Ad format

Pre-roll (instream)

Pre-roll ads are classic ads that are displayed before video content so as to attract a high level of attention. The 30-second pre-roll ads are delivered in video content across all of our digital brands.

Ringier Digital Network

The Ringier Digital Network combines all titles from the premium publishers Ringier Axel Springer, Ringier and Swisscom to create one of Switzerland’s highest-coverage digital advertising networks. Around thirty well-known, high-end media brands such as Blick.ch, Bluewin, Le Temps and Handelszeitung ensure top-quality advertising environments. The advertising services include desktop and mobile formats, and can be booked in programmatic or traditional form (via IO).

Rates

CPM gross	CHF 60

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Pimp your PreRoll, for all those who want to get more out of their video campaign. With our tech partner ClipFlip, we enhance your PreRoll spots with layers & buttons to match the video content. Contact us for a demo spot.

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Ringier Digital Network

Rates

CPM gross	CHF 67

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

blick.ch

blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

bluenews.ch

Blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. Blue News informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

tv.blue.ch

blue TV brings the best in Swiss entertainment to your laptop, tablet and smartphone. High-image-quality live TV from more than 200 broadcasters, replay, recording function, and thousands of films, series and live sporting events make blue TV an unforgettable experience on any screen.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

energy.ch

Energy.ch offers the optimal solution for the effective distribution of your advertising message: Benefit from maximum reach, continuous presence, a matching topic environment and precise targeting based on socio-demographic characteristics or interests.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

t-online.de

The #1 portal of the high-consumption “First Digital Generation” offers thematic environments for specific interests and target groups in an editorial quality environment.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

sport.ch

Sport.ch brings everything you need to know about Swiss sport together in one place. News, stories, live ticker, results, a comprehensive range of videos with live sport highlights, exclusive shows, original programming, entertainment formats and streams. The integrated vertical site ‘welovesnow.ch’ provides information and daily updates on the latest results and reports from the world of winter sports.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

tf1.fr

MYTF1 is the digital brand of the TF1 group and provides viewers with a unique, free mobile service on PC, tablet and smartphone with videos, film blockbusters, news, sport, hit US series, and editorial background reports from the whole world of French-language TV.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

transfermarkt.ch

Transfermarkt is one of the most popular football websites in the world and is known for its much-cited market values of players. The site has the world’s largest football database. This is based on a user-generated content principle similar to that of Wikipedia.

Rates

CPM gross	CHF 70

Specifications – physical delivery

Possible file formats	MP4, MOV or AVI
File size	max. 100 MB
Pixel in width × height	1280 x 720 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs

Specifications – vast redirect

Possible file formats	MP4, MOV or AVI
File size	Desktop: 5 MB Mobile: 2 MB
Pixel in width × height	Desktop: 768 x 432 px Mobile: 518 x 288 px
Frames	25 fps
Ratio	16:9
Spot length	30 seconds
Sound	Loudness norm EBU R 12 – 23 LUFs
Vast version	<= 4.0 (mp4 Codec H.264 4.1 / ACC)
VPAID	upon request

Interactive video layer & button

Examples

Brand	Preview
Europapark	Link
Yakult	Link
Kontiki Reisen	Link

Discounts and conditions

All prices are in CHF and excl. VAT.
Advisory commission: 5%
Special discount: Charitable institutions (ZEWO-certified) – on request
General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Advertising material delivery deadlines

Standard formats: three working days
Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

Delivery address for display and newsletter advertising material: contentadvertising@ringier.ch
Delivery address for advertorial & brand report advertising material: digitaladops@ringier.ch

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Guideline HTML Download

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

Your Point of Contact

Digital Services
Media Service Digital
Operations
+41 58 909 99 63
digitalservices@ringier.ch

Ad format

Pre-roll (instream)

Ringier Digital Network

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

Ringier Digital Network

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

blick.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

bluenews.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

tv.blue.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

energy.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

t-online.de

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

sport.ch

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button

Examples

Discounts and conditions

Our targeting services

tf1.fr

Rates & specifications

Rates

Specifications – physical delivery

Specifications – vast redirect

Interactive video layer & button