The perfect package if you want to position yourself in the luxury, top-tier business journalism and finance spaces. Wirtschaftsnetz combines the leading Swiss financial and business sites with the content from Handelszeitung, BILANZ, HZ Banking, HZ Insurance, cash, BOLERO and persoenlich and covers all aspects of the national and international economy with the latest news, in-depth research, interesting background reports and current stock market data.

Facts

  • Average Visits per Day (DE)214’500

Source: Mediapulse / Online-Content-Data/ Network-View / December 2022

Media Facts

Media Facts

Total

CategoryUnique Users per monthRangeStructureAffinity
Total1’732’00037.9 %100 %100
Gender
CategoryUnique Users per monthRangeStructureAffinity
Male924’00039.8 %53.4 %105
Female808’00035.9 %46.6 %95
Age
CategoryUnique Users per monthRangeStructureAffinity
Aged 14 to 19155’00041.7 %8.9 %110
Aged 14 to 34629’00042.1 %36.3 %111
Aged 14 to 591’395’00039.4 % 80.5 % 104
Aged 20 to 29297’00041.4 %17.2 % 109
Aged 30 to 39332’00041.4 % 19.2 % 109
Aged 35 to 54617’00037.3 %35.6 %98
Aged 40 to 49308’00036.5 %17.8 %99
Aged 50 to 59303’00036.5 % 17.5 %96
55+ years487’00034.3 %28.1 %90
60+ years337’00032.7 %19.5 %86
Training & education
CategoryUnique Users per monthRangeStructureAffinity
Compulsory227’00033.7 %13.1 %89
Medium838’00036.3 %48.4 %96
High668’00042.1 %38.6 %111
Household income
CategoryUnique Users per monthRangeStructureAffinity
Up to CHF 4’000136’00031.5 %7.8 %83

Between CHF 4’001 and CHF 8’000
340’00037.0 %19.6 %98

Between CHF 8’001 and CHF 10’000
210’00038.7 %12.1 %102
Between CHF 10’001 and CHF 15’000247’00040.6 %14.3 %107
Between CHF 15’001 and CHF 20’000112’00044.9 %6.5 %118
More than CHF 8’000645’00041.5 %37.2 %110
No information / withheld611’00036.7 %35.3 %97
Household management
CategoryUnique Users per monthRangeStructureAffinity
Yes, alone498’00035.7 %28.7 %94
Yes, together940’00038.7 %54.3 %102
No / not specified294’00039.5 %17.0 %104
Region / language
CategoryUnique Users per monthRangeStructureAffinity
German1’732’00037.9 %100 %100
Residential area type
CategoryUnique Users per monthRangeStructureAffinity
Town / city / metropolitan area1’366’00038.0 %78.9 %100
Rural area366’00037.7 %21.1 %99
Strong & very strong interest
CategoryUnique Users per monthRangeStructureAffinity
Travel1’366’00038.5 %79.6 %102
Health & nutrition1’407’00037.9 %81.2 %100
Science & technology1’373’00038.4 %79.3 %101
Animals & nature1’408’00037.7 %81.3 %99
Family, children & partnerships1’092’00038.8 %63.1 %102
Sport996’00038.1 %57.5 %100
Cosmetics, body care & beauty619’00037.1 %35.8 %98
Clothing & fashion743’00037.6 %42.9 %99
Local & regional information & topics1’504’00038.1 %86.8 %100
National & international politics & topics1’317’00038.7 %76.1 %102
Economy1’174’00039.4 %67.8 %104
Cars & motorcycles604’00038.0 %34.9 %100
Home living & furnishing935’00038.7 %54.0 %102
Computers & IT1’053’00038.9 %60.8 %103
Entertainment & communication devices947’00038.5 %54.7 %102
Art & culture950’00038.3 %54.9 %101
Professional & working world, careers1’211’00039.0 %69.9 %103
Training & education1’223’00039.3 %70.6 %104
Film & cinema1’111’00038.7 %64.2 %102
Internet use, device usage
CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook1’595’00038.7 %92.1 %102
Internet-enabled mobile phone, smartphone1’607’00046.4 %92.8 %122
Tablet PC (e.g. iPad), eBook reader791’00039.5 %45.7 %104

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 4’567’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Delivery

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Supported ad formats

  • Display
  • Video
  • Branding

DIGITAL

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

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Advertising formats

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