2024 in sport:
advertising in the right environment

We are in the starting blocks for the 2024 sporting year. With the image and video rights for major football and ice hockey games, «Blick» and «blue News» are right in the action – and that means millions of sports fans are too.

The benefits of a sports environment for your advertising

Within a sports environment, advertising messages are presented in an emotional and positive context. If you use the right approach for your content or traditional advertising, this positive impression will be transferred over to your brand image. Major sporting events such as the Champions League final generate huge amounts of traffic on sports platforms. If you choose the right moment for your advertising, the spotlight will be on your brand.

Whatever sport you want to cover, we have the right environment for you. «Blick», «blue News», «kicker.ch» and so on provide sports fans with the latest information from the worlds of football, ice hockey, tennis, cycling, skiing, the Olympics and much more on a daily basis.

Live tickers and visually powerful videos ensure goosebumps, whilst top-level expert discussions add context to the events.

Sport Pool in the Ringier Digital Network

The new RDN Sport Pool collates all of our high-quality sports platforms and environments. These include Blick, blue News, sport.ch, transfermarkt.ch and kicker.ch. You can reach millions of Swiss sports fans with a single booking and take advantage of a wide range of advertising formats for desktop and mobile. We can also offer targeting options for individual sports upon request.

AXA 360° content marketing campaign

The insurance company is the proud partner of the AXA Women’s Super League. AXA worked with us to develop a campaign that would increase awareness and recognition of women’s football whilst also providing background knowledge.

The AXA-sponsored channel on Blick.ch provides fans with the latest news and videos from the AXA Women’s Super League. Teaser articles are also used to reach the target group on social networks.
Branded Stories (native ads) in Blick print and digital provide background information on the AXA Women’s Super League and women’s football in general. Teasers on the homepage link to the Branded Stories.
Display ads in the Channel summarise AXA’s commitment to sport in a few words.

«Thanks to our content partnership with Ringier Advertising and Blick, we have been able to increase awareness of the AXA Women’s Super League, present the topic in a credible way and provide targeted knowledge about women’s football.»

Sandro Singer, Head of AXA Switzerland’s Sponsoring Project

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