Every week, Handelszeitung provides readers with valuable information on the stock market, careers, investments and management. In addition, the editorial team offers relevant primeurs from the world of business as well as researched industry and company stories. Their opinion articles are a liberal compass in everyday economic policy. For decision-makers in business and politics, the Handelszeitung is and remains a weekly information package that gets to the heart of the matter.

Facts

  • CharacteristicWeekly newspaper
  • Readership56 000
  • Distributed circulation31 969
  • 1/1 page, gross rateCHF 13 500
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 239
  • FrequencyThursdays
  • Reach D-CH1.1 %

Source for readership and reach: MACH Basic 2023-2 (basis: German-speaking language group of 5,255,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2023

Media Facts

Media Facts

Readers (thousand)Range (%)Structure (%)Affinity
Total561.1100.0100
Gender
Male441.777.1155
Female130.522.946
Age (years)
14 – 34 years80.614.852
35 – 54 years211.238.0113
55+ years271.447.2126
Age (years)
14 – 19 years10.32.132
20 – 29 years50.78.361
30 – 39 years60.710.763
40 – 49 years101.218.2113
50 – 59 years141.524.4137
60+ years201.436.2126
Household income in CHF
Up to 3,99930.45.841
4,00 – 7,999140.724.964
8,000+391.669.4148
Type of residential area
Metropolitan area: central core471.183.5106
Outside metropolitan areas90.816.578
Employment
Full time321.557.0141
Part time80.713.864
in education/training10.42.642
Unemployed150.926.683
Education
Compulsory40.46.841
Medium150.625.857
High381.967.4178
Very strong/generally strong interest
Stock exchange, investment, financial markets393.369.6304
Economy512.489.6220
Cars and Motorcycles171.730160
Computers and Information Technology271.647.3151
Science and Technology411.572.5143
Source
Source: MACH Basic 2023-2 / Base: German-speaking language group of 5,255,000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadline
0104.01.202421.12.2023
0211.01.202428.12.2023
0318.01.202404.01.2024
0425.01.202411.01.2024
0501.02.202418.01.2024
0608.02.202425.01.2024
0715.02.202401.02.2024
0822.02.202408.02.2024
0929.02.202415.02.2024
1007.03.202422.02.2024
1114.03.202429.02.2024
1221.03.202407.03.2024
1328.03.202414.03.2024
1404.04.202421.03.2024
1511.04.202428.03.2024
1618.04.202404.04.2024
1725.04.202411.04.2024
1802.05.202418.04.2024
1908.05.202424.04.2024
2016.05.202402.05.2024
2123.05.202409.05.2024
2230.05.202416.05.2024
2306.06.202423.05.2024
2413.06.202430.05.2024
2520.06.202406.06.2024
2627.06.202413.06.2024
2704.07.202420.06.2024
2811.07.202427.06.2024
2918.07.202404.07.2024
30 / 3125.07.202411.07.2024
3208.08.202425.07.2024
3315.08.202401.08.2024
3422.08.202408.08.2024
3529.08.202415.08.2024
3605.09.202422.08.2024
3712.09.202429.08.2024
3819.09.202405.09.2024
3926.09.202412.09.2024
4003.10.202419.09.2024
4110.10.202426.09.2024
4217.10.202403.10.2024
4324.10.202410.10.2024
4431.10.202417.10.2024
4507.11.202424.10.2024
4614.11.202431.10.2024
4721.11.202407.11.2024
4828.11.202414.11.2024
4905.12.202421.11.2024
5012.12.202428.11.2024
51 / 5219.12.202405.12.2024
Deadline for printing material

The deadline for the print material for the main sheet of the Handelszeitung and the additional bundle (newspaper specials) is 3 days before the publication date. For the highlight inserts and magazines, the DM deadline is 2 weeks before the publication date.

Advertising rates

Advertising rates

Standard formats
FormatsPrint space (width x height in mm)Gross price CHF
1/1 page291 x 43813,500
1/2 landscape291 x 2198,505
1/3 landscape291 x 1455,631
1/4 landscape291 x 1104,272
1/5 vertical114 x 2194,950
2/5 vertical114 x 4386,664
Junior page Maxi232 x 30010,173
Junior page Mini173 x 2506,954
Additional costs
Surcharge additional costs*
Placement guarantee25 %

*Based on gross price in CHF

Cover pages
FormatsPrint space (width x height in mm)Gross price CHF
2nd cover page291 x 43816,200
Double-page spreads
FormatsPrint space (width x height in mm)Gross price CHF
2/1 Seite610 x 43829,700
2 x 1/2 quer610 x 21917,828
Center Panorama 1375 x 43821,862
Center Panorama 2257 x 43814,964
Center Panorama 3257 x 2198,978
Center Panorama 4375 x 27013,476
Special formats
FormatsPrint space (width x height in mm)Gross price CHF
Ad strip – cover page291 x 456,000
Ad strip – 2nd bundle cover page291 x 455,300
Ad strip – Sesselwechsel291 x 405,023
Ad strip – Style291 x 454,347
Advertorials
FormatsPrint space (width x height in mm)Gross price CHF*
2/1 page610 x 21929,700
1/1 page291 x 43813,500
1/2 landscape291 x 2198,505

*Advertorials delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

FormatsLayout & EditingAll-inclusive price CHF**
2/1 pageTabloid5,000
1/1 pageTabloid3,300
1/1 pageBroadsheet5,000
1/2 pageBroadsheet3,300

** Exklusiv Shooting – further adaptions and translations on request.

Requirements for the creation of advertorials
  • Column spacing: 4 or 6 columns
  • The words “PUBLIREPORTAGE” must be clearly visible at the top.
  • Backed grid: 10%
  • The advertiser logo must be clearly visible.
  • A black frame must be used.
  • A font other than that of the Handelszeitung must be used.
  • The Handelszeitung fonts are:
    • Title font: Chronicle Display Semibold
    • Lead/legend/box: Gotham Narrow Book (Black colour)
    • Basic font: Utopia Standard Regular
Ads
Formatsper mm black and whiteper mm 2-colouredper mm 4-coloured
Ad page –
individual
2,182,703,78
Ad page –
Individual with text connection
2,863,514,91
Ad page –
Individual advert
11,0413,8019,32
Column width
Ad columnsWidth in mmAd columnsWidth in mm
1155
2552114
3853173
41144232
51445291
6173
7203
8232
9
10291
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Watches and jewellery (publication and advertising deadlines & advertising rates)

Watches and jewellery (publication and advertising deadlines & advertising rates)

IssuePublicationAdvertising deadline
0102.05.202411.04.2024
0214.11.202424.10.0204

*Special in magazine format

Premium formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
Opening420 x 282402 x 26138,610
Edito – right side210 x 282189 x 26115,400
Content – right side210 x 282189 x 26114,500
4th cover page210 x 282189 x 26116,200
Standard formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
1/1 page210 x 282189 x 26113,500
1/2 landscape210 x 140189 x 1298,505
1/2 landscape with text connection210 x 140189 x 2618,505
1/3 landscape with text connection210 x 96189 x 855,631
1/3 vertical with text connection71 x 28261 x 2615,631
1/4 landscape210 x 47189 x 634,272
1/4 vertical with text connection56 x 28245 x 2614,272
Double-page spreads
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
2/1 Panorama –
1st position
420 x 282378 x 26135,640
2/1 Panorama –
2nd position
420 x 282378 x 26134,155
2/1 Panorama –
3rd position
420 x 282378 x 26129,700
Advertorials
FormatsPrint space (width x height in mm)Gross price CHF*
2/1 page610 x 21929,700
1/1 page291 x 43813,500
1/2 landscape291 x 2198,505

*Advertorials delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

FormatsLayout & EditingAll-inclusive price CHF**
2/1 pageTabloid5,000
1/1 pageTabloid3,300
1/1 pageBroadsheet5,000
1/2 pageBroadsheet3,300

** Exklusiv Shooting – further adaptions and translations on request.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
≤ 1518,954
16 – 2518,954
26 – 3519,188
36 – 5019,539
Technical conditions
FormatMinimum: 200 x 105 mm
Maximum: 310 x 230 mm
QualityThe supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
Cover wrap/flapThe design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
LayoutSupplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3% are standard within the industry.
Further information
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time.
SchedulingFor very thin supplements, duplicate placements cannot be precluded.
Third-party adsFor brochures containing third-party ads, +20% of the gross price for a 1/1 page will be charged per ad.
PositioningPositioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Packaging specifications
  • The supplements must be stacked cover-side down.
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
  • The supplements must be placed on a pallet loose, not bound or entwined.
  • The layers must be separated by cardboard inlays.
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys
  • Euro pallets will be exchanged
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times

Warenannahme Druckzentrum Zürich (DZZ): Tel. +41 44 248 49 58, rota.logistik@tamedia.ch
Monday – Friday: 07:00 – 17:30 Uhr
Before bank holidays, the incoming goods department closes at 12:00

Delivery

DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich

Invoicing

Postage paid (without tax charges, e.g. VAT, customs).
DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.

TitleCirculation 2024SubscriptionsKiosk sales
Handelszeitung39,000*30,0009,000

* Supplements within a special can only be booked as a total print run.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1 January 2024.

Discounts

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative.

Cumulative turnover CHF (excl. VAT)*Discount in %
30,0002
50,0004
75,0005
100,0006
150,0007
200,0008
300,0009
400,00010
500,00011
750,00012
1,000,00013
1,500,00014
2,000,00015
2,500,00016
3,000,00017
3,500,00018
4,000,00019
4,500,00020
5,000,00021
5,500,00022
6,000,00023
* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges)
Dynamic pricing offer
  • With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
  • It is not possible to switch back and forth between dynamic and classic pricing.
  • All bookings must occur via the web-based marketplace.
  • The following staggered contract discounts apply to all customers who use dynamic pricing.
  • Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
  • The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
  • Further information: Dynamic Pricing
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100,0002
200,0003
400,0005
500,0006
750,0007
1,000,0008
1,250,0009
1,500,00010
1,750,00011
2,000,00012
2,500,00013
3,000,00014
3,500,00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150
1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.
Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate:

  • 15 % from net
  • 5 % of net for inserts of all kinds as well as special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium
Annual turnover premium

The annual turnover bonus is linked to a minimum turnover of CHF 30,000 (excluding classified ads and VAT).

Premium amount:

  • 15 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission

Specials

Specials

Loading…

Events

HZ Insurance Forum

As a sponsor of an expert lunch, you get the unique opportunity to discuss a previously agreed industry-relevant topic with up to 25 people during the lunch. You will not only act as host, but also as moderator and source of inspiration.

As host of the expert lunch, you will also be included in the official event programme and can present and profile yourself as an independent expert in terms of content.

With the Gold Partnership, you already enjoy a comprehensive logo presence in all communication measures before and during the event. The quality of the entire event is transferred to the Expert Lunch as the official programme item. This offers you the opportunity to engage in an intensive professional exchange with the participants and to reach your guests in an individual and targeted manner.

HZ Insurance Horizon Day

HZ Insurance offers a new and innovative format that provides a platform for forward-looking decision-makers in the insurance industry, progressive InsurTechs and digital pioneers.

The aim is to connect successful insurance leaders with disruptive startups and hyperscalers and bring together potential investors, customers and partners.

The event goes beyond strategic discussions and fleshes out topics in practical formats. It includes interactive elements, international impulses, examples from outside the industry and customer opinions. The inspiring atmosphere in the historically modern location contributes to the positive experience of the event.

Innovation Award

The next specialist event will take place in November 2024. The Innovation Award is looking for a suitable main sponsor.

The Swiss Insurance Innovation Award honours outstanding innovative insurance products, services as well as processes and instruments and thus recognises effective and pioneering projects from the insurance industry.

The three most important goals of this award are to offer insurance companies and brokers a platform to:

  • Demonstrate that the insurance industry is an exciting sector that offers solutions with a high level of innovation,
  • Position themselves as innovative providers for their clients,
  • To present itself as an attractive employer both internally and externally.

For further information and enquiries, please contact Thierry Hansen (+41 44 259 88 52, thierry.hansen@ringier.ch).

Technical conditions

Technical conditions

Newspaper
  • Print space: 291 x 438 mm (advertisements only possible in the print space)
  • Tone rating: 3-98% (highlight 0% = paper white)
  • UCR: 240% (sum of C+M+Y+K)
  • Colours: must be in CMYK resolution
  • Resolution: 243dpi
  • ICC profile: ISO newspaper 26v4
  • Documents: PDF/X-4. Other documents on request (for the settings, please see http://www.pdfx-ready.ch)
Specials on high-gloss paper
  • Print space: 291 x 438 mm (advertisements only possible in the print space)
  • Colours: must be in CMYK resolution
  • Resolution: 300dpi
  • ICC profile: ISO Coated_V2_300_eci
Specials in magazine format
  • Magazine format: 210 x 282mm
  • Bleed advertisements: +5 mm trim on all sides
  • Colours: must be in CMYK resolution
  • Resolution: 300dpi
  • ICC profile: ISO Coated_V2_300_eci
Address for data transmission

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

handelszeitung

Advertising formats

Loading…

Your Points of Contact