Persoenlich.com is the leading online portal for the communications, media, advertising and marketing sector, and links them up daily with information, blogs, interviews and services (job portal, event calendar, marketplace). The portal is primarily aimed at decision-makers and opinion-leaders. The daily newsletter is sent to around 15,000 subscribers every morning. The ‘Weekly’ review, with hot topics and interviews, is sent out every Friday lunchtime.

persoenlich.com

Facts

  • Average Visits per Day9 000
  • Average IDs per Day8 000

Source: Mediapulse / Online-Content-Data/ Brand-View / September 2023

Digital Placements

Digital Placements

Desktop
  • Special formats on request
  • Data delivery by e-mail in .jpg, .gif, .png, .swf (plus fallback), rich media or HTML5 (max. 100 KB) format
  • Note: video max. 2.5 MB, data delivery by e-mail in .mp4, .ogg or .web format
PositioningFormatW x H in pixelsNet price
1 per weekWideboard994 × 250 px2’500 CHF 
1 per weekTop-Leaderboard728 × 90 px2’200 CHF 
2 per weekLeaderboard 1728 × 90 px1’900 CHF 
3 per weekLeaderboard 2728 × 90 px1’700 CHF 
4 per weekRectangle300 ×250 px 1’600 CHF 
5 per weekHalfpageAd300 ×600 px2’100 CHF 
6 per weekSkyscraper160 ×600 px1’500 CHF 
7 per weekAdvertorialTitle and outline px2’500 CHF 
8 per weekSpecial-widgetTitle, outline, image pxOn request in CHF
Mobile
  • Special formats on request
  • Data delivery by e-mail in jpg, .gif, .png or rich media format
PositioningFormatW x H in pixelsNet price
1 per weekMobile Banner320 x 50 px1’200 CHF 
2 per weekLarge Mobile Banner320 x 100 px1’500 CHF 
3 per weekMobile Medium Rectangle300 x 250 px1’900 CHF 
4 per weekMobile Wideboard320 x 160 px1’900 CHF 
Weekly Newsletter
  • Weekly sponsor includes: banners 1, 2 and 3 (Leaderboard 728 × 90 pixels, rectangle 300 × 250 pixels), sponsored by with logo, weekend greeting
  • Exclusive positioning1 CHF 1,500. Data delivery by e-mail in .jpg, .gif or .png format

1Only one sponsor in newsletter

Daily Newsletter
  • Special formats/positioning on request
  • Data delivery by e-mail in .jpg, .gif or .png format
PositioningFormatW x H in pixelsNet price
1 per weekTop placement: Maxi-Board780 × 250 pxCHF 2’500
1 per weekTop placement: Leaderboard728 x 90 pxCHF 2’200
2 per weekTop placement: Maxi-Board780 × 250 pxCHF 2’300
2 per weekTop placement: Leaderboard728 x 90 pxCHF 2’000
3 per weekTop placement: Maxi-Board780 × 250 pxCHF 2’200
3 per weekTop placement: Leaderboard728 x 90 pxCHF 1’900
3 per weekCategory Exercise: Rectangle300 x 250 pxCHF 1’700
3 per weekCategory Exercise: Rectangle450 x 250 pxCHF 1’700
4 per weekCategory Media: Maxi-Board780 × 250 pxCHF 2’100
4 per weekCategory Media: Leaderboard728 x 90 pxCHF 1’800
4 per weekCategory Media: Rectangle300 x 250 pxCHF 1’600
4 per weekCategory Media: Rectangle450 x 250 pxCHF 1’600
5 per weekCategory digital: Maxi-Board780 × 250 pxCHF 2’000
5 per weekCategory digital: Leaderboard728 x 90 pxCHF 1’700
5 per weekCategory digital: Rectangle300 x 250 pxCHF 1’500
5 per weekCategory digital: Rectangle450 x 250 pxCHF 1’500
7 per weekFooter placement: Maxi-Board780 × 250 pxCHF 1’400
7 per weekFooter placement: Leaderboard728 x 90 pxCHF 1’200
7 per weekFooter placement: Rectangle300 x 250 pxCHF 1’000
7 per weekFooter placement: Rectangle450 x 250 pxCHF 1’000
8 per weekText advertising Newsletter 1 day–CHF 500
8 per weekText advertising Newsletter 1 week–CHF 2’000
8 per weekTextwerbung Newsletter 2 weeks–CHF 3’500

Delivery

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Digital

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

Read more

persoenlich.ch

Advertising formats

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