«Persoenlich.com» is the leading online portal for the communications, media, advertising and marketing sector, and links them up daily with information, blogs, interviews and services (job portal, event calendar, marketplace). The portal is primarily aimed at decision-makers and opinion-leaders. The daily newsletter is sent to around 15,000 subscribers every morning. The ‘Weekly’ review, with hot topics and interviews, is sent out every Friday lunchtime.
Digital Placements
Digital Placements
Desktop
- Special formats on request
- Data delivery by e-mail in .jpg, .gif, .png, .swf (plus fallback), rich media or HTML5 (max. 100 KB) format
- Note: video max. 2.5 MB, data delivery by e-mail in .mp4, .ogg or .web format
| Positioning | Format | W x H in pixels | Net price |
| 1 per week | Wideboard | 994 × 250 px | 2’500 CHF |
| 1 per week | Top-Leaderboard | 728 × 90 px | 2’200 CHF |
| 2 per week | Leaderboard 1 | 728 × 90 px | 1’900 CHF |
| 3 per week | Leaderboard 2 | 728 × 90 px | 1’700 CHF |
| 4 per week | Rectangle | 300 ×250 px | 1’600 CHF |
| 5 per week | HalfpageAd | 300 ×600 px | 2’100 CHF |
| 6 per week | Skyscraper | 160 ×600 px | 1’500 CHF |
| 7 per week | Advertorial | Title and outline px | 2’500 CHF |
| 8 per week | Special-widget | Title, outline, image px | On request in CHF |
Mobile
- Special formats on request
- Data delivery by e-mail in jpg, .gif, .png or rich media format
| Positioning | Format | W x H in pixels | Net price |
| 1 per week | Mobile Banner | 320 x 50 px | 1’200 CHF |
| 2 per week | Large Mobile Banner | 320 x 100 px | 1’500 CHF |
| 3 per week | Mobile Medium Rectangle | 300 x 250 px | 1’900 CHF |
| 4 per week | Mobile Wideboard | 320 x 160 px | 1’900 CHF |
Weekly Newsletter
- Weekly sponsor includes: banners 1, 2 and 3 (Leaderboard 728 × 90 pixels, rectangle 300 × 250 pixels), sponsored by with logo, weekend greeting
- Exclusive positioning1 CHF 1,500. Data delivery by e-mail in .jpg, .gif or .png format
1Only one sponsor in newsletter
Daily Newsletter
- Special formats/positioning on request
- Data delivery by e-mail in .jpg, .gif or .png format
| Positioning | Format | W x H in pixels | Net price |
| 1 per week | Top placement: Maxi-Board | 780 × 250 px | CHF 2’500 |
| 1 per week | Top placement: Leaderboard | 728 x 90 px | CHF 2’200 |
| 2 per week | Top placement: Maxi-Board | 780 × 250 px | CHF 2’300 |
| 2 per week | Top placement: Leaderboard | 728 x 90 px | CHF 2’000 |
| 3 per week | Top placement: Maxi-Board | 780 × 250 px | CHF 2’200 |
| 3 per week | Top placement: Leaderboard | 728 x 90 px | CHF 1’900 |
| 3 per week | Category Exercise: Rectangle | 300 x 250 px | CHF 1’700 |
| 3 per week | Category Exercise: Rectangle | 450 x 250 px | CHF 1’700 |
| 4 per week | Category Media: Maxi-Board | 780 × 250 px | CHF 2’100 |
| 4 per week | Category Media: Leaderboard | 728 x 90 px | CHF 1’800 |
| 4 per week | Category Media: Rectangle | 300 x 250 px | CHF 1’600 |
| 4 per week | Category Media: Rectangle | 450 x 250 px | CHF 1’600 |
| 5 per week | Category digital: Maxi-Board | 780 × 250 px | CHF 2’000 |
| 5 per week | Category digital: Leaderboard | 728 x 90 px | CHF 1’700 |
| 5 per week | Category digital: Rectangle | 300 x 250 px | CHF 1’500 |
| 5 per week | Category digital: Rectangle | 450 x 250 px | CHF 1’500 |
| 7 per week | Footer placement: Maxi-Board | 780 × 250 px | CHF 1’400 |
| 7 per week | Footer placement: Leaderboard | 728 x 90 px | CHF 1’200 |
| 7 per week | Footer placement: Rectangle | 300 x 250 px | CHF 1’000 |
| 7 per week | Footer placement: Rectangle | 450 x 250 px | CHF 1’000 |
| 8 per week | Text advertising Newsletter 1 day | – | CHF 500 |
| 8 per week | Text advertising Newsletter 1 week | – | CHF 2’000 |
| 8 per week | Textwerbung Newsletter 2 weeks | – | CHF 3’500 |
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
- Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Digital
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
