
Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.
Facts
- Average Visits per Day (DE)29 502*
- Average IDs per Day (DE)27 000*
- Facebook16 800
- Instagram3 400
Source: Mediapulse / Online Content Traffic Data 2024 / 15.1.2025
*handelszeitung.ch & bilanz.ch
Source: Facebook, Instagram – 18.12.2024
Media Facts
Media Facts
Total
Category | Users | Reach | Structure | Affinity |
Basis | 38 000 | 100.0 % | 0.7 % | 100 |
Gender
Category | Users | Reach | Structure | Affinity |
Male | 34 000 | 89.6 % | 1.3 % | 180 |
Female | 4 000 | 10.4 % | 0.1 % | 21 |
Age
Category | Users | Reach | Structure | Affinity |
Between 14 and 19 years | 0 | 0.8 % | 0.1 % | 12 |
Between 20 and 29 years | 5 000 | 14.2 % | 0.8 % | 106 |
Between 30 and 39 years | 11 000 | 29.4 % | 1.2 % | 171 |
Between 40 and 49 years | 6 000 | 15.3 % | 0.7 % | 94 |
Between 50 and 59 years | 7 000 | 19.4 % | 0.8 % | 111 |
60+ years | 8 000 | 20.9 % | 0.5 % | 72 |
Between 14 and 34 years | 14 000 | 36.0 % | 0.9 % | 126 |
Between 35 and 54 years | 13 000 | 33.8 % | 0.7 % | 101 |
55+ years | 11 000 | 30.3 % | 0.6 % | 80 |
School education
Category | Users | Reach | Structure | Affinity |
Compulsory | 0 | 0.6 % | 0.0 % | 4 |
Medium | 10 000 | 27.4 % | 0.4 % | 63 |
High | 27 000 | 72.1 % | 1.3 % | 179 |
Household income
Category | Users | Reach | Structure | Affinity |
Up to CHF 5 999 | 6 000 | 15.6 % | 0.5 % | 67 |
Between CHF 6 000 and CHF 9 999 | 7 000 | 17.4 % | 0.4 % | 54 |
More than CHF 10 000 | 23 000 | 60.4 % | 1.7 % | 236 |
No information / Refused | 2 000 | 6.5 % | 0.2 % | 34 |
Household management
Category | Users | Reach | Structure | Affinity |
Alone | 6 000 | 15.1 % | 0.6 % | 78 |
Together | 32 000 | 84.9 % | 0.8 % | 105 |
Residential area type
Category | Users | Reach | Structure | Affinity |
City / Agglomeration | 26 000 | 69.6 % | 1.0 % | 141 |
Agglomeration Belt | 7 000 | 17.5 % | 0.4 % | 60 |
Rural Area | 5 000 | 12.9 % | 0.4 % | 61 |
Strong & very strong interest
Category | Users | Reach | Structure | Affinity |
Economy & Finance | 35 000 | 91.2 % | 2.7 % | 375 |
Technology & IT | 37 000 | 97.4 % | 1.7 % | 240 |
Mobility & Vehicles | 15 000 | 38.5 % | 1.4 % | 200 |
Investments & Financial Markets | 21 000 | 55.2 % | 1.2 % | 173 |
Digital Media & Entertainment | 24 000 | 62.5 % | 1.2 % | 161 |
Investigative Reporting & Analysis | 30 000 | 79.5 % | 1.1 % | 152 |
Consumer Information | 28 000 | 74.4 % | 1.0 % | 145 |
Sports & Fitness | 34 000 | 89.2 % | 1.0 % | 134 |
Regional & Local News | 19 000 | 49.1 % | 0.9 % | 130 |
Politics & Global Issues | 28 000 | 73.3 % | 0.9 % | 127 |
Source: MACH Strategy Consumer 2024 / Base: Switzerland, 30,328 cases = 7,428 thousand = 100%
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
Unterstützte Werbeformate
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
