The Ringier Digital Network bundles all the titles of the premium publishers Ringier Medien Schweiz, Swisscom and others into one of the widest-reaching digital advertising networks in Switzerland. Over 45 first-class and well-known media brands such as Blick.ch, Bluewin and Handelszeitung guarantee high-quality advertising environments.
The advertising products include desktop and mobile formats and can be booked on a programmatic or conventional basis (via IO).
Facts
- Average Visits per Day (DE)5 497 300
Source: Mediapulse / Online-Content-Data/ Network-View / December 2022
Media Facts
Media Facts
Total
| Category | Unique Users per month | Range | Structure | Affinity |
| Total | 5 448 000 | 85.6 % | 100 % | 100 |
Gender
| Category | Unique Users per month | Range | Structure | Affinity |
| Male | 2 760 000 | 85.0 % | 50.7 % | 99 |
| Female | 2 688 000 | 86.2 % | 49.3 % | 101 |
Age
| Category | Unique Users per month | Range | Structure | Affinty |
| Aged 14 to 19 | 438 000 | 85.6 % | 8.0 % | 100 |
| Aged 14 to 34 | 1 793 000 | 85.4 % | 32.9 % | 100 |
| Aged 14 to 59 | 4 337 000 | 87.0 % | 79.6 % | 102 |
| Aged 20 to 29 | 871 000 | 85.5 % | 16.0 % | 100 |
| Aged 30 to 39 | 986 000 | 86.9 % | 18.1 % | 102 |
| Aged 35 to 54 | 2 081 000 | 88.2 % | 38.2 % | 103 |
| Aged 40 to 49 | 1 040 000 | 88.7 % | 19.1 % | 104 |
| Aged 50 to 59 | 1 002 000 | 87.4 % | 18.4 % | 102 |
| 55+ years | 1 574 000 | 82.5 % | 28.9 % | 96 |
| 60+ years | 1 111 000 | 80.3 % | 20.4 % | 94 |
Training & education
| Category | Unique Users per month | Range | Structure | Affinity |
| Compulsory | 876 000 | 84.6 % | 16.1 % | 99 |
| Medium | 2 562 000 | 84.0 % | 47.0 % | 98 |
| High | 2 010 000 | 88.1 % | 36.9 % | 103 |
Household income
| Category | Unique Users per month | Range | Structure | Affinity |
| Up to CHF 4’000 | 525 000 | 82.6 % | 9.6 % | 96 |
Between CHF 4’001 and CHF 8’000 | 1 157 000 | 84.9 % | 21.2 % | 99 |
Between CHF 8’001 and CHF 10’000 | 669 000 | 87.2 % | 12.3 % | 102 |
| Between CHF 10’001 and CHF 15’000 | 737 000 | 88.3 % | 13.5 % | 103 |
| Between CHF 15’001 and CHF 20’000 | 291 000 | 89.1 % | 5.3 % | 104 |
| More than CHF 8’000 | 1 883 000 | 88.2 % | 34.6 % | 103 |
| No information / withheld | 1 883 000 | 84.3 % | 34.6 % | 99 |
Household management
| Category | Unique Users per month | Range | Structure | Affinity |
| Yes, alone | 1 712 000 | 85.0 % | 31.4 % | 99 |
| Yes, together | 2 863 000 | 86.0 % | 52.6 % | 101 |
| No / not specified | 873 000 | 85.2 % | 16.0 % | 100 |
Region / language
| Category | Unique Users per month | Range | Structure | Affinity |
| German | 3 919 000 | 85.8 % | 71.9 % | 100 |
| French | 1 311 000 | 85.8 % | 24.1 % | 100 |
| italian | 219 000 | 80.5 % | 4.0 % | 94 |
Residential area type
| Category | Unique Users per month | Range | Structure | Affinity |
| Town / city / metropolitan area | 4 332 000 | 85.4 % | 79.5 % | 100 |
| Rural area | 1 116 000 | 86.2 % | 20.5 % | 101 |
Internet & device usage
| Category | Unique Users per month | Range | Structure | Affinity |
| Desktop PC or laptop, notebook, netbook | 4 966 000 | 86.2 % | 91.1 % | 101 |
| Internet-enabled mobile phone, smartphone | 4 526 000 | 91.8 % | 83.1 % | 107 |
| Tablet PC (e.g. iPad), eBook reader | 2 380 000 | 86.2 % | 43.7 % | 101 |
Source: NET-Metrix-Profile 2020-2 / Base: total, 5’448’000 Unique User
Brands in the network
alle-immobilien.ch
alle-immobilien.ch offers a wide selection of properties to rent and buy in Switzerland. The platform is known for its user-friendly interface and detailed search functions.
anibis.ch
The classifieds platform anibis.ch was founded in 2004 and has since developed into one of the most popular online marketplaces in Switzerland, particularly in French-speaking Switzerland. Over 150 000 new listings are published on anibis.ch every month. Since 2021, anibis.ch is part of SMG Swiss Marketplace Group.
autoscout24.ch
AutoScout24’s services include new cars, bargain models, trucks, commercial vehicles, mobile homes and trailers. Searching for your dream car on AutoScout24 is quick and easy – thanks to user-optimised search functions on desktop or smartphone. High visitor figures that are still growing serve as proof of this.
beobachter.ch
The Beobachter is a Swiss medium focussing on law and justice with 150 000 members and the brand has been around for almost 100 years. The Beobachter has always retained its core: using honest journalism and legal expertise to create the basis for fair dealings with one another and for a fairer society.
bilanz.ch
Personalised, well-researched business journalism, as well as articles from the corporate scene. There is also a particular focus on ratings and ranking lists, plus a wide range of information to make life better and more interesting.
blick.ch
Blick is a Swiss media brand that gets to the heart of what moves Switzerland. Blick reports on a wide range of topics, covering the best in news, sport, people, politics, business and society. The Blick website generates over 90 million visits per month.
bluenews.ch
blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan.
tv.blue.ch
blue TV brings the best in Swiss entertainment to your laptop, tablet and smartphone. The content is available in German, French, English and Italian. Live TV from more than 200 broadcasters, replay, recording function, and thousands of films, series and live sporting events make blue TV an unforgettable experience.
boleromagazin.ch
For over 30 years, BOLERO has stood for culture, design, fashion, travel and beauty. The magazine celebrates the finer things in life and reports on the most exciting personalities, developments and influences at home and abroad with background and intellectual sophistication.
cash.ch
cash is the most visited web portal in Switzerland for comprehensive economic and financial information with real-time market data from the Swiss stock exchange. In addition, cash offers intelligent investment solutions and provides direct access to stock exchange trading via cash-bank zweiplus.
energy.ch
energy.ch offers the optimal solution for the effective distribution of your advertising message: Benefit from maximum reach, continuous presence, a matching topic environment and precise targeting based on socio-demographic characteristics or interests.
giga.ch
giga.de stands for opinionated and professional content about technology and games.
glueckspost.ch
GlücksPost Online is the website for the magazine of the same name. Individual articles are published online and make you want to dive into the world of folk music and pop stars, the royals and Hollywood stars. In addition to the many exciting stories, there are tips and tricks for health, for travelling and advice information as well as many puzzles.
golem.de
golem.de is a leading IT news portal offering comprehensive online journalism on IT topics. Detailed hardware tests, in-depth analyses and information on technological developments and their influence on business, politics and society are presented here.
handelszeitung.ch
Constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.
hzbanking.ch
The Swiss financial centre enjoys a high standing – even beyond the country’s own borders. HZ Banking has been aimed at everyone who wants to know what moves the Swiss banking scene. With background reports, fresh perspectives on the banking industry and trends.
hzinsurance.ch
The digital industry platform HZ Insurance offers information about all topics relevant to the insurance industry. HZ Insurance provides informative articles and background reports on supervision frameworks, markets, customer segments, market developments, trends and new products.
home.ch
home.ch is an established platform with a wide selection of property listings in Switzerland. It offers detailed search filters and useful additional information on properties and their surroundings.
homegate.ch
The smartest way to search for real estate in Switzerland. Homegate was founded in 2001 and has since evolved into one of the leading real estate marketplaces in Switzerland.
immoscout24.ch
The keys to your dream home are not far away with ImmoScout24. Customers benefit from high visitor numbers that are steadily growing every month. Regional market knowledge, professionalism and personal support are a matter of course for ImmoScout24 and give customers a crucial advantage.
immostreet.ch
immoStreet.ch is an established platform that offers both private and commercial users the opportunity to buy, sell or rent property.
kicker.ch
News, commentary and analysis as well as live coverage of all top events and over 100 international leagues are at the heart of the website, alongside detailed statistical information from the kicker database.
landliebe.ch
landliebe.ch slows things down – it is romantic, poetic, free of pomp and circumstance, and utterly Swiss; landliebe.ch is not homespun or conventional. landliebe.ch loves the land.
illustre.ch
illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events.
local.ch
local.ch has long since evolved from a telephone directory to become Switzerland’s strongest booking platform. Anyone looking for and booking services and products from local providers heads first to local.ch.
meteonews.ch
The reliable, refreshing weather reports from MeteoNews are published in countless newspapers, by TV and radio stations, and on websites.
motoscout24.ch
MotoScout24 offers around 15 000 advertisements per day. Since it was founded in 2006, MotoScout24 has seen double-digit growth rates in both visitor levels and the number of items on offer. MotoScout24 puts bikers and dealers together.
newhome.ch
newhome is with over 30 000 published real estate listings daily and 2 million visits per month one of the leading regional Swiss real estate portals. It is owned by 500 Swiss real estate companies, 19 cantonal banks and AXA Insurance Ltd.
persoenlich.ch
Persoenlich.com is the leading online portal for the communications, media, advertising and marketing sector, and links them up daily with information, blogs, interviews and services (job portal, event calendar, marketplace).
pme.ch
For more than 35 years, PME has established itself as the reference point for managers, entrepreneurs, and executives seeking information about the economy in the french-speaking part of Switzerland.
red.sport
red.sport is the home of grassroots and youth sport throughout Switzerland. Thanks to AI-supported productions, the innovative streaming platform broadcasts over 2,000 live football, ice hockey and handball matches every month – supplemented by highlights, interviews and exclusive original content.
ricardo.ch
Ricardo was founded in the canton of Zug in 1999 and has since evolved into one of the strongest brands in the online market in Switzerland. With around 4,9 million registered members and 21 million visits per month, Ricardo is one of the market leaders in the Swiss e-commerce market. Since 2021, Ricardo is part of SMG Swiss Marketplace Group.
rockitradio.ch
Electric guitars and thrilling bass: the radio station for real rock fans.
schlagerradio.ch
The radio station with the best hits. With timeless classics from the 70s and 80s through to the latest chart-toppers, Schlager Radio accompanies its listeners all day long.
schweizer-illustrierte.ch
schweizer-illustrierte.ch covers celebrities, royals, and the latest trends. The family channel offers tips for family life, while “Body & Health” provides life hacks for health and beauty. The style section keeps you updated on fashion, beauty, and lifestyle.
search.ch
search.ch offers detailed company information and helpful functions such as route and leisure planners, public transport timetables and tickets, as well as weather information. Its millions of users make search.ch an attractive platform for SMEs.
spieletipps.de
spieletipps provides users with news, tips and solutions on games for PlayStation, Xbox, Nintendo and PC – there is no game over with us.
swissmarketplace.group
SMG Swiss Marketplace Group is a digital pioneer that simplifies people’s lives with groundbreaking products.
sport.ch
sport.ch brings everything you need to know about Swiss sport together in one place. News, stories, live ticker, results, a comprehensive range of videos with live sport highlights, exclusive shows, original programming, entertainment formats and streams.
sport1.de
Sport1.de is one of the leading sports platforms in the German-speaking world and is characterised by high-quality live sport, comprehensive sports expertise and entertaining reporting. The platform offers the latest news and information as well as an extensive range of videos.
streaming.ch
The online platform TELE Streaming offers an ideal overview of the rapidly increasing content available from Netflix, Disney+ and many other streaming services.
mycloud.swisscom.ch
Swisscom myCloud brings reliable and flexible cloud storage to your computer, tablet and smartphone.
tele.ch
TELE provides exciting insights into the world of series and films. Whether TV, streaming or cinema – here you will find everything you need to know at a glance.
telegrafi.com
Telegrafi.com is a leading news and entertainment portal for the Albanian-speaking audience, covering politics, business, culture, sports and technology.
teletext.ch
Teletext remains indispensable in the digital world, with its concise, matter-of-fact content that is extremely up-to-date and credible. Sports news and results see the highest use on teletext.ch, and text news on business and political activities at home and abroad is also popular.
t-online.de
The #1 portal of the high-consumption “First Digital Generation” offers thematic environments for specific interests and target groups in an editorial quality environment.
transfermarkt.ch
Transfermarkt is one of the most popular football websites in the world and is known for its much-cited market values of players. The site has the world’s largest football database.
tutti.ch
The small advertisement portal was launched in Switzerland in 2010 by the Norwegian media group Schibsted. With over 2 million advertisements and around 14 million visitors per month, tutti.ch is one of the leading online marketplace for free small advertisements and one of the biggest websites in Switzerland.
vintageradio.ch
Vintage Radio plays the best songs from the 60s to the 90s, non-stop 24 hours a day, seven days a week.
Data Solutions
Our targeting services
As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Supported ad formats
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
ringier digital network
Advertising formats
Your Points of Contact
Silvio Heid
Head of Agency Sales
+41 44 259 88 49
silvio.heid@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
