Sonntags Blick Logo, Red font on white ground

SonntagsBlick has been making Sunday the best day of the week for more than 50 years. It reaches more than 291,000 readers each week with exclusive revelations, exciting news and hard facts from Switzerland and all over the world. The strong three-part concept (news and sport) offers entertainment for all the family – because a special day deserves a special newspaper.

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Print (DE)

259’000

Readership

42.2 % F
57.8 % M 

Gender

4.8 %

Print Reach

Stock Market & Finance

High affinity

DIGITAL (DE, FR)

DE: 4.7 Min.
FR: 3.1 Min.

Length of stay

DE: 92.6 %
FR: 7.4 %

User share by language

36.5 % F
63.5 % M

Gender

2’736’200

Average Visits per Day

Sources: MACH Basic 2025-2 (German-speaking Switzerland), MACH Strategy Consumer 2025 (German-speaking Switzerland), Online Content Traffic Data, annual average 2025, WEMF Circulation Bulletin 2025

CHF 19’600

1/1 page, gross rate

Sundays

Frequency

74’676

Distributed circulation

Print

Advertising formats

Media Facts

Readers (thousand)RangeStructureAffinity
Total2594.8100.0100
Gender
Male1505.657.8116
Female1094.042.284
Age
14 – 34 years332.212.745
35 – 54 years724.027.783
55+ years1557.559.6156
Household income in CHF
Up to 3 999466.717.6139
4 000 – 7 9991165.944.7123
8 000+983.637.774
Source: MACH Basic 2025-2 / Base: German-speaking language group of 5 386 000 people

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0104.01.202630.12.202531.12.2025
0211.01.202606.01.202607.01.2026
0318.01.202613.01.202614.01.2026
0425.01.202620.01.202621.01.2026
0501.02.202627.01.202628.01.2026
0608.02.202603.02.202604.02.2026
0715.02.202610.02.202611.02.2026
0822.02.202617.02.202618.02.2026
0901.03.202624.02.202625.02.2026
1008.03.202603.03.202604.03.2026
1115.03.202610.03.202611.03.2026
1222.03.202617.03.202618.03.2026
1329.03.202624.03.202625.03.2026
1405.04.202631.03.202601.04.2026
1512.04.202607.04.202608.04.2026
1619.04.202614.04.202615.04.2026
1726.04.202621.04.202622.04.2026
1803.05.202628.04.202629.04.2026
1910.05.202605.05.202606.05.2026
2017.05.202612.05.202613.05.2026
2124.05.202619.05.202620.05.2026
2231.05.202626.05.202627.05.2026
2307.06.202602.06.202603.06.2026
2414.06.202609.06.202610.06.2026
2521.06.202616.06.202617.06.2026
2628.06.202623.06.202624.06.2026
2705.07.202630.06.202601.07.2026
2812.07.202607.07.202608.07.2026
2919.07.202614.07.202615.07.2026
3026.07.202621.07.202622.07.2026
3102.08.202628.07.202629.07.2026
3209.08.202604.08.202605.08.2026
3316.08.202611.08.202612.08.2026
3423.08.202618.08.202619.08.2026
3530.08.202625.08.202626.08.2026
3606.09.202601.09.202602.09.2026
3713.09.202608.09.202609.09.2026
3820.09.202615.09.202616.09.2026
3927.09.202622.09.202623.09.2026
4004.10.202629.09.202630.09.2026
4111.10.202606.10.202607.10.2026
4218.10.202613.10.202614.10.2026
4325.10.202620.10.202621.10.2026
4401.11.202627.10.202628.10.2026
4508.11.202603.11.202604.11.2026
4615.11.202610.11.202611.11.2026
4722.11.202617.11.202618.11.2026
4829.11.202624.11.202625.11.2026
4906.12.202601.12.202602.12.2026
5013.12.202608.12.202609.12.2026
5120.12.202615.12.202616.12.2026
5227.12.202622.12.202623.12.2026

Advertising formats & rates

Premium formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
1/1 page1st or 2nd ad page204 x 29020,600
1/2 landscapePage 3204 x 14321,900

Standard formats

FormatsPrint space in mm (W x H)Gross price in CHF
1/1 page204 x 29019,600
1/2 landscape204 x 14314,600
1/2 vertical100 x 29014,600
1/3 landscape204 x 9610,200
1/3 vertical67 x 29010,200
1/4 landscape204 x 708,700
1/4 vertical100 x 1438,700
1/4 height advert100 x 14311,000
1/8 landscape204 x 335,700
1/8 landscape advert100 x 706,300
1/8 height advert67 x 1076,300
3/8 landscape204 x 10711,600

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee20 %
*Based on gross price in CHF

Cover pages

FormatsBundlePrint space in mm (W x H)Gross price in CHF
4th cover pageAktuell204 x 29024,500
4th cover pageSport204 x 29022,600

Double-page spreads

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
2/1 premiumPage 2 and 3428 x 29048,300
2/1 pageCenter of newspaper428 x 29039,300
2/1 pageNot center of newspaper428 x 29034,500
2 x 1/2 landscapeNot center of newspaper428 x 14330,000
2 x 1/4 landscapeNot center of newspaper428 x 7018,300
1/1 page centredNot center of newspaper204 x 29027,500
1/2 landscape centredNot center of newspaper204 x 14322,900

Special formats

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
4 x 1/1 page ad set–(4x) 204 x 29059,000
Circular ad–Ø 1008,750
Mirror ad, 2 column (2 x)Each outside100 x 29029,300
Mirror ad, 1 column (2 x)Each outside67 x 29020,500
Foot barCover page «Bund Aktuell»215 x 338,750
Foot barCover page «Bund Sport»215 x 336,300

Weekend Deal

Blick on Saturday and SonntagsBlick – everything you need for your weekend.

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
Blick & SonntagsBlick (Combi National)
2/1 pageCenter of newspaper610 x 440CHF 49,500
2/1 pageNot center of newspaper610 x 440CHF 44,500
1/1 page290 x 440CHF 24,700
1/1 page1st or 2nd ad page189 x 261CHF 28,400
1/2 landscape290 x 218CHF 17,500
1/2 vertical143 x 440CHF 17,500
2/1 pageAdvertorials610 x 440CHF 44,500
1/1 pageAdvertorials290 x 440CHF 24,700
1/2 landscapeAdvertorials290 x 218CHF 17,500
The gross prices qualify for conclusion and BK. Other discounts are not combinable.
Specials are excluded.

Weekend+ Deal

Blick on Saturday, SonntagsBlick, and Blick on Monday – perfectly informed through the start of the week.

FormatsPlacementPrint space in mm (W x H)Gross price in CHF
Blick & SonntagsBlick (Combi National)
2/1 pageCenter of newspaper428 x 290CHF 53,300
2/1 pageNot center of newspaper428 x 290CHF 48,600
1/1 page204 x 290CHF 27,600
1/1 page1st or 2nd ad page204 x 290CHF 32,600
1/2 landscape204 x 143CHF 19,500
1/2 vertical100 x 290CHF 19,500
2/1 pageAdvertorials428 x 290CHF 48,600
1/1 pageAdvertorials204 x 290CHF 27,600
1/2 landscapeAdvertorials204 x 143CHF 19,500
The gross prices qualify for conclusion and BK. Other discounts are not combinable.
Specials are excluded.

Advertorials

FormatsPrint space in mm (W x H)Gross price in CHF
2/1 page428 x 29034,500
1/1 page204 x 29019,600
1/2 landscape204 x 14314,600
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio:

FormatsLayoutPrint space in mm (W x H)Gross price in CHF
1/1 pageTabloid204 x 2903,300
1/2 pageTabloid204 x 1433,300
Exclusive shooting – further adaptations and translations on request

Loose supplements

Weights in grammGross price in CHF
≤ 1542,294
16 – 2542,294
26 – 3548,336
36 – 5048,336
  • Heavy supplements on request
  • Supplement with sample 30 % surcharge

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2026.

Specials

Topic specials 2026Download
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Specifications & delivery

Publishing title

Cirulation
TitleCirculation 2025SubscriptionsKiosk sales
SonntagsBlick106,000*63,00043,000
*Inserts within a special can only be booked as a total print run

Technical conditions

Printing methodNewspaper web offset
Tone rating3-98 % (highlight 0% = paper white)
UCR240 % (sum of C+M+Y+K)
ColoursMust be resolved in CMYK.
Colour proofTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
ResolutionFor «Blick» and «SonntagsBlick»: Bitmap 845 dpi, greyscale and multicolour 200 dpi (with 48 raster) Format: PDF, no RGB, DCS or OPI images.
ICC profileISO newspaper 26v4
FontsSmallest font sizes/negative fonts: 8 point (bold, without serifs)
DocumentsPDF/X-4 (other documents on request). Settings under www.pdfx-ready.ch.
Address for data transmissionblick-prod@ringier.ch
Advertisements requiring authorisationData delivery no later than 5 working days before publication. This includes adverts of an editorial nature with political content or adverts with proofs by 09.00 a.m. on Fridays before the advertising deadline.
Right of postponementThere is a right to postpone free of charge up to 7 working days before the planned publication date
Preliminary informationPreliminary information on salesservices@ringier.ch with file name, publication, publication date, subject, contact

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Loose supplements

Technical conditions
FormatMinimum: 200 x 105 mm
Maximum: 310 x 230 mm
QualityThe supplements must be easy to machine process and must not stick to one another, whether due to moisture or static charge. For special finishes, samples must be used to check the technical feasibility in advance.
Cover wrap/flapThe design of cover wraps with a shortened flap has to be based on the supplement format. The flap must only be shortened on one side, have a minimum width of 50 mm and be no more than 80 mm shorter than the overall product width. If the cover page is shortened, the product is positioned the other way round in the carrier product for technical reasons.
LayoutSupplements can only be processed if they have a parallel, roll, closed gate or cross fold. Zig-zag and open gate folds cannot be processed. All supplements must have a closed edge. Mistargeting and placement errors of 2 – 3 % are standard within the industry.
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample to be provided on time
SchedulingFor very thin supplements, duplicate placements cannot be precluded
Third-party adsFor brochures containing third-party ads, +20 % of the gross price for a 1/1 page will be charged per ad
PositioningPositioning requests will be considered insofar as possible depending on the magazine structure and the properties of the supplement. However, there is no entitlement to mandatory insertion points. It is only possible to insert supplements in specific places on agreement.
Good for printingThe final version (good for printing) of the supplement must be submitted in advance to the publisher for review. Logos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • The supplements must be stacked cover-side down.
  • The stacked layers must each be of a size that is suitable for handling (grip height of 8 –10 cm).
  • The supplements must be placed on a pallet loose, not bound or entwined.
  • The layers must be separated by cardboard inlays.
  • Maximum pallet height: 1.10 m
  • The pallets should each be cross strapped with two straps, especially for longer journeys.
  • Euro pallets will be exchanged.
  • If supplements are not processed and packaged as stipulated, this may affect the insertion deadline and result in additional costs. These will be passed on.
  • Packaging options:
    • With a lid and steel strapping
    • Securely shrink wrapped
    • Firmly stacked in a pallet frame
Pallet labelling

Pallets must be clearly labelled with the following information:

  • Precise description or title of the supplement
  • Name or title of the carrier product (split/region)
  • Publication date
  • Delivery quantity, including the number of copies per pallet and the number of pallets
  • Each pallet must be labelled and sequentially numbered
  • Different types must be labelled accordingly
  • Supplier and delivery date
Delivery note

The following information must be provided for each supplement:

  1. Sender
  2. Name/description
  3. Title
  4. Circulation
  5. Publication date
Delivery date

The supplements must be delivered no more than one week and no less than four working days prior to the publication date. The binding supplement registration form in the supplement tool must be completed prior to the delivery date, otherwise the delivery cannot be accepted.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Invoicing

Postage paid (without tax charges, e.g. VAT, customs). DZZ Druckzentrum Zürich AG is neither an importer nor an orderer but solely the recipient of the supplements (or front labels) and will not accept any costs for this.

Special offer

Blick Weekend rate

Combine SonntagsBlick with the Saturday or Monday issue of Blick for maximum advertising impact. With the Blick Weekend and Blick Weekend+ combined offers, you benefit from a broad reach, unbeatable CPT and attractive discounts of up to 55 % – the perfect addition to your advertising campaign!

Learn more

Print

Conditions & Discounts

Benefit from special discounts, find out about our commissions and bonuses, use our dynamic pricing system for print bookings and find out more about our special deals.

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Top Werbeformate

  • Video Branding Wall

    With the Video Branding Wall, you can be sure to capture users’ attention for your advertising message. The entire website content is exclusively framed by your large-scale advertisement. The integrated moving image adds an extra special effect. As users scroll down, the image moves from the header to the right side, keeping it constantly in view.

    Read more

    74 Sek

    Average Viewtime

    1.23%

    CTR

    95%

    Viewability

  • Welcome Ad

    The Welcome Ad is impossible to miss, yet it integrates naturally with scrolling behavior, making it feel non-intrusive. It is ideal for branding campaigns or product launches. The Welcome Ad is available for half-day bookings – this increases availability for this popular and highly attention-grabbing ad format.

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    1.5%

    CTR

    69%

    Viewability

  • Videohead

    The Videohead is a powerful and large-scale video branding format. As soon as users scroll down to the editorial content, the format adjusts and is displayed as a wideboard. Ideal for a strong brand presence.

    Read more

    16.8 Sek

    Average Viewtime

    0.73%

    CTR

    84%

    Viewability

digital

Advertising formats

Delivery

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Media Facts German-speaking Group

UsersRangeStructureAffinity
Total1 015 00018.8100.0100
Gender
Male642 00024.063.3127
Female373 00013.836.773
Age
14 – 34 years205 00013.420.271
35 – 54 years480 00026.747.3142
55+ years331 00016.032.685
Household income in CHF
Up to 3 99977 00011.47.660
4 000 – 7 999328 00016.832.389
8 000+610 00022.260.1118
Source: MACH Strategy Basic 2025 / Base: German-speaking language group of 5 386 000 people

Media Facts French-speaking Group

UsersRangeStructureAffinity
Total80 0004.4100.0100
Gender
Male54 0006.067.0137
Female26 0002.833.064
Age
14 – 34 years15 0002.618.259
35 – 54 years37 0006.146.4139
55+ years28 0004.335.499
Household income in CHF
Up to 3 9996 0001.77.139
4 000 – 7 99928 0003.935.590
8 000+46 0005.957.5136
Source: MACH Strategy Basic 2025 / Base: French-speaking language group of 1 835 000 people
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DIGITAL

Programmatic

Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.

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Two people are sitting on a bench in an office and looking at a laptop in front of them. In the background you can see a person in a phone box with a laptop and another person walking through the corridor.

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