The Beobachter is a Swiss medium focussing on law and justice with 150,000 members. We publish our research, stories and advice online, in print and in the Beobachter app. We have been around for almost 100 years. The Beobachter has always retained its core: We use honest journalism and legal expertise to create the basis for fair dealings with one another and for a fairer society. As a paying member, you support fair and diligent journalism. And with a free registration you can read many texts for free and subscribe to our newsletter.
Print (DE)
484’000
Readership
56.2 % F
43.8 % M
Gender
9.0 %
Print Reach
Consumer information
High affinity
DIGITAL (DE, FR)
31’000
User
1.7 Min
Length of stay
Health & Nutrition
High affinity
26’700
Average Visits per Day
Print: Sources for readership and reach (in %) for titles distributed in German-speaking Switzerland = MACH Basic 2026-1, German-speaking group
Digital: Online Content Traffic Data, annual average 2025
digital
Advertising formats
Delivery
Advertising material delivery deadlines
- Standard formats: three working days
- Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
Delivery address for ad formats material
- Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
- Advertising material must be in delivered in https
Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.
For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
DIGITAL
Programmatic
Ringier Advertising’s entire inventory can also be booked programmatically.
In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.
CHF 23’830
1/1 page, gross rate
Every 14 days
Frequency
125’950
Distributed circulation
Source for distributed circulation = WEMF Circulation Bulletin 2025
Advertising formats
Media Facts
| Readers (thousand) | Range | Structure | Affinity | |
|---|---|---|---|---|
| Total | 484 | 9,0 | 100,0 | 100 |
| Gender | ||||
| Male | 212 | 7,9 | 43,8 | 88 |
| Female | 272 | 10,1 | 56,2 | 112 |
| Age | ||||
| 14 – 34 years | 46 | 3,0 | 9,5 | 34 |
| 35 – 54 years | 117 | 6,5 | 24,1 | 72 |
| 55+ years | 321 | 15,6 | 66,4 | 173 |
| Age | ||||
| 14 – 19 years | 10 | 2,7 | 2,0 | 30 |
| 20 – 29 years | 21 | 3,0 | 4,3 | 33 |
| 30 – 39 years | 38 | 4,1 | 7,9 | 46 |
| 40 – 49 years | 58 | 6,7 | 12,0 | 74 |
| 50 – 59 years | 90 | 9,7 | 18,7 | 108 |
| 60+ years | 267 | 16,8 | 55,1 | 187 |
| Household income in CHF | ||||
| Up to 3,999 | 74 | 10,7 | 15,4 | 119 |
| 4,000 – 7,999 | 196 | 10,3 | 40,5 | 114 |
| 8,000+ | 213 | 7,7 | 44,1 | 85 |
| Type of residential area | ||||
| Metropolitan area: central core | 376 | 8,9 | 77,7 | 99 |
| Outside metropolitan areas | 108 | 9,5 | 22,3 | 105 |
| Employment | ||||
| Full time | 129 | 6,0 | 26,7 | 66 |
| Part time | 103 | 8,7 | 21,2 | 97 |
| In education/training | 11 | 3,4 | 2,4 | 37 |
| Unemployed | 240 | 14,2 | 49,7 | 158 |
| Education | ||||
| Compulsory | 80 | 9,3 | 16,5 | 103 |
| Medium | 229 | 9,8 | 47,4 | 109 |
| High | 175 | 8,0 | 36,2 | 89 |
| Very strong/generally strong interest | ||||
| Information for consumers | 311 | 13,5 | 64,2 | 150 |
| Background reports and analyses | 300 | 10,9 | 62,0 | 121 |
| Economy | 228 | 10,3 | 47,0 | 115 |
| Health and nutrition | 370 | 9,9 | 76,5 | 110 |
| Animals and nature | 351 | 9,8 | 72,6 | 109 |
Publication and advertising deadlines
| Issue | Publication | Advertising deadline | Deadline for print material |
| 01 | 09.01.2026 | 16.12.2025 | 19.12.2025 |
| 02 | 23.01.2026 | 06.01.2026 | 07.01.2026 |
| 03 | 06.02.2026 | 20.01.2026 | 21.01.2026 |
| 04 | 20.02.2026 | 03.02.2026 | 04.02.2026 |
| 05 | 06.03.2026 | 17.02.2026 | 18.02.2026 |
| 06 | 20.03.2026 | 03.03.2026 | 04.03.2026 |
| 07 | 02.04.2026 | 16.03.2026 | 17.03.2026 |
| 08 | 17.04.2026 | 31.03.2026 | 01.04.2026 |
| 09 | 30.04.2026 | 13.04.2026 | 14.04.2026 |
| 10 | 15.05.2026 | 28.04.2026 | 29.04.2026 |
| 11 | 29.05.2026 | 12.05.2026 | 13.05.2026 |
| 12 | 12.06.2026 | 26.05.2026 | 27.05.2026 |
| 13 | 26.06.2026 | 09.06.2026 | 10.06.2026 |
| 14 | 10.07.2026 | 23.06.2026 | 24.06.2026 |
| 15 | 07.08.2026 | 21.07.2026 | 22.07.2026 |
| 16 | 21.08.2026 | 04.08.2026 | 05.08.2026 |
| 17 | 04.09.2026 | 18.08.2026 | 19.08.2026 |
| 18 | 18.09.2026 | 01.09.2026 | 02.09.2026 |
| 19 | 02.10.2026 | 15.09.2026 | 16.09.2026 |
| 20 | 16.10.2026 | 29.09.2026 | 30.09.2026 |
| 21 | 30.10.2026 | 13.10.2026 | 14.10.2026 |
| 22 | 13.11.2026 | 27.10.2026 | 28.10.2026 |
| 23 | 27.11.2026 | 10.11.2026 | 11.11.2026 |
| 24 | 18.12.2026 | 24.11.2026 | 25.11.2026 |
advertising formats & Rates
Standard formats
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 1/1 page | 210 x 282 | 23,830 |
| 210 x 140 | 13,990 | |
| 104 x 282 | 13,990 | |
| 210 x 96 | 9,440 | |
| 71 x 282 | 9,440 | |
| 210 x 74 | 7,450 | |
| 104 x 140 | 7,450 | |
| 1/6 | 210 x 50 | 4,000 |
| 210 x 184 | 17,550 | |
| 135 x 282 | 17,550 | |
| Landscape strip* | 210 x 39 | 3,700 |
Additional costs
| Additional costs | Surcharge additional costs* |
|---|---|
| Placement guarantee for 1/2 page and larger | 10 % |
| Placement guarantee for 1/4 page to 1/3 page | 20 % |
| Per third-party advertisement (neither tiered discount, nor entitled for Advisory commission or Annual turnover premium) | 30 % |
Cover pages
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2nd cover page | 210 x 282 | 27,410 |
| 4th cover page | 210 x 282 | 28,600 |
Double-page spreads
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 420 x 282 | 47,670 |
| 2 x 1/2 landscape | 420 x 140 | 27,980 |
Advertorials
| Formats | Full bleed in mm (W x H) | Gross price in CHF |
|---|---|---|
| 2/1 page | 420 x 282 | 50,770 |
| 1/1 page | 210 x 282 | 26,930 |
| 1/2 landscape | 210 x 140 | 17,090 |
Production surcharges
The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:
| Formats | Layout | Full bleed in mm (W x H) | Gross price in CHF** |
|---|---|---|---|
| 2/1 page | Magazine or journal format | 420 x 282 | 5,000 |
| 1/1 page | Magazine or journal format | 210 x 282 | 3,300 |
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium
Supplement
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 25,283 |
| 16 – 25 | 26,855 |
| 26 – 35 | 30,523 |
| 36 – 50 | 34,846 |
Tip-on
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 15,196 |
| 16 – 25 | 17,685 |
| 26 – 35 | 20,305 |
| 36 – 50 | 22,925 |
Piggyback
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 39,038 |
| 16 – 25 | 40,872 |
| 26 – 35 | 43,361 |
| 36 – 50 | 47,160 |
Loose supplements
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 39,038 |
| 16 – 25 | 40,872 |
| 26 – 35 | 43,361 |
| 36 – 50 | 47,160 |
Product sample
| Weights in gramm | Gross price in CHF |
|---|---|
| ≤ 15 | 24,366 |
| 16 – 25 | 24,366 |
General policies
The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.
Print-Specials
Specifications & delivery
Publishing title
Circulation
| Title | Circulation 2025 | Subscriptions | Single-copy sales |
|---|---|---|---|
| Beobachter | 131,000* | 125,000 | 6,000 |
Technical conditions
| Print process | Offset |
| Magazine format | 210 x 282 mm |
| Bleed advertisements | +5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine |
| UCR | 300 % (sum C+M+Y+K) |
| ICC profile | ISO Coated_V2_300_eci |
| Print material colours | To ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard. |
| Colour composition | All advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black) |
| Bitmap | 845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images |
| Panorama pages | In the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising |
| Data format | Delivery as a PDF file is considered standard and is preferable to delivery in other file formats |
| Documents | PDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch. |
Data transmission
| Address | Ringier AG Ringier Advertising Classifieds & Prepress Flurstrasse 55 8021 Zürich anzeigen-prod@ringier.ch |
Requirements for the creation of advertorials
| Delivery of printing material | Advertorials are treated in the Beobachter in the same way as advertising pages with regard to the supply of print material |
| Fonts | The following fonts are part of the “Beobachter”-CI and may not be used in an advertorial: Recife, Teodor or Spezia |
| Columns | A different column layout must be used than in the “Beobachter” (not 3 columns per page) |
| Layout | The layout of the advertorial must be different from that of the “Beobachter” |
| Review | The advertorial is submitted to the editorial team for review before publication. If the design of the advertorial is too similar to the editorial pages of the “Beobachter”, the entire page must be given a different colour. |
| Note | The advertorial must be easily legible and clearly distinguishable from its surroundings and labelled “PUBLIREPORTAGE”. The word “PUBLIREPORTAGE” is set off from the “Beobachter” in capital letters, 12 point, Helvetica Regular. On a left-hand page, the word is placed at the top left, on a right-hand page at the top right. As advertorials can change from a right-hand to a left-hand page, it must be possible for the “Beobachter” to move the note on the page by hand. |
Supplement
Technical conditions
| Formats | Minimum: 105/115 x 148 mm Maximum: 210/210 x 282 mm |
| Scope | Minimum: 4 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy version) |
| Paper | 4 pages: max. 300 gm2 4 – 8 pages: 90 gm2 From 8 pages: 54 gm2 |
| Weight | max. 49 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm (thicker product on request) |
| Trim | Header trim: 5 mm Footer trim: max. 23 mm |
| Overfold | 10 mm overfold on the back half of the sheet. (The supplement can also be delivered without an overfold, but it must be ‘closed at the top’). |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. Supplements with more than 4 pages should not be stapled. The coating on the supplement must not be damaged along the fold. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | Only one supplement is possible per magazine and issue. |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Design | For bleed designs, texts and image elements that must not be cut must be 8mm from the edge of the format (cut differences and fold rise). |
| Positioning | In the centre of the magazine |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking. By postcode (subscribers) and cycle split (e.g. every 3rd subscriber) |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Tip-on
Technical conditions
| Formats | Minimum: 60 x 80 mm Maximum: 175 x 210 mm |
| Scope | min. 2 pages |
| Weight | max. 20 g |
| Thickness | max. 2 mm |
| Quality | Postcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2. |
| Restrictions | Bound tip-ons on agreement only (stapling position) |
| Layout | Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.). |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request |
| Glue strips | 3 mm from the left edge (glue strips on the item to be glued) |
| Positioning | In the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme) |
| Positional deviations | +/- 9 mm possible (horizontal/vertical) / 4° axial |
| Carrier ad | Min. format 1/1 page |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Insert
Technical conditions
| Formats | Minimum: 148 x 210 mm Maximum: 210 x 282 mm |
| Scope | Minimum: 2 pages Maximum: 64 pages |
| Paper | Individual sheet, double-sided: 120 – 350 gm2 4 – 8 pages: min. 80 gm2 (higher on request) From 8 pages: min. 60g m2 (higher on request) |
| Weight | max. 100 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 3 mm (thicker product on request) |
| Layout | Multi-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert. |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample to be provided on time |
| Scheduling | Multiple inserts are possible per issue |
| Third-party ads | Third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Placement | Placed on the back of the magazine. The magazine will be shrink-wrapped. |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber). |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Loose supplements
Technical conditions
| Formats | Minimum: 105 x 148 mm Maximum: 195 x 262 mm |
| Scope | Minimum: 2 pages Maximum: 32 pages (higher number of pages following the presentation of a dummy version) |
| Paper | Individual sheet, double-sided: max. 120 – 300 gm2 4 – 8 pages: 80 gm2 (higher on request) From 8 pages: 60 gm2 (higher on request) |
| Weight | max. 49 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm (thicker product on request) |
| Layout | Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement. |
| Booking/Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time |
| Scheduling | Multiple loose supplements are possible per issue |
| Third-party ads | third-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request. |
| Placement | Anywhere inside the magazine |
| Split | Split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking by postcode (subscribers) and cycle split (e.g. every 3rd subscriber). |
| Third party logo | Logos of Ringier Media Switzerland titles may only be used after consultation. |
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Stacking
- Stack loose, glued-in and bound-in supplements cover-side up
- Piggyback and tip-ons cover-side down
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Product sample
Technical conditions
| Formats | Minimum: 65 x 84 mm Maximum: 110 x 170 mm |
| Weight | max. 20 g (higher weight following the presentation of a dummy version) |
| Thickness | max. 2 mm |
| Glue strips | 3 mm |
| Booking & Cancellation | 5 weeks before publication |
| Dummy version | The final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge. |
| Scheduling | Only one product sample is possible per magazine and issue. |
| Positioning | In the front part of the magazine, on the right-hand ad page and on the top or bottom half of the page (according to the tip-on diagram) |
| Carrier ad | Minimum format 1/1 page |
Packaging of product samples for delivery
- Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
- Plastic bags containing liquid: All sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
- Plastic bags containing granules or powder: The top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material
The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.
Strain
Bags containing liquid must withstand the following weights:
| Static pressure | 1,000 kg for 15 seconds or 600 kg for 8 hours |
| Dynamic pressure | 600 kg for 1 hour |
| Heat resistance | minimum 200°C |
Quality standards
95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:
- Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
- Missing tip-ons
- Tip-ons glued in the wrong way round
Packaging of product samples for delivery
Bags that are delivered randomly mixed up or that stick to each other cannot be processed.
- Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
- Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Packaging specifications
- By-products: By-products must be delivered without bent corners, creases, or displaced backs.
- Pallet securing: Ensure protection against deformation and moisture.
- Grip height: Maximum 12 cm per layer, manageable quantities, uncrossed and not banded.
- Pallet weight: Maximum 650 kg
- Pallet loading height: Maximum 120 cm
- Materials: Reusable exchange pallets (Euro pallets, 800 x 1200 mm) → Avoid untreated solid wood; avoid pallets made from other materials.
Pallet labelling
The pallets must be labelled with the following information by attaching a pallet label to at least two sides:
- Delivery address
- Supplier & delivery date
- Client with contact person
- Item number (item code including issue number)
- Item description (type of specialty, publication title, publication date including calendar week)
- Number of items per pallet
- Number of items per type
- Number of pallets per type
- Weight of the pallet
Delivery note
The following information must be provided:
- Customer
- Type of supplement
- Circulation
- Host magazine
- Issue number
Sample copies
Two loose sample copies must be provided for each product.
Delivery date
Delivery dates are specified in the order confirmation In all events, the confirmed delivery deadlines must be observed.
Delivery times & delivery address
Request to mediaserviceprint@ringier.ch
Delivery from abroad
The order must clearly state that customs duties and import sales tax are to be charged to the customer and not to the recipient.
Conditions & Discounts
Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.
Tap into the power of the Blick community
On our social media channels, your brand will find a direct and authentic connection to Switzerland. We integrate your message creatively and in an eye-catching way into our established thematic worlds and ensure maximum engagement.
Social media
Channels & Reach
Beobachter
The Beobachter has the highest readership of non-free magazines in Switzerland and offers its readers effective assistance with all legal and everyday matters. It comes packed with well-founded information on the latest current affairs topics and extensive advice. Knowledge is power.
| Account Link | Platform | Subscribers | Age | Reach | Prices |
| @beobachtermagazin |  | 24 600 | 35 – 54 years | 40 000 | Story: CHF 1 400 |
| @beobachtermagazin |  | 67 600 | 35 – 54 years | 80 000 | CHF 2 900 |
| @beobachtermagazin |  | 10 200 | 34 – 44 years | upon request | upon request |
Social Media
Advertising formats
Your Points of Contact
Print Services
Media Service Print
+41 44 259 88 44
mediaserviceprint@ringier.ch
Digital Services
Media Service Digital
+41 58 909 99 63
digitalservices@ringier.ch
