AD FORMAT

Brandreport

The brandreport offers companies a perfect platform to share high-quality content with readers. It enables them to present fascinating background information and to convey their sector expertise in order to position themselves as an expert in their field.

beobachter.ch

Beobachter is committed to fairness. It offers sophisticated reporting and skilled advice, and plays an active legal and political role when required.

Rates & specifications

Rates

Laufzeit1 month
Indicative100'000
Gross PriceCHF 8,000

Specifications – teaser & brand channel

ScreenTeaser multidevice
Pixel in width × height1200 x 627
Title in charactersmax 50 characters incl. space
Text in charactersmax 100 characters incl. space
ScreenLogo (Brand Channel)
LogoPNG (with transparent background)
TextShort neutral text: 200 to 500 characters incl. spaces

Specifications – article page

ProductArticle header image
Pixel in width × height1800 x 1200 px (3:2)
Headline in characters80 characters incl. space
Lead in characters100 up to 200 characters incl. space
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this is automatically also used as a teaser image in the image.

Further elements

Further elementsPossibilityFormats
Image in textYes3:2 or 2:3 JPEG o PNG with credits
Picture galleryYes3:2 or 2:3 JPEG or PNG with credits
Textbox with buttonYes
Textbox without buttonYes
Button without textboxNo
VideoYesYouTube, MP4, Vimeo
External linkYes
Integration iFrameper request
Competition formper request

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

handelszeitung.ch

Handelszeitung.ch – constantly getting to the heart of business: the Handelszeitung online editorial staff provide data, facts, opinions and background – from early in the morning to late at night. During the week and at weekends.

Rates & specifications

Rates

Laufzeit1 month
Indicative220'000
Gross PriceCHF 12,000

Specifications – teaser

Pixel in width × heightHeader image will be cropped
ScreenTeaser multidevice
Title in charactersArticle headlines
Text in charactersNot displayed

Specifications – article

ProductArticle header image
Pixel in width × height1273 x 716 px (16:09)
Headline in characters40 up to 60 characters incl. spaces
Lead in characters142 characters incl. spaces
Text in characters2’000 characters
InfoWe advise against placing text or logos on the header image, as this is automatically also used as a teaser image in the image.

Specifications – logo

ProductLogo brand channel
Possible file formatsPNG (with transparent background)
Text in charactersShort neutral text, 200 to 500 characters incl. spaces

Further elements

Further elementsPossibilityFormats
Picture galleryYes16:09 with credits, JPEG or PNG horizontal format recommended
Image in textYes16:09 with credits, JPEG or PNG horizontal format recommended
Textbox with buttonYes
Textbox without buttonYes
Button without textboxNo
VideoYesYouTube, Vimeo, MP4
AudioYesDisplay and video outstream formats may only start through user interaction (i.e. clicking on the sound button on the advertising material). Audio for video instream formats are played with «sound on».
External linkYes
SujetsYesPer campaign (flight/line item) there is a limit of max. 3 visuals for physical delivery. If more than 3 subjects are to be integrated, the delivery must be made via a 3rd party tag. There is a limit of 1 subject per newsletter campaign (flight/line item).
Integration iFrameper request
Competition formper request
DeliveryHas to be in https

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

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