reach | Structure | Affinity |
| City / Agglomeration | 280 000 | 47.4 % | 7.3 % | 92 |
| Agglomeration Belt | 184 000 | 31.1 % | 8.6 % | 108 |
| Rural Area | 127 000 | 21.5 % | 8.8 % | 110 |
Strong & very strong interest
| Category | Users | Reach | Structure | Affinity |
| Economy & Finance | 282 000 | 47.7 % | 9.6 % | 121 |
| Technology & IT | 233 000 | 39.5 % | 9.6 % | 121 |
| Mobility & Vehicles | 143 000 | 24.2 % | 9.6 % | 120 |
| Investments & Financial Markets | 156 000 | 26.5 % | 9.4 % | 119 |
| Digital Media & Entertainment | 251 000 | 42.5 % | 9.2 % | 115 |
| Investigative Reporting & Analysis | 326 000 | 55.1 % | 9.1 % | 114 |
| Consumer Information | 310 000 | 52.4 % | 9.1 % | 114 |
| Sports & Fitness | 371 000 | 62.8 % | 8.9 % | 112 |
| Regional & Local News | 494 000 | 83.6 % | 8.9 % | 112 |
| Politics & Global Issues | 417 000 | 70.6 % | 8.8 % | 111 |
MACH Strategy Consumer 2024 / Base: Switzerland, 30 328 cases = 7 428 thousand = 100%
Data Solutions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Supported advertising formats
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
Bluenews.ch
Advertising formats
Your Points of Contact
Soeren Beermann
Head of Sales Swisscom
+41 44 259 89 21
soeren.beermann@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
