Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Facts

  • Average Visits per Day (DE)29 502*
  • Average IDs per Day (DE)27 000*
  • Facebook16 800
  • Instagram3 400

Source: Mediapulse / Online Content Traffic Data 2024 / 15.1.2025
*handelszeitung.ch & bilanz.ch

Source: Facebook, Instagram – 18.12.2024

Media Facts

Media Facts

Total
CategoryUsersReachStructureAffinity
Basis38 000100.0 %0.7 %100
Gender
CategoryUsersReachStructureAffinity
Male34 00089.6 %1.3 %180
Female4 00010.4 %0.1 %21
Age
CategoryUsersReachStructureAffinity
Between 14 and 19 years00.8 %0.1 %12
Between 20 and 29 years5 00014.2 %0.8 %106
Between 30 and 39 years11 00029.4 %1.2 %171
Between 40 and 49 years6 00015.3 %0.7 %94
Between 50 and 59 years7 00019.4 %0.8 %111
60+ years8 00020.9 %0.5 %72
Between 14 and 34 years14 00036.0 %0.9 %126
Between 35 and 54 years13 00033.8 %0.7 %101
55+ years11 00030.3 %0.6 %80
School education
CategoryUsersReachStructureAffinity
Compulsory00.6 %0.0 %4
Medium10 00027.4 %0.4 %63
High27 00072.1 %1.3 %179
Household income
CategoryUsersReachStructureAffinity
Up to CHF 5 9996 00015.6 %0.5 %67
Between CHF 6 000 and CHF 9 9997 00017.4 %0.4 %54
More than CHF 10 00023 00060.4 %1.7 %236
No information / Refused2 0006.5 %0.2 %34
Household management
CategoryUsersReachStructureAffinity
Alone6 00015.1 %0.6 %78
Together32 00084.9 %0.8 %105
Residential area type
CategoryUsersReachStructureAffinity
City / Agglomeration26 00069.6 %1.0 %141
Agglomeration Belt7 00017.5 %0.4 %60
Rural Area5 00012.9 %0.4 %61
Strong & very strong interest
CategoryUsersReachStructureAffinity
Economy & Finance35 00091.2 %2.7 %375
Technology & IT37 00097.4 %1.7 %240
Mobility & Vehicles15 00038.5 %1.4 %200
Investments & Financial Markets21 00055.2 %1.2 %173
Digital Media & Entertainment24 00062.5 %1.2 %161
Investigative Reporting & Analysis30 00079.5 %1.1 %152
Consumer Information28 00074.4 %1.0 %145
Sports & Fitness34 00089.2 %1.0 %134
Regional & Local News19 00049.1 %0.9 %130
Politics & Global Issues28 00073.3 %0.9 %127

Source: MACH Strategy Consumer 2024 / Base: Switzerland, 30,328 cases = 7,428 thousand = 100%

Delivery

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Unterstützte Werbeformate

  • Display
  • Content
  • Video
  • Branding
  • Newsletter

DIGITAL

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

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Advertising formats

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