AD FORMAT

Branding week

Use our branding week for a striking and unique presence. The extended placement is particularly suitable for new brands and product launches

schweizer-illustrierte.ch

Closer to the stars. Popular website Schweizer Illustrierte focuses on its strength: the excitement of the royals. In the ‘People’ section, the online editorial team not only provides information about the royals, but also offers the latest knowledgeable details of Swiss celebrities and international stars. Other sections such as ‘Family’, ‘Lifestyle’ and ‘Body & Health’ offer plenty of daily knowledge and interest, as well as helpful everyday tips and tricks. Current topics that will inspire and are guaranteed to be a talking point!

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Rates & specifications

Rates

Laufzeit1 week
Indicative250'000
Gross PriceCHF 32,500

Specifications – background

Screenbackground
Pixel in width × height1920 x 1080 px
File sizemax. 150 KB
Possible file formatsJPG, PNG, GIF (not animated)

Specifications – wideboard

Screenwideboard
Pixel in width × height994 x 250 px
File sizemax. 150 KB
Possible file formatsJPG, PNG, GIF, HTML5 or 3rd party tag

Specifications – wideboard mobile

Screenwideboard mobile
Pixel in width × height320 x 160 px
File sizemax. 150 KB
Possible file formatsJPG, PNG, GIF, HTML5 or 3rd party tag

Specifications – mobile medium rectangle

ScreenMobile medium rectangle
Pixel in width × height300 x 250 px
File sizemax. 100 KB
Possible file formatsJPG, PNG, GIF, HTML5 or 3rd party tag

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

Showcase

pme.ch

Quality of information and proximity to companies in French-speaking Switzerland are the PME brand’s key commitments. PME therefore sets great store by ensuring that content for all its sales channels (magazine, website, social media and newsletter) is developed by the same editorial team.

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Rates & specifications

Rates

Laufzeit2 weeks
Indicative20'000
Gross PriceCHF 1,920

Specifications – wideboard

ScreenWideboard
Pixel in width × height994 x 250 px
File sizemax. 150 KB
Possible file formatsJPG, PNG, GIF, HTML5 or 3rd party tag

Specifications – mobile wideboard

ScreenMobile wideboard
Pixel in width × height320 x 160 px
File sizeMax. 100 KB
Possible file formatsJPG, PNG, GIF, HTML5 or 3rd party tag

Showcase

Rates

Laufzeit2 weeks
Indicative16'000
Gross PriceCHF 1,920

Specifications – halfpage

ScreenHalfpage
Pixel in width × height300 x 600 px
File sizemax. 150 KB
Possible file formatsJPG, PNG, GIF, HTML5 or 3rd party tag

Specifications – mobile halfpage

ScreenMobile halfpage
Pixel in width × height300 x 600 px
File sizemax. 100 KB
Possible file formatsJPG, PNG, GIF, HTML5 or 3rd party tag

Showcase

Discounts and conditions

  • All prices are in CHF and excl. VAT.
  • Advisory commission: 5%
  • Special discount: Charitable institutions (ZEWO-certified) – 50%.
  • General terms and conditions

More information

Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for display and newsletter advertising material:

SSL

All thirdparty tags, tag-in tags and references in an HTML5 file must be delivered via SSL (https://).

Sound

  • Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). 
  • Audio for instream video formats should be switched to ‘sound on’.

Flash

Flash files are not allowed.

Number of subjects

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Heavy Ad Intervention

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

HTML5

Guideline HTMLDownload

Branding Day background images

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

AdReload

An ad reload takes place after 30 seconds at the earliest.

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