Cover pages

Double-page spreads

Advertorials

*Advertorials: delivery by customers.

Production surcharges

The following production surcharges apply when creating print material via the Brand Studio:

** Exclusive shooting – further adaptations and translations on request.

Requirements for the creation of advertorials

• The name and logo of the title and its sections may not be used.
• The advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader.
• The advertiser must be clearly recognisable.
• The advertorial must be labelled “PUBLIREPORTAGE” at the top left or right.
• Before publication, we request a layout for approval by the publisher

Premium formats

Standard formats

Double-page spreads

Advertorials

* Delivery evaluation of advertorials by customers.

Production surcharges (advertorials)

The following production surcharges apply when print material is produced via the Brand Studio:

** Exclusive shoot – further adaptations and translations on request.

*These circulations only apply to the Special Style.

Weights and prices

Heavy specialities on request.

Technical conditions

• Formats:
  • Minimum: 60 x 80 mm
  • Maximum: 175 x 210 mm
• Scope (minimum): 2 pages
• Weight (maximum weight): 20 g
• Thickness (maximum): 2 mm
• Quality: postcards must comply with postal regulations. Paper weight for 2-page tip-ons: minimum 120 gm² and maximum 300 gm²
• Restrictions: bound tip-ons on agreement only (stapling position)

Layout

Multi-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2% of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).

Further information

• Booking/ Cancellation: 5 weeks before publication.
• Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time.
• Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
• Glue strips: 3 mm from the left edge (glue strips on the item to be glued)
• Positioning:
  • In the front part of the magazine
  • On the right-hand ad page
  • On the top or bottom half of the page (according to the tip-on diagram)
• Positional deviations: +/- 9 mm possible (horizontal/vertical) / 4° axial
• Carrier ad: minimum format 1/1 page

Weights and prices

Heavy specialities on request.

Bound supplements / loose supplements and piggybacks: insert with sample 30% surcharge.

Technical conditions

• Formats:
  • Minimum: 148 x 210 mm
  • Maximum: 210 x 282 mm
• Scope:
  • Minimum: 2 pages
  • Maximum: 64 pages
• Paper:
  • Individual sheet, double-sided: 120 – 350 gm²
  • 4 – 8 pages: minimum 80 gm² (higher on request)
  • From 8 pages: minimum 60 gm² (higher on request)
• Weight (maximum weight): 100 g (higher weight following the presentation of a dummy version)
• Thickness (maximum): 3 mm (thicker product on request)

Layout

Multi-page inserts can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the insert.

Further information

• Booking/ Cancellation: 5 weeks before publication.
• Dummy version: the final acceptance (good to go) requires a binding sample to be provided on time.
• Scheduling: multiple inserts are possible per issue.
• Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
• Positioning: placed on the back of the magazine. The magazine will be shrink-wrapped.
• Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
  • By postcode (subscribers)
  • Cycle split (e.g. every 3rd subscriber)

Weights and prices

Heavy specialities on request.

Supplements / loose supplements and piggybacks: insert with sample 30% surcharge.

Technical conditions

• Formats
  • Minimum: 105 x 148 mm
  • Maximum: 195 x 262 mm
• Scope:
  • Minimum: 2 pages
  • Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
• Paper:
  • Individual sheet, double-sided: 120 – 300 gm² (maximum)
  • 4 – 8 pages: 80 gm² (higher on request)
  • From 8 pages: 60 gm² (higher on request)
• Weight (maximum weight): 49 g (higher weight following the presentation of a dummy version)
• Thickness (maximum): 2 mm (thicker product on request)

Layout

Multi-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.

Further information

• Booking/ Cancellation: 5 weeks before publication.
• Dummy version: the final acceptance (good to go) requires a binding sample and precise positional diagram to be provided on time.
• Scheduling: multiple loose supplements are possible per issue.
• Third-party ads: third-party ads with up to 3 pages will be charged at +30% of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). 4 or more third-party ads on request.
• Positioning: anywhere inside the magazine.
• Split: split surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
  • By postcode (subscribers)
  • Cycle split (e.g. every 3rd subscriber)

Weights and prices

Heavy specialities on request.

Technical conditions

• Formats:
  • Minimum: 65 x 84 mm
  • Maximum: 110 x 170 mm
• Weight (maximum weight): 20 g (higher weight following the presentation of a dummy version)
• Thickness (maximum): 2 mm
• Glue strips: 3 mm
• Plastic bag properties:
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
• Material: the bag material must generally be tailored to the contents and comply with specified load requirements.

Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

• Static pressure: 1,000 kg for 15 seconds or 600 kg for 8 hours
• Dynamic pressure: 600 kg for 1 hour
• Heat resistance: minimum 200°C

Quality standards

95% of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

• Positional deviations: horizontal/vertical: maximum +/- 8 mm, axial: maximum 5°
• Missing tip-ons
• Tip-ons glued in the wrong way round

Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

• Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
• Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.

Further information

• Booking/ Cancellation: 5 weeks before publication.
• Dummy version: the final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 150 original samples free of charge.
• Scheduling: only one product sample is possible per magazine and issue.
• Positioning:
  • In the front part of the magazine
  • On the right-hand ad page
  • On the top or bottom half of the page (according to the tip-on diagram)
• Carrier ad: minimum format 1/1 page

Packaging specifications

• Quantities suitable for handling
• A grip height of maximum 12 cm per layer
• Not entwined or bound, cleanly palletised
• Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
• The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.

Stacking

• Stack loose, glued-in and bound-in supplements cover-side up
• Stack inserts and tip-ons cover-side down

Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – pallet dimensions 800 x 1,200 mm:

1. Supplement name, especially type description (code and similar)
2. Item
3. Issue/no.
4. Product type
5. Copies per pallet
6. Pallet number
7. Client
8. Sender
9. Production date

Delivery note

The following information must be provided:

1. Customer
2. Type of supplement
3. Circulation
4. Host magazine
5. Issue number

Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 10 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times

Warenannahme Swissprinters AG, Zofingen: Tel. +41 58 787 34 32 / 33 60
Monday – Thursday: 07.00h – 11.30h oder 13.30h – 15.30h
Friday: 07.00h – 11.30h

Delivery

Ringier Zeitschriften
Swissprinters AG
Rampe 1 – 3
Brühlstrasse 5
4800 Zofingen
Tel. +41 58 787 34 32 / 33 60

Delivery from outside Switzerland

The order must clearly indicate that the client and not the recipient is liable for any customs costs and import sales tax.

*Does not apply for the Special Style.
**Supplements within a special can only be booked as a total print run.

Dynamic pricing offer

• With ‘Dynamic Pricing’, all bookings defined in the final agreements must occur dynamically in the predetermined period.
• It is not possible to switch back and forth between dynamic and classic pricing.
• All bookings must occur via the web-based marketplace.
• The following staggered contract discounts apply to all customers who use dynamic pricing.
• Discounts granted unjustifiably, for example due to cancellations, will be charged retrospectively.
• The advertising rates and general insertion conditions found at ringier-advertising.ch/en/legal continue to apply.
• Further information: Dynamic Pricing

The following staggered contract discounts apply to all customers who use dynamic pricing:

Special discounts

Advisory commission

Media, advertising and communication agencies are entitled to an advisory commission.

Commission rates:

• 15 % from net
• Those eligible for Advisory commission are not eligible for Annual turnover premium

Annual turnover premium

The annual turnover bonus is linked to a minimum turnover of CHF 30,000 (excluding classified ads and VAT).

Premium amount:

• 15 % from net
• Those eligible for Annual turnover premium are not eligible for Advisory commission

Print material colours

To optimally reproduce advertisements, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. The proof must have a Fogra media wedge on it. If no colour proof is available as a reference, your order will be printed in line with the PSO standard.

Data preparation

Technical data

Address for data transfer

Ringier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch