The Blick fürs Wochenende –
Maximum attention for your advertising message
With Blick fürs Wochenende, Blick is opening a new chapter and creating a highly attractive environment for advertisers. From January 2027, SonntagsBlick will be published on Saturdays as Blick fürs Wochenende, ensuring its presence throughout the entire weekend. For our advertisers, this means: more reach, more topics, a significantly lower CPM, and a strong, magazine-like environment ensure maximum attention over the entire weekend.
59%
higher circulation
46%
larger readership
32%
more affordable
(Cost per Mille)
Blick fürs Wochenende offers advertisers a strong environment with maximum visibility and attractive conditions:
The 48-hour impact
Publication on Saturday ensures presence throughout the entire weekend. The product remains in the household longer, is picked up multiple times, and reaches various people.
Stronger visual impact
Higher-quality paper and a magazine-like design will bring your advertising campaigns even more into the focus of the target group.
Integrated, digital campaigns
The combination of high print reach and new digital theme worlds enables a seamless cross-media presence. Whether it’s outdoor, food, finance, health, or entertainment – the Blick universe now offers even more.
Maximum sports power
30 pages of in-depth sports coverage and the digital sports center ensure presence before, during, and after the most emotional games – for maximum attention and impact.
«Blick fürs Wochenende opens up new opportunities for advertisers to reach their target groups precisely when they have more time for content and brands. The intelligent connection of print and digital makes it possible to stage, play out, and continue campaigns throughout the entire weekend, creating an advertising environment that combines reach, relevance, and flexibility.»
Thomas Passen, Managing Director Ringier Advertising
Connecting print and digital, maximizing attention
The Blick Worlds digitally bundle editorially strong topics on Blick.ch in one place, allowing readers to easily access their interests and immerse themselves in the respective world. For advertisers, the Blick Worlds open up diverse advertising opportunities – from classic advertising and sponsoring to content marketing. They help companies to credibly occupy a topic and anchor it sustainably with the readership. Together with Blick fürs Wochenende, exciting and, above all, customizable concepts are created, with which an advertising message can be effectively placed over the entire weekend and beyond.
Limitless
Interests become immersive brand worlds. Perfectly integrated into the Blick ecosystem, editorially curated, and scalable to your needs.
Seamless growth
Quick start, maximum vision. We begin efficiently with proven Blick components and scale seamlessly to a custom-tailored premium theme world. Your goals set the pace.
The stage
A dedicated theme world with a premium look. The familiar Blick grid meets maximum sponsor impact.
Interactive
From readers to active co-creators: Challenges, interactive maps, and user-generated content (#BlickOutdoor) combine sporting ambition with real emotions from the target group.
Press release
The press release for the new Blick fürs Wochenende can be found here:
