The Schweizer Illustrierte Gets closer.

Switzerland’s people magazine surprises every week with exciting, in-depth and exclusive stories about personalities from Switzerland; always close to the people and their stories. Our magazine stands for personal portraits, interesting interviews, moving reports and beautiful home stories – illustrated with powerful pictures! On the extensive lifestyle pages there are also plenty of travel tips, excursion recommendations or delicious recipes and trends from the fashion, beauty and interior world. A magazine for everyone to enjoy and discover.

And Schweizer Illustrierte has a great tradition: since 1911, it has been a permanent fixture in the Swiss media landscape.

Facts

  • CharacteristicMagazine
  • Readership295 000
  • Reach5.6 %
  • Distributed circulation76 294
  • 1/1 page, gross rateCHF 21 900
  • FrequencyFridays
  • DistributionGerman-speaking
    Switzerland
  • Cost-per-thousandCHF 74

Source for readership and reach in % for titles with distribution in German-speaking Switzerland = MACH Basic 2024-2, (basis: German-speaking language group of 5 305 000 people)
Source for distributed circulation: WEMF Circulation Bulletin 2024

Media Facts

Media Facts

Readers (thousand)RangeStructureAffinity
Total2955.6100.0100
Gender
Male1124.237.876
Female1846.962.2124
Age
14 – 34 years302.010.236
35 – 54 years794.426.880
55+ years1869.263.0166
Age
14 – 19 years72.12.437
20 – 29 years142.04.735
30 – 39 years252.78.449
40 – 49 years384.412.879
50 – 59 years626.721.1120
60+ years1499.650.5173
Household income in CHF
Up to 3 999527.517.6135
4 000 – 7 9991236.141.6110
8 000+1214.640.983
Type of residential area
Metropolitan area: central core2245.375.896
Outside metropolitan areas716.424.2114
Employment
Full time753.625.464
Part time716.024.2108
In education/training92.62.946
Unemployed1408.347.5149
Education
Compulsory536.117.8110
Medium1576.853.3122
High854.028.972
Very strong/generally strong interest
Cosmetics, body care, beauty1028.234.5147
Clothes and fashion1147.938.7142
Family, children and partnership1996.767.4121
Living and furnishing1386.646.7118
Health and nutrition2356.479.7115
Source: MACH Basic 2024-2 / Base: German-speaking language group of 5 305 000 people

Publication and advertising deadlines

Publication and advertising deadlines

IssuePublicationAdvertising deadlineDeadline for print material
0103.01.202520.12.202420.12.2024
0210.01.202527.12.202427.12.2024
0317.01.202503.01.202503.01.2025
0424.01.202510.01.202510.01.2025
0531.01.202517.01.202517.01.2025
0607.02.202524.01.202524.01.2025
0714.02.202531.01.202531.01.2025
0821.02.202507.02.202507.02.2025
0928.02.202514.02.202514.02.2025
1007.03.202521.02.202521.02.2025
1114.03.202528.02.202528.02.2025
1221.03.202507.03.202507.03.2025
1328.03.202514.03.202514.03.2025
1404.04.202521.03.202521.03.2025
1511.04.202528.03.202528.03.2025
1617.04.202504.04.202504.04.2025
1725.04.202511.04.202511.04.2025
1802.05.202517.04.202517.04.2025
1909.05.202525.04.202525.04.2025
2016.05.202502.05.202502.05.2025
2123.05.202509.05.202509.05.2025
2230.05.202516.05.202516.05.2025
2306.06.202523.05.202523.05.2025
2413.06.202530.05.202530.05.2025
2520.06.202506.06.202506.06.2025
2627.06.202513.06.202513.06.2025
2704.07.202520.06.202520.06.2025
2811.07.202527.06.202527.06.2025
2918.07.202504.07.202504.07.2025
3025.07.202511.07.202511.07.2025
3131.07.202518.07.202518.07.2025
3208.08.202525.07.202525.07.2025
3315.08.202531.07.202531.07.2025
3422.08.202508.08.202508.08.2025
3529.08.202515.08.202515.08.2025
3605.09.202522.08.202522.08.2025
3712.09.202529.08.202529.08.2025
3819.09.202505.09.202505.09.2025
3926.09.202512.09.202512.09.2025
4003.10.202519.09.202519.09.2025
4110.10.202526.09.202526.09.2025
4217.10.202503.10.202503.10.2025
4324.10.202510.10.202510.10.2025
4431.10.202517.10.202517.10.2025
4507.11.202524.10.202524.10.2025
4614.11.202531.10.202531.10.2025
4721.11.202507.11.202507.11.2025
4828.11.202514.11.202514.11.2025
4905.12.202521.11.202521.11.2025
5012.12.202528.11.202528.11.2025
51 / 5219.12.202505.12.202505.12.2025

Rates

Rates

Premium formats

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
1/1 page1st and 2nd advertising page210 x 28223,000

Standardformate

FormatsFull bleed in mm (W x H)Gross price in CHF
1/1 page210 x 28221,900
1/2 landscape210 x 14013,510
1/2 vertical104 x 28213,510
1/3 landscape210 x 9611,300
1/3 vertical71 x 28211,300
1/4 landscape210 x 746,800
1/4 vertical56 x 2826,800
1/4 corner104 x 1406,800
1/8 landscape210 x  394,000
1/8 vertical4,000
1/8 corner4,000
2/3 portrait*135 x 28218,600
2/3 landscape*210 x 18418,600
*Text connection

Additional costs

Additional costsSurcharge additional costs*
Placement guarantee for 1/2 page and larger10 %
Placement guarantee for 1/4 page to 1/3 page20 %
Per third-party advertisement (neither tiered discount, nor entitled for Advisory commission or Annual turnover premium)30 %
*Based on gross price in CHF

Cover pages

FormatsPlacementFull bleed in mm (W x H)Gross price in CHF
2nd cover page210 x 28225,900
3rd cover page210 x 28224,500
4th cover page210 x 28227,000
Opening2nd cover page and page 3420 x 28249,990

Double-page spreads

FormatsFull bleed in mm (W x H)Gross price in CHF
2/1 page420 x 28243,800
2 x 1/2 landscape420 x 14027,050

Advertorials

FormatsFull bleed in mm (W x H)Gross price in CHF
4/1 page840 x 28290,700
2/1 page420 x 28246,900
1/1 page210 x 28225,000
Advertorials delivery by customers

Production surcharges

The following production surcharges apply when print material (text and design) is produced by the Brand Studio*:

FormatsLayoutFull bleed in mm (W x H)Gross price in CHF**
2/1 pageMagazine or journal format420 x 2825,000
1/1 pageMagazine or journal format210 x 2823,300
*Exclusive shooting – further adaptations and translations on request
**Neither tiered discount nor entitled for Advisory commission or Annual turnover premium

Supplement

Weights in grammGross price in CHF
≤ 1534,122
16 – 2536,284
26 – 3538,728
36 – 5041,078
  • Heavy specialities on request
  • Insert with sample 30 % surcharge

Tip-on

Weights in grammGross price in CHF
≤ 1511,938
16 – 2513,348
26 – 3515,886
36 – 5019,082
  • Heavy specialities on request

Insert

Weights in grammGross price in CHF
≤ 1541,548
16 – 2543,710
26 – 3546,060
36 – 5048,504
  • Heavy specialities on request
  • Insert with sample 30 % surcharge

Loose supplements

Weights in grammGross price in CHF
≤ 1534,122
16 – 2536,284
26 – 3538,728
36 – 5041,078
  • Heavy specialities on request
  • Insert with sample 30 % surcharge

Product sample

Weights in grammGross price in CHF
≤ 1521,244
16 – 2521,244
  • Heavy specialities on request

General policies

The prices and information are subject to change at any time without prior notice. All technical data and weight information is non-binding. All prices are quoted in CHF excl. 8.1 % VAT; prices are valid from 1st January 2025.

Specifications & delivery

Specifications & delivery

Publishing title

Circulation
TitleCirculation 2025SubscriptionsKiosk sales
Schweizer Illustrierte*94,000**71,00023,000
*Does not apply for the Special Style
**Supplements within a special can only be booked as a total print run
Technical conditions
Print processOffset
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements that may not be trimmed must be 8 mm away from the edge of the magazine
UCR300 % (sum C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Print material coloursTo ensure optimum reproduction of the advert, the print shop requires a binding quality proof in accordance with the Iso Coated Standard by the deadline. There must be a fogra media wedge on the proof. If no colour proof is available as a reference, your order will be printed according to the PSO standard.
Colour compositionAll advertisements must be created using the Euroscale colours (cyan, magenta, yellow and black)
Bitmap845 dpi, greyscale and colour: 300 dpi. Format: PDF. No RGB, DCS or OPI images
Panorama pagesIn the case of 2/1 pages with overflowing text, always take the gutter allowance into account or consult Ringier Advertising
Data formatDelivery as a PDF file is considered standard and is preferable to delivery in other file formats
DocumentsPDF/X-4 (other documents on request). For the settings, please see www.pdfx-ready.ch.
Data transmission
AddressRingier AG
Ringier Advertising
Classifieds & Prepress
Flurstrasse 55
8021 Zürich

anzeigen-prod@ringier.ch

Requirements for the creation of advertorials

Publishing titleThe name and logo of the title and its categories may not be used
Typography & LayoutThe advertorial  must be clearly distinguishable from the editorial section in terms of typography and layout in order to be recognisable to the reader
ClientThe advertiser must be clearly recognisable
NoteThe advertorial must be labelled “PUBLIREPORTAGE” at the top left or right
AutorisationBefore publication, we request a layout for approval by the publisher

Supplement

Technical conditions
Schweizer IllustrierteSchweizer Illustrierte Specials
FormatsMinimum: 105 / 115 x 148 mm
Maximum: 210 / 210 x 330 mm
Minimum: 115 x 140 mm
Maximum: 210 x 282 mm
ScopeMinimum: 4 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy version)
Minimum: 2 pages
Maximum: 48 pages (higher number of pages following the presentation of a dummy version)
Paper4 pages: max. 300 gm2
4 – 8 pages: 90 gm2
From 8 pages: 54 gm2
2 pages: 100 – 240 gm2
4 – 8 pages: min. 60 gm2
From 8 pages: min. 40 gm2
TrimHeader trim: 3 mm
Footer trim: max. 10 mm
Header trim: 3 mm
Footer trim: max. 10 mm
Milled edge: 3 mm (left)
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Schweizer Illustrierte

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Schweizer Illustrierte Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Tip-ons

Technical conditions
FormatsMinimum: 55 x 85 mm
Maximum: 175 x 210 mm
Scopemin. 2 pages
Weightmax. 20 g
Thicknessmax. 2 mm
QualityPostcards must comply with postal regulations. Paper weight for 2-page tip-ons: min. 120 gm2 and max. 300 gm2.
RestrictionsBound tip-ons on agreement only (stapling position)
LayoutMulti-page tip-ons can only be processed if they have a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the tip-on must point towards the binding. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the tip-on. Placement errors equating to 2 % of the total quantity provided are reserved (positional deviations, missing carrier or tip-on etc.).
Booking/Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request
Glue strips3 mm from the left edge (glue strips on the item to be glued)
PositioningIn the front part of the magazine, on the right-hand advert page and on the top or bottom half of the page (according to the insertion scheme)
Positional deviations+/- 9 mm possible (horizontal/vertical) / 4° axial
Carrier adMin. format 1/1 page
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Schweizer Illustrierte

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Schweizer Illustrierte Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Piggyback

Technical conditions
FormatsMinimum: 148 x 210 mm
Maximum: 210 x 282 mm
ScopeMinimum: 2 pages
Maximum: 64 pages
PaperIndividual sheet(2-sided): 120 – 350 gm2
4 – 8 pages: 80 gm2 (higher on request)
Ab 8 pages: 60 gm2 (higher on request)
Weightmax. 100 g (higher weight following the presentation of a dummy
Thicknessmax. 3 mm (thicker product on request)
LayoutMulti-page piggyback inserts can only be processed if they have a cross, centre or wrap fold. Zigzag folds cannot be processed. In the event of any processing difficulties, completion of the magazine print run will take priority over that of the piggyback insert.
Booking/Cancellation5 weeks prior to publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
DispositionSeveral piggyback inserts per issue are possible
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningPlaced on the back of the magazine. The magazine will be shrink-wrapped.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Piggyback and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Loose supplements

Technical conditions
FormatsMinimum: 105 x 148 mm
Maximum: 195 x 262 mm
ScopeMinimum: 2 pages
Maximum: 32 pages (higher number of pages following the presentation of a dummy
PaperIndividual sheet (2-sided): max. 120 – 300 gm2
4 – 8 pages: 80 gm2 (higher on request)
From 8 pages: 60 gm2 (higher on request)
Weightmax. 49 g (higher weight following the presentation of a dummy
Thicknessmax. 2 mm (thicker product on request)
LayoutMulti-page supplements can only be processed if they use a cross, central or roll fold. Zig-zag folds cannot be processed. The closed side of the supplement must point towards the binding.
In the event of any processing difficulties, completion of the magazine print run will take priority over that of the supplement.
Booking/Cancellation5 weeks prior to publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided on time. In the event of deviating technical conditions, a blank sample must be submitted at least 10 working days before the actual delivery
DispositionMultiple loose supplements are possible per issue.
Third-party adsThird-party ads with up to three pages will be charged at +30 % of the gross price for a 1/1 page 4c per ad (irrespective of existing contracts and without agency commissions and annual sales bonuses). Four or more third-party ads on request.
PositioningAnywhere inside the magazine.
SplitSplit surcharge of CHF 3,000 per issue. The publishing house reserves the right to postpone publication due to partial booking.
Third-party logoLogos of Ringier Media Switzerland titles may only be used after consultation.
Packaging specifications
  • Quantities suitable for handling
  • A grip height of maximum 12 cm per layer
  • Not entwined or bound, cleanly palletised
  • Supplements must be delivered without bent corners, crease marks or displaced spines. Any defects can lead to reductions in performance and their related additional costs.
  • The manner in which the pallets are secured must preclude any deformation of the supplements and protect them against moisture.
Stacking
  • Stack loose, glued-in and bound-in supplements cover-side up
  • Stack inserts and tip-ons cover-side down
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Delivery date

The latest delivery date is 15 working days prior to publication. In all events, the confirmed delivery deadlines must be observed.

Schweizer Illustrierte

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Schweizer Illustrierte Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Product sample

Technical conditions
FormatsMinimum: 65 x 84 mm
Maximum: 110 x 170 mm
Weightmax. 20 g (higher weight following the presentation of a dummy version)
Thicknessmax. 2 mm
Glue strips3 mm
Booking & Cancellation5 weeks before publication
Dummy versionThe final acceptance (good to go) requires a binding sample and a precise positional diagram to be provided. A test run may also have to be performed. To this end, the client must provide 300 original samples free of charge.
SchedulingOnly one product sample is possible per magazine and issue.
Positioning– On the right-hand ad page
– On the top or bottom half of the page (according to the tip-on diagram)
Carrier adMinimum format 1/1 page
Plastic bag properties
  • Bags must lie flat and contain as little air as possible. If a product comes glued in, the seal must not be positioned at the bottom (magazine baseline) or on the same side as the binding.
  • Plastic bags containing liquid: all sealed edges must be completely flat and at least 8 mm wide. They must not bulge out over the bag.
  • Plastic bags containing granules or powder: the top and right-hand sealed edges must be flat and at least 8 mm wide. The left-hand sealed edge (binding side) must be at least 20 mm wide and the lower sealed edge (magazine baseline) must be at least 12 mm wide. They must not bulge out over the bag. Bags containing granules or powder must be divided into 2 chambers.
Material

The bag material must generally be tailored to the contents and comply with specified load requirements. Samples must not have any hazardous content or impair the processing or dispatch of a printed magazine. The publishing house must be relieved of all liability in relation to third-party claims resulting from the provision of a product sample. The publishing house must furthermore be compensated for any damages it incurs due to non-observance of the technical requirements. In the event of any processing difficulties due to poor quality bag material, completion of the magazine print run will take priority over gluing in the bags.

Strain

Bags containing liquid must withstand the following weights:

Static pressure1,000 kg for 15 seconds or 600 kg for 8 hours
Dynamic pressure600 kg for 1 hour
Heat resistancemin. 200°C
Quality standards

95 % of the magazines in the print run contain correctly glued-in tip-ons. A maximum of 5 % can lie outside standard tolerances or have the following defects:

  • Positional deviations
    • horizontal/vertical: max. +/- 8 mm
    • axial: max. 5°
  • Missing tip-ons
  • Tip-ons glued in the wrong way round
Packaging of product samples for delivery

Bags that are delivered randomly mixed up or that stick to each other cannot be processed.

  • Plastic bags containing liquid: all bags must be packaged lined up, facing the same direction and upright! The individual rows and layers (max. 3 layers) must be separated by cardboard. Packaged on a longitudinal side, standing up in boxes. Do not package standing on the seal.
  • Plastic bags containing granules or powder: all bags packaged flat and lined up. To differentiate between the rows, the individual layers must be separated by solid cardboard and stabilised with diagonally positioned card (cross strips) at 15 cm intervals.
Pallet labelling

The pallets must be labelled with the following information by attaching a pallet label to at least two sides – Euro pallet (dimensions 800 x 1,200 mm):

  1. Supplement name, especially type description (code and similar)
  2. Item
  3. Issue/no.
  4. Product type
  5. Copies per pallet
  6. Pallet number
  7. Client
  8. Sender
  9. Production date
Delivery note

The following information must be provided:

  1. Customer
  2. Type of supplement
  3. Circulation
  4. Host magazine
  5. Issue number
Sample copies

Two loose sample copies must be provided for each product.

Schweizer Illustrierte

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

Schweizer Illustrierte Specials

Delivery times & delivery address

Request at mediaserviceprint@ringier.ch

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