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cash.ch
 
clear and simple - since 1989

cash is the first multimedia business and finance portal in Switzerland, combining information and banking. Relevant news relating to money and finance issues is researched and published by independent in-house editorial staff.

  • Journalists focussing on the Swiss economy
  • Comprehensive stock exchange data with a focus on Switzerland
  • Long-term loyal and affluent readers
  • Largest finance and economic forum in German-speaking Switzerland
  • cash readers are very loyal and spend a particularly long time on the portal
Facts & Figures
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Reach:
29.4%
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Monthly Unique Users:
1'344'000
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Language:
German
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Facebook:
2'000
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LinkedIn:
1'600
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Desktop:
92%
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Smartphone:
93%
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Tablet:
46%
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Source:
NET-Metrix-Profile 2020-2
Gender
55 %
Male
45 %
Female
Age
35 %
between 14 and 34 years
36 %
between 35 and 54 years
29 %
older than 55 years
Household income
8 %
up to 4'000 CHF
20 %
between 4'001 and 8'000 CHF
37 %
more than 8'000 CHF
School education
14 %
compulsory
48 %
middle
38 %
high
Very strong affinities
104
Economy
104
Cars and motorcycles
103
Computer and IT
Overview
 
Display Advertising
 
 
Desktop Advertising
Run of site

Achieve both maximum reach and plenty of contacts with run-of-site placements. Your ad will be displayed to every user across the entire website, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium:
 
 
icon
Maxiboard  
70 CHF  
49 CHF  
 
 
icon
Billboard  
70 CHF  
49 CHF  
 
 
icon
Halfpage Ad  
70 CHF  
49 CHF  
 
 
icon
Wideboard  
70 CHF  
49 CHF  
 
 
 
 
 
Basic:
 
 
icon
Universal Ad Package  
50 CHF  
35 CHF  
 
 
 
 
 
Special:
 
 
icon
Sitebar Ad  
90 CHF  
63 CHF  
 
 
icon
Video Branding Wall  
90 CHF  
63 CHF  
 
 

Halfpage Ad:

  • Benefit from multi-device placements now. If the half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

Universal Ad Package:

  • Combination of leaderboard, skyscraper & medium rectangle. At least two formats must be delivered and one must be the medium rectangle.

Sitebar Ad:

  • Additional costs: Hosting without video: + CPM 1.90/hosting with video: + CPM 2.90
  • Additional production costs: + CHF 700 / for every additional language: + CHF 50

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Mobile Advertising
Run of site

Achieve maximum reach with run-of-mobile placements. Your ad will be displayed to every user across all mobile applications, without any restrictions – with a predefined number of contacts if required.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Premium
 
 
icon
Mobile Halfpage Ad  
100 CHF  
70 CHF  
 
 
icon
Mobile Poster Ad  
85 CHF  
59.5 CHF  
 
 
 
 
 
Basic
 
 
icon
Mobile Rectangle  
75 CHF  
52.5 CHF  
 
 
icon
Mobile Wideboard  
65 CHF  
45.5 CHF  
 
 
icon
Mobile Banner  
20 CHF  
14 CHF  
 
 

Mobile Halfpage Ad:

  • Benefit from multi-device placements now. If your half-page ad is booked on desktop and mobile at the same time, the price for whichever device has the cheaper CPM will apply to both placements. The advertising material will be displayed on both devices, subject to availability.

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Video Advertising
 
 
Video Advertising
Run of site

Your spot will be displayed across the entire website without any restrictions.

 
 
Placement
Format
CPM Brut
CPM Net
 
 
 
 
 
Special:
 
 
icon
In-Article Video  
90 CHF  
63 CHF  
 
 
icon
In-Article Bumper (Video: max. 6 sec.)  
75 CHF  
52.5 CHF  
 
 
icon
In-Article Interactive Video  
85 CHF  
59.5 CHF  
 
 

In-Article Interactive Video:
Studio costs: additional CPM of CHF 1

 

  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
  •  
 
 
Programmatic Advertising
 
 

Ringier Advertising’s entire inventory can also be conveniently booked programmatically.

Read more

 
 
Branding Day
 
 
Formats

Use Branding Day as an opportunity for your big, exclusive and unique appearance on the homepage. During Branding Day, you and your message are the stars of the homepage, occupying large-format ad placements exclusively for 24 hours. This prominent day-long placement is ideal for image campaigns and product launches.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
Period: 1 day:
 
 
icon
Branding Day
40'000 PI
7'000 CHF
4'900 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Social Media
 
 
Our channels

Reach your target group via our social channels.

 
 
Placement
Format
Follower
Price Brut
Price Net
 
 
 
 
 
1x Post within feed:
 
 
icon
Facebook
2'100
2'900 CHF
2'900 CHF
 
 
 
 
Targetings
 
 

We offer a variety of targeting options on this brand website as part of the Ringier Digital Network. Reach your target group efficiently with one of our qualitative targeting options

Read more

 
 
Contextual Targeting
Desktop
 
 
Placement
Format
Flat rate Brut
Flat rate Net
 
 
 
 
 
Basic:
 
 
 
 
 
Special:
 
 
icon
Video Branding Wall  
97 CHF  
67.9 CHF  
 
 
 
 
Content Advertising
 
 
Advertorial

With your articles, images, videos and more published on your own page on our media platform, you can convey the character of your product or service. We implement your creative ideas uniquely in the look and feel of our well-known media brand and use teasers to draw readers’ attention away from the page and towards your content.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1x week on home:
 
 
icon
Teaser + article page
140'000 AI
7'200 CHF
5'040 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Brand Report

The Brand Report provides companies with a platform for sharing high-quality content with their readership. By conveying exciting background information and demonstrating industry expertise, you position yourself as a partner exclusively in your specialist field.

 
 
Placement
Format
Performance indicative
Flat rate Brut
Flat rate Net
 
 
 
 
 
1 x Woche auf Home:
 
 
icon
Brand Report Cash
140'000 AI
7'200 CHF
5'040 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Newsletter
 
 
Newsletter

With your ad message incorporated in the newsletter content of our well-known media brand, you attract maximum attention and gain a high number of potential subscribers.

 
 
Placement
Format
Abonnenten
Flat rate Brut
Flat rate Net
 
 
 
 
 
Broadcast from Monday to Friday/afternoon:
 
 
icon
Newsletter cash Update image/text
40'000
6'000 CHF
4'200 CHF
 
 
icon
Newsletter cash Update Medium Rectangle
40'000
6'000 CHF
4'200 CHF
 
 
 
 
 
Broadcast from Monday to Friday/morning:
 
 
icon
Newsletter cash Daily image/text
40'000
6'500 CHF
4'550 CHF
 
 
icon
Newsletter cash Daily Medium Rectangle
40'000
6'500 CHF
4'550 CHF
 
 
 
 
 
Broadcasts from Monday to Friday:
 
 
icon
Newsletter cash Insider Briefing image/text
10'000
3'500 CHF
2'450 CHF
 
 
icon
Newsletter cash Insider Briefing Medium Rectangle
10'000
3'500 CHF
2'450 CHF
 
 
 
 
 
Broadcasts weekly on Saturday:
 
 
icon
Newsletter cash Saturday image/text
40'000
4'200 CHF
2'940 CHF
 
 
icon
Newsletter cash Samstag Medium Rectangle
40'000
4'200 CHF
2'940 CHF
 
 
  • All prices are in CHF and exclude VAT
  • Net rate: includes 30% discount; before AC
  • AC: 5%
  • View GTCs here
 
 
Specifications
 
 
The following applies:

It applies as follows:

  • Advertising material delivery deadlines:
    • Standard formats: three working days
    • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days
  • A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.
  • Delivery address for display and newsletter advertising material: digitaladops@ringier.ch
  • Delivery address for advertorial & brand report advertising material: contentadvertising@ringier.ch 
  • Advertising material must be in delivered in https
  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.
  • For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.
  • Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).
  • The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

 

 
 
 
 
Media Facts
 
 
Category
Unique users per month
Range
Structure
Affinity
 
 
Total  
1'344'000  
29.4 %  
100 %  
100  
 
 
 
 
 
Gender:
 
 
Male  
731'000  
31.5 %  
54.4 %  
107  
 
 
Female  
613'000  
27.3 %  
45.6 %  
93  
 
 
 
 
 
Age:
 
 
Between 14 and 59 Years  
1'067'000  
30.2 %  
79.4 %  
103  
 
 
Between 14 and 19 Years  
122'000  
32.8 %  
9.0 %  
111  
 
 
Between 20 and 29 Years  
220'000  
30.6 %  
16.3 %  
104  
 
 
Between 30 and 39 Years  
253'000  
31.6 %  
18.8 %  
107  
 
 
Between 40 and 49 Years  
237'000  
29.1 %  
17.6 %  
99  
 
 
Between 50 and 59 Years  
235'000  
28.3 %  
17.5 %  
96  
 
 
60+ Years  
277'000  
26.9 %  
20.6 %  
91  
 
 
Between 14 and 34 Years  
475'000  
31.8 %  
35.3 %  
108  
 
 
Between 35 and 54 Years  
477'000  
28.9 %  
35.5 %  
98  
 
 
55+ Years  
393'000  
27.7 %  
29.2 %  
94  
 
 
 
 
 
School Education:
 
 
Compulsory  
184'000  
27.4 %  
13.7 %  
93  
 
 
Middle  
647'000  
28.0 %  
48.1 %  
95  
 
 
High  
514'000  
32.4 %  
38.2 %  
110  
 
 
 
 
 
Household Income:
 
 
Up to 4'000 CHF  
112'000  
25.9 %  
8.3 %  
88  
 
 
Between 4'001 and 8'000 CHF  
267'000  
29.0 %  
19.9 %  
99  
 
 
Between 8'001 and 10'000 CHF  
162'000  
29.8 %  
12.0 %  
101  
 
 
Between 10'001 and 15'000 CHF  
191'000  
31.3 %  
14.2 %  
106  
 
 
Between 15'001 and 20'000 CHF  
88'000  
35.1 %  
6.5 %  
119  
 
 
More than 8'000 CHF  
503'000  
32.4 %  
37.4 %  
110  
 
 
No information / refused  
462'000  
27.8 %  
34.4 %  
94  
 
 
 
 
 
Household Management:
 
 
Yes, alone  
392'000  
28.1 %  
29.2 %  
96  
 
 
Yes, together  
720'000  
29.6 %  
53.5 %  
101  
 
 
No / not specified  
232'000  
31.2 %  
17.3 %  
106  
 
 
 
 
 
Type of habitat:
 
 
City / Agglomeration  
1'044'000  
29.0 %  
77.7 %  
99  
 
 
Countryside  
300'000  
30.9 %  
22.3 %  
105  
 
 
 
 
 
Strong and very strong interests:
 
 
Travel  
1'065'000  
29.8 %  
79.2 %  
101  
 
 
Family, children and partnership  
854'000  
30.3 %  
63.5 %  
103  
 
 
Economy  
912'000  
30.6 %  
67.8 %  
104  
 
 
Cars and motorcycles  
484'000  
30.5 %  
36.0 %  
104  
 
 
Computer and IT  
824'000  
30.4 %  
61.3 %  
103  
 
 
Entertainment and communication devices  
734'000  
29.9 %  
54.6 %  
101  
 
 
Professional and working world, career  
935'000  
30.1 %  
69.6 %  
102  
 
 
Education and further training  
939'000  
30.2 %  
69.9 %  
102  
 
 
 
 
 
Internet usage, device usage:
 
 
Desktop computer OR Laptop, Notebook, Netbook  
1'236'000  
30.0 %  
92.0 %  
102  
 
 
Web-enabled mobile phone, smartphone  
615'000  
30.7 %  
45.8 %  
104  
 
 
Tablet PC (e.g. iPad), eBook reader  
1'250'000  
36.1 %  
93.0 %  
123  
 
 

Source: NET-Metrix-Profile 2020-2 / Basis: german-language group, 4'567'000 Unique User

 

 

 
Downloads
Good to know
 
Targeting – reach your target group accurately
We offer a variety of top-quality targeting and target-group segments for your digital campaign. From socio-demographics and interests through to contextual targeting – thanks to high-quality data, we ensure that your message reaches your desired target group.
Updates – discover the latest news or browse through the archive

Here, you can read about what’s been going on in our world over the last few months. We publish new products, offers and services on a regular basis so that you’re always kept up to date. And if you happen to miss something, you can also find old updates in our archive.

 
Your Contacts
Patrick
Petrikat
Consultant Media Services Digital
Media Services Print & Digital
Ringier Advertising
Flurstrasse 55
Post Office Box
8021 Zurich