Every week, Handelszeitung provides readers with valuable information on the stock market, careers, investments and management. In addition, the editorial team offers relevant primeurs from the world of business as well as researched industry and company stories. Their opinion articles are a liberal compass in everyday economic policy. For decision-makers in business and politics, the Handelszeitung is and remains a weekly information package that gets to the heart of the matter.


  • CharacteristicWeekly newspaper
  • Readership58’000
  • Distributed circulation31’969
  • 1/1 page, gross rateCHF 13’500
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 234
  • FrequencyThursdays
  • Reach D-CH1.4 %

Source for readership and reach: MACH Basic 2023-1 (basis: German-speaking language group of 4,898,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2022

Media Facts

Media Facts

Readers (thousand)Range (%)Structure (%)Affinity
Age (years)    
14 to 34 years100.717.259
35 to 54 years231.439.3116
55+ 251.443.5118
Age (years)    
14 to 19 years10.32.030
20 to 29 years50.89.467
30 to 39 years91.116.095
40 to 49 years101.216.6103
50 to 59 years131.523.2129
Household income in CHF    
Up to 3’99930.55.741
4’000 – 7’999150.825.165
8’000 +401.769.1146
Type of residential area    
Metropolitan area: central core481.282.8106
Outside metropolitan areas100.917.279
Full time331.656.7136
Part time 100.916.978
in education/training20.53.147
Very strong/generally strong interest    
Stock market, financial investments and financial markets403.769.6313
Science and technology271.846.3150
Computers and computer science421.772.7144
Cars and motorbikes151.726.7141

Source: MACH Basic 2023-1 – basis: German-speaking language group of 4,914,000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadline
30 / 3127.07.202313.07.2023
51 / 5221.12.202307.12.2023
Deadline for printing material

The deadline for the print material for the main sheet of the Handelszeitung and the additional bundle (newspaper specials) is 3 days before the publication date. For the highlight inserts and magazines, the DM deadline is 2 weeks before the publication date.

Advertising rates

Advertising rates

Standard formats
FormatsPrint space (width x height in mm)Gross price CHF
1/1 page291 x 43813’500
1/2 landscape291 x 2198’505
1/3 landscape291 x 1455’631
1/4 landscape291 x 1104’272
1/5 vertical114 x 2194’950
2/5 vertical114 x 4386’664
Junior page Maxi232 x 30010’173
Junior page Mini173 x 2506’954
Additional costs
Surcharge additional costs*
Placement guarantee25 %

*Based on gross price in CHF

Cover pages
FormatsPrint space (width x height in mm)Gross price CHF
2nd cover page291 x 43816’200
FormatePrint space (width x height in mm)Gross price CHF
2/1 Seite610 x 43829’700
2 x 1/2 quer610 x 21917’828
Center Panorama 1375 x 43821’862
Center Panorama 2257 x 43814’964
Center Panorama 3257 x 2198’978
Center Panorama 4375 x 27013’476
Special formats
FormatsPrint space (width x height in mm)Gross price CHF
Ad strip – cover page291 x 456’000
Ad strip – 2nd bundle cover page291 x 455’300
Ad strip – Sesselwechsel291 x 405’023
Ad strip – Style291 x 454’347
FormatsPrint space (width x height in mm)Gross price CHF*
2/1 page610 x 21929’700
1/1 page291 x 43813’500
1/2 landscape291 x 2198’505

*Advertorials delivery by customers.


Bei Erstellung des Druckmaterials über das Brand Studio gelten folgende Produktionszuschläge:

Formate Pauschalpreis CHF**
2/1 SeiteLayout und Redaktion – Tabloid5’000
1/1 SeiteLayout und Redaktion – Tabloid3’300
1/1 SeiteLayout und Redaktion – Broadsheet5’000
1/2 SeiteLayout und Redaktion – Broadsheet3’300

** Exklusiv Shooting – weitere Adaption und Übersetzungen auf Anfrage.

Formatsper mm black and whiteper mm 2-colouredper mm 4-coloured
Ad page –
Ad page –
Individual with text connection
Ad page –
Individual advert
Column width
Ad columnsWidth in mmAd columnsWidth in mm
General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.

Watches and jewellery (publication and advertising deadlines & advertising rates)

Watches and jewellery (publication and advertising deadlines & advertising rates)

IssuePublicationAdvertising deadline
Premium formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
Opening420 x 282402 x 26138’610
Edito – right side210 x 282189 x 26115’400
Content – right side210 x 282189 x 26114’500
4th cover page 210 x 282189 x 26116’200
Standard formats
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
1/1 page210 x 282189 x 26113’500
1/2 landscape210 x 140189 x 1298’505
1/2 landscape with text connection210 x 140189 x 2618’505
1/3 landscape with text connection210 x 96189 x 855’631
1/3 vertical with text connection71 x 28261 x 2615’631
1/4 landscape210 x 47189 x 634’272
1/4 vertical with text connection56 x 28245 x 2614’272
Double-page spreads
FormatsFull bleed (width x height in mm)Print space (width x height in mm)Gross price CHF
2/1 Panorama –
1st position
420 x 282378 x 26135’640
2/1 Panorama –
2nd position
420 x 282378 x 26134’155
2/1 Panorama –
3rd position
420 x 282378 x 26129’700

*Special in magazine format

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
≤ 1519’440
16 – 2519’440
26 – 3519’440
36 – 5019’440

Heavy specialities on request.

Bound inserts/ loose inserts and piggybacks: insert with sample 30% surcharge.

Technical conditions
  • Format:
    • Minimum: 200 x 105 mm
    • Maximum: 310 x 230 mm
  • Quality: the supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
  • Cover wrap/flap: the design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.

Supplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3% are standard within the industry.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: for very thin supplements, duplicate placements cannot be precluded.
  • Third-party ads: for brochures containing third-party ads, +20% of the gross price for a 1/1 page will be charged per ad.
  • Positioning: positioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Packaging specifications
  • The supplements must be stacked cover-side down.
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
  • The supplements must be placed on a pallet loose, not bound or entwined.
  • The layers must be separated by cardboard inlays.
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys
  • Euro pallets will be exchanged
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times

Warenannahme Druckzentrum Zürich (DZZ): Tel. +41 44 248 49 58, rota.logistik@tamedia.ch
Monday – Friday: 07:00 – 17:30 Uhr
Before bank holidays, the incoming goods department closes at 12:00


DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich


Postage paid (without tax charges, e.g. VAT, customs).
DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.

TitleCirculation 2023SubscriptionsKiosk sales

* Supplements within a special can only be booked as a total print run.



Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative

Cumulative turnover CHF (excl. VAT)*Discount in %

* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).

Dynamic pricing offer
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150

1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate:

  • 15 % from net
  • 5% of net for inserts of all kinds as well as special forms of advertising
  • Those eligible for Advisory commission are not eligible for Annual turnover premium
Annual turnover premium

The annual turnover premium is linked to a minimum turnover of CHF 60’000 (excl. VAT).

Premium amount:

  • 15 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission



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Equal Voice 109.03.202316.02.2023Magazine
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Millionaire 116.03.202323.02.2023Additional bundlePDF
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Investing (funds and structured products)04.05.202320.04.2023PMEAdditional bundlePDF
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Digital Commerce25.05.202311.05.2023Additional bundlePDF
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Investment properties01.06.202318.05.2023Additional bundlePDF
BOLERO01.06.202327.04.2023Bilanz and PMEMagazinePDF
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Art08.06.202318.05.2023BilanzGlossy paper
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Experience Switzerland08.06.202325.05.2023Additional bundle
Brands15.06.202301.06.2023PMEAdditional bundlePDF
Equal Voice 222.06.202301.06.2023Magazine
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Pension funds29.06.202315.06.2023PMEAdditional bundlePDF
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Continuing education 217.08.202303.08.2023Additional bundlePDF
Digital Business24.08.202310.08.2023Additional bundlePDF
Green Economy 224.08.202310.08.2023Additional bundlePDF
Digital Shapers31.08.202309.08.2023Bilanz and PMEMagazinePDF
SME31.08.202317.08.2023Additional bundlePDF
Sustainable buildings31.08.202317.08.2023Additional bundle
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The Spirit of Bern07.09.202324.08.2023Additional bundle
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Luxury travels 214.09.202331.08.2023Additional bundlePDF
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Energy security21.09.202307.09.2023Additional bundlePDF
Equal Voice 321.09.202331.08.2023Magazine
Asset Management28.09.202314.09.2023Additional bundlePDF
Circular economy28.09.202331.08.2023Additional bundle
Auditing28.09.202314.09.2023Additional bundlePDF
Millionaire 305.10.202314.09.2023Special / MagazinePDF
Digital Business Transformation05.10.202321.09.2023Additional bundle
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Provision (Guide)05.10.202321.09.2023Additional bundlePDF
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MBA19.10.202305.10.2023Additional bundlePDF
MICE 219.10.202305.10.2023Additional bundlePDF
Marketing (GfM)26.10.202312.10.2023MagazinePDF
Risk management guide02.11.202319.10.2023Additional bundlePDF
Metals02.11.202319.10.2023Additional bundle
Legal guide02.11.202319.10.2023Additional bundlePDF
Winter experience09.11.202326.10.2023Additional bundle
Master’s programmes09.11.202326.10.2023Additional bundle
Sustainable Food 209.11.202326.10.2023Additional bundlePDF
Equal Voice 416.11.202326.10.2023SonntagsBlick and Schweizer IllustrierteMagazine
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Watches and Jewellery 216.11.202326.10.2023MagazinePDF
Education and career16.11.202302.11.2023Additional bundle
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Top specialist clinics (Statista)23.11.202309.11.2023PMEAdditional bundle
Digital Day30.11.202302.11.2023L’illustré and
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Digital Innovation30.11.202316.11.2023Additional bundle
LUXE30.11.202316.11.2023PMEGlossy paperPDF
Pleasure 207.12.202316.11.2023PMEGlossy paper
Millionaire 407.12.202316.11.2023MagazinePDF
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Broker-Guide14.12.202330.11.2023Additional bundle
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Management/ Corporate GovernanceDigital Commerce25.05.202311.05.2023Additional bundlePDF
DigitalisationDigital Business24.08.202310.08.2023Additional bundlePDF
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DigitalisationDigital Business Transformation05.10.202321.09.2023Additional bundle
DigitalisationDigital Day30.11.202303.11.2023L’illustré and
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EducationMaster’s programmes09.11.202326.10.2023Additional bundle
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Energy & SustainabilitySolar and wind energy16.03.202302.03.2023Additional bundlePDF
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Real estate &
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Luxury & FinanceMillionaire 116.03.202323.02.2023Additional bundlePDF
Luxury & TourismLuxury travel 130.03.202309.03.2023BilanzAdditional bundlePDF
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Luxury & FinanceMillionaire 208.06.202318.05.2023MagazinePDF
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Luxury & TourismLuxury travels 214.09.202331.08.2023Additional bundlePDF
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Luxury & FinanceMillionaire 407.12.202316.11.2023MagazinePDF
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MobilityIntegrated mobility17.05.202303.05.2023PMEAdditional bundlePDF
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Sustainability & MobilityE-Cars02.03.202316.02.2023Bilanz and PMEAdditional bundlePDF
Sustainability & Management/ Corporate GovernanceEqual Voice 109.03.202316.02.2023Magazine
Sustainability & EnergySolar and wind energy16.03.202302.03.2023Additional bundlePDF
Sustainability & Real estateSmart Cities and Sustainability23.03.202309.03.2023Additional bundlePDF
Sustainability & FinanceGreen Economy 120.04.202306.04.2023Additional bundlePDF
SustainabilitySustainable Food 104.05.202320.04.2023Additional bundle
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SustainabilityEqual Voice 215.06.202325.05.2023Magazine
Sustainability & FinanceGreen Economy 224.08.202310.08.2023Additional bundlePDF
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SustainabilityEqual Voice 321.09.202331.08.2023Magazine
SustainabilityCircular economy28.09.202331.08.2023Additional bundle
SustainabilityBrands and sustainability05.10.202321.09.2023Additional bundlePDF
SustainabilitySustainable Food 209.11.202326.10.2023Additional bundlePDF
SustainabilityEqual Voice 416.11.202326.10.2023SonntagsBlick and Schweizer IllustrierteMagazine
Sustainability & MobilityElectrification of the fleets23.11.202309.11.2023Additional bundle
Tourism & Real estateHoliday properties23.02.202309.02.2023Additional bundlePDF
Tourism & LuxuryLuxury travel 130.03.202309.03.2023BilanzAdditional bundlePDF
Tourism/ location promotionLocation Zurich airport region01.06.202318.05.2023BilanzAdditional bundlePDF
TourismExperience Switzerland08.06.202325.05.2023
Tourism & LuxuryLuxury travels 214.09.202331.08.2023Additional bundlePDF
Tourism/ location promotionBasel location12.10.202328.09.2023Additional bundlePDF
Tourism/ location promotionMICE 219.10.202305.10.2023Additional bundlePDF
TourismWinter experience09.11.202326.10.2023Additional bundle
Tourism/ location promotionCentral Switzerland location16.11.202302.11.2023Additional bundle
Provision & FinanceFinancial planning / pension provision30.11.202316.11.2023Bilanz and PMEAdditional bundlePDF


HZ Insurance Forum

As a sponsor of an expert lunch, you get the unique opportunity to discuss a previously agreed industry-relevant topic with up to 25 people during the lunch. You will not only act as host, but also as moderator and source of inspiration.

As host of the expert lunch, you will also be included in the official event programme and can present and profile yourself as an independent expert in terms of content.

With the Gold Partnership, you already enjoy a comprehensive logo presence in all communication measures before and during the event. The quality of the entire event is transferred to the Expert Lunch as the official programme item. This offers you the opportunity to engage in an intensive professional exchange with the participants and to reach your guests in an individual and targeted manner.

HZ Insurance Horizon Day

HZ Insurance offers a new and innovative format that provides a platform for forward-looking decision-makers in the insurance industry, progressive InsurTechs and digital pioneers.

The aim is to connect successful insurance leaders with disruptive startups and hyperscalers and bring together potential investors, customers and partners.

The event goes beyond strategic discussions and fleshes out topics in practical formats. It includes interactive elements, international impulses, examples from outside the industry and customer opinions. The inspiring atmosphere in the historically modern location contributes to the positive experience of the event.

Innovation Award

On 22 November 2023, this professional event will celebrate its 25th anniversary at the “AURA” in Zurich and is looking for a suitable main sponsor.

The Swiss Insurance Innovation Award honours outstanding innovative insurance products, services as well as processes and instruments and thus recognises effective and pioneering projects from the insurance industry.

The three most important goals of this award are to offer insurance companies and brokers a platform to:

  • Demonstrate that the insurance industry is an exciting sector that offers solutions with a high level of innovation,
  • Position themselves as innovative providers for their clients,
  • To present itself as an attractive employer both internally and externally.

For further information and enquiries, please contact Thierry Hansen (+41 44 259 88 52, thierry.hansen@ringier.ch).

Technical conditions

Technical conditions

  • Print space: 291 x 438 mm (advertisements only possible in the print space)
  • Tone rating: 3-98% (highlight 0% = paper white)
  • UCR: 240% (sum of C+M+Y+K)
  • Colours: must be in CMYK resolution
  • Resolution: 243dpi
  • ICC profile: ISO newspaper 26v4
  • Documents: PDF/X-4. Other documents on request (for the settings, please see http://www.pdfx-ready.ch)
Specials on high-gloss paper
  • Print space: 291 x 438 mm (advertisements only possible in the print space)
  • Colours: must be in CMYK resolution
  • Resolution: 300dpi
  • ICC profile: ISO Coated_V2_300_eci
Specials in magazine format
  • Magazine format: 210 x 282mm
  • Bleed advertisements: +5 mm trim on all sides
  • Colours: must be in CMYK resolution
  • Resolution: 300dpi
  • ICC profile: ISO Coated_V2_300_eci
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Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.


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