Swisscom blue is Switzerland’s top news and entertainment portal and provides over half a million readers from Switzerland and all over the world with current, quick and clear access to the relevant news every day. Blue News gives you the story behind the story (excitingly packaged in exclusive videos, background reports or interviews), and thanks to its links with blue TV, it also provides a high-quality TV experience with all that implies: as well as keeping an eye on key results via the ticker, sports fans also have a unique opportunity to watch football, ice hockey, tennis and skiing events up close and live on TV.


  • Average Visits per Day (DE)1’089’300
  • Average IDs per Day (DE)587’200
  • Facebook Followers (DE)24’341

Source: Mediapulse / Online-Content-Data/ Brand-View / December 2022

Source: Facebook, Instagram – 19.01.2023

Media Facts

Media Facts


CategoryUnique Users per monthRangeStructureAffinty
Total2’764’00043.4 %100 %100
CategoryUnique Users per monthRangeStructureAffinty
Male1’403’00043.2 %50.8 %100
Female1’360’00043.6 %49.2 %100
CategoryUnique Users per monthRangeStructureAffinty
Aged 14 to 19176’00034.5 %6.4 %79
Aged 14 to 34715’00034.1 %25.9 %78
Aged 14 to 592’061’00041.4 %74.6 %95
Aged 20 to 29343’00033.7 %12.4 %78
Aged 30 to 39436’00038.5 %15.8 %89
Aged 35 to 541’047’00044.4 %37.9 %102
Aged 40 to 49531’00045.3 %19.2 %104
Aged 50 to 59574’00050.1 %20.8 %115
55+ Jahre1’001’00052.5 %36.2 %121
60+ Jahre702’00050.8 %25.4 %117
Training & education
CategoryUnique Users per monthRangeStructureAffinty
Compulsory464’00044.8 %16.8 %103
Medium1’258’00041.2 %45.5 % 95
High1’042’00045.7 % 37.7 %105
Household income
CategoryUnique Users per monthRangeStructureAffinty
Up to CHF 4’000272’00042.7 %9.8 %98
Between CHF 4’001 and CHF 8’000626’00045.9 % 22.7 %106
Between CHF 8’001 and CHF 10’000338’00044.1 % 12.2 %102
Between CHF 10’001 and CHF 15’000357’00042.8 %12.9 %99
Between CHF 15’001 and CHF 20’000147’00045.0 %5.3 %104
More than CHF 8’000944’00044.2 %34.2 %102
No information / withheld921’00041.3 %33.3 %95
Household management
CategoryUnique Users per monthRangeStructureAffinty
Yes, alone916’00045.5 %33.1 %105
Yes, together1’438’00043.2 %52.0 %100
No / not specified410’00040.0 %14.8 %92
CategoryUnique Users per monthRangeStructureAffinty
Town / city / metropolitan area2’130’00042.0 %77.1 %97
Rural area633’00048.9 %22.9 %113
Region / language
CategoryUnique Users per monthRangeStructureAffinty
German1’947’00042.6 %70.5 %98
French687’00045.0 % 24.9 %104
Italian129’00047.5 % 4.7 %109
Strong & very strong interest
CategoryUnique Users per monthRangeStructureAffinty
Health & nutrition2’257’00043.7 %81.7 %101
Sport1’584’00043.6 %57.3 %101
National & international politics & topics2’031’00044.3 %73.5 %102
Economy1’761’00044.1 %63.7 %102
Cars & motorcycles988’00044.4 %61.9 %103
Home living & furnishing1’469’00044.1 %53.1 %102
Computers & IT1’711’00044.6 %61.9 %103
Art & culture1’618’00044.1 %58.6 %102
Internet use, device usage
CategoryUnique Users per monthRangeStructureAffinty
Desktop PC or laptop, notebook, netbook2’521’00043.7 %91.2 %101
Internet-enabled mobile phone, smartphone2’431’00049.3 %88.0 %114
Tablet PC (e.g. iPad), eBook reader1’262’00045.7 %45.7 %105

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 6’367’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Unterstützte Werbeformate

  • Display
  • Video
  • Branding
  • Content



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

Advertising fomats


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