«Cash.ch» is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

Facts

  • Average Visits per Day (DE)183’500
  • Average IDs per Day (DE)93’100
  • Facebook Followers (DE)2’600

Source: Mediapulse / Online-Content-Data/ Brand-View / July 2023

Source: Facebook – 31.07.2023

Media Facts

Media Facts

Total

CategoryUnique Users per monthRangeStructureAffinity
Total1’344’00029.4 %100 %100

Gender

CategoryUnique Users per monthRangeStructureAffinity
Male731’00031.5 %54.4 %107
Female613’00027.3 %45.6 %93

Age

CategoryUnique Users per monthRangeStructureAffinity
Aged 14 to 19122’00032.8 %9.0 %111
Aged 14 to 34475’00031.8 %35.3 %108
Aged 14 to 591’067’00030.2 %79.4 %103
Aged 20 to 29220’00030.6 %16.3 %104
Aged 30 to 39253’00031.6 %18.8 %107
Aged 35 to 54477’00028.9 %35.5 %98
Aged 40 to 49237’00029.1 %17.6 %99
Aged 50 to 59235’00028.3 %17.5 %96
55+ years393’00027.7 %29.2 %94
60+ years277’00026.9 %20.6 %91

Training & education

CategoryUnique Users per monthRangeStructureAffinity
Compulsory184’00027.4 %13.7 %93
Medium647’00028.0 %48.1 %95
High514’00032.4 %38.2 %110

Household income

CategoryUnique Users per monthRangeStructureAffinity
Up to CHF 4’000112’00025.9 %8.3 %88
Between CHF 4’001 and CHF 8’000267’00029.0 %19.9 %99
Between CHF 8’001 and CHF 10’000162’00029.8 %12.0 %101
Between CHF 10’001 and CHF 15’000191’00031.3 %14.2 %106
Between CHF 15’001 and CHF 20’00088’00035.1 %6.5 %119
More than CHF 8’000503’00032.4 %37.4 %110
No information / withheld462’00027.8 %34.4 %94

Household management

CategoryUnique Users per monthRangeStructureAffinity
Yes, alone392’00028.1 %29.2 %96
Yes, together720’00029.6 %53.5 %101
No / not specified232’00031.2 %17.3 %106

Residential area type

CategoryUnique Users per monthRangeStructureAffinität
Town / city / metropolitan area1’044’00029.0 %77.7 %99
Rural area300’00030.9 %22.3 %105

Strong & very strong interest

CategoryUnique Users per monthRangeStructureAffinity
Travel1’065’00029.8 %79.2 %101
Family, children & partnerships854’00030.3 %63.5 %103
Clothing & fashion912’00030.6 %67.8 %104
Home living & furnishing484’00030.5 %36.0 %104
Computers & IT824’00030.4 %61.3 %103
Entertainment & communication devices734’00029.9 %54.6 %101
Training & education935’00030.1 %69.6 %102
Film & cinema939’00030.2 %69.9 %102

Internet & device usage

CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook1’236’00030.0 %92.0 %102
Internet-enabled mobile phone, smartphone615’00030.7 %45.8 %104
Tablet PC (e.g. iPad), eBook reader1’250’00036.1 %93.0 %123

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 4’567’000 Unique User

Newsletter

Unsere Newsletter

Sie erhalten mit Ihrer Werbebotschaft innerhalb des Newsletter Contents unserer bekannten Medienmarke grösste Aufmerksamkeit und erreichen eine hohe Anzahl interessierter Abonnenten.

Aktuell erscheinen regelmässig folgende Newsletter:

TitelDispatch dateInhalt
Cash «Insider Briefing»Montag – Freitag (vor Börsenstart)Letzte Marktnews, Aktienempfehlungen, Gerüchte und Spekulationen – kurz und prägnant
Cash «Das Wichtigste vom Morgen»Montag – Freitag (bis 08.30 Uhr)Aktuelle Wirtschaftsinformationen aus der Schweiz und der Welt 
Cash «Update»Montag – Freitag (bis 16.00 Uhr)Update zu den morgentlichen Wirtschaftsinformationen aus aller Welt
Cash «Headlines der Woche»Jeden SamstagmorgenKompakte Zusammenfassung der wichtigsten News der abgelaufenen Woche«»

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Delivery

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Supported ad formats

  • Display
  • Video
  • Branding
  • Newsletter
  • Content

DIGITAL

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

cash.ch

Werbeformate

Loading…

Your Points of Contact