Every fortnight, Handelszeitung provides readers with valuable information on the stock market, careers, investments and management. In addition, the editorial team offers relevant primeurs from the world of business as well as researched industry and company stories. Their opinion articles are a liberal compass in everyday economic policy. For decision-makers in business and politics, the Handelszeitung is and remains a weekly information package that gets to the heart of the matter.
Facts
- CharacteristicEconomic newspaper
- Readership57 000
- Reach1.1 %
- Distributed circulation31 734
- 1/1 page, gross rateCHF 13 500
- FrequencyEvery 14 days
- DistributionGerman-speaking
Switzerland - Cost-per-thousandCHF 236
Source for readership and reach in % for titles with distribution in German-speaking Switzerland = MACH Basic 2025-1, German-speaking language groupe
Source for distributed circulation: WEMF-Auflagenbulletin 2024
Media Facts
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 57 | 1.1 | 100.0 | 100 |
| Gender | ||||
| Male | 44 | 1.7 | 77.0 | 155 |
| Female | 13 | 0.5 | 23.0 | 46 |
| Age | ||||
| 14 – 34 years | 9 | 0.6 | 15.2 | 53 |
| 35 – 54 years | 20 | 1.1 | 35.4 | 106 |
| 55+ years | 28 | 1.4 | 49.5 | 130 |
| Age | ||||
| 14 – 19 years | 1 | 0.4 | 2.4 | 37 |
| 20 – 29 years | 5 | 0.7 | 8.3 | 62 |
| 30 – 39 years | 6 | 0.7 | 11.3 | 66 |
| 40 – 49 years | 9 | 1.1 | 16.0 | 99 |
| 50 – 59 years | 15 | 1.6 | 26.3 | 150 |
| 60+ years | 20 | 1.3 | 35.6 | 122 |
| Household income in CHF | ||||
| Up to 3 999 | 3 | 0.5 | 5.7 | 46 |
| 4 000 – 7 999 | 15 | 0.8 | 26.7 | 71 |
| 8 000+ | 39 | 1.5 | 67.6 | 135 |
| Type of residential area | ||||
| Metropolitan area: central core | 47 | 1.1 | 81.6 | 104 |
| Outside metropolitan areas | 10 | 0.9 | 18.4 | 87 |
| Employment | ||||
| Full time | 33 | 1.6 | 57.0 | 144 |
| Part time | 8 | 0.7 | 14.4 | 65 |
| In education/training | 1 | 0.4 | 2.2 | 35 |
| Unemployed | 15 | 0.9 | 26.3 | 83 |
| Education | ||||
| Compulsory | 4 | 0.4 | 6.7 | 41 |
| Medium | 18 | 0.8 | 31.9 | 73 |
| High | 35 | 1.6 | 61.4 | 153 |
| Very strong/generally strong interest | ||||
| Stock market, investment, financial markets | 40 | 3.1 | 70.3 | 289 |
| Economy | 51 | 2.4 | 89.0 | 224 |
| Working world, career | 31 | 1.5 | 54.9 | 144 |
| Cars and motorbikes | 16 | 1.5 | 27.6 | 141 |
| Computers and informatics | 25 | 1.5 | 43.5 | 139 |
Publication and advertising deadlines
Publication and advertising deadlines
| Issue | Publication | Advertising deadline | Deadline for print material* |
|---|---|---|---|
| 01 / 02 | 09.01.2025 | 26.12.2024 | 06.01.2025 |
| 03 | 16.01.2025 | 02.01.2025 | 13.01.2025 |
| 04 | 23.01.2025 | 09.01.2025 | 20.01.2025 |
| 05 | 30.01.2025 | 16.01.2025 | 27.01.2025 |
| 06 | 06.02.2025 | 23.01.2025 | 03.02.2025 |
| 07 | 13.02.2025 | 30.01.2025 | 10.02.2025 |
| 08 | 20.02.2025 | 06.02.2025 | 17.02.2025 |
| 09 | 27.02.2025 | 13.02.2025 | 24.02.2025 |
| 10 | 06.03.2025 | 20.02.2025 | 03.03.2025 |
| 11 | 20.03.2025 | 06.03.2025 | 17.03.2025 |
| 12 | 03.04.2025 | 20.03.2025 | 31.03.2025 |
| 13 | 17.04.2025 | 03.04.2025 | 14.04.2025 |
| 14 | 30.04.2025 | 17.04.2025 | 25.04.2025 |
| 15 | 15.05.2025 | 01.05.2025 | 12.05.2025 |
| 16 | 28.05.2025 | 14.05.2025 | 23.05.2025 |
| 17 | 12.06.2025 | 29.05.2025 | 09.06.2025 |
| 18 | 26.06.2025 | 12.06.2025 | 23.06.2025 |
| 19 | 10.07.2025 | 26.06.2025 | 07.07.2025 |
| 20 | 24.07.2025 | 10.07.2025 | 21.07.2025 |
| 21 | 07.08.2025 | 24.07.2025 | 04.08.2025 |
| 22 | 21.08.2025 | 07.08.2025 | 18.08.2025 |
| 23 | 04.09.2025 | 21.08.2025 | 01.09.2025 |
| 24 | 18.09.2025 | 04.09.2025 | 15.09.2025 |
| 25 | 02.10.2025 | 18.09.2025 | 29.09.2025 |
| 26 | 16.10.2025 | 02.10.2025 | 13.10.2025 |
| 27 | 30.10.2025 | 16.10.2025 | 27.10.2025 |
| 28 | 13.11.2025 | 30.10.2025 | 10.11.2025 |
| 29 | 27.11.2025 | 13.11.2025 | 24.11.2025 |
| 30 | 11.12.2025 | 27.11.2025 | 08.12.2025 |
| 31 | 24.12.2025 | 10.12.2025 | 19.12.2025 |
Rates
Rates
Standard formats
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 1/1 page | 291 x 438 | 13,500 |
| 1/2 landscape | 291 x 219 | 8,505 |
| 1/3 landscape | 291 x 145 | 5,631 |
| 1/4 landscape | 291 x 110 | 4,272 |
| 1/5 vertical | 114 x 219 | 4,950 |
| 2/5 vertical | 114 x 438 | 6,664 |
| Junior page Maxi | 232 x 300 | 10,173 |
| Junior page Mini | 173 x 250 | 6,954 |
Additional costs
| Additional costs | Surcharge additional costs* |
|---|---|
| Placement guarantee | 25 % |
Cover pages
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2nd cover page | 291 x 438 | 16,200 |
Double-page spreads
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 610 x 438 | 29,700 |
| 2 x 1/2 landscape | 610 x 219 | 17,828 |
| Center Panorama 1 | 375 x 438 | 21,862 |
| Center Panorama 2 | 257 x 438 | 14,964 |
| Center Panorama 3 | 257 x 219 | 8,978 |
| Center Panorama 4 | 375 x 270 | 13,476 |
Special formats
| Formats | Placement | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 291 x 45 | 6,000 | ||
| 291 x 45 | 5,300 | ||
| 291 x 40 | 5,023 | ||
| 291 x 45 | 4,347 |
Advertorials
| Formats | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 610 x 219 | 29,700 |
| 1/1 page | 291 x 438 | 13,500 |
| 1/2 landscape | 291 x 219 | 8,505 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio:
| Formats | Layout | Print space in mm (W x H) | Gross price in CHF |
|---|---|---|---|
| 2/1 page | Broadsheet | 610 x 438 | 5,000 |
| 1/1 page | Broadsheet | 291 x 438 | 3,300 |
| 1/2 page | Broadsheet | 291 x 219 | 3,300 |
Ads
| Formats | Additional information | Per mm 4-coloured |
|---|---|---|
| Ad page | Individual | 3.78 |
| Ad page | Individual with text connection | 4.91 |
| Ad page | Individual advert | 19.32 |
Ad column width
| Columns | Width in mm |
|---|---|
| 01 | – |
| 02 | 55 |
| 03 | 85 |
| 04 | 114 |
| 05 | 144 |
| 06 | 173 |
| 07 | 203 |
| 08 | 232 |
| 09 | – |
| 10 | 291 |
Advert column width
| Spalten | Width in mm |
|---|---|
| 01 | 55 |
| 02 | 114 |
| 03 | 173 |
| 04 | 232 |
| 05 | 291 |
Loose supplements
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 17,010 |
| 16 – 25 | 17,010 |
| 26 – 35 | 17,220 |
| 36 – 50 | 17,220 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.
Specials
Events
HZ Insurance Forum
As a sponsor of an expert lunch, you get the unique opportunity to discuss a previously agreed industry-relevant topic with up to 25 people during the lunch. You will not only act as host, but also as moderator and source of inspiration.
As host of the expert lunch, you will also be included in the official event programme and can present and profile yourself as an independent expert in terms of content.
With the Gold Partnership, you already enjoy a comprehensive logo presence in all communication measures before and during the event. The quality of the entire event is transferred to the Expert Lunch as the official programme item. This offers you the opportunity to engage in an intensive professional exchange with the participants and to reach your guests in an individual and targeted manner.
Innovationspreis
The next specialist event will take place in November 2025. The Innovation Award is looking for a suitable main sponsor.
The Swiss Insurance Innovation Award honours outstanding innovative insurance products, services as well as processes and instruments and thus recognises effective and pioneering projects from the insurance industry.
The three most important goals of this award are to offer insurance companies and brokers a platform to:
- Demonstrate that the insurance industry is an exciting sector that offers solutions with a high level of innovation
- Position themselves as innovative providers for their clients
- To present itself as an attractive employer both internally and externally
For further information and enquiries, please contact Thierry Hansen (+41 44 259 88 52, thierry.hansen@ringier.ch).
Specifications & delivery
Specifications & delivery
Publishing title
Circulation
| Title | Circulation 2025 | Subscriptions | Kiosk sales |
|---|---|---|---|
| Handelszeitung | 35,000* | 28,000 | 7,000 |
Technical conditions
| Print space | 291 x 438 mm (advertisements only possible in the print space) |
| Tone rating | 3 – 98 % (highlight 0 % = paper white) |
| UCR | 240 % (sum of C+M+Y+K) |
| Colours | Must be in CMYK resolution |
| Resolution | 243 dpi |
| ICC-Profil | ISO Newspaper 26v4 |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Requirements for the creation of advertorials
| Column spacing | 4 or 6 columns |
| Note | The words “PUBLIREPORTAGE” must be clearly visible at the top |
| Deposited grid | 10 % |
| Logo | The advertiser logo must be clearly visible |
| Border | A black frame must be used |
| Guidelines for fonts | A font other than that of the “Handelszeitung” must be used |
| Fonts of HZ | Title font: Chronicle Display Semibold Lead/legend/box: Gotham Narrow Book (Black colour) Basic font: Utopia Standard Regular |
Specials
On newsprint paper
| Print space | 291 x 438 mm (advertisements only possible in the print space) |
| Colours | Must be in CMYK resolution |
| Resolution | 243 dpi |
| ICC profile | ISO Newspaper 26v4 |
On glossy paper
| Print space | 291 x 438 mm (advertisements only possible in the print space) |
| Colours | Must be in CMYK resolution |
| Resolution | 300 dpi |
| ICC profile | ISO Coated_V2_300_eci |
In magazine format
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides |
| Colours | Must be in CMYK resolution |
| Resolution | 300 dpi |
| ICC profile | ISO Coated_V2_300_eci |
Loose supplements
Technical conditions
| Format | Minimum: 200 x 105 mm Maximum: 310 x 230 mm |
| Quality | The supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance. |
| Cover wrap/flap | The design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons. |
| Layout | Supplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry. |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | For very thin supplements, duplicate placements cannot be precluded |
| Third-party ads | For brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad |
| Positioning | Positioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement. |
| Good for printing | The final version (good for printing) of the supplement must be submitted in advance to the publisher for review. Logos of Ringier Media Switzerland titles may only be used after consultation. |
Packaging specifications
- The supplements must be stacked cover-side down
- The stacked layers must each be of a size that is suitable for handling (grip height of 8 – 10 cm)
- The supplements must be placed on a pallet loose, not bound or entwined
- The layers must be separated by cardboard inlays
- Maximum pallet height: 1.10 m
- The pallets should each be cross strapped with two straps, especially for longer journeys
- Euro pallets will be exchanged
- If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
- Packaging options:
- With a lid and steel strapping
- Securely shrink wrapped
- Firmly stacked in a pallet frame
Pallet labelling
Pallets must be clearly labelled with the following information:
- Precise description or title of the supplement
- Name or title of the carrier product (split/region)
- Publication date
- Delivery quantity, including the number of copies per pallet and the number of pallets
- Each pallet must be labelled and sequentially numbered
- Different types must be labelled accordingly
- Supplier and delivery date
Delivery note
The following information must be provided for each supplement:
- Sender
- Name/Description
- Title
- Circulation
- Publication date
Delivery date
The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.
Delivery times & delivery address
Request at mediaserviceprint@ringier.ch
Invoicing
Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
handelszeitung
Advertising formats
Your Points of Contact
Thierry Hansen
Head of Sales Wirtschaft, Lifestyle, Living und Luxus
+41 44 259 88 52
thierry.hansen@ringier.ch
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
