«Handelszeitung.ch» – constantly getting to the heart of business: the «Handelszeitung» online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.


  • Average Visits per Day (DE)36 000*
  • Average IDs per Day (DE)33 000*
  • Facebook Followers (DE)12 300
  • Instagram Followers (DE)3 100

Source: Mediapulse / Online-Content-Data/ Brand-View / September 2023
*handelszeitung.ch & bilanz.ch

Source: Facebook, Instagram – 31.07.2023

Media Facts

Media Facts


CategoryUnique Users per monthRangeStructureAffintiy
Total913’00020.0 %100 %100
CategoryUnique Users per monthRangeStructureAffintiy
Male467’00020.1 %51.2 %101
Female445’00019.8 %48.8 %99
CategoryUnique Users per monthRangeStructureAffintiy
Aged 14 to 1977’00020.7 %8.4 %104
Aged 14 to 34324’00021.7 %35.5 %109
Aged 14 to 59734’00020.8 %80.4 %104
Aged 20 to 29157’00021.9 %17.2 %110
Aged 30 to 39172’00021.4 %18.8 %107
Aged 35 to 54326’00019.7 %35.7 %99
Aged 40 to 49165’00020.3 %18.1 %101
Aged 50 to 59163’00019.6 %17.8 %98
55+ years263’00018.5 %28.8 %92
60+ years179’00017.3 %19.6 %87
School education
CategoryUnique Users per monthRangeStructureAffintiy
Compulsory112’00016.6 %12.2 %83
Medium445’00019.3 %48.8 %96
High356’00022.5 %39 %112
Household income
CategoryUnique Users per monthRangeStructureAffintiy
Up to CHF 4’00068’00015.7 %7.4 %79
Between CHF 4’001 CHF 8’000180’00019.5 %19.7 %98
Between CHF 8’001 CHF 10’000110’00020.3 %12 %102
Between CHF 10’001 CHF 15’000132’00021.7 %14.4 %108
Between CHF 15’001 CHF 20’00058’00023.4 %6.4 %117
More than CHF 8’000337’00021.7 %36.9 %109
No information / withheld328’00019.7 %36 %99
Household management
CategoryUnique Users per monthRangeStructureAffintiy
Yes, alone262’00018.8 %28.7 %94
Yes, together504’00020.7 %55.2 %104
No / not specified147’00019.7 %16.1 %99
Residential area type
CategoryUnique Users per monthRangeStructureAffintiy
Town / city / metropolitan area736’00020.5 %80.7 %102
Rural area176’00018.2 %19.3 %91
Strong & very strong interest
CategoryUnique Users per monthRangeStructureAffintiy
Travel720’00020.4 %55.5 %102
National & international politics & topics705’00020.7 %77.3 %104
Economy622’00020.9 %68.1 %104
Home living & furnishing497’00020.6 %54.4 %103
Art & culture506’00020.4 %55.5 %102
Professional & working world, careers642’00020.7 %70.4 %103
Training & education651’00020.9 %71.3 %105
Film & cinema588’00020.5 %64.4 %102
Internet use, device usage
CategoryUnique Users per monthRangeStructureAffintiy
Desktop PC or laptop, notebook, netbook840’00020.4 %92 %102
Internet-enabled mobile phone, smartphone860’00024.8 %94.2 %124
Tablet PC (e.g. iPad), eBook reader420’00021 %46 %105

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe 4’567’000 Unique User


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Unterstützte Werbeformate

  • Display
  • Content
  • Video
  • Branding
  • Newsletter



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.


Advertising formats


Your Points of Contact