SonntagsBlick has been making Sunday the best day of the week for more than 50 years. It reaches more than 325,000 readers each week with exclusive revelations, exciting news and hard facts from Switzerland and all over the world. SonntagsBlick has had a revised design since the beginning of 2022. Its fresh colours and elegant typefaces ensure a very enjoyable reading experience. The strong three-part concept (news, sport and SonntagsBlick magazine) offers entertainment for all the family – because a special day deserves a special newspaper.

blick.ch

Facts

  • CharacteristicSunday newspaper
  • Readership325’000
  • Distributed circulation91’255
  • 1/1 page, gross rateCHF 23’100
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 71
  • FrequencySundays
  • Reach D-CH6.6 %

Source for readership and reach: MACH Basic 2023-1 (basis: German-speaking language group of 4,898,000 people)
Source for distributed circulation: WEMF-Auflagenbulletin 2022

Media Facts

Media Facts

Readers (thousand)Range (%)Structure (%)Affinity
Total3256.6100.0100
Gender    
Male1777.254.4109
Female1486.045.691
Age (years)    
14 to 34 years604.118.363
35 to 54 years865.226.478
55+ 1809.955.3150
Age (years)    
14 to 19 years164.74.971
20 to 29 years273.98.459
30 to 39 years334.010.361
40 to 49 years455.613.785
50 to 59 years606.818.4102
60+14410.444.4158
Household income in CHF    
Up to 3’999527.716.1116
4’000 – 7’9991527.946.7120
8’000 +1215.237.279
Type of residential area    
Metropolitan area: central core2426.374.795
Outside metropolitan areas827.825.3117
Employment    
Full time1125.534.683
Part time 575.317.580
in education/training123.63.655
Unemployed1449.844.3148
Education    
Compulsory699.121.2138
Medium1907.958.5120
High663.720.357
Very strong/generally strong interest    
Cars and motorbikes838.925.5134
Cosmetics, body care and beauty998.530.4128
Sport2268.369.5125
Clothes and fashion1087.733.2117
Entertainment & communication devices1417.543.4113

Source: MACH Basic 2023-1- basis: German-speaking language group of 4,914,000 people

Publication and advertising deadlines

Publication and advertising deadlines
IssuePublicationAdvertising deadline
5201.01.202327.12.2022
0108.01.202303.01.2023
0215.01.202309.01.2023
0322.01.202316.01.2023
0429.01.202323.01.2023
0505.02.202330.01.2023
0612.02.202306.02.2023
0719.02.202313.02.2023
0826.02.202320.02.2023
0905.03.202327.02.2023
1012.03.202306.03.2023
1119.03.202313.03.2023
1226.03.202320.03.2023
1302.04.202327.03.2023
1409.04.202303.04.2023
1516.04.202311.04.2023
1623.04.202317.04.2023
1730.04.202324.04.2023
1807.05.202302.05.2023
1914.05.202308.05.2023
2021.05.202315.05.2023
2128.05.202322.05.2023
2204.06.202330.05.2023
2311.06.202305.06.2023
2418.06.202312.06.2023
2525.06.202319.06.2023
2602.07.202326.06.2023
2709.07.202303.07.2023
2816.07.202310.07.2023
2923.07.202317.07.2023
3030.07.202324.07.2023
3106.08.202331.07.2023
3213.08.202307.08.2023
3320.08.202314.08.2023
3427.08.202321.08.2023
3503.09.202328.08.2023
3610.09.202304.09.2023
3717.09.202311.09.2023
3824.09.202318.09.2023
3901.10.202325.09.2023
4008.10.202302.10.2023
4115.10.202309.10.2023
4222.10.202316.10.2023
4329.10.202323.10.2023
4405.11.202330.10.2023
4512.11.202306.11.2023
4619.11.202313.11.2023
4726.11.202320.11.2023
4803.12.202327.11.2023
4910.12.202304.12.2023
5017.12.202311.12.2023
5124.12.202318.12.2023
5231.12.202323.12.2023
Deadline for printing material

The deadline for print material is 5 working days before the publication date.

Advertisements subject to approval
  • Data delivery 5 working days before publication at the latest
  • This includes advertisements of an editorial nature with political content or advertisements with proofs on Friday (9.00h) before the advertising deadline.
Right of postponement

There is a right of postponement free of charge up to 7 working days before the planned publication date.

Advertising rates

Advertising rates

Premium formats
FormatsPrint space (width x height in mm)Gross price CHF
1/1 page – bundle “Aktuell” 1st to 3rd ad page204 x 29024’290
1/2 landscape – bundle “Aktuell” page 3204 x 14325’750
Standard formats
FormatsPrint space (width x height in mm)Gross price CHF
1/1 page204 x 29023’100
1/2 landscape204 x 14317’200
1/2 vertical100 x 29017’200
1/3 landscape204 x 9612’000
1/3 vertical67 x 29012’000
1/4 landscape204 x 7010’250
1/4 vertical100 x 14310’250
1/4 height advert100 x 14313’000
1/8 landscape204 x 336’700
1/8 landscape advert100 x 707’460
1/8 height advert67 x 1077’460
3/8 landscape204 x 10713’670
Additional costs
Surcharge additional costs*
Placement guarantee20 %

*Based on gross price in CHF

Umschlagseiten
FormateSatzspiegel
Breite x Höhe in mm		Bruttopreis CHF
2. Umschlagseite – Bund “Magazin”204 x 29024’290
4. Umschlagseite – Bund “Aktuell”204 x 29028’900
4. Umschlagseite – Bund “Sport”204 x 29026’570
4. Umschlagseite – Bund “Magazin”204 x 29026’570
Panoramaseiten
FormateSatzspiegel
Breite x Höhe in mm		Bruttopreis CHF
2/1 Premium – Seite 2 und 3428 x 29056’900
2/1 Seite – Bundmitte428 x 29046’200
2/1 Seite – nicht Bundmitte428 x 29040’630
2 x 1/2 quer – nicht Bundmitte428 x 14335’340
2 x 1/4 quer – nicht Bundmitte428 x 7021’500
1/1 Seite zentriert – nicht Bundmitte204 x 29032’340
1/2 quer zentriert – nicht Bundmitte204 x 14327’000
Sonderformate
FormateSatzspiegel
Breite x Höhe in mm		Bruttopreis CHF
4 x 1/1 Anzeigenstrasse(4x) 204 x 29069’500
Fussdreieck – rechts/links aussen102 x 102 x 14412’570
KreisanzeigeØ 10010’300
Spiegelanzeige 2-spaltig (2 x) – je aussen100 x 29034’500
Spiegelanzeige 1-spaltig (2 x) – je aussen67 x 29024’100
Fussbalken – Titelseite “Bund Aktuell”215 x 3310’300
Fussbalken – Titelseite “Bund Magazin”215 x 3310’300
Fussbalken – Titelseite “Bund Sport”215 x 337’460
FormateSatzspiegel
Breite x Höhe in mm		Bruttopreis CHF*
2/1 Seite428 x 29040’630
1/1 Seite204 x 29023’100
1/2 quer 204 x 14317’200

* Publireportagen Anlieferung seitens Kunden.

Produktionszuschläge

Bei Erstellung des Druckmaterials über das Brand Studio gelten folgende Produktionszuschläge:

Formate Pauschalpreis CHF**
2/1 SeiteLayout und Redaktion – Tabloid5’000
1/1 SeiteLayout und Redaktion – Tabloid3’300
1/1 SeiteLayout und Redaktion – Broadsheet5’000
1/2 SeiteLayout und Redaktion – Broadsheet3’300

** Exklusiv Shooting – weitere Adaption und Übersetzungen auf Anfrage.

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 7.7% VAT; prices are valid from 1 January 2023.

Offers

«Quattro» – the ideal combination offer

Ringier Advertising’s extensive range of magazines and newspapers covers all interesting topics, is informative and often opinion-forming.

With our new «Quattro» offer, you can not only optimally adapt your advertising message to your target groups, but also optimise the desired reach while saving costs.

With the «Quattro-Più» you have the opportunity to place your message in Ticino by means of a fifth advertisement in «La Domenica» or «Corriere del Ticino».

OfferTitle selectionFormat 2Discount in % 3
«Quattro»Selection from 12 titles 11/1 page 4c20

1 Beobachter, CôtéNature Suisse, Glückspost, Interview by Ringier, L’illustré, Schweizer Illustrierte, Schweizer LandLiebe, Tele, TV8, TVstar, Blick und SonntagsBlick.
2 Other formats on request.
3 Offer includes eligibility for volume and final discount as well as advisor commission; Prices in CHF excl. VAT.

Supplements and special advertising formats

Supplements and special advertising formats

Weights and prices
Weights (g)Gross price CHF
≤ 1551’870
16 – 2551’870
26 – 3559’280
36 – 5059’280

Heavy specialities on request.

Bound inserts/ loose inserts and piggybacks: insert with sample 30% surcharge.

Technical conditions
  • Format:
    • Minimum: 200 x 105 mm
    • Maximum: 310 x 230 mm
  • Quality: the supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
  • Cover wrap/flap: the design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
Layout

Supplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3% are standard within the industry.

Further information
  • Booking/ Cancellation: 5 weeks before publication.
  • Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
  • Scheduling: for very thin supplements, duplicate placements cannot be precluded.
  • Third-party ads: for brochures containing third-party ads, +20% of the gross price for a 1/1 page will be charged per ad.
  • Positioning: positioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Packaging specifications
  • The supplements must be stacked cover-side down.
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
  • The supplements must be placed on a pallet loose, not bound or entwined.
  • The layers must be separated by cardboard inlays.
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys.
  • Euro pallets will be exchanged.
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times

Warenannahme Druckzentrum Zürich (DZZ): Tel. +41 44 248 49 58, rota.logistik@tamedia.ch
Monday – Friday: 07:00 – 17:30 Uhr
Before bank holidays, the incoming goods department closes at 12:00

Delivery

As of the publication date of 1 January 2023, there will be a slight adjustment in the distribution of subscription and newsstand circulation as well as an adjustment in the distribution of delivery quantities to the two production sites in Zurich and Bern. The total circulation will now be 130’000 copies.

DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich
CH

Circulation: Subscriptions 49’000 & retail sale 12’000		DZB Druckzentrum Bern AG
Warenumschlag Spedition
Zentweg 7
3006 Bern
CH

Circulation: Subscriptions 31’000 & retail sale 38’000
Invoicing

Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.

TitleCirculation 2023SubscriptionsKiosk sales
SonntagsBlick130’000*80’00050’000

* Supplements within a special can only be booked as a total print run.

Discounts

Discounts

Cumulative turnover

The annual gross turnover* in CHF (excl. VAT) in all Ringier print publications is cumulative

Cumulative turnover CHF (excl. VAT)*Discount in %
30’0002
50’0004
75’0005
100’0006
150’0007
200’0008
300’0009
400’00010
500’00011
750’00012
1’000’00013
1’500’00014
2’000’00015
2’500’00016
3’000’00017
3’500’00018
4’000’00019
4’500’00020
5’000’00021
5’500’00022
6’000’00023

* Gross according to the rate minus all special discounts and plus all additional costs (positioning surcharges).

Dynamic pricing offer
The following staggered contract discounts apply to all customers who use dynamic pricing:
Cumulative turnover CHF (excl. VAT)Discount in %
100’0002
200’0003
400’0005
500’0006
750’0007
1’000’0008
1’250’0009
1’500’00010
1’750’00011
2’000’00012
2’500’00013
3’000’00014
3’500’00015
Special discounts
Discount in %
Training and development ads12
Political ads15
Cultural and events ads30
ZEWO charitable discount 150

1 All ZEWO-listed organisations/companies can avail of this discount. The ads must not serve any commercial purposes. This discount may not be used as a basis for contract bonuses, agency commissions or annual sales bonuses.

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rate:

  • 15 % from net
Annual turnover premium

With a minimum annual purchase of CHF 30’000 (excluding classifieds).

Premium amount

  • 5 % from net
  • Those eligible for Annual turnover premium are not eligible for Advisory commission

Specials

Specials

TopicsPublicationAdvertising deadlineIn cooperation withType of specialLink
Travel 129.01.202312.01.2023BlickBroadsheetPDF
Green 126.02.202310.02.2023 TabloidPDF
Travel 219.03.202302.03.2023BlickBroadsheetPDF
Travel 323.04.202306.04.2023BlickBroadsheetPDF
26 Summits30.04.202305.04.2023L’illustréMagazinePDF
Cars spring30.04.202307.04.2023Schweizer Illustrierte and L’illustréMagazinePDF
Travel 428.05.202311.05.2023BlickBroadsheetPDF
Green 218.06.202302.06.2023 TabloidPDF
Travel 525.06.202308.06.2023BlickBroadsheetPDF
Travel 627.08.202310.08.2023BlickBroadsheetPDF
Green 317.09.202301.09.2023 TabloidPDF
Food24.09.202301.09.2023L’illustréMagazine
Cars autumn08.10.202315.09.2023Schweizer Illustrierte and L’illustréMagazinePDF
Health15.10.202328.09.2023  MagazinePDF
Travel 7
incl. Caravan Salon		22.10.202305.10.2023BlickBroadsheetPDF
Equal Voice12.11.2023Schweizer Illustrierte
and Handelszeitung		Magazine
Christmas19.11.202326.10.2023BlickMagazinePDF
Digital Day26.11.202302.11.2023Handels-zeitung and
L’illustré		Broadsheet
Travel 803.12.202316.11.2023BlickBroadsheetPDF
Green 410.12.202324.11.2023 TabloidPDF

Discover all Blick Specials.

Technical conditions

Technical conditions

Printing method
  • Print process: newspaper web offset
  • Tone rating: 3-98% (highlight 0% = paper white)
  • UCR: 240% (sum of C+M+Y+K)
  • ICC: profile ISO newspaper 26v4
Print material colours
  • To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline.
  • The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.
Data preparation (Mac and Windows)
  • Documents: PDF/X-4. Other documents on request (for the settings, please see www.pdfx-ready.ch)
  • Image resolution: for Blick and SonntagsBlick: Bitmap: 845 dpi, greyscale and colour: 200 dpi (at 122 lpi), format: PDF. No RGB, DCS or OPI images
  • Fonts: smallest font sizes/negative fonts: = 8 point (bold, sans-serif)
  • Colour composition: all advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Address for data transfer

PRINT

Dynamic Pricing

All clients and agencies have the opportunity o benefit from Dynamic Pricing. Here, a discount is granted for each booking, which is based on the following five criteria: Seasonality, Sales Development, Placement, Timing and Flexibility. In addition to the dynamic discount, clients and agencies continue to receive a final discount, which is based on the gross annual turnover. For the calculation of this discount, a uniform print closing discount scale applies.

Read more

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