Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
Facts
- Average Visits per Day1’033’000
- Average IDs per Day555’800
- Facebook Followers24’400
Source: Mediapulse / Online-Content-Data / Brand-View / July 2023
Source: Facebook – 31.07.2023
Media Facts
Media Facts
Total
| Category | Unique Users per month | Range | Structure | Affinty |
| Total | 2’764’000 | 43.4 % | 100 % | 100 |
Gender
| Category | Unique Users per month | Range | Structure | Affinty |
| Male | 1’403’000 | 43.2 % | 50.8 % | 100 |
| Female | 1’360’000 | 43.6 % | 49.2 % | 100 |
Age
| Category | Unique Users per month | Range | Structure | Affinty |
| Aged 14 to 19 | 176’000 | 34.5 % | 6.4 % | 79 |
| Aged 14 to 34 | 715’000 | 34.1 % | 25.9 % | 78 |
| Aged 14 to 59 | 2’061’000 | 41.4 % | 74.6 % | 95 |
| Aged 20 to 29 | 343’000 | 33.7 % | 12.4 % | 78 |
| Aged 30 to 39 | 436’000 | 38.5 % | 15.8 % | 89 |
| Aged 35 to 54 | 1’047’000 | 44.4 % | 37.9 % | 102 |
| Aged 40 to 49 | 531’000 | 45.3 % | 19.2 % | 104 |
| Aged 50 to 59 | 574’000 | 50.1 % | 20.8 % | 115 |
| 55+ Jahre | 1’001’000 | 52.5 % | 36.2 % | 121 |
| 60+ Jahre | 702’000 | 50.8 % | 25.4 % | 117 |
Training & education
| Category | Unique Users per month | Range | Structure | Affinty |
| Compulsory | 464’000 | 44.8 % | 16.8 % | 103 |
| Medium | 1’258’000 | 41.2 % | 45.5 % | 95 |
| High | 1’042’000 | 45.7 % | 37.7 % | 105 |
Household income
| Category | Unique Users per month | Range | Structure | Affinty |
| Up to CHF 4’000 | 272’000 | 42.7 % | 9.8 % | 98 |
| Between CHF 4’001 and CHF 8’000 | 626’000 | 45.9 % | 22.7 % | 106 |
| Between CHF 8’001 and CHF 10’000 | 338’000 | 44.1 % | 12.2 % | 102 |
| Between CHF 10’001 and CHF 15’000 | 357’000 | 42.8 % | 12.9 % | 99 |
| Between CHF 15’001 and CHF 20’000 | 147’000 | 45.0 % | 5.3 % | 104 |
| More than CHF 8’000 | 944’000 | 44.2 % | 34.2 % | 102 |
| No information / withheld | 921’000 | 41.3 % | 33.3 % | 95 |
Household management
| Category | Unique Users per month | Range | Structure | Affinty |
| Yes, alone | 916’000 | 45.5 % | 33.1 % | 105 |
| Yes, together | 1’438’000 | 43.2 % | 52.0 % | 100 |
| No / not specified | 410’000 | 40.0 % | 14.8 % | 92 |
Siedlungsart
| Category | Unique Users per month | Range | Structure | Affinty |
| Town / city / metropolitan area | 2’130’000 | 42.0 % | 77.1 % | 97 |
| Rural area | 633’000 | 48.9 % | 22.9 % | 113 |
Region / language
| Category | Unique Users per month | Range | Structure | Affinty |
| German | 1’947’000 | 42.6 % | 70.5 % | 98 |
| French | 687’000 | 45.0 % | 24.9 % | 104 |
| Italian | 129’000 | 47.5 % | 4.7 % | 109 |
Strong & very strong interest
| Category | Unique Users per month | Range | Structure | Affinty |
| Health & nutrition | 2’257’000 | 43.7 % | 81.7 % | 101 |
| Sport | 1’584’000 | 43.6 % | 57.3 % | 101 |
| National & international politics & topics | 2’031’000 | 44.3 % | 73.5 % | 102 |
| Economy | 1’761’000 | 44.1 % | 63.7 % | 102 |
| Cars & motorcycles | 988’000 | 44.4 % | 61.9 % | 103 |
| Home living & furnishing | 1’469’000 | 44.1 % | 53.1 % | 102 |
| Computers & IT | 1’711’000 | 44.6 % | 61.9 % | 103 |
| Art & culture | 1’618’000 | 44.1 % | 58.6 % | 102 |
Internet use, device usage
| Category | Unique Users per month | Range | Structure | Affinty |
| Desktop PC or laptop, notebook, netbook | 2’521’000 | 43.7 % | 91.2 % | 101 |
| Internet-enabled mobile phone, smartphone | 2’431’000 | 49.3 % | 88.0 % | 114 |
| Tablet PC (e.g. iPad), eBook reader | 1’262’000 | 45.7 % | 45.7 % | 105 |
Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 6’367’000 Unique User
Data Solutions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Supported advertising formats
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
Bluenews.ch
Advertising formats
Your Points of Contact
Soeren Beermann
Head of Sales Swisscom
+41 44 259 89 21
soeren.beermann@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
