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  • Average Visits per Day (DE)22’800
  • Average IDs per Day (DE)21’600
  • Facebook Followers (DE)54’200
  • Instagram Followers (DE)12’800

Source: Mediapulse / Online-Content-Data/ Brand-View / July 2023

Source: Facebook, Instagram – 31.07.2023

Media Facts

Media Facts


CategoryUnique Users per monthRangeStrukturAffinity
Total1’242’00027.2 %100 %100


CategoryUnique Users per monthRangeStructureAffinity
Male583’00025.1 %46.9 %92
Female659’00029.3 %53.1 %108


CategoryUnique Users per monthRangeStructureAffinity
Aged 14 to 19121’00032.7 %9.8 %120
Aged 14 to 34475’00031.8 %38.2 %117
Aged 14 to 591’026’00029 %82.6 %107
Aged 20 to 29223’00031 %17.9 %114
Aged 30 to 39245’00030.6 %19.7 %112
Aged 35 to 54459’00027.8 %37 %102
Aged 40 to 49232’00028.5 %18.7 %105
Aged 50 to 59205’00024.7 %16.5 %91
55+ years308’00021.7 %24.8 %80
60+ years216’00020.9 %17.4 %77

Training & education

CategoryUnique Users per monthRangeStructureAffinity
Compulsory163’00024.2 %31.1 %89
Medium608’00026.3 %49 %97
High471’00029.7 %37.9 %109

Household income

CategoryUnique Users per monthRangeStructureAffinity
Up to CHF 4,000102’00023.6 %8.2 %87
Between CHF 4’001 and CHF 8’000235’00025.6 %19 %94
Between CHF 8’001 and CHF 10’000148’00027.4 %11.9 %101
Between CHF 10’001 and CHF 15’000176’00029 %14.2 %107
Between CHF 15’001 and CHF 20’00079’00031.8 %6.4 %117
More than CHF 8’000452’00029.1 %36.4 %107
No information / withheld453’00027.2 %36.5 %100

Household management

CategoryUnique Users per monthRangeStructureAffinity
Yes, alone367’00026.3 %29.5 %97
Yes, together664’00027.4 %53.5 %101
No / not specified211’00028.3 %17 %104

Residential area type

CategoryUnique Users per monthRangeStructureAffinity
Town / city / metropolitan area975’00027.1 %78.5 %100
Rural area267’00027.5 %21.5 %101

Strong & very strong interest

CategoryUnique Users per monthRangeStructureAffinity
Travel993’00027.8 %80 %102
Family, children & partnerships785’00027.9 %63.2 %102
Clothing & fashion478’00028.6 %38.5 %105
Home living & furnishing572’00028.9 %46 %106
Computers & IT683’00028.3 %55 %104
Entertainment & communication devices874’00028.1 %70.4 %103
Training & education888’00028.5 %71.5 %105
Film & cinema814’00028.3 %65.5 %104

Internet & device usage

CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook1’142’00027.7 %91.9 %102
Internet-enabled mobile phone, smartphone1’154’00033.3 %92.9 %123
Tablet PC (e.g. iPad), eBook reader553’00027.6 %44.5 %102

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 4’567’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Unterstützte Werbeformate

  • Video
  • Branding
  • Display
  • Newsletter
  • Content



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.


Advertising formats


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