ad format

Swipe Ad

The Swipe Ad has its origins in social media and is just as suitable as an advertising format for storytelling and finely coordinated videos or images. The change from one slide to the next is automatic, but can also be controlled using the arrows.

blick.ch

Blick.ch is the most popular media portal in Switzerland. We show our readers the best stories of the day.

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Rates & specifications

Rates

CPM grossCHF 45

additional production and hosting costs

Specifications

Pixel in width × heightMobile + Desktop: at least 320 x 480 pixels (or a multiple of it)
DeliveryMin. 3, max. 5 stories/slides (max. 10 seconds per story/slide and supplied assets (image and video) together max. 4MB)
Advertiser logo must be delivered: 64 x 64 px, formats: JPG, PNG, PSD
Advertiser name next to the logo: 40 characters incl. spaces
Possible file formatsImage: JPG or PNG
Video: MP4
PreviewRealisation Story Ad with BKW

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

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bluenews.ch

blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

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Rates & specifications

Rates

CPM grossCHF 45

additional production and hosting costs

Specifications

Pixel in width × heightMobile + Desktop: at least 320 x 480 pixels (or a multiple of it)
DeliveryMin. 3, max. 5 stories/slides (max. 10 seconds per story/slide and supplied assets (image and video) together max. 4MB)
Advertiser logo must be delivered: 64 x 64 px, formats: JPG, PNG, PSD
Advertiser name next to the logo: 40 characters incl. spaces
Possible file formatsImage: JPG or PNG
Video: MP4
PreviewRealisation Story Ad with BKW

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Read more

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

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Rates & specifications

Rates

CPM grossCHF 45

additional production and hosting costs

Specifications

Pixel in width × heightMobile + Desktop: at least 320 x 480 pixels (or a multiple of it)
DeliveryMin. 3, max. 5 stories/slides (max. 10 seconds per story/slide and supplied assets (image and video) together max. 4MB)
Advertiser logo must be delivered: 64 x 64 px, formats: JPG, PNG, PSD
Advertiser name next to the logo: 40 characters incl. spaces
Possible file formatsImage: JPG or PNG
Video: MP4
PreviewRealisation Story Ad with BKW

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Read more

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSLAll thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).
SoundAudio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
Audio for instream video formats should be switched to ‘sound on’.
FlashFlash files are not allowed.
Number of subjectsFor each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
Heavy Ad InterventionThe contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog
HTML5Download PDF
AdReloadAn ad reload takes place after 30 seconds at the earliest.

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