AD FORMAT
Advertorial
With your articles, images, videos and more, you can present knowledge about your product or service to users on a designated site. We individually implement your creative ideas in the look and feel of our media brands and place teasers on the homepage to attract attention to your advertorial.
All brands
blick.ch
Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further elements
Further elements | Possibility | Formats |
Image gallery | Yes | 1’200px horizontal, JPG or PNG |
Image in text | Yes | 1’200px horizontal, JPG or PNG |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | No | |
Video | Yes | Youtube, MP4 |
External link | Yes | |
Integration iFrame | Per request |
bluenews.ch
blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further elements
Further elements | Possibility | Formats |
Image in text | Yes | JPG or PNG |
Image gallery | Yes | JPG or PNG |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, MP4, Vimeo |
External link | Yes | |
Integration iFrame | Yes | |
Competition form | per request |
beobachter.ch
Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further elements
Further elements | Possibilities | Formats |
Image in text | Yes | 3:2 or 2:3 JPEG or PNG with credits |
Image gallery | Yes | 3:2 or 2:3 JPEG or PNG with credits |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | No | |
Video | Yes | YouTube, MP4, Vimeo |
External link | Yes | |
Integration iFrame | Per request | |
Competition form | Per request |
Showcase
cash.ch
Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further elements
Further elements | Possibility | Formats |
Image gallery | No | |
Image in text | Yes | |
Textbox | Yes | |
Button in textbox | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, Vimeo |
External link | Yes | |
Integration iFrame | Per request | |
Competition form | Per request |
hzbanking.ch
The Swiss financial centre enjoys a high standing – even beyond the country’s own borders. The Handelszeitung wants to take greater account of this with its new “HZ Banking” offer. Since the beginning of February 2022, the channel, including a newsletter, has been aimed at everyone who wants to know what moves the Swiss banking scene. With background reports, fresh perspectives on the banking industry and trends.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further elements
Further elements | Possibility | Formats |
Image gallery | Yes | 16:9 with credits, JPEG or PNG, horizontal recommended |
Image in text | Yes | 16:9 with credits, JPEG or PNG, horizontal recommended |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, Vimeo, MP4 |
External link | Yes | |
Integration iFrame | Per request | |
Competition form | Per request |
hzinsurance.ch
The digital industry platform HZ Insurance offers information about all topics relevant to the insurance industry. Every day, HZ Insurance provides informative articles and background reports on supervision frameworks, markets, customer segments, market developments, trends and new products. HZ Insurance is aimed at stakeholders from primary insurers and reinsurers, health insurance funds, pension funds, institutional investors and brokers.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further information
Further elements | Possibility | Formats |
Image gallery | Yes | 16:9 with credits, JPEG or PNG, horizontal recommended |
Image in text | Yes | 16:9 with credits, JPEG or PNG, horizontal recommended |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, Vimeo, MP4 |
External link | Yes | |
Integration iFrame | Per request | |
Competition form | Per request |
handelszeitung.ch
handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.
Rates & specifications
Rates – DE
Laufzeit | 1 week |
---|---|
Fixpreis Brutto | CHF 5,000 |
Specifications – article page
Product | Header image article page |
---|---|
Pixel in width × height | 1273 x 716 (16:09) |
Headline in characters | 40 up to 60 characters incl. spaces |
Lead in characters | 142 characters incl. spaces |
Text in characters | 2’000 characters |
Info | We advise against placing text or logos on the header image, as this image is automatically also used as a teaser image. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further information
Further elements | Possibility | Formats |
Image gallery | Yes | 16:9 with credits, JPEG or PNG, horizontal recommended |
Image in text | Yes | 16:9 with credits, JPEG or PNG, horizontal recommended |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, Vimeo, MP4 |
External link | Yes | |
Integration iFrame | Per request | |
Competition form | Per request |
schweizer-illustrierte.ch
Schweizer Illustrierte Online is always closer to the stars and knows what’s going on with Swiss and international celebrities and in the aristocratic houses of this world. In addition, the «Family» channel provides tips, tricks and interesting facts for family life, and «Body & Health» offers life hacks for a healthy and beautiful life. And with one click on the «Style» section, you’re always up to date on fashion, beauty and lifestyle. The topics on the Schweizer Illustrierte website are moving, informative and guaranteed to get conversations going.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further elements
Further elements | Possibility | Elements |
Image gallery | Yes | 3:2 or 2:3 JPEG or PNG with credits |
Image in text | Yes | 3:2 or 2:3 JPEG or PNG with credits |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, Vimeo |
External link | Yes | |
Integration iFrame | Per request | |
Competition form | Per request |
pme.ch
For more than 30 years, PME has established itself as the reference point for managers, entrepreneurs, and executives seeking information about the economy in the french-speaking part of Switzerland. PME also serves as an inspiration source for these professionals, providing practical insights in areas such as management, entrepreneurship, business succession, retirement planning, and innovation. Going beyond just being a media platform, PME also facilitates encounters through numerous events, including «Les Matinales» or «Les Petits déjeuners PME & Startup».
Rates & specifications
Rates – DE
Laufzeit | 1 week |
---|---|
Fixpreis Brutto | CHF 5,000 |
Specifications – teaser multidevice
Product | Header image of the article |
---|---|
Pixel in width × height | 1273 x 716 px |
Headline in characters | 40 up to 60 characters incl. spaces |
Lead in characters | 142 characters incl. spaces |
Text in characters | 2’000 characters |
Info | We advise against placing text or logos on the header image, as this image is automatically used as a teaser image. |
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further information
Further elements | Possibility | Formats |
Image gallery | Yes | 16:9 JPEG or PNG horizontal recommended, with credits |
Image in text | Yes | 16:9 JPEG or PNG horizontal recommended, with credits |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, Vimeo |
External link | Yes | |
Integration iFrame | Per request | |
Competition form | Per request |
glueckspost.ch
GlücksPost Online is the website for the magazine of the same name. Individual articles are published online and make you want to dive into the world of folk music and pop stars, the royals and Hollywood stars. In addition to the many exciting stories, there are tips and tricks for health, for travelling and advice information as well as many puzzles. In addition, it is possible to enter classified ads online, which makes the site very popular with the readership.
Rates & specifications
Discounts and conditions
- All prices are in CHF and excl. VAT.
- Advisory commission: 5%
- Special discount: Charitable institutions (ZEWO-certified) – on request
- General terms and conditions
Further elements
Further elements | Possibility | Formats |
Image gallery | Yes | 1330 x 810 JPEG or PNG with credits and caption |
Image in text | Yes | 1330 x 810 JPEG or PNG with credits and caption |
Textbox with button | Yes | |
Textbox without button | Yes | |
Button without textbox | Yes | |
Video | Yes | YouTube, MP4 |
External link | Yes | |
Integration iFrame | No | |
Competition form | Per request |
More information
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for display and newsletter advertising material:
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
SSL
All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
Sound
- Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material).
- Audio for instream video formats should be switched to ‘sound on’.
Flash
Flash files are not allowed.
Number of subjects
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad Intervention
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5
Branding Day background images
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
AdReload
An ad reload takes place after 30 seconds at the earliest.