Ad format

Mobile Midbreak Ad


If you want to specifically target mobile users and create an emotional brand experience that seamlessly integrates into the content area while taking over the entire screen, the Mobile Midbreak Ad is the perfect choice. This format is highly attention-grabbing and encourages users in a pleasant way to engage with the advertising message.

Three different smartphone screens show the full-screen placement of the mobile midbreak ad

bilanz.ch

Personalised, well-researched business journalism. As well as articles from the corporate scene, there is also a particular focus on ratings and ranking lists, plus a wide range of information to make life better and more interesting.

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Rates & specifications

Tarife

CPM BruttoCHF 105

Specifications foreground image

Pixel in width × heightPublica4: 1080 ×1920 px
Possible file formatsPNG
CommentsResponsive Visuals

Specifications background image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsJPEG, PNG, GIF, HTML5

Specifications Video

Pixel in width × heightPublica4: 9:16
Possible file formatsMOV, AVI, MP4
Spot lengthmax. 30 sec.

General specifications

Heavy Ad InterventionAll delivered assets (image and video) must not weigh more than 4MB in total.
TrackingsClick Command
Impression Pixel
Video MeetricsIf this is to be measured with your own ad server, please deliver VAST 2.0 TAGs. The videos must still be delivered physically as MP4 files. A click command is also required for the background.

Service providers

We work together with the following service provider. In addition, there are production and hosting costs.

For individual production advice and further information, please contact our Media Service Digital.

Showcase

For mobile view, open with your mobile phone.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Read more

bluenews.ch

blue News is the Swiss news portal with the VIP pass to the world of sports and entertainment. The portal offers its content in German, French, Italian and English and informs over half a million readers daily about global events, always from a Swiss perspective. The football tickers, highlight videos, and analyses of the most exciting national and European leagues make blue News indispensable for every football fan. Additionally, blue News is right there on Switzerland’s biggest festival stages, delivering live concerts, star interviews, or behind-the-scenes stories directly to your phone or laptop.

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Rates & specifications

Tarife

CPM BruttoCHF 70

Specifications foreground image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsPNG

Specifications background image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsJPEG, PNG, GIF, HTML5

Specifications Video

Pixel in width × heightPublica4: 9:16
Possible file formatsMOV, AVI, MP4
Spot lengthmax. 30 sec.

General specifications

Heavy Ad InterventionAll delivered assets (image and video) must not weigh more than 4MB in total.
TrackingsClick Command
Impression Pixel
Video MeetricsIf this is to be measured with your own ad server, please deliver VAST 2.0 TAGs. The videos must still be delivered physically as MP4 files. A click command is also required for the background.

Service providers

We work together with the following service provider. In addition, there are production and hosting costs.

For individual production advice and further information, please contact our Media Service Digital.

Showcase

For mobile view, open with your mobile phone.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Read more

cash.ch

Cash is Switzerland’s first multimedia business and finance portal. It combines information and banking. Relevant news on money and financial topics is researched and published by the independent in-house editorial team.

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Rates & specifications

Tarife

CPM BruttoCHF 95

Specifications foreground image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsPNG
CommentsResponsive Visuals

Specifications background image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsJPEG, PNG, GIF, HTML5

Specifications Video

Pixel in width × heightPublica4: 9:16
Possible file formatsMOV, AVI, MP4
Spot lengthmax. 30 sec.

General specifications

Heavy Ad InterventionAll delivered assets (image and video) must not weigh more than 4MB in total.
TrackingsClick Command
Impression Pixel
Video MeetricsIf this is to be measured with your own ad server, please deliver VAST 2.0 TAGs. The videos must still be delivered physically as MP4 files. A click command is also required for the background.

Service providers

We work together with the following service provider. In addition, there are production and hosting costs.

For individual production advice and further information, please contact our Media Service Digital.

Showcase

For mobile view, open with your mobile phone.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Read more

persoenlich.ch

Persoenlich.com is the leading online portal for the communications, media, advertising and marketing sector, and links them up daily with information, blogs, interviews and services (job portal, event calendar, marketplace). The portal is primarily aimed at decision-makers and opinion-leaders. The daily newsletter is sent to around 15,000 subscribers every morning. The ‘Weekly’ review, with hot topics and interviews, is sent out every Friday lunchtime.

Read more

Rates & specifications

Tarife

CPM BruttoCHF 60

Specifications foreground image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsPNG
CommentsResponsive Visuals

Specifications background image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsJPEG, PNG, GIF, HTML5

Specifications Video

Pixel in width × heightPublica4: 9:16
Possible file formatsMOV, AVI, MP4
Spot lengthmax. 30 sec.

General specifications

Heavy Ad InterventionAll delivered assets (image and video) must not weigh more than 4MB in total.
TrackingsClick Command
Impression Pixel
Video MeetricsIf this is to be measured with your own ad server, please deliver VAST 2.0 TAGs. The videos must still be delivered physically as MP4 files. A click command is also required for the background.

Service providers

We work together with the following service provider. In addition, there are production and hosting costs.

For individual production advice and further information, please contact our Media Service Digital.

Showcase

For mobile view, open with your mobile phone.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Read more

bilanz.ch

Personalised, well-researched business journalism. As well as articles from the corporate scene, there is also a particular focus on ratings and ranking lists, plus a wide range of information to make life better and more interesting.

Read more

Rates & specifications

Tarife

CPM BruttoCHF 105

Specifications foreground image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsPNG
CommentsResponsive Visuals

Specifications background image

Pixel in width × heightPublica4: 1080 x 1920 px
Possible file formatsJPEG, PNG, GIF, HTML5

Specifications Video

Pixel in width × heightPublica4: 9:16
Possible file formatsMOV, AVI, MP4
Spot lengthmax. 30 Sek.

General specifications

Heavy Ad InterventionAll delivered assets (image and video) must not weigh more than 4MB in total.
TrackingsClick Command
Impression Pixel
Video MeetricsIf this is to be measured with your own ad server, please deliver VAST 2.0 TAGs. The videos must still be delivered physically as MP4 files. A click command is also required for the background.

Service providers

We work together with the following service provider. In addition, there are production and hosting costs.

For individual production advice and further information, please contact our Media Service Digital.

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – on request
  • General terms and conditions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.

Read more

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Guideline HTMLDownload

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

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