Requirements for the creation of advertorials

Supplement

Technical conditions

Packaging specifications

• Quantities suitable for handling
• A grip height of maximum 12 cm per layer
• Not entwined or bound, cleanly palletised
• Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
• The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.

Stacking

• Stack loose, glued-in and bound-in supplements cover-side up
• Stack inserts and tip-ons cover-side down

Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

1. Supplement name, especially type description (code and similar)
2. Item
3. Issue/no.
4. Product type
5. Copies per pallet
6. Pallet number
7. Client
8. Sender
9. Production date

Delivery note

The following information must be provided:

1. Customer
2. Type of supplement
3. Circulation
4. Host magazine
5. Issue number

Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Tip-ons

Technical conditions

Packaging specifications

• Quantities suitable for handling
• A grip height of maximum 12 cm per layer
• Not entwined or bound, cleanly palletised
• Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
• The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.

Stacking

• Stack loose, glued-in and bound-in supplements cover-side up
• Piggyback and tip-ons cover-side down

Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

1. Supplement name, especially type description (code and similar)
2. Item
3. Issue/no.
4. Product type
5. Copies per pallet
6. Pallet number
7. Client
8. Sender
9. Production date

Delivery note

The following information must be provided:

1. Customer
2. Type of supplement
3. Circulation
4. Host magazine
5. Issue number

Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Piggyback

Technical conditions

Packaging specifications

• Quantities suitable for handling
• A grip height of maximum 12 cm per layer
• Not entwined or bound, cleanly palletised
• Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
• The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.

Stacking

• Stack loose, glued-in and bound-in supplements cover-side up
• Piggyback and tip-ons cover-side down

Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

1. Supplement name, especially type description (code and similar)
2. Item
3. Issue/no.
4. Product type
5. Copies per pallet
6. Pallet number
7. Client
8. Sender
9. Production date

Delivery note

The following information must be provided:

1. Customer
2. Type of supplement
3. Circulation
4. Host magazine
5. Issue number

Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Loose supplements

Technical conditions

Packaging specifications

• Quantities suitable for handling
• A grip height of maximum 12 cm per layer
• Not entwined or bound, cleanly palletised
• Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
• The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.

Stacking

• Stack loose, glued-in and bound-in supplements cover-side up
• Stack inserts and tip-ons cover-side down

Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

1. Supplement name, especially type description (code and similar)
2. Item
3. Issue/no.
4. Product type
5. Copies per pallet
6. Pallet number
7. Client
8. Sender
9. Production date

Delivery note

The following information must be provided:

1. Customer
2. Type of supplement
3. Circulation
4. Host magazine
5. Issue number

Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Product sample

Technical conditions

Plastic bag properties

• Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
• Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
• Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.

Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

• Positional deviations
  • horizontal/vertical: max. +/- 8 mm
  • axial: max. 5°
• Missing tip-ons
• Tip-ons glued in the wrong way round

Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

• Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
• Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.

Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

1. Supplement name, especially type description (code and similar)
2. Item
3. Issue/no.
4. Product type
5. Copies per pallet
6. Pallet number
7. Client
8. Sender
9. Production date

Delivery note

The following information must be provided:

1. Customer
2. Type of supplement
3. Circulation
4. Host magazine
5. Issue number

Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.