Sonntags Blick Logo, Red font on white ground

SonntagsBlick has been making Sunday the best day of the week for more than 50 years. It reaches more than 291,000 readers each week with exclusive revelations, exciting news and hard facts from Switzerland and all over the world. The strong three-part concept (news and sport) offers entertainment for all the family – because a special day deserves a special newspaper.

Facts

  • CharacteristicSunday newspaper
  • Readership287 000
  • Reach5.4 %
  • Distributed circulation82 343
  • 1/1 page, gross rateCHF 19 600
  • FrequencySundays
  • DistributionGerman-speaking
    Switzerland
  • Cost-per-thousandCHF 68

Source for readership and reach in % for titles with distribution in German-speaking Switzerland = MACH Basic 2025-1, German-speaking language group
Source for distributed circulation: WEMF-Circulation Bulletin 2024

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total2875.4100.0100
Gender
Male1676.358.0117
Female1204.542.084
Age
14 – 34 years362.412.744
35 – 54 years804.527.783
55+ years1718.559.6157
Age
14 – 19 years133.64.467
20 – 29 years141.94.836
30 – 39 years262.99.153
40 – 49 years394.613.785
50 – 59 years566.019.5111
60+ years1399.048.4166
Household income in CHF
Up to 3 999527.918.2146
4 000 – 7 9991286.444.7119
8 000+1064.037.174
Type of residential area
Metropolitan area: central core2175.275.796
Outside metropolitan areas706.224.3115
Employment
Full time894.231.078
Part time484.016.675
In education/training123.74.368
Unemployed1388.248.0151
Education
Compulsory708.124.3150
Medium1506.552.4120
High673.123.458
Very strong/generally strong interest
Cars and motorbikes777.426.8138
Sport2137.074.2129
Stock market, investment, financial markets907.031.5129
Cosmetics, body care, beauty826.728.6124
Economy1406.648.7123
Source: MACH Basic 2025-1 / Base: German-speaking language group of 5 305 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0105.01.202530.12.202430.12.2024
0212.01.202506.01.202507.01.2025
0319.01.202513.01.202514.01.2025
0426.01.202520.01.202521.01.2025
0502.02.202527.01.202528.01.2025
0609.02.202503.02.202504.02.2025
0716.02.202510.02.202511.02.2025
0823.02.202517.02.202518.02.2025
0902.03.202524.02.202525.02.2025
1009.03.202503.03.202504.03.2025
1116.03.202510.03.202511.03.2025
1223.03.202517.03.202518.03.2025
1330.03.202524.03.202525.03.2025
1406.04.202531.03.202501.04.2025
1513.04.202507.04.202508.04.2025
1620.04.202514.04.202515.04.2025
1727.04.202522.04.202522.04.2025
1804.05.202528.04.202529.04.2025
1911.05.202505.05.202506.05.2025
2018.05.202512.05.202513.05.2025
2125.05.202519.05.202520.05.2025
2201.06.202526.05.202527.05.2025
2308.06.202502.06.202503.06.2025
2415.06.202510.06.202510.06.2025
2522.06.202516.06.202517.06.2025
2629.06.202523.06.202524.06.2025
2706.07.202530.06.202501.07.2025
2813.07.202507.07.202508.07.2025
2920.07.202514.07.202515.07.2025
3027.07.202521.07.202522.07.2025
3103.08.202528.07.202529.07.2025
3210.08.202504.08.202505.08.2025
3317.08.202511.08.202512.08.2025
3424.08.202518.08.202519.08.2025
3531.08.202525.08.202526.08.2025
3607.09.202501.09.202502.09.2025
3714.09.202508.09.202509.09.2025
3821.09.202515.09.202516.09.2025
3928.09.202522.09.202523.09.2025
4005.10.202529.09.202530.09.2025
4112.10.202506.10.202507.10.2025
4219.10.202513.10.202514.10.2025
4326.10.202520.10.202521.10.2025
4402.11.202527.10.202528.10.2025
4509.11.202503.11.202504.11.2025
4616.11.202510.11.202511.11.2025
4723.11.202517.11.202518.11.2025
4830.11.202524.11.202525.11.2025
4907.12.202501.12.202502.12.2025
5014.12.202508.12.202509.12.2025
5121.12.202515.12.202516.12.2025
5228.12.202522.12.202523.12.2025

Rates

Rates

Premium formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
1/1 page1st or 2nd ad page204 x 29020,600
1/2 landscapePage 3204 x 14321,900

Standard formats

FormatsPrint space in mm (W x H)Gross price in CHF
1/1 page204 x 29019,600
1/2 landscape204 x 14314,600
1/2 vertical100 x 29014,600
1/3 landscape204 x 9610,200
1/3 vertical67 x 29010,200
1/4 landscape204 x 708,700
1/4 vertical100 x 1438,700
1/4 height advert100 x 14311,000
1/8 landscape204 x 335,700
1/8 landscape advert100 x 706,300
1/8 height advert67 x 1076,300
3/8 landscape204 x 10711,600

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee20 %
*Based on gross price in CHF

Cover pages

FormatsBundlePrint space in mm (W x H)Gross price in CHF
4th cover pageAktuell204 x 29024,500
4th cover pageSport204 x 29022,600

Double-page spreads

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
2/1 premiumPage 2 and 3428 x 29048,300
2/1 pageCenter of newspaper428 x 29039,300
2/1 pageNot center of newspaper428 x 29034,500
2 x 1/2 landscapeNot center of newspaper428 x 14330,000
2 x 1/4 landscapeNot center of newspaper428 x 7018,300
1/1 page centredNot center of newspaper204 x 29027,500
1/2 landscape centredNot center of newspaper204 x 14322,900

Special formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
4 x 1/1 page ad set(4x) 204 x 29059,000
Circular adØ 1008,750
Mirror ad, 2 column (2 x)Each outside100 x 29029,300
Mirror ad, 1 column (2 x)Each outside67 x 29020,500
Foot barCover page «Bund Aktuell»215 x 338,750
Foot barCover page «Bund Sport»215 x 336,300

Weekend Deal

Blick on Saturday and SonntagsBlick – everything you need for your weekend.

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
Blick & SonntagsBlick (Combi National)
2/1 pageCenter of newspaper610 x 440CHF 49,500
2/1 pageNot center of newspaper610 x 440CHF 44,500
1/1 page290 x 440CHF 24,700
1/1 page1st or 2nd ad page189 x 261CHF 28,400
1/2 landscape290 x 218CHF 17,500
1/2 vertical143 x 440CHF 17,500
2/1 pageAdvertorials610 x 440CHF 44,500
1/1 pageAdvertorials290 x 440CHF 24,700
1/2 landscapeAdvertorials290 x 218CHF 17,500
The gross prices qualify for conclusion and BK. Other discounts are not combinable.
Specials are excluded.

Weekend+ Deal

Blick on Saturday, SonntagsBlick, and Blick on Monday – perfectly informed through the start of the week.

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
Blick & SonntagsBlick (Combi National)
2/1 pageCenter of newspaper428 x 290CHF 53,300
2/1 pageNot center of newspaper428 x 290CHF 48,600
1/1 page204 x 290CHF 27,600
1/1 page1st or 2nd ad page204 x 290CHF 32,600
1/2 landscape204 x 143CHF 19,500
1/2 vertical100 x 290CHF 19,500
2/1 pageAdvertorials428 x 290CHF 48,600
1/1 pageAdvertorials204 x 290CHF 27,600
1/2 landscapeAdvertorials204 x 143CHF 19,500
The gross prices qualify for conclusion and BK. Other discounts are not combinable.
Specials are excluded.

Advertorials

FormatsPrint space in mm (W x H)Gross price in CHF
2/1 page428 x 29034,500
1/1 page204 x 29019,600
1/2 landscape204 x 14314,600
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio:

FormatsLayoutPrint space in mm (W x H)Gross price in CHF
1/1 pageTabloid204 x 2903,300
1/2 pageTabloid204 x 1433,300
Exclusive shooting – further adaptations and translations on request

Loose supplements

Weights in grammGross price in CHF
≤ 1548,279
16 – 2548,279
26 – 3555,176
36 – 5055,176
  • Heavy supplements on request
  • Supplement with sample 30 % surcharge

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.

Specials

Specials

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Specifications & delivery

Specifications & delivery

Publishing title

Cirulation
TitleCirculation 2025SubscriptionsKiosk sales
SonntagsBlick121,000*77,00044,000
*Inserts within a special can only be booked as a total print run

Technical conditions

Printing methodNewspaper web offset
Tone rating3-98 % (highlight 0% = paper white)
UCR240 % (sum of C+M+Y+K)
ColoursMust be resolved in CMYK.
Colour proofTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
ResolutionFor «Blick» and «SonntagsBlick»: Bitmap 845 dpi, greyscale and multicolour 200 dpi (with 48 raster) Format: PDF, no RGB, DCS or OPI images.
ICC profileISO newspaper 26v4
FontsSmallest font sizes/negative fonts: 8 point (bold, without serifs)
DocumentsPDF/X-4 (other documents on request). Settings under www.pdfx-ready.ch.
Address for data transmissionblick-prod@ringier.ch
Advertisements requiring authorisationData delivery no later than 5 working days before publication. This includes adverts of an editorial nature with political content or adverts with proofs by 09.00 a.m. on Fridays before the advertising deadline.
Right of postponementThere is a right to postpone free of charge up to 7 working days before the planned publication date
Preliminary informationPreliminary information on salesservices@ringier.ch with file name, publication, publication date, subject, contact

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Loose supplements

Technical conditions
FormatMinimum: 200 x 105 mm
Maximum: 310 x 230 mm
QualityThe supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
Cover wrap/flapThe design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
LayoutSupplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingFor very thin supplements, duplicate placements cannot be precluded
Third-party adsFor brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad
PositioningPositioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Good for printingThe final version (good for printing) of the supplement must be submitted in advance to the publisher for review. Logos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • The supplements must be stacked cover-side down.
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
  • The supplements must be placed on a pallet loose, not bound or entwined.
  • The layers must be separated by cardboard inlays.
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys.
  • Euro pallets will be exchanged.
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Invoicing

Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.

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Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.

Special offer

Blick Weekend rate

Combine SonntagsBlick with the Saturday or Monday issue of Blick for maximum advertising impact. With the Blick Weekend and Blick Weekend+ combined offers, you benefit from a broad reach, unbeatable CPT and attractive discounts of up to 55 % – the perfect addition to your advertising campaign!

sonntagsblick

Advertising formats

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Your Points of Contact