«SonntagsBlick» has been making Sunday the best day of the week for more than 50 years. It reaches more than 338,000 readers each week with exclusive revelations, exciting news and hard facts from Switzerland and all over the world. «SonntagsBlick» has had a revised design since the beginning of 2022. Its fresh colours and elegant typefaces ensure a very enjoyable reading experience. The strong three-part concept (news, sport and «SonntagsBlick» magazine) offers entertainment for all the family – because a special day deserves a special newspaper.


  • CharacteristicSunday newspaper
  • Readership325 000
  • Reach6.2 %
  • Distributed circulation91 255
  • 1/1 page, gross rateCHF 19 600
  • FrequencySundays
  • DistributionGerman-speaking Switzerland
  • Cost-per-thousandCHF 60

Source for readership and reach: MACH Basic 2024-1 (basis: German-speaking language group of 5 255 000 people)
Source for distributed circulation: WEMF-Circulation Bulletin 2023

Media Facts

Media Facts

Total3256.2 %100 %100
Male1867.1 %57.2 %115
Female1395.3 %42.8 %85
14 – 34 years463 %14 %49
35 – 54 years794.5 %24.3 %72
55+ years20110.2 %61.7 %164
14 – 19 years133.7 %4 %60
20 – 29 years202.8 %6.1 %45
30 – 39 years303.3 %9.2 %54
40 – 49 years384.5 %11.7 %73
50 – 59 years636.8 %19.5 %110
60+ years16110.7 %49.5 %172
Household income in CHF
Up to 3,999638.9 %19.4 %144
4,000 – 7,9991457.2 %44.7 %116
8,000+1174.6 %36 %75
Type of residential area
Metropolitan area: central core2486 %76.4 %97
Outside metropolitan areas776.9 %23.6 %111
Full time1034.9 %31.6 %79
Part time524.5 %15.9 %72
In education/training113.2 %3.3 %52
Unemployed1609.6 %49.2 %154
Compulsory788.9 %23.9 %144
Medium1787.4 %54.7 %120
High703.5 %21.4 %56
Very strong/generally strong interest
Cars and motorbikes818.1 %24.8 %132
Sport2317.8 %70.9 %125
Cosmetics. body care. beauty907.3 %27.7 %118
Stock market. investment. financial markets877.1 %26.8 %115
Clothes and fashion1017.1 %31.1 %115
Source: MACH Basic 2024-1 / Base: German-speaking language group of 5 255 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material



Premium formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
1/1 page1st or 2nd ad page204 x 29020,600
1/2 landscapePage 3204 x 14321,900

Standard formats

FormatsPrint space in mm (W x H)Gross price in CHF
1/1 page204 x 29019,600
1/2 landscape204 x 14314,600
1/2 vertical100 x 29014,600
1/3 landscape204 x 9610,200
1/3 vertical67 x 29010,200
1/4 landscape204 x 708,700
1/4 vertical100 x 1438,700
1/4 height advert100 x 14311,000
1/8 landscape204 x 335,700
1/8 landscape advert100 x 706,300
1/8 height advert67 x 1076,300
3/8 landscape204 x 10711,600

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee20 %
*Based on gross price in CHF

Cover pages

FormatsBundlePrint space in mm (W x H)Gross price in CHF
2nd cover pageMagazin204 x 29020,600
4th cover pageAktuell204 x 29024,500
4th cover pageSport204 x 29022,600
4th cover pageMagazin204 x 29022,600

Double-page spreads

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
2/1 premiumPage 2 and 3428 x 29048,300
2/1 pageCenter of newspaper428 x 29039,300
2/1 pageNot center of newspaper428 x 29034,500
2 x 1/2 landscapeNot center of newspaper428 x 14330,000
2 x 1/4 landscapeNot center of newspaper428 x 7018,300
1/1 page centredNot center of newspaper204 x 29027,500
1/2 landscape centredNot center of newspaper204 x 14322,900

Special formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
4 x 1/1 page ad set(4x) 204 x 29059,000
Circular adØ 1008,750
Mirror ad, 2 column (2 x)Each outside100 x 29029,300
Mirror ad, 1 column (2 x)Each outside67 x 29020,500
Foot barCover page «Bund Aktuell»215 x 338,750
Foot barCover page «Bund Magazin»215 x 338,750
Foot barCover page «Bund Sport»215 x 336,300


FormatsPrint space in mm (W x H)Gross price in CHF
2/1 page428 x 29034,500
1/1 page204 x 29019,600
1/2 landscape204 x 14314,600
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio:

FormatsLayoutPrint space in mm (W x H)Gross price in CHF
1/1 pageTabloid204 x 2903,300
1/2 pageTabloid204 x 1433,300
Exclusive shooting – further adaptations and translations on request

Loose supplements

Weights in grammGross price in CHF
≤ 1550,274
16 – 2550,274
26 – 3557,456
36 – 5057,456
  • Heavy supplements on request
  • Supplement with sample 30 % surcharge

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2024.




Specifications & delivery

Specifications & delivery

Publishing title

TitleCirculation 2024SubscriptionsKiosk sales
*Inserts within a special can only be booked as a total print run

Technical conditions

Printing methodNewspaper web offset
Tone rating3-98 % (highlight 0% = paper white)
UCR240 % (sum of C+M+Y+K)
ColoursMust be resolved in CMYK.
Colour proofTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
ResolutionFor «Blick» and «SonntagsBlick»: Bitmap 845 dpi, greyscale and multicolour 200 dpi (with 48 raster) Format: PDF, no RGB, DCS or OPI images.
ICC profileISO newspaper 26v4
FontsSmallest font sizes/negative fonts: 8 point (bold, without serifs)
DocumentsPDF/X-4 (other documents on request). Settings under www.pdfx-ready.ch.
Address for data transmissionblick-prod@ringier.ch
Advertisements requiring authorisationData delivery no later than 5 working days before publication. This includes adverts of an editorial nature with political content or adverts with proofs by 09.00 a.m. on Fridays before the advertising deadline.
Right of postponementThere is a right to postpone free of charge up to 7 working days before the planned publication date
Preliminary informationPreliminary information on salesservices@ringier.ch with file name, publication, publication date, subject, contact

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Loose supplements

Technical conditions
FormatMinimum: 200 x 105 mm
Maximum: 310 x 230 mm
QualityThe supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
Cover wrap/flapThe design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
LayoutSupplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingFor very thin supplements, duplicate placements cannot be precluded
Third-party adsFor brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad
PositioningPositioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Good for printingThe final version (good for printing) of the supplement must be submitted in advance to the publisher for review. Logos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • The supplements must be stacked cover-side down.
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
  • The supplements must be placed on a pallet loose, not bound or entwined.
  • The layers must be separated by cardboard inlays.
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys.
  • Euro pallets will be exchanged.
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times
Monday – Friday07:00 – 17:30h
Before bank holidays, the incoming goods department closes at 12:00h

As of the publication date of 1 January 2024, there will be a slight adjustment in the distribution of subscription and newsstand circulation as well as an adjustment in the distribution of delivery quantities to the two production sites in Zurich and Bern. The total circulation will now be 1326,000 copies.

DZZ Druckzentrum Zürich AG
Anlieferung & Beschaffung Tor 18
Bubenbergstrasse 1
8045 Zürich

+41 44 248 49 58

Circulation: Abo 50,000 & EV 27,000
DZB Druckzentrum Bern AG
Warenumschlag Spedition
Zentweg 7
3006 Bern

+41 44 248 49 58

Circulation: Abo 28,000 & EV 21,000

Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.


Conditions & Discounts

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