«Blue TV» brings the best in Swiss entertainment to your laptop, tablet and smartphone. High-image-quality live TV from more than 200 broadcasters, replay, recording function, and thousands of films, series and live sporting events make «blue TV» an unforgettable experience on any screen.

Media Facts

Media Facts


CategoryUnique users per monthRangeStructureAffinity
Total593’0009.4 %100 %100


CategoryUnique users per monthRangeStructureAffinity
Male331’00010.3 %55.8 %110
Female262’0008.4 %44.2 %90


CategoryUnique users per monthRangeStructureAffinity
Aged 14 to 1953’00010.2 %8.9 %109
Aged 14 to 34153’0007.3 %25.9 %78
Aged 14 to 59448’0009.0 %75.5 %96
Aged 20 to 2963’0006.2 %10.7 %66
Aged 30 to 3988’0007.9 %14.9 %85
Aged 35 to 54236’00010.0 %39.8 %107
Aged 40 to 49129’00011.1 %21.8 %118
Aged 50 to 59114’0009.8 %19.2 %105
55+ years204’00010.8 %34.4 %116
60+ years145’00010.8 %24.5 %115

Training & education

CategoryUnique users per monthRangeStructureAffinity
Compulsory123’00012.0 %20.8 %129
Medium271’0008.9 %45.7 %95
High199’0008.7 %33.5 %93

Household income

CategoryUnique users per monthRangeStructureAffinity
Up to CHF 4’00069’00010.6 %11.7 %113
Between CHF 4’001 and CHF 8’000137’00010.1 %23.1 %108
Between CHF 8’001 and CHF 10’00062’0008.5 %10.5 %91
Between CHF 10’001 and CHF 15’00067’0008.3 %11.3 %88
Between CHF 15’001 and CHF 20’00029’0008.,4 %4.9 %90
More than CHF 8’000179’0008.6 %30.2 %92

No information / withheld
207’0009.2 %35.0 %99

Household management

CategoryUnique users per monthRangeStructureAffinity
Yes, alone188’0009.5 %31.7 %102
Yes, together301’0009.2 %50.7 %98
No / not specified104’0009.6 %17.6 %103

Region / language

CategoryUnique users per monthRangeStructureAffinity
German380’0008.3 %64.0 %89
French163’00010.8 %27.6 %115
Italian50’00018.6 %8.4 %199

Residential area type

CategoryUnique users per monthRangeStructureAffinity
Town / city / metropolitan area459’0009.2 %77.4 %98
Rural area134’00010.0 %22.6 %107

Strong & very strong interest

CategoryUnique users per monthRangeStructureAffinity
Sport352’0009.5 %59.3 %101
Local & regional information & topics503’0009.3 %84.8 %99
Economy351’0009.3 %59.3 %99
Cars & motorcycles228’0009.8 %38.5 %105
Computers & IT375’0009.6 %63.6 %102
Entertainment & communication devices321’0009.3 %54.1 %100
Film & cinema393’0009.2 %66.2 %99

Internet & device usage

CategoryUnique users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook545’0009.4 %91.9 %100
Internet-enabled mobile phone, smartphone244’0009.8 %41.1 %104
Tablet PC (e.g. iPad), eBook reader487’00010.1 %82.2 %108

Source: NET-Metrix-Profile 2020-2 / Base: Total, 6’332’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Unterstützte Werbeformate

  • Video



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.


Advertising formats


Your Points of Contact