The Ringier Digital Network brings together all the titles of premium publishers Ringier Medien Schweiz and Swisscom to create Switzerland’s highest reach digital advertising network. Around 30 top-flight, prominent media brands, such as, Bluewin and Handelszeitung, guarantee the highest quality advertising environments.

The advertising products include desktop and mobile formats and can be booked on a programmatic or conventional basis (via IO).


  • Average Visits per Day (DE)5’497’300

Source: Mediapulse / Online-Content-Data/ Network-View / December 2022

Media Facts

Media Facts


CategoryUnique Users per monthRangeStructureAffinity
Total5’448’000  85.6 %100 %100


CategoryUnique Users per monthRangeStructureAffinity
Male2’760’00085.0 %50.7 %99
Female2’688’00086.2 %49.3 %101


CategoryUnique Users per monthRangeStructureAffinty
Aged 14 to 19438’000  85.6 %8.0 %100
Aged 14 to 341’793’00085.4 %32.9 %100
Aged 14 to 594’337’00087.0 %79.6 %102
Aged 20 to 29871’00085.5 %16.0 %100
Aged 30 to 39986’00086.9 %18.1 %102
Aged 35 to 542’081’00088.2 %38.2 %103
Aged 40 to 491’040’00088.7 %19.1 %104
Aged 50 to 591’002’00087.4 %18.4 %102
55+ years1’574’00082.5 %28.9 %96
60+ years1’111’00080.3 %20.4 %94

Training & education

CategoryUnique Users per monthRangeStructureAffinity
Compulsory876’00084.6 %16.1 %99
Medium2’562’00084.0 %47.0 %98
High2’010’00088.1 %36.9 %103

Household income

CategoryUnique Users per monthRangeStructure Affinity
Up to CHF 4’000525’00082.6 %9.6 %96

Between CHF 4’001 and CHF 8’000
1’157’00084.9 %21.2 %99

Between CHF 8’001 and CHF 10’000
669’00087.2 %12.3 %102
Between CHF 10’001 and CHF 15’000737’00088.3 %13.5 %103
Between CHF 15’001 and CHF 20’000291’00089.1 %5.3 %104
More than CHF 8’0001’883’00088.2 %34.6 %103
No information / withheld1’883’00084.3 %34.6 %99

Household management

CategoryUnique Users per monthRangeStructureAffinity
Yes, alone1’712’00085.0 %31.4 %99
Yes, together2’863’00086.0 %52.6 %101
No / not specified873’00085.2 %16.0 %100

Region / language

CategoryUnique Users per monthRangeStructureAffinity
German3’919’00085.8 %71.9 %100
French1’311’00085.8 %24.1 %100
italian219’00080.5 %4.0 %94

Residential area type

CategoryUnique Users per monthRangeStructureAffinity
Town / city / metropolitan area4’332’00085.4 %79.5 %100
Rural area1’116’00086.2 %20.5 %101

Internet & device usage

CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook4’966’00086.2 %91.1 %101
Internet-enabled mobile phone, smartphone4’526’00091.8 %83.1 %107
Tablet PC (e.g. iPad), eBook reader2’380’00086.2 %43.7 %101

Source: NET-Metrix-Profile 2020-2 / Base: total, 5’448’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Supported ad formats

  • Display
  • Video
  • Branding



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

ringier digital network

Advertising formats


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