«schweizer-illustrierte.ch» is always closer to the stars and knows what’s going on with Swiss and international celebrities and in the aristocratic houses of this world. In addition, the «Family» channel provides tips, tricks and interesting facts for family life, and «Body & Health» offers life hacks for a healthy and beautiful life. And with one click on the «Style» section, you’re always up to date on fashion, beauty and lifestyle. The topics on «schweizer-illustrierte.ch» are moving, informative and guaranteed to get conversations going.


  • Average Visits per Day (DE)94 000
  • Average IDs per Day (DE)86 000
  • Facebook Followers (DE)45’700
  • Instagram Followers (DE)32’300

Source: Mediapulse / Online-Content-Data/ Brand-View / September 2023

Source: Facebook, Instagram – 31.07.2023

Media Facts

Media Facts


CategoryUnique Users per monthRangeStructureAffinity
Total1’702’00037.3 %100 %100


CategoryUnique Users per monthRangeStructureAffinity
Male778’00033.5 %45.7 %90
Female925’00041.2 %54.3 %110


CategoryUnique Users per monthRangeStructureAffinity
Aged 14 to 19127’00034.4 %7.5 %92
Aged 14 to 34550’00036.8 %32.3 %99
Aged 14 to 59320’00038.6 %18.8 %103
Aged 20 to 29268’00037.4 %15.8 %100
Aged 30 to 39313’00039 %18.4 %105
Aged 35 to 54625’00037.9 %36.7 %102
Aged 40 to 49320’00039.3 %18.8 %105
Aged 50 to 59320’00038.6 %18.8 %103
55+ years527’00037.1 %31 %100
60+ years354’00034.3 %20.8 %92

Training & education

CategoryUnique Users per monthRangeStructureAffinity
Compulsory214’00031.9 %12.6 %86
Medium615’00038.8 %36.1 %104
High873’00037.8 %51.3 %101

Household income

CategoryUnique Users per monthRangeStructureAffinity
Up to CHF 4’000134’00031.2 %7.9 %84
Between CHF 4’001 and CHF 8’000353’00038.4 %20.7 %103
Between CHF 8’001 and CHF 10’000206’00038 %12.1 %102
Between CHF 10’001 and CHF 15’000229’00037.6 %13.4 %101
Between CHF 15’001 and CHF 20’000100’00040 %5.9 %107
More than CHF 8’000598’00038.5 %35.1 %103
No information / withheld617’00037.1 %36.3 %99

Household management

CategoryUnique Users per monthRangeStructureAffinity
Yes, alone517’00037.1 %30.4 %100
Yes, together932’00038.4 %54.7 %103
No / not specified254’00034.1 %14.9 %91

Residential area type

CategoryUnique Users per monthRangeStructureAffinity
Town / city / metropolitan area1’313’00036.5 %77.1 %98
Rural area389’00040.1 %22.9 %108

Strong & very strong interest

CategoryUnique Users per monthRangeStructureAffinity
Travel1’378’00038.5 %81 %103
Family, children & partnerships1’430’00038.6 %84 %104
Clothing & fashion1’105’00039.2 %64.9 %105
Home living & furnishing651’00039 %38.2 %105
Computers & IT779’00039.4 %45.7 %106
Entertainment & communication devices948’00039.2 %55.7 %105
Training & education955’00038.6 %56.1 %103
Film & cinema1’116’00038.8 %65.6 %104

Internet & device usage

CategoryUnique Users per monthRangeStructureAffinity
Desktop PC or laptop, notebook, netbook1’562’00037.9 %91.8 %102
Internet-enabled mobile phone, smartphone1’620’00046.8 %95.2 %125
Tablet PC (e.g. iPad), eBook reader784’00039.1 %46 %105

Source: NET-Metrix-Profile 2020-2 / Base: deutsche Sprachgruppe, 4’567’000 Unique User

Data Solutions

Our targeting services

As part of the Ringier Digital Network, we offer you a variety of different targetings. Here you will find the availability on the sites and the rates.


Advertising material delivery deadlines

  • Standard formats: three working days
  • Special formats (e.g. branding day, videos, advertorials, native advertising, sponsoring): five working days

A campaign can only be guaranteed to start on time if the delivery deadlines are met. Where possible, advertising material that is delivered late will be considered at the latest up to 3 pm on the previous working day (standard formats) or one working day before the start of the campaign (special formats). If this final deadline cannot be met, the start of the campaign will be postponed.

Delivery address for ad formats material

  • Delivery address for display, newsletter, advertorial & brand report advertising material: digitalservices@ringier.ch
  • Advertising material must be in delivered in https

Audio for display and outstream video formats may only start playing as a result of user interaction (i.e. clicking on a sound button on the advertising material). Audio for instream video formats should be switched to ‘sound on’.

For each campaign (flight/line item), there is a maximum limit of three subjects for physical delivery. If more than three subjects are integrated, the material must be delivered via a third-party tag.

Branding Day background images: the function of background images and colours is to provide a visual frame for Branding Days. Advertising messages in the form of images and/or text may not be included in background images – these should only be placed in the banners used for the respective campaign. If the background image does not meet these requirements, it cannot be used. The visibility of the background image depends on the screen resolutions used. If these are too low, some or all of the background image may not be displayed. It is therefore not possible to display the entire background image on all resolutions. If a background colour is used, it must be made available to us as a hex code (e.g.: #ED3B94).

The contract partner is solely responsible for fulfilling the heavy ad intervention criteria of the browsers Chrome and Edge. Advertisement deliveries that are blocked by heavy ad intervention will not be refunded or compensated. More information: Chromium Blog

Supported advertising formats

  • Content
  • Video
  • Branding
  • Display
  • Newsletter



Ringier Advertising’s entire inventory can also be booked programmatically.

In the first-price auctions, in addition to total price transparency, we also offer comprehensive information about VPAID (where technically possible), viewability and publisher URLs. Private deals can include all segments.


Advertising formats


Your Points of Contact