AD FORMAT

Advertorial

With your articles, images, videos and more, you can present knowledge about your product or service to users on a designated site. We individually implement your creative ideas in the look and feel of our media brands and place teasers on the homepage to attract attention to your advertorial.

blick.ch

blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

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Rates & specifications

Rates – DE

Laufzeit1 week
Indicative1'500'000
Fixpreis BruttoCHF 12,000

Rates – FR

Laufzeit1 week
Indicative150'000
Fixpreis BruttoCHF 4,000

Specifications – teaser

ScreenTeaser Multidevice
Pixel in width × height616 x 344 px
Title in characters30 characters incl. spaces
Text in characters60 characters incl. spaces
Focus area in pixel*344 x 344 px (Everything beyond this focus area will be cut off on the mobile devices)

We advise against placing text or logos on the teaser image, as these are usually difficult to see. Only one image possible for mobile and desktop.

Specifications – article page

ProductHeader image in content
Pixel in width × height1’200 width
Headline in charactersmax. 75 characters incl. spaces
Text in characters2’000 characters
Lead in charactersmax. 270 characters incl. spaces

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further elements

Further elementsPossibilityFormats
Image galleryYes1’200px horizontal, JPG or PNG
Image in textYes1’200px horizontal, JPG or PNG
Textbox with buttonYes
Textbox without buttonYes
Button without textboxNo
VideoYesYoutube, MP4
External linkYes
Integration iFramePer request

bluenews.ch

Swisscom blue is Switzerland’s top news and entertainment portal and provides over half a million readers from Switzerland and all over the world with current, quick and clear access to the relevant news every day. Blue News gives you the story behind the story (excitingly packaged in exclusive videos, background reports or interviews), and thanks to its links with blue TV, it also provides a high-quality TV experience with all that implies: as well as keeping an eye on key results via the ticker, sports fans also have a unique opportunity to watch football, ice hockey, tennis and skiing events up close and live on TV.

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Rates & specifications

Rates – national

Duration2 weeks
Indicative2'000'000
Gross PriceCHF 10,000

Specifications – teaser

ScreenTeaser multidevice
Pixel in width × height318 x 178 px
Title in characters30 characters incl. spaces
Text in characters60 characters incl. spaces
InfoWe advise against placing text or logos on the teaser image, as these are usually difficult to recognise.

Specifications – article page

ProductHeader image
Pixel in width × height690 x 330 px
Headline in characters60 characters incl. spaces
Text in characters2’000 characters
Lead in characters200 to 270 characters incl. spaces

Rates – FR

Laufzeit2 weeks
Indicative900'000
Fixpreis BruttoCHF 10,000

Specifications– Teaser

ScreenTeaser multidevice
Pixel in width × height318 x 178 px
Title in characters30 characters incl. spaces
Text in characters60 characters incl. spaces
InfoWe advise against placing text or logos on the teaser image, as these are usually difficult to recognise.

Specifications – big teaser desktop

ScreenBig teaser mobile
Pixel in width × height804 x 804 px
FormatJPEG or PNG
LogoPNG (transparent)
Title in characters72 characters incl. spaces
Text in characters35 characters incl. spaces
Bottom line (optional)35 characters incl. spaces
ButtonCTA-text
Recommendation:Do not use texts which are too long, otherwise the image will no longer be visible.
Observe safe frame, frame: 10 px spacing

Specifications – big teaser mobile

ScreenBig teaser mobile
Pixel in width × height1151 x 648 px
FormatJPEG or PNG
LogoPNG (transparent)
Title in characters72 characters inkl. blanks
Text in characters35 characters inkl. blanks
Bottom line (optional)35 characters inkl. blanks
ButtonCTA-Text
RecommendationDo not use texts which are too long, otherwise the image will no longer be visible.
Observe safe frame, frame: 10 px spacing

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further elements

Further elementsPossibilityFormats
Image in textYesJPG or PNG
Image galleryYesJPG or PNG
Textbox with buttonYes
Textbox without buttonYes
Button without textboxYes
VideoYesYouTube, MP4, Vimeo
External linkYes
Integration iFrameYes
Competition formper request

beobachter.ch

Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.

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Rates & specifications

Rates – DE

Laufzeit1 month
Indicative100'000
Fixpreis BruttoCHF 6,000

Specifications – teaser multidevice

ScreenTeaser multidevice
Pixel in width × height1200 x 627
Title in charactersmax. 50 characters incl. spaces
Text in charactersmax. 100 characters incl. spaces

Specifications – article page

ProductHeader image article
Pixel in width × height1800 x 1200 px (3:2)
Headline in characters80 characters incl. spaces
Lead in characters100 up to 200 characters incl. spaces
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this is automatically also used as a teaser image in the image.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further elements

Further elementsPossibilitiesFormats
Image in textYes3:2 or 2:3 JPEG or PNG with credits
Image galleryYes3:2 or 2:3 JPEG or PNG with credits
Textbox with buttonYes
Textbox without buttonYes
Button without textboxNo
VideoYesYouTube, MP4, Vimeo
External linkYes
Integration iFramePer request
Competition formPer request

Showcase

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

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Rates & specifications

Rates – DE

Laufzeit1 week
Indicative140'000
Fixpreis BruttoCHF 7,200

Specifications – teaser desktop

ScreenTeaser desktop
Pixel in width × heightHeader image is cropped
Title in charactersHeadlines of the article
Text in charactersLead of the article

Specifications – article page

ProductHeader image article
Pixel in width × height830 x 475 px
Headline in characters80 characters incl. spaces
Lead in characters100 up to 200 characters incl. spaces
Text in characters500 up to 2’000 characters

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further elements

Further elementsPossibilityFormats
Image galleryNo
Image in textYes
TextboxYes
Button in textboxYes
Button without textboxYes
VideoYesYouTube, Vimeo
External linkYes
Integration iFramePer request
Competition formPer request

hzbanking.ch

HZ Banking: Wissen, was in der Bankszene läuft

Der Finanzplatz Schweiz geniesst einen hohen Stellenwert – auch über die eigenen Landesgrenzen hinaus. Dem möchte die Handelszeitung mit dem neuen Angebot «HZ Banking» stärker Rechnung tragen. Seit Anfang Februar 2022 richtet sich der Channel inklusive Newsletter an alle, die wissen wollen, was die Schweizer Bankszene bewegt. Mit Hintergrundberichten, frischen Perspektiven auf die Bankenbranche und Trends.

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Rates & specifications

Rates – DE

Laufzeit2 weeks
Indicative100.000
Fixpreis BruttoCHF 2,100

Specifications – teaser multidevice

Specifications – article page

ProductHeader image article page
Pixel in width × height1273 x 716 (16:09)
Headline in characters40 to 60 characters incl. blanks
Lead in characters142 characters incl. blanks
Text in characters2’000 characters
Info:We advise against placing text or logos on the header image, as this image is automatically used as a teaser image.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further elements

Further elementsPossibilityFormats
Image galleryYes16:9 with credits, JPEG or PNG, horizontal recommended
Image in textYes16:9 with credits, JPEG or PNG, horizontal recommended
Textbox with buttonYes
Textbox without buttonYes
Button without textboxYes
VideoYesYouTube, Vimeo, MP4
External linkYes
Integration iFramePer request
Competition formPer request

hzinsurance.ch

The digital industry platform HZ Insurance offers information about all topics relevant to the insurance industry. Every day, HZ Insurance provides informative articles and background reports on supervision frameworks, markets, customer segments, market developments, trends and new products. HZ Insurance is aimed at stakeholders from primary insurers and reinsurers, health insurance funds, pension funds, institutional investors and brokers.

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Rates & specifications

Rates – DE

Laufzeit2 weeks
Fixpreis BruttoCHF 2,100

Specifications – teaser multidevice

Specifications – article page

ProductHeader image article page
Pixel in width × height1273 x 716 (16:9)
Headline in characters40 to 60 characters incl. blanks
Lead in characters142 characters incl. blanks
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this image is automatically used as a teaser image.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further information

Further elementsPossibilityFormats
Image galleryYes16:9 with credits, JPEG or PNG, horizontal recommended
Image in textYes16:9 with credits, JPEG or PNG, horizontal recommended
Textbox with buttonYes
Textbox without buttonYes
Button without textboxYes
VideoYesYouTube, Vimeo, MP4
External linkYes
Integration iFramePer request
Competition formPer request

handelszeitung.ch

Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

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Rates & specifications

Rates – DE

Laufzeit2 weeks
Indicative100.000
Fixpreis BruttoCHF 6,450

Specifications – teaser multidevice

Specifications – article page

ProductHeader image article page
Pixel in width × height1273 x 716 (16:09)
Headline in characters40 up to 60 characters incl. spaces
Lead in characters142 characters incl. spaces
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this image is automatically also used as a teaser image.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further information

Further elementsPossibilityFormats
Image galleryYes16:9 with credits, JPEG or PNG, horizontal recommended
Image in textYes16:9 with credits, JPEG or PNG, horizontal recommended
Textbox with buttonYes
Textbox without buttonYes
Button without textboxYes
VideoYesYouTube, Vimeo, MP4
External linkYes
Integration iFramePer request
Competition formPer request

schweizer-illustrierte.ch

Closer to the stars. Popular website Schweizer Illustrierte focuses on its strength: the excitement of the royals. In the ‘People’ section, the online editorial team not only provides information about the royals, but also offers the latest knowledgeable details of Swiss celebrities and international stars. Other sections such as ‘Family’, ‘Lifestyle’ and ‘Body & Health’ offer plenty of daily knowledge and interest, as well as helpful everyday tips and tricks. Current topics that will inspire and are guaranteed to be a talking point!

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Rates & specifications

Rates – DE

Laufzeit1 Week
Indicative250'000
Fixpreis BruttoCHF 9,600

Specifications– teaser multidevice

Specifications – article page

ProductHeader image article page
Pixel in width × height1500 x 1000 (3:2)
Headline in characters40 up to 60 characters incl. spaces
Lead in characters100 up to 200 characters incl. spaces
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this image is automatically used as a teaser image.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further elements

Further elementsPossibilityElements
Image galleryYes3:2 or 2:3 JPEG or PNG with credits
Image in textYes3:2 or 2:3 JPEG or PNG with credits
Textbox with buttonYes
Textbox without buttonYes
Button without textboxYes
VideoYesYouTube, Vimeo
External linkYes
Integration iFramePer request
Competition formPer request

illustre.ch

illustre.ch reports on moving stories from every day life and portrays personalities who shape contemporary events. With its website, L’illustré has developed an attractive online version. In addition to the magazine content – which is available to subscribers online and in PDF format – the online version offers three podcasts and one video per week. It is an interactive website with games, activities and competitions.

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Rates & specifications

Rates – DE

Laufzeit1 week
Indicative65'000
Fixpreis BruttoCHF 3,250

Specifications – teaser multidevice

ScreenTeaser multidevice

Specifications – article page

ProductHeader image of the article
Pixel in width × height1500 x 1000 px (3:2)
Headline in characters40 up to 60 characters incl. spaces
Lead in characters100 up to 200 characters incl. spaces
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this image is automatically also used as a teaser image.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further information

Further elementsPossibilityFormats
Image galleryYes3:2 or 2:3 JPEG or PNG with credits
Image in textYes3:2 or 2:3 JPEG or PNG with credits
Textbox with buttonYes
Textbox without buttonYes
Button without textboxNo
VideoYesYouTube, Vimeo
External linkYes
Integration iFramePer request
Competition formNo

pme.ch

Quality of information and proximity to companies in French-speaking Switzerland are the PME brand’s key commitments. PME therefore sets great store by ensuring that content for all its sales channels (magazine, website, social media and newsletter) is developed by the same editorial team.

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Rates & specifications

Rates – DE

Laufzeit1 month
Indicative60'000
Fixpreis BruttoCHF 5,000

Specifications – teaser multidevice

ScreenNative Flex Ad

Specifications – teaser multidevice

ProductHeader image of the article
Pixel in width × height1273 x 716 px
Headline in characters40 up to 60 characters incl. spaces
Lead in characters142 characters incl. spaces
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this image is automatically used as a teaser image.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further information

Further elementsPossibilityFormats
Image galleryYes16:9 JPEG or PNG horizontal recommended, with credits
Image in textYes16:9 JPEG or PNG horizontal recommended, with credits
Textbox with buttonYes
Textbox without buttonYes
Button without textboxYes
VideoYesYouTube, Vimeo
External linkYes
Integration iFramePer request
Competition formPer request

glueckspost.ch

GlücksPost Online is the website for the newspaper of the same name. A selection of individual articles are published online to inspire readers to immerse themselves in the world of folk music, big Hollywood names, lots of fascinating stories, and tips and tricks for everyday life. There is also the facility to submit small ads online, which make the page very popular with readers.

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Rates & specifications

Rates – DE

Laufzeit1 week
Indicative10'000
Fixpreis BruttoCHF 3,000

Specifications – teaser multidevice

ScreenTeaser multidevice
Pixel in width × heightHeader image of the article
Title in charactersHeadlines of the article
Text in charactersPart of the flow text
InfoWe advise against placing text or logos on the teaser image, as these are usually difficult to recognise.

Specifications – article page

ProductHeader image article page (with caption and source information)
Pixel in width × height1330 x 810 px
Headline in characters40 characters incl. spaces
Lead in characters190 characters incl. spaces
Text in characters1’400 characters grouped in three sections

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Further elements

Further elementsPossibilityFormats
Image galleryYes1330 x 810 JPEG or PNG with credits and caption
Image in textYes1330 x 810 JPEG or PNG with credits and caption
Textbox with buttonYes
Textbox without buttonYes
Button without textboxYes
VideoYesYouTube, MP4
External linkYes
Integration iFrameNo
Competition formPer request

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Guideline HTMLDownload

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

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